The news beating on the tom toms is official, Facebook’s integration of social networking is now a fixed integer of the Google algorhythm. This has been a convention of the domain and website world for some time but Google is now acknowledging they are rolling the social networking  values of a site into their calculation for page ranking.

For any website without a social networking campaign, an effective campaign, that sinking feeling in the PR values will tell its own tale. The types of avenues to a successful social networking (read Facebook) strategy are everywhere. But what is the best way to sink your teeth into a Facebook marketing strategy? Dive in and let your user groups know about your site. Ask for feedback ad send messages. Let Facebook be your new SEO campaign headquarters.

The goal of any domainer? To get their website “liked”. People can “like” something without being a friend. The key is to deliver an app, service, information set or product at the site that will balance out the liking. A huge social networking value for a near template web site will make Google look silly. We hope. But carrying forth visiting Facebook users from your targeted website and delivering bookmarking Friends is worth its weight in SEO gold.

One has to hope that Google isn’t handing over too much SEO power to another online site. Core demographics should match the people doing the liking, such as a fireman putting forth a “Like” for the website that offers a free testing for the civil exam for firefighting. Qualified Facebook traffic in and of itslf could start a tidal wave of end users flocking to your website and heightening the value of your domain name. Get cracking!

1.        Earth.google.com    www.earth.google.com
2.        Facebook.com        www.facebook.com
3.        Youtube.com        www.youtube.com
4.        Yahoo.com        www.yahoo.com
5.        Live.com        www.live.com
6.        Baidu.com        www.baidu.com
7.        Hu.wikipedia.org    www.hu.wikipedia.org
8.        Blogspot.com        www.blogspot.com
9.        Qq.com        www.qq.com
10.        Twitter.com        www.twitter.com
11.        Blogger.com        www.blogger.com
12.        Yahoo.co.jp        www.yahoo.co.jp
13.        Taobao.com        www.taobao.com
14.        Google.co.in        www.google.co.in
15.        Sina.com.cn        www.sina.com.cn
16.        Amazon.com        www.amazon.com
17.        Google.de        www.google.de
18.        Google.com.hk    www.google.com.hk
19.        Wordpress.com    www.wordpress.com
20.        Google.co.uk        www.google.co.uk
21.        Linkedin.com        www.linkedin.com
22.        Microsoft.com        www.microsoft.com
23.        Ebay.com        www.ebay.com
24.        Bing.com        www.bing.com
25.        Yandex.ru        www.yandex.ru
26.        Google.fr        www.google.fr

27.        Google.co.jp        www.google.co.jp

29.        Google.com.br        www.google.com.br

31.        Craigslist.com        www.craigslist.com
32.        Conduit.com    www.conduit.com

34.        Flickr.com    www.flickr.com
35.        Craigslist.org    www.craigslist.org

39.        Myspace.com    www.myspace.com
41.        Google.es    www.google.es
42.        Imdb.com    www.imdb.com

46.        Youku.com    www.youku.com

48.        Paypal.com    www.paypal.com

One of the most common and accessible ways to publicize a blog or website is to publish an article at Ezines.com and earn a backlink to your chosen url for your trouble. Making the Internet aware of the domain is the web developer’s job where SEO is concerned. But how many domainers avail themselves of the opportunity? The smart ones do. The passive-aggressive domainers don’t.

I actually know domain name owners who have never submitted a backlink who honestly believe their domains should be enjoying robust offers. My most sincere efforts at educating them fall on deaf ears. They are the aristocrats of the domain market, who never need to stop to the tricks of the trade that every domain name owner and reseller knows about.

One of the first things a potential domain name owner does when searching out name value for a possible bid is to Google or otherwise search the web for traces of PR effort. These are experts in assessing domain name values. they will be looking for sites that have a backlink to the domain named website for sale, hopefully at sites that have a topical link to the subject material indicated.

Usually a domainer has a talent in one kind of  niche where they excel at bringing a certain facet of SEO value or page rank performance to a domain name or website. they have honed doing this to a fine art, and have several licenses and memberships to the appropriate websites and forums to get others to help. What they want to know is, how can they supplement current effort to arrive at a resalable margin of profit?

