Changing the Domain Game Up
Domainers speak in a language of their own. Their constructions for their websites also speak volumes. But websites have advanced beyond mere online destinations. They are now portals for other devices such as wireless devices and cellphones. A webmaster or domain owner with a cellphone or mobile phone app can bring a new generation of web user to the site.
Does your site have a mobile app? I ask because I am being convinced by contacts on all sides that unless you give a remote visitor to your site something to do, all is lost. Conventional domain wisdom now has it that the teeming hordes of wireless device tappers must be kept busy with digital bread and circuses! Building the appeal is the key.
In ancient Rome, senators and Emperors ordered festivals of spectacle for the anxious crowds to get their minds off the pressing social, political, civil and economic problems of the era. The forum was filled with games and combat, and bread was thrown to the crowds. Today’s forums have XBox games and World of Warcraft combat, and people spend their sustenance in clicks.
The offering of any site, url or domain to deliver some amusement, entertainment or a solution has become primordinately important. Today’s web user demands new entertainment and new activities than just text images and organization of a grid of panel diodes. Even when the visual array is much much smaller than a breadbox, users want something to occupy their minds.
When looking for an app to provide, think inside the box. Look for free online scripting and application building tools and resources. I actually downloaded a free application for building a computer game. Every once in a while I load the program and build a new action or ponder a new route to the mapped game architecture. Webpage making got fun again.
What will you build? A click driving puzzle or game, or a mapped site journey that guides visitors and users through multiple screens? A link to other sites with multiple click pathways? Coloring book images or downloadable activities for kids score big with new users. Selection scripts with “rewards” or coupons and discount codes make visits to the site profitable.
What activities are available at a target website for niche users is up to the webmaster. Quizzes, surveys, puzzles, comment opportunities or analysis of stated commentaries or opinions is one way to go. But custom games, text sallies, mobile phone rewards and prizes can also now be part of the mix. Many sites are customized strictly for the mobile user.
Webmasters can download software to make their own computer game. I use FPS Creator to fashion a game that soon will be ready to offer to user to my own game website. I may offer enhanced participation options and features to a paying membership after a free play period. Every major online game maker is doing the same thing. With this app my attraction bring my domain into the big leagues as a future online search destination for free game play.
So the project design for the new website will flourish and visitors will discover something new to do. Then their friends will Twitter the site and word of mouth and word of link will get the news out. People doing nothing in airports and waiting rooms and on beaches will manipulate their digits to my site. With an activity for new users and niche game players, the domain will be bookmarked and Facebooked aplenty.
Game sites attract teens, kids, and adults. Themes for games, characters, and game play options build a user base. Cheat codes and tips for quest completion, as well as hints for top scoring points can form another entire value building url. Elegant solutions make saleable websites that are very far from minisites. With a portfolio of content, a modest single word domain name just became a business-in-a-box.
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