13 May 2010 ~ 2 Comments

Writing Discoverable Content

Getting a blog launched takes time and effort. But usually by the time a domain gets a series of chronological entries up and behind it, the webmaster or chief blogger loses interest and the new additions die away. This is why SEO researchers get stranded at forgotten blogs and websites that haven’t been updated for months or years. But SEO is what bloggers must keep doing to get noticed and attract new readers.

Methods to a better blog might just be a bracing checklist away. When the initial zest to write reams and reams of opinionated content start to pall, responsible bloggers and competent webmasters buck up. Use a different strategy every day to change things up for your SEO discoverability. Just reworking the responses and presentation of many of the below items can form the basis of a complete blog post or article.

1. Check the News

Every morning or at night check the news related to the key technologies or subjects related to your blog. Google the words or devices, subject words and “news”. The news articles approved by media outlets can give only the bare bones sketch of important news events, often written by editors who may not know as much as a webmaster or site owner about the topic or the principals involved.

Put some ballast in the tanks and report a more robust news story, and search engines and other webmasters will find your content and check back. Do some searches on your own and come up with supplemental material the news editors or reporters couldn’t be bothered to add. Deadline news writers for print and web media are seldom as up to date as the blogs and sites that follow the individuals or event concerned.

2. Slurp the Feeds

RSS news feeds often contain hastily rewritten or cribbed text content grabbed form press releases and other sources. RSS feeds are made to be fed to eager listeners while they drive to work, jog or do their chores. But a more in-depth treatment of the news article with additional information, expanded details and more sources amplifies the content.

News feeds were designed to populate sites with content that mirrored the topics and subject matter to a limited extent. But with the extent to which news feeds are utilized for templates and minisites, they may have lost a great deal of SEO value for site discoverability. Include the dates and times in the top of your posts so readers can check the timeliness of the reports before they read.

3. Browse the Forums

Forums are an excellent investigative source of how the herd who pays attention to any one type of blog subject will move. Does everyone want the next level development, or do they want things to stay the way they are? Why do some users feel one way and others encourage another point of view? Forums are touchstones where new ideas and groundswell support for a movement can happen in a flash.

Forums rise and fall dependent on their user shifts. See what types of users are moving in new directions. See what the savviest users are saying and take a bead on the conventional wisdom. See the places they talk about online where they get news and information. Those are road maps for sites to go to learn more about your topics and keyword article material.

4. Do the Rewrite Right

Rewrites that are repurposed jumbles of meaningless text don’t benefit anyone, certainly not the SEO value of the site. Webmasters who get fooled by these approaches often wait for search engine results and discoverability that never happens. Rewrites with fresh information and modern points of view appeal to readers trying to get a grip on the snapshot view of the topic.

But often magazines and journals have extremely outdated findings and conclusions. Writing an updated treatment of such an article bears the stamp of web journalism because it allows an online reader to see the history of a topic and its new directions at the same time. The SEO value moves downstream to the new sources of data on the subject, and upstream to the links that forged the progress the text articulates.

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2 Responses to “Writing Discoverable Content”

  1. Dolly 14 October 2010 at 8:32 pm Permalink

    Hola,
    Come On
    Gracias

    Dolly

  2. Bottomless 18 October 2010 at 2:53 am Permalink

    No estб seguro de que esto es verdad:), pero gracias a un cargo.

    Bottomless


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