Is the press aware of the website? Is content present on the site? Is there a Dmoz entry? Do backlinks with topical relationships to the keyword exist? Is there any link exchange relationship that show a commitment to elevating traffic and developing the domain name and website for accepted principles of domain value elevation? How much has the site owner or domainer who owns the name currently done beyond buying the name?

Keeping a blog or website updated with fresh and dynamic content keeps the search engines and site value estimators happy. But SEO it doesn’t do anything for PR unless the traffic flowing to the site can grab onto keyword specific content. Potential buyers need something to grab hold of and take a bite out of for further development, traffic enhancement, ad page rank growth and other name marketing options.

To enhance resale potential of a name, and not just to promote current SEO value and page rank, owners of domain names need to be actively engaged in leveling up (in gamer’s parlance) the profile of their website online. Even if the domain name only has a parked page, the domain name’s value is always in play as long as it is registered. That is a big window of opportunity.

Ezine allows articles of multiple topics to submit them for consideration and share their knowledge or particular point of view. Ongoing utility of the Ezines.com engine online is a shotgun in the domainer’s bag of tricks that needs to stay oiled and ready and fired regularly to really be of any use. A serious question to anyone looking to make money selling domain names is:

Do you Ezines?

The umbrella of the RSS feed has been shown to be useful in promoting websites yet many domainers are stunned to find a ton of stealing is going on. Content stealing via RSS feeds can be as easy and cutting and pasting and also support a lot of spam identification of your ethical website’s domain for an email campaign. Hijacked url usage for spam campaigning is an ongoing problem. Hijacking RSS feeds have become a stealing offense.

Ever checked your hosting account inbox to find 21 pages f spam mail replies and responses? Using another domainer’s url can get a lot of people in trouble but only if the owner of the domain in violation knows what to do. And there are marketing and spam companies operating in a black hat mode who will never be accountable for one millionth of the spam they send.

When a webmaster for a black hat sites hijacks another webmaster’s original s  content and putting it on their own site, they are committing online piracy. Even the inferred rights on any material at another website should be observed. The confusion over the pingback phenomenon has been noticed here and elsewhere.

When the TOS of domain protected or branded website state that the material is not to be reproduced without express permission, domainers pretty much mean exactly that. Newsreaders don’t let other newsreaders steal content. The webmaster has to set up the site to draw masked feeds without proper origin acknowledgement.

RSS feeds can be siphoned from third party websites who also fail to show proper credit. That does not mean the material did not originate at its own publishing website, however. Material published at a website is answerable to laws of slander and libel, and the republisher of this material does not carry that burden. Web journalism is intentionally clouded by many online site operators at this intersection between freelance writing and “warez”.

Webmasters can find their rogue content flying its flag on sites they never heard of. Googling the material or using Copyscape is the way to discover this hijacked content. Sending takedown letters is unpaid labor that takes time. Possible reparations might be to instruct SEO software to ignore sites and domain which employ this practice, but black hat operators know how to mask hidden or invisible content to browsers anyway.

Site publishers then take a chance that their custom authored original content will ever surface on websites or networks of websites in other languages (yet derive the SEO value thereto.) When phantom websites mine RSS feeds for keyword dense material to be siphoned via the feed, they know what they are doing. It is for the future of website development that webmasters must act together to prevent this practice from continuing.

Unless something legal and broadly observed is done to pressure violators of content and copyright TOS and make them respect source material and originating content producers, webmasters and contributors face the indirect allowance of theft by their very act of web publishing. And the ongoing effort to improve traffic and garner SEO value will be dissolved until such a benchmark is reached.

One website domainers need to get nice and friendly with is Google. There is no more important website in the world to domain name traders and webmasters than Google. The trials and tribulations of how Google attained internet market dominance is a moot point. The fact remains that in today’s domain name market nobody can afford to do without Google tools, hacks and SEO optimization maxims.

But so many domainers skip very important Google tools and heightening SEO rules when composing their websites. The inclusions of tags on images, the use of alternate text, the proofing of the website on cross browser versions are only some examples. Ranking algorthythms operate on so many lines a webmaster practically has to be a wizard to master them all.

