13 May 2011 ~ 14 Comments

The Domaining Business Model

A lot of people who come into contact with domainers misunderstand what domaining is all about. They assume there is a high-end technological ceiling that prevents the “common man” from getting involved. The domainers industry is filled with those who have an advanced knowledge of HTML, website design, and affiliate advertising, but the career of domaining can be accessed even without the experience qualified with coding and programming.
The ramp-up of introductory knowledge begins, as always, with a little history.  Researching the customers and clients that will evolve for any business, domaining include those entities and special rules and cultural traditions that must be navigated before admittance to the community of domainers occurs. There is no official roll of members of the industry, and there is no required educational requirements or certification need to participate, bid on, or buy domains.
The current customer base for domain name sellers includes both veteran domainers who navigated Darpanet before dial-up telephony was achievable, and teenagers following the domain sale market like a ladie’s stock picking club. Domain buying is done online or even in person at trade shows, private personal transactions, and special event sales. The set price of a new, untenanted domain can be precluded in cost by the  suffix, or TLD (Top Level Domain) that follows it. The TLD of any domain is a big tip to its price, value, and potential.
The portal though which domain names are vended is the registrar, the sale and buyer’s information is recorded into the registry record, and the recording of a new owner for the domain name is mirrored all  over the world in seconds. The computer servers these name records are located on are called nameservers. International banking and currency portals can also charge a surcharge for conversion of currency between buyer and seller, an auction listing premium, and/or local sales taxes and fees.
The listing of domain names for sale is published online, in event programs, and distributed via e-mail or auction house bulletins.

A number of domain name auction companies have emerged to govern the market, such as Sedo.com. Other registrars functioning online as domain name sales portals have daily, weekly, quarterly domain sales events or multi-tiered auction events live often. Bidders can bid through an established account, on the phone, or via pre-set bids and limits per domain name.
The buyers of any given domain name in a premium auction might be a investment group, a private individual, a partnership proxy, or just a hobbyist finding a bargain or a investor looking for a likely branch of investment opportunities. Many startup businesses begin with the purchase of a domain name which is also the name of their website, product, service, or company. A website that is not ready or launching will have a “parkgin” page until other content or organized visual material is composed.

A domain name does not need a business model or company name to match to warrant sale or be listed for sale to any buyer.
The rules governing certain TLD names abroad can change these parameters. Certain Country Code names are formed from the suffixes of Country Code TLDs, which have been expanded for resale and licensed for commercial resale worldwide by that country through a registrar or auction house. International use of such names does occur, but some countries have taken the step to limit exploitation of domain name usage by placing geographical restrictions on the sale. The valuation of any name is what the buyer will pay.
Conditions exist within the domain ownership purview such that a given domain name with a more popular or commonly used TLD, such as dot-com, dot-net or dot-org, is unavailable, in use, priced beyond the buyer’s budget, or owned by a corporate entity which refuses to sell it. This type of domain ownership happens often, and can be a spur to a copyright conflict between domain name owners. Administrators are well advised to research the copyright entities worldwide before launching a site, promoting it, or investing development resources.
Exceptions to this are explained at the sale point on any registrar or by any legitimate seller. Not all registrars are licensed to sell the domain names of all TLDs, and in the competitive selling market online for vending domain names, these sale or licensing rights can carry a premium. But the policy of any legitimate domain name vendor are such that a sale to an inappropriate party will not occur.

Ombudsman organizations such as WIPO arbitrate disputes between domain name owners when such conflict arises.
Domain evaluation and value assessment is a gray area within the field of domaining. The methods of evaluation for a buy price or sale price might be applied from various instruments and methods. Website visits or domain name lookups alter the value of a domain name for potential resale or product promotion. The records of these statistics may be featured for a domain sale or researched independently.
Grooming domain name values includes incorporating website content, search engine approximations, and commercial advertising options called affiliates. Affiliates generate payments from site visitation per domain name and traffic volumes predictive of probable advertising participation. User traffic and links to and from the domain name’s website can bolster a domain name’s value significantly.

