Domain Owl

Yes, Virginia, there are still some people out there who insist on hosting a blog with…wait for it…no categories. But they’ll prop up the front page of the website with ads, offers and sponsors as if they were optimizing the site for maximum return on every visitor. This type of aggressive website design indicates an expectation of heavy traffic.

Why the strategic divide between intent and form? the webmaster may have overlooked the part of the website  administration design that maps out where variances in keyword usage and expansion of secondary topics more densely imprints on SEO engine bot screenings. Supplementary notations in this case can furnish additional listing in search results.

The Wordpress interface allows very easy category making, and the parent category usually works for every type of category imaginable except archives. In an intelligently indexed site, many articles will have multiple overlap capacity extending to more than one category.

Category overviews are also available in some applications like Joomla where an entire page or two of text can be added to supplement overall keyword optimization. The popularity of these CMS managing applications is an appreciation of their flexibility and support for SEO optimization tasks.

But even using blog microformats, appendices and archives, there should be more to a website than its front page. Otherwise it is considered by domainers to be a minisite. The category topic allows casual browsers to shop inside the site for key content without tabbing through entire pageloads. For this reason, a blog or content management site should always have the top 5 (or 10) most viewed article links on the front page.

Categories add keyword opportunities to a website in a way that integrates content with the SEO profile a site has when search engines scan their databases for input search queries. Since the object of optimizing a website for SEO target hits is to create the most amount of possible hits, the broadening of topical keywords in categories and related content is required in a blog.

The “miscellaneous” category should be for extremely marginal content to the central topics. Delaying forming a category architecture inside your blog content organization simply creates more work, as extant blog entries must be revisited and manually selected for each applicable new category the article content for each post applies to. No intentional factor of site design that degrades SEO results should be left intact.

Links of words and to other sites, placed inside and outside of each article also hang out a “hook” for additional cross-references to furnish the site to a search query from an engine. These links should be inserted using optimal keyword choices from both the destination site, the target site, and material being linked. This creates more “cloud” density around the central topic.

Every webmaster should ask themselves: Why is an SEO attribute or format element like a category or topic /subject and its corresponding page missing? Is this due to a launch stage website, or  because of simple oversight, or are critical divisions of information elided by design. There is almost never a qualified reason to hide content or the path to it underneath script layers of programming.

SEO bots scrubbing down the site note well which posts have corresponding sets of keywords and if the posts have a default “kitchen sink” keyword dump. Surgical scanning of a text block in a analyzer engine like the one at Textalyser.net can furnish most commonly used words if the writer comes up blank for additional terms.

To test site subject and SEO keyword discoverability at the search engine  level, attempt site level searches in the search bar. If your site does not have a search bar, install one. Web researchers need these tools to speed up their search for data and allow them to scan the site as efficiently as possible.  Categories allow for multiple results as well as specific ones if the categorytext defines the scope as broad as possible.

For example, if a web user looks up Google terms “serial killers” and gets  a result like www.serialkillers.ca,  the landing page offers both American and world serial killers, plus a search bar that allows browsers to search for the name of the subject individual they are looking for. But if the browsing visitor only remembers a catchphrase, Like “Zodiac” or “nurse”, then the result is equally instructive at the search engine and site level.

Without the category tag, a lot of crucial detail is lost. The associated terms, the reinforced reference to the site topic and meta description, as well as a summary and topical keywords from inside each specific post, these would be supplied inside a list of search results indicative to the browser that the site was the best click forward in their data search.

Thus is discoverability enhancement using categories explained, and thus is keyword descriptor value explained, and thus is site design optimization using category divisions of text articles explained. The interface for WordPress and other text managers makes the task very simple. Any webmaster who chooses to ignore these facts belongs in the Domainer Penalty Box.