Submission to Google itself is a step many webmasters skip. The signing up for ad codes does not always equal full categorization in the Google universe. Page directories and indices of certain types of sites are also included in the Google page ranking index. But so many webmasters forget this and think that one Google ad submission equals total Google bot exposure. Such is not the case.

It’s not enough just to have Google adsense. There should be a Google map and many diverse types of sits tying in notices and links to the source site. Without decent attempts at development and distribution or related and topical material online, no SEO game plan can be considered worthwhile. The marketing plan must include all the facets of Google, not just the Adsense code inclusion in site HTML.

The SEO optimization wars claim many website casualties. This can be in part due to the fact that over ambitious domain name owners aim for the top hundredths or thousandth of their category without any game plan. Without a search engine result growth plan there is no basis to tie expectations to.

Google shows the way just by returning search results for terms. What kind of site is the result made of? What type of text is the key term noted from? What spiders and bots are scrubbing your page daily? The site absorbs all these data points. Feeds by themselves might be “light”, but together with an integrated hybrid of original content and text the seo value is there.

A type of snobbery can pervade the world of webmasters and domain name owners. News scrapes and press release rewrites are not “good enough” for these webmasters who need premium content or nothing. Yet these same webmasters can barely churn out 200 words a day! Investigating the way Google displays search results can show new domain name owners and seo-minded webmasters the path to seo greatness.

Any Google search will show that millions of different types of sites and keyword instances can feed into a search engine result that produces that website or a page on that website. The gateway to internet success making websites and promoting domain names is interpreting what Google is doing. Finding the threads are available for free at Google.com.

Every industry has its insider secrets. Domaining is the same way.  It takes time and experience to spot some of them. Not every domainer has a silver blog in his mouth, to coin a phrase. Some inside secrets on domaining some of the books , magazines, reviews and trade blogs will never tell you. To hit the ground running in the domain name game, you might try crawling first.

1. You Don’t Need Your Own Hosting Account

Chances are you probably know about three dozen people who already pay too much in too many different directions for hosting. Domainers are exactly guilty of this more than they would like to admit. Any value realization of this fixed ongoing monthly cost is welcome. This is how hosting companies make money, because nobody can optimize to the outer envelope of their server allocations (Usually).

Domainers who want the flexibility of the access time and files resources for implementing websites can be  short the necessary duration of time, so they are paying duplicate fees for stacked hosting, often with the same hosting company for duplicate names.  Some domainers may not even understand how duplicated their hosting resources are.

These hosting accounts have generous pockets or wide tranches of unused space in the file directories. There may be database allocations and bandwidth tolerances lying fallow (and feeding someone else’ s websites). Just forwarding a domain name for a while to a subfolder on a hosting account can launch a site without specific hosting expense.

Savvy webmasters and smart domain owners can barter clicks and mortar services or an I.O.U. for future advertising for some space on the hosting account. Tuning a site or installing an application, and learning the basics, can be done before the domain name or launch project has even been identified. This also gives  the administrator domain owner some “white noise” time to work without pressure of daily blog submissions or articles to publish.

2. Content Stems from Multiple Strategies

There are a variety of ways to generate a content plethora before the initial launch date of a blog or site application arrives. Once the site is launched, the SEO clock starts and the web starts churning investigative bots to extract keyword density and content attributes from existing text and updates. Experienced content makers know how to churn SEO-friendly content out that is both original and keyword dense, yet still appealing and readable.

Having a press release article ready, some url links to existing stories about you,   an “About Us’  text file,  some background on how the website idea got started and pictures or background material or history of the product or its practice can help. In the beginning, using news from other outlets is feasible if the “take” on the article is reported as original text by the (new) site author.

3. Imitation is the Most Efficient Form of Flattery

Imitating another site has its uses. It streamlines the production timeline of a site to zero and accelerates speed toward every other domain development benchmark and site growth goal.  Site architecture in original form can be problematic to conceive and rebuilding the wheel in terms of time absorption. By the time a site is ready to launch or in its first trimester, most features will have been tweaked out of recognition anyway.