The value of a domain name  usually relates to traffic of web users to the site every day, links, and information therein. Various strategies and programs are used by site managers (called webmasters) to grow these statistics.
Thus, in the context of a domain name sale, the content which has historically been associated with the website or the domain name has value. Content is written material, text, caption, meta tags, video or audio files, or uploaded documents for visitors to view.

The organization of these elements of content can create a entity at a search engine known as a site profile which concords to the domain name. Thus, a search engine results page full of returned associated listing pertaining to the site name or from it, and/or the history for any domain name rich in content and development can inflate the name’s value.

The email addresses generated from the domain name address can also be of value in online communication and marketing. SEO value, or search engine result value for any domain name, is a hot topic amongst domainers.  New trends in domain name value leverage include social networking, Twitter, RSS feeds, and link exchange programs built to foster reflexive trade in web user visitation.

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24 October 2010 ~ 3 Comments

Before You Sell That Domain…

Active domainers are watching the auction sales and seeing massive big ticket name sales this week and thinking about putting their Internet names on the block. But the best value estimator data for domain name sales comes from traffic and backlinks and pings from other websites of equal or greater page rank. Assuming a website is of low page rank or remains somewhat undeveloped, any linking activity will benefit the name value.

See the previous post regarding the top websites online in terms of web visitor traffic. These sites, each one of them, is a SEO weapon you can use to promote any website or domain name link. Most of them are open account and free use sites. That’s a free ad on websites of top page rank at which you can put links of your choice on. This list of top websites should be a shopping list of places to cement web links to your targeted domain.

When a domainer with SEO goals reviews the traffic referrers for a specific domain name, they should check through this list for that domain name. Any of these high volume urls that do not appear in the web traffic list go to the top of the to-do list for that domain name. Hand picked url planting works infinitely better than mechanized backlinking because the traffic is organic and naturally occurring. Yet so few domainers actually do it.

Why post your link on these popular websites? A host of good reasons. Those monster traffic websites will channel bots and visitors to your sites and hike your page rank along with the millions of dollars they spend ramping up their own. If you place an ad write a review or list an item with a proper link back to your store, that’s a promotional that can only help your site. These actions are often only briefly screened or scanned before publication.

No domainer should list a domain name at a drop list, online auction or bidding d threawithout consulting some of these sites. No domainer who claims an aggressive approach to value building can afford to skip this step in domain marketing. Even targeting five of these websites and systematically incorporating their website url over a period of three to six months will show tangible page rank improvement.

Buyers that domainers want to bid on their names will do this review. They will wonder why an aggressive price is asked from a domainer who clearly hasn’t attempted the sale marketing efforts they themselves would use. Right the most savvy of domainers are using serious strategies to target end users for traffic, product sales and site name value increase for domain resale.

Time to review your domain name strategy. Per domain name, check through this list, using a graph chart or Excel spreadsheet. There should be a pattern of websites represented by the websites used for promotion. This report should be used as a visual reminder to market websites. The density of scatter dots on a list of domain names and the cross listed pivot list of popular websites should tell their own story regarding the domainers’ real efforts toward domain name promoter.

Some webmasters might look at this list of domains as a lot of work. It is, and so is domaining. But for the professional domain name investor willing to properly put the time in, page rank and traffic can increase. The statistics of this increase in SEO value will be available for any potential buyer to review through various analytics or domain value estimators.  And then domainers can cultivate buyers using qualified data that gives new buyers inspiration to bid, with greater success and enhanced networking response.

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16 June 2010 ~ 23 Comments

Domain Keywords For SEO

The first step after obtaining a domain name is to make the website. Once the website is launched, marketing becomes the primary business function. Marketing a website encompasses awareness building,  targeting potential users, tracking landing page and clickthrough page visitor traffic, and effectively encouraging active participation in site activities by those users.

