Domain Owl

The content part of any website has become the chore many webmasters like to deal with last. Importing flashy graphics, inserting complicated scripts, playing with logo designs and flirting between banner concepts can delay the text element decisions and work until very late in the game.

Many webmasters consider a site practically finished with a new template, an RSS feed, a banner a custom logo and host of plugins to wrap around the daily posting. But what’s missing is the product quality in the most important site element of all: the content.

After being hired by domainers and webmasters the world over for the last six years, I have some observations to make about the attempts to improve a website via original text infill. But so many webmasters attempt to fill their site with odds and ends that make a visitor simply shrug and click away. Then they follow up eagerly to see all the income they’ve accrued.

One tool I urge webmasters to use often is a mixed schedule of content which harvests news and information online about a given topic or set of keywords yet allows a savvy webmaster to render its content in a unique manner. This means surveying Google search results and news sources of updated reports about individuals or companies of interest, as well as notable milestones in related subject to the website.

Domains require an acknowledgement that the written word and the reading function imparts some value to the recipient audience. The tools used to analyze content can show metrics and functional uses text blocks can be put to. A tool such as Copyscape.com can show the originality of an article or feature story. Even to Google a few liens of content can locate content poachers effectively.

A site like Textalyser.net can reflect multiple attributes of a text contribution or text file. The density of the text and readability of the text can be examined. The repetition of keywords and key word phrases can be reviewed against traffic and search engine discoverability results. Free tools like this are golden.

The complex features of  the way the web looks at text is revealed at Textalyser. Lexical density and SEO values impart a high level analysis than grammar checkers and spell check scripts. But seeing where a few more instances of certain keywords might help can make the difference over about  a hundred articles and posts or so.

A bouquet of content is desired. but slapping articles from other sites and news makes a dull search result and a highly redundant page. But the first paragraph of any kited news story should be an abstract that can be furnished to the Excerpt field. Likewise, a custom encapsulation of the story as the excerpt field still yields unique content values.

When working with abstracts, summarize the content. Search result browser want to briefly scan what they are looking at. Shorter sentences work better, and these abstracts make excellent posts to links you place elsewhere on the web with links back yo your site. These can display in the text blurb portion of the Google search result and direct readers who want readable information t your site.

Product reviews can work well for a website if they are readable and impart some value to the reader. Product reviews can answer the following set of questions and voila,a hundred words of content just sprang into being. Was the device easy to use or hard? Were the directions difficult or simple to understand? Is the warranty or returns and exchange policy a dealbreaker? What rebates, coupons or savings are available and where is the best place to buy the product?

One of the best pieces of content a webmaster can add to a site is a site review of another site. Outbound links to the the pertinent features and attractions discussed kills two SEO birds with one linking stone. These types of features can generate spirited comment and debate. Opinion is one of the biggest gifts the Internet can offer, yet many webmasters structure their site content as though the New York Times was editorializing the content.

Making a website hum means adding new ingredients daily into the machine. Domain values hinges on readability, participation, and traffic. Stop making the content addition the heavy lifting of administrating your website and make manipulating the front page of your site the new turn of the river. The feedback and traffic statistics will surprise you.