If the skill set of the team lies in content and promotion, use the template, invent a logo for the domain name and move on. People can “see through” to the content. Web standards should prevail and code hacks and unique programming irregularities should be well thought out.

Working through site design hurdles shouldn’t involve heavy books and manuals and eyestrain and late nights. The heavy lifting of marketing a website and promoting a domain name  should be the link building and article submission for content, not tinkering with awkward code. This is a trap many domainers fall into.

Branding can come later. Many dominant companies have refashioned their online site colors and logo appeal over time. It’s best for the webmaster to get the hard stuff right, and leave the easy shopping to take care of itself. Fun new themes, avatars, colorations and icons are time consuming and consensus draining. Special typefaces and large images should be avoided for server side concerns.

4.  Skip the Jargon, Take the Cannolli

Every industry and especially online occupations have a herd mentality that gets carried away with itself.  Sometimes the online swirl of ideas and vibes and trends is moving too fast for a launching domainer to properly evaluate. The players are unknown and the impressions come thick and fast. Avoid leaping before you look.

Many domaining professionals will seek to sell you their services or wares before your site is ready or even if your platform or application is not right for what they offer.  The KISS mentality pervades for a reason. Others may not have your situation or understand your project boundaries. Keep to your domain development plan and only bring a new solution or custom addition into the mix if the idea lasts and won’t go away.

5. Write your own Ticket Regarding Service and Hiring Practices

Many products have hidden caveats and many services assume more knowledge and experience than you may have.  Don’t part with money until you have had time to evaluate testimonials, references, examples or project milestones. Use a banking service or credit card with buyer protection. Realize you become a vendor when completing services and a creditor when providing wares.

Use your best judgement hiring people online.  Don’t write a blank check to a programmer, hire an amateur without accountability,  or suspend passwords or administrative control over any accounts in doing so. Work with friends of friends and referred professionals with examples to show. To see if the contractor is genuine, start small and test the communication and see how the other party responds.

Work with tried and true service contractors and web development personnel who have executed results that please you.  Someone doesn’t need a Flash video to qualify to wash your car, but they might proffer some valid real proper names and phone numbers for jobs ranging in the hundreds of dollars to the thousands for critical and time sensitive website work.

Some while back I blogged about how filling up a site can be simple with original content in the form of site reviews. But site reviews can be research for opinion pieces and commentaries as well. For many webmasters and site authors, however, the trick is knowing where to start. The below review template should work for just about any article. A very good tip for beginning content writers is to capture the essential web journalism inherent in a website, product, or movie review. The template below is only a beginning.

Sites featuring just reviews are now big websites and reviews of the quality of these reviews  are websites too. One of easiest ways to generate content is to react to content already up somewhere else. Reacting to other published material is web journalism. This content generation can be from newspaper websites, media portals, or even tech publications and customer trials. Links to original sources build trackbacks.

Here is a sample review and one bit of text that can be used as an interchangeable submitting beta model for your site reviews. The unique aspects of a review, the critical commentary, the perspective and experience the writer brings to the writing is what makes the reading of it interesting. This example is only meant as an original authoring tools for webmasters to use to craft their own text.

Be advised many review website portals will have their own interface designs and input formats. Sometimes the web sites the comments blog will accept an inset of pure text, and in other types of review sites a format for manual submission of  salient points is provided. But by reworking and repurposing much of your material, the reviews will spin into new content and furnish a website with anterior text lines to support an enhanced SEO footprint.

AssociatedContent.com likes a text block with snippets, a photo, and some links, while FastReviews.com likes text and ratings, as well as cost and vendor information for products. Even sites ratings reviews are hot online right now. The reworking of the below text featuring reference urls, source links, and destination urls can also be used for link directory submission abstracts.

These sites and their routines for submission can be very good training wheels for new bloggers or webmasters. Meta tags and introduction of relevant keywords is absolutely suggested and encouraged. A small generic photo can help promote your site, especially if the site credit allows the webmaster to put the idea name or the site name in the photo credit area.

Web link areas of websites should have mini-reviews already present for browsers to scan.  The ready made abstracts made form these types of basic reviews can be furnished to article directory and link directory submissions  services for enhance SEO optimization online. These text blocks can even be used for audio narration accompanying a video of the site or a slideshow of screenshots.