Sites that are meant to build value in a domain need metrics to support that value growth. Metrics that are used to estimate domain name value are site traffic, user demographics, and external links. Domainers can choose which activities to invest their time in to grow site visitation and web awareness of the site’s content and mission. Sites with a diversity of approaches can reap concrete benefits from domain promotion and content marketing.

One of the best ways to popularize a site is to optimize the SEO. This phrase has become an industry wide term in domaining circles that can mean different things to different operators. Sometimes the content on the website is shared to other sites via news feed or RSS utilities. Or the abstracts to certain content pieces might be fed to other external sites with links to the rest of the article text at the destination site.

Some websites derive profits from visitors and participation at the destination website in certain volumes. Resident code monitors online visitors from these sponsors or advertisers. The data from these operations is consolidated into monthly earnings and/or traffic reports. Website administrators can run independent site traffic reports as well.  Specialized traffic reporting software can also be used from vendors online for this purpose.

Webmasters who are aggressive about growing their site participation and SEO appeal will review the traffic reports for valuable user data.  If indications are good that blog entries with pictures fare better for clickthrough to the main article, the webmaster knows to expend valuable bandwidth per entry for that feature. If readers avoid articles with too many statistics, the editor knows to simplify the text to garner more continued pageviews.

Unfortunately, many “black hat” domainers and site operators encourage click fraud and cloaked links. While this may bolster temporary traffic numbers it does little to build affiliate revenue or domain value. Starting flame wars with other bloggers and site visitors also can show little long term site value. The site domain name and/or the main keywords can guide the choice of affiliates, such as “candy bar phones” or “romance novel” ads.

The Search Engine Optimization derives online traffic and grows domain name value by drawing power from comprehensive density of keywords, originality of content, external backlinks, and link quality. Getting a site in the thick of the information superhighway takes work. SEO tips and tricks are everywhere but very few of the replace basic common sense.

Understanding the basic workings of these necessary site features is the responsibility of every webmaster. The web standards and best practices should be the model for all Internet website development and marketing activity. Search engine ranking factors can determine the resale price of the domain name. Hence the drive for site composition quality.

The diversity of link sources matter. The host site keywords should be a guide.  If the parameters of the search terms for the linking back sites are significantly altered from the base keywords, the link has little value. If the site keywords and search terms for the external links are extremely different,  the link may detract from SEO tabulation results. Sacrificing link quality for happenstance traffic is short sighted domaining.

The popularity of the sites where external links are found matters. The text which is linked as an anchor in posts, urls, or comments at external sites leading inbound matters. These dynamics are what conscientious webmasters and aggressive domainers work to maximize the effect of per site/domain. An assortment of links between like-keyworded sites can work to a domainer’s advantage.

To do that, working with keywords is required. Site key words for any domain name or term can be found using online sites or domain name analytic tools. But the words that connect to nay domain may not be appealing category or article title words, or they may be too abstruse or foreign to interest browsing readers or scanning Internet surfers.

Domainers and webmasters depend on registrar engines and SEO instruments   to provide valid keyword data.  But the most commonly used keywords generated by analytics and traffic bot trackers may be awkward and difficult to incorporate into categories and posts. This is where the site writer and webmaster need to work together to capture discoverability and stickiness elements within fixed and updated content.

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28 May 2010 ~ 22 Comments

The Small Business Blogger

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A domain is an important first step to a small business communications campaign that will make public hours of availability, types of available operations, product and services quality, and pricing. But the domain can only accrue in value if the material attached to the domain url online brings a viewer or visitor experience users enjoy. The small business blogger can build domain value while attending to business marketing responsibilities.

Choose a good domain name for your blog. This will be on the business card, the FaceBook page, and on your email address. The numbers behind the main directory file folder tag aren’t really going to work here. The small business domain name will serve to promote and brand the business while becoming a domaining “verb” your clients and customers can use.  You can do business your own way. Just let browsers get a handle on it.

