Writing Ads That Attract Clicks
Google ads are like thousands of tiny little salesman working for you. You only have to pay them when the customer opens their door and listens to them.
The Headline
The headline in your copy must get the attention of your customer. It happens in just a split second, your customer decides whether your ad is relevant to them or not. You should always have your keyword placed in your headline. This will tell the customer that the ad is relevant.
The Second Line
The second line in your ad gives you another chance to convince your customer that you have what they want. You should always describe the benefits first. Benefits are the emotional payoffs that will get your customer interested. The benefits are how your product will help the customer.
The Third Line
The third line in your ad should mention the features of your product. The features will describe what the product has to offer, or what you can do for the customer.
The URL
The URL that is displayed on your ad copy can make a big difference on how many clicks you get. A URL that looks to be relevant to what the customer is looking for will likely get more clicks. Your display URL does not have to be the same as your destination URL, as long as both of them point to the same place. You can do things like eliminate the WWW in the web address, or capitalize each word in your web address. These are things that you should be testing while you are running your ads to see which one inspires the most clicks.
Your comments are always welcome.