Copy the text and insert the appropriate keywords, content urls, and links as necessary. Quotes and a link from the original site or product text can also validate a review. (I have used DomainOwl as an example for obvious reasons). Edit as needed. Bracketed are areas where a choice or substitution is required. Underlined are substitution points for keywords or proper names.

Remember to spellcheck afterwards!

Review Template

Recently I bought/visited/clicked at (destinationsite.com). My experience was [ expected, awful, disappointing,  surprising, as expected] or [lackluster].

[Products/sites] such as (Domainowl.com) are highly relevant just now because of the [rise/increase/acceleration/noticeable trend in] the [technology/information/industry/marketplace] for [keyword/ subject/product type/site synonym, topical noun.]

I liked the way that (DomainOwl) used the various online references and useful links to show readers all about (blank).

I would have liked to know more about the [technical details, origin, research, history] or [background] of [main topic]. I found the [site/product/concept] of [main topic] using [search engine/link/type-in discovery].

But at [DomainOwl] there is [more than enough, not enough, just barely enough], or [the right amount of information] to get a clear view of the [product/site]idea]. This experience [promotes/detracts against] an interest for keyword/topic.  I would { suggest/advise against this site/product} as a [link or bookmark site/good buy] for people who [ fill in the blank.]

For more information check out the story at [source] or [additional information] at [news article ]or [link].

A pain point in a website being readied for domain name promotion is stagnant content, no content, or just plain incompetence. The application is completely installed, the template look rock solid. The approach to any domain promotion should allow critical review and construction feedback for website improvement.

Consult with a talented content writer regularly to keep content fresh. Dismantle old or outdated websites whose look and feel harks back to 1996. Content writers are like gas pump jockeys at the filling stations of the best websites on the information superhighway. They know which way the traffic is passing and what fuel drives these dynamics.

Listen to the feedback and pay attention to the responses of your content writer. They are likely to have valuable opinions about the direction the content you are ordering will play out. Let them drive some of the brainstorming process. The readability and interest level of the resulting content will be 1000% more sticky as a result.

Domain Media Real Estate. That’s how I was going to start this column, but I figure “Quick and Dirty” would get more solidly interested viewers. The fact is, we domainers spend more on media than on anything else. This market tends to be ignored by its most possibly profit-making manufacturing niche: end users.

Software, hosting, domain registration, renewals, and consultant fees and online services make up our budget items. And rightly so. We domainers are putting together the sandwich of a new website with extra mayo and a thick spread of affiliates and some extra Google adsense with no Wiki, Java dressing on the side. Video cheese optional.

Webmasters are too busy or too uncertain of their data or their product at some points in web development to manufacture their own media outlets, press channels, or mailing lists. Somehow they shrunk the cycle and left something critical out of the hopper. But now it’s time to launch the site, and some essential components are missing. Like end-users and a qualified audience of leads and demographically suitable readers/visitors.

Media warez are full of discretionary business items that can improve traffic flow and SEO caliber performance of the Internet to a  given site or web page. But a listing for some tasty warez caught my eye. Why is this a good buy? review the listing.

“Launched in Summer 2008, DomainAssets.ca has established itself as “Canada’s domain industry newsletter“. It has delivered weekly news and information about .ca to a growing subscriber list of Canada’s top domain owners and industry professionals.

Interested buyers are invited to submit offers by March 3,2010. (Business assets include DomainAssets.ca web site and content, “domainassets.ca” and “domainasset.ca” domain names, and subscriber email list). PM me if you have questions”.

I like this ad because it vends the type of drill-down media and data support surgically involved domainers and webmasters like to find. But even if you don’t have a .CA or Canadian enterprise now, you might in six months. That proves an asset down the road.

Who is the likely buyer? If you have a taste for the Canadian name market, are looking to grab geo web share from the North American continent, have a French or English name base, or even have a stable of .CA names to sell, this is a good investment.

Because it’s likely the readership is exactly your customer, client and end user. And getting the end user into the web site visitation cycle is the thing domainer dreams are made of, my owlish friends.