Start your blog entries modest. Get in the hang of submitting about 250 words a day about your developing business, wishes for the future, plans to specialize, or customer focus ideas. Slowly expand these entries with product definitions, business projections, industry statements, and opinions. Utilize added keywords or complementary keywords and phrases that augment domain value through SEO techniques.

Blogging about starting the business, getting the facility together, and/or just siting the new business make viable commencement blog entries. Using photos and video clips can demonstrate your communication style and accessibility to wandering shoppers. Usually the visitor’s eye falls on the index page column and main headline. Arrange website features  that define the domain small business concept with graphics and related content,

Make sure your theme takes a back seat to the content and does not present contrasting elements. A zen garden or sporty racetrack may seem cool when shopping for blog templates, but it will make a hash of a landing page presentation with your articles about crafting custom seat covers. By occasionally substituting seasonal colors in the style sheet, the website can appear fresh without detracting from the blog.

Going shopping for a used domain name can be fun and very affordable. many good ideas that other people have had can become your good idea anew. And used domain named have one time traffic links and indicators somewhere out there on the web that may bring new visitors to your site. Making new visitors part of the conversation expands the reach of your blog outward. This rewrites the possibilities when it comes to referral traffic.

Keywords that correspond to your business, industry or materials keep the topicality relevant. Don’t try to brand your business with a hobby domain name subfolder. Pay attention to how urls will look in the address bar and scan. People will want to type the new name in and check your site out. Nobody is buying custom made blinds from warcraftblob/work/9723/home.doc. But http://www.funwindows/index.asp is a winner.

But having a website that is a blog isn’t always as simple as some new domainers or bloggers think it is. The core effort each day should be contributing fresh material to the blog and adding timed future publications to mature as scheduled. The three ring circus feeling begins when link building, seo optimization, and ads and site composition start to compete for the webmaster’s time.

If a web researcher finds your blog through a search engine result, they may check the home page to see what’s going on currently. Make sure something is there, nothing says “go away” as much as an abandoned blog. Alt tags and text density make the site visitors relevant.  A reader can bookmark a page for later review for how-to advice, installation lessons, product model technical reviews, and more. Giving the reader something to do is key.

The small business blogger can work their information management into the blog.  Explaining why certain products come the way they do or reporting changes in the business model can showcase the situation later for their records. The small business owner can use their personal brand of web citizen journalism to make their case why their product or service should be the one shopper choose.

Collecting queries can show the business manager what information needs to be on their site. Signups for special offers and coupons can demonstrate price sensitivity for certain services. Limited time changes can be Twittered for custom convenience. And trolling the geo stats to see where the demand is coming from can steer a new domain owner to a more productive clicks and mortar small business marketing campaign every time.

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27 May 2010 ~ 9 Comments

Single or Multi-Domain Strategy

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A one domain strategy is a long game for those who have an investment view of finding return value on their domain name investment. One domain name with exceptional startup values, traffic, integrated SEO presence, domain ranking  and corporate or brandable name can be purchased using the entire investment nest egg or capital funding. A single domain can be a hobby or part time employment investment avenue.

A multiple domain name strategy includes various tools bought in bulk or employed over time in combination with one another that they return a  higher dollar value the one domain name itself. Not every name will benefit equally from like methods of marketing and promotion, yet every domain will feel some complementary benefit to the overall domain portfolio promotion strategy. The webmaster must administrate the content and keyword density efficiently.

Some names will have more traction than others from the get-go. Each domainer will have to decide if this means the “favorite son” gets more attention or less. Some domainers choose to focus on the most popular domain name in their stable. Some domainers try to shore up equal SEO results for equal time spent utilizing marketing and promotion tools.

Managing a domain portfolio takes planning, managing one domain requires simply attention to detail over various platforms and promotion campaigns. An approach to article writing for url promotion via resource quotation may not work for every domain keyword association. Domainers should evaluate their promotion skills and purchase domain names which can benefit best form each employment of their SEO optimization skill set and site content enhancement techniques.

