Domain Owl

One website domainers need to get nice and friendly with is Google. There is no more important website in the world to domain name traders and webmasters than Google. The trials and tribulations of how Google attained internet market dominance is a moot point. The fact remains that in today’s domain name market nobody can afford to do without Google tools, hacks and SEO optimization maxims.

But so many domainers skip very important Google tools and heightening SEO rules when composing their websites. The inclusions of tags on images, the use of alternate text, the proofing of the website on cross browser versions are only some examples. Ranking algorthythms operate on so many lines a webmaster practically has to be a wizard to master them all.

Submission to Google itself is a step many webmasters skip. The signing up for ad codes does not always equal full categorization in the Google universe. Page directories and indices of certain types of sites are also included in the Google page ranking index. But so many webmasters forget this and think that one Google ad submission equals total Google bot exposure. Such is not the case.

It’s not enough just to have Google adsense. There should be a Google map and many diverse types of sits tying in notices and links to the source site. Without decent attempts at development and distribution or related and topical material online, no SEO game plan can be considered worthwhile. The marketing plan must include all the facets of Google, not just the Adsense code inclusion in site HTML.

The SEO optimization wars claim many website casualties. This can be in part due to the fact that over ambitious domain name owners aim for the top hundredths or thousandth of their category without any game plan. Without a search engine result growth plan there is no basis to tie expectations to.

Google shows the way just by returning search results for terms. What kind of site is the result made of? What type of text is the key term noted from? What spiders and bots are scrubbing your page daily? The site absorbs all these data points. Feeds by themselves might be “light”, but together with an integrated hybrid of original content and text the seo value is there.

A type of snobbery can pervade the world of webmasters and domain name owners. News scrapes and press release rewrites are not “good enough” for these webmasters who need premium content or nothing. Yet these same webmasters can barely churn out 200 words a day! Investigating the way Google displays search results can show new domain name owners and seo-minded webmasters the path to seo greatness.

Any Google search will show that millions of different types of sites and keyword instances can feed into a search engine result that produces that website or a page on that website. The gateway to internet success making websites and promoting domain names is interpreting what Google is doing. Finding the threads are available for free at Google.com.

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Building, creating, buying and forming a domain name is an art elevated to into an industry by a few hundred thousand people worldwide. The sky can be the limit and the only cutoff factor is an already registered or held domain name. A domain name can be as fun or serious as its maker. Many similar names can be formed at once and bought in a block as a strategy.

Generally domain names are bought for one year blocks of time. Multiyear options are available. The actual domain name is operated by ICANN, and for a fee is purchased from registrars and licensed to the owner for use. The better known a registrar company is, the better likelihood fewer misunderstandings about ownership will arise. These regulations are not subject to negotiation.

Registrar sites make excellent touching off points for searching for available domain names. Typing brainstorm ideas and checking all the top level domains and lower sub level domains can show the newby domainer who has also thought of this idea. If the domain is available for purchase, the registrar will indicate what other tld’s and sub-tld’s are available as well.

Let us use the example of a noun that can also be a verb. If the word is an established word, the chance is highly likely that adding “ing” will form a domain name that is already registered. But a new word or term may not have its verb form registered yet.  Of course, many domainers buy “nonsense” names, but for the purpose of buying a domain name with associated meaning, let’s pursue the concept of registration of a legitimate term domain name.

The morphology of the base word into a domain name can also occur when a synonym for that word is used. For instance, a site name for purses might have “sack” or “bag” in the name. A site name for writing might have “tome” or “writer” or “author” or “scribe” in it. Some prefixes and suffix words may be added to form a more specific (but limiting) name. Buypurses.com or Sellpurses.com are examples.

A large part of creating a domain name is investigating the flexibility of language. The appeal of a domain name lies in the ability of it to convey the focus or function of the website behind it. Inventing a fun name or finding new ways to combine keywords is a large part of the most fun part of domaining. Assigning meaning to a word for a action or thing is a form of linguistics.

The linguistics of domain name formation follow certain gestalts. If the intended site is for a shopping or information website, the word “store’ or the sub TLD .info could be used, if not just the word “info” itself tagged onto the main base word. Putting the prefix “new” in front of any word makes almost a more appealing site name than before. Putting the word “old” in front of the word makes a site about used or antique items.

Most people are used to thinking about domain names in terms of dot-com. But multiple top level domains exist. TLD’s of dot-net and dot-org were among the most common when the Internet first started out. Today there are country codes like .ca for canada that also are functioning in this manner. Dot-biz and dot-TV, as well as dot-info, make intriguing propositions out of any domain name formation.

If the goal of the domain name purchase is to mount a website or an online presence related to that base word, checking to see what the dot-com or dot-net sites for the domain first thought of might look like is suggested. This can make for a family fun game or a strategic challenge to get the right name if it can be found and is available.

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