Link building may not apply equally well over a broad array of domain names of various types. Some names may remain parked simply due to lack of time on the domainer’s part to develop them. Scheduled activities such as link building and article writing and submissions should be penciled out as far as time commitments go. The sum of many domain development parts equals much more than the sum of its SEO result.

Time assessment to develop should be an important element of additional domain name acquisition value analysis. A numerical domain or typo domain will not have the same branding appeal as a nonsense word with a catchy sound and funny onotomological effect. Domain names for best use are verbal and should encourage repetition and viral communication in an expanding loop outward. When end users stumble over difficult to pronounce or unknown domain names,for viral spread it’s game over.

Multiple domain investment will use up more time and absorb more attention than a single domain marketing project. Domainers should explore the full scope of domain name promotion and marketing options before considering themselves having tapped the full value of development potential. Experience using domain development applications, promotion websites, domain auctions, and online domain link building tools will factor into any domain name acquisition and business plan analysis and strategy further down the line.

A classic business error in the domain handling sciences is to quickly acquire many more names than the current time and resources of any domainer can reasonably develop to return value on time. A more wise domain name investment and development course is to hone SEO optimization skills and familiarize themselves with the necessary tools to promote a domain names value, and then multiply labor with supernumerary domain acquisitions.

Unless keyword and topic similarity are more than 80% congruent, each domain name’s value increase will depend on consistent SEO promotion. But a domain name traffic development strategy might take turns pointing each promoted domain name at another, thus algebraically transferring metrics of traffic while bolstering overall SEO domain name recognition.

One domain name can have multiple domain strategies, but the same domain names with the same marketing steps can be repeated over time and receive the value of an applied campaign to promote page rank escalation, SEO result optimization, Alexa categorical data fulfillment, and overall traffic increases. A social network campaign can follow these types of domain name development or operate congruently.

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16 May 2010 ~ 12 Comments

Domain Site Monetization

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Monetizing a domain means different things to different people. To the external web browser, a charge for a post reading or blog product view becomes a limitation that can drive users away. Site traffic can dwindle when a crop of new users encounter a garage door slamming in their face. Before  a site migrates to a paid participation status some metrics need to be examined.

A website that offers advice and professional consulting information has value. A marketable domain has SEO value. A popular site with flowing visitor participation has membership value.A website with qualified content and readable material has instructional, educational, and entertainment value. These values flow from visitors, users, members, RSS feeders, Pod readers, and more media outlets.

To some members of a secret cache of privileged users, membership and paid product class sites leverage a new status. Many online browsers want to equate a dollar value for a dollar spent. Many SEO result viewers may simply switch off and move onto another site for what they are looking for. These check-out visitors may be lost if permanent fees are required to see the site content.

If your product for sale or membership privilege confers a monetary value, this changes the scenario. The comparison instantly shifts, however, to the relative market value of the product and not the imputed value of the webmaster. A community of people who feel the same way must be present to support the pay-for-play scenario, and a significant percentage of those users must be willing to pony up the funds at the same time.

An outstanding value in a free website advice may not compare to the relative professional value of consulting that comes with liability, legality concerns handled and insurance against failure. Hanging out your shingle online could bring a host of time consuming customer service issues the webmaster is not prepared for. Negative customer service feedback can bring a site to its knees in no time.

A conservative estimate should be projected for revenue return on eliminating free content. Lead-in teasers with follow up billing popups can irritate previously happy browsers. Before the billing or charging programming should be done, reviews and rankings at other websites should be mounted first. Customers may Google or search inquiries for feedback. if they find nothing it augurs ill for the profit possibilities frontier.

Yet, another approach by many domainers is to gateway additional content beyond the teaser paragraph with a message popup politely requesting a Paypal donation. Paypal “donate” buttons can make it easy for sometime visitors and regular customers to show their love informally without the hassle or threat of chargebacks. Framing the support option as a donation is a softer sell that a flat fee.

Primary goals for a domain promotion website are to sustain SEO value and discoverability. If the content goes behind a hidden door, will the website loser visibility? Will paying site users be motivated to share the content for free elsewhere? And will the cost of vending the product outnumber any potential revenues to be earned? What is the risk of trying the pay-for-pay version of the site for a limited trial time?

Webmasters should consider any site with a pay-for-play option to be part of a robust marketing campaign. A time-sensitive banner notification that the site will be converting to a paid membership can alert visitors to sign up. A more aggressive approach would be to notify any comment contacts that unless they sign up as registered members, their url links will be deleted.

Diversifying paid content versus free content can also create a class of premium users with advanced access. Premium user class members might be able to access time sensitive reports or data twelve hours or so before the general site visiting public. A “free trial” option of limited duration might be advisable. Or, the site might publish limited premium series articles whose access to that article class might require a one-time fee.

The metrics have a way of working out. If a site has 3,000 unique visitors a day, then the webmaster might shoot for a one-tenth of a percentile conversion rate to a paid membership. If the paid membership was $3.00, then the webmaster would be in receipt of $9 a day via Paypal. That’s $3,285 a year annual return for a very conservative membership expectation.

Now the webmaster and domain owner can budget in design elements, content contributions, link directory costs, and any other promotional items. Additional revenues can spring from proprietary products like E-books, print publications, and video seminars or audio coaching recordings. The business model for the website assumes ongoing unique traffic at this rate, (or growth), and refreshed original content readers find compelling enough to return to.

The overall of the website should be examined. Is the goal to take profit anywhere and everywhere, or to build a consensus core of users who can proselytize the site outward? What other benefits can be realized for the domain owner?Are other sites available to be publicized, or other domain names ready to be marketed to a likely buyer-filled audience?

The webmaster must decide if enough SEO benefit has been reached with current content to qualify for the additional scrutiny and critical commentary leveled on paid content. If site traffic and user participation seems able to support the site business model for paid membership, the webmaster should commence the programming for the required payment portals.

The timetable for the site’s turnover from red to black should include conservative revenue assumptions, evaluation of the competition, reasonable assessment of the market, and emergency and contingency administrative planning. Having these things thought through in advance saves money and time. Plotting these elements and dynamics on pencil and paper can make the webmaster best qualified to make the paid site membership decision.

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29 April 2010 ~ 65 Comments

Online Profit Opportunities

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The world of online marketing and domain promotion operates with dollar signs in its crosshairs. Taking profit online is a guilt-free occupation. If responsible webmasters don’t position their sites and groom their online research for clicks and related revenue opportunities, the money can’t flow. But the tools to realize cash revenue can be unwieldy for domain name owners.

Digital goods can be electronically conveyed and charged for, and pathways to these thin margins of income can be loaded onto any site that takes the webmaster’s fancy, in any order they choose. But not every site has got its act together yet. Defining an image, offering a service, honing a brand, or establishing a foothold on a market niche takes work in the Internet world.

But the opportunity to partner with another webmaster, provide online profiles for clients and their websites or domain names, and/or consult with broker, auction or resale estimates for their names is everywhere on the domain forums and auction sites. These are some of the most basic and primary marketing and promotion services any domainer looks for.

1. Location Data Mining

The market for location data is expected to reach nearly $13 billion by 2014. ISP providers and Google can package your personal data and release it by court order or corporate policy. Geomapping and zip code data can provide a saleable database for future resale. Adding records via blog posts and article entries with associated table data relating to cities and zip codes can have value.

Online users have a research use for those types of data which makes any database containing it saleable. Building a database with sushi restaurants indexed by zip code, constructing an art and craft supply website with link urls to the major craft fairs and supply stores online, and focusing on building a nice database for a selected user niche for certain website’s services all have a value. Data mine for a target niche, and vend the data online.

2. Affiliate Revenues

With strategic and aggressive content composition effort built around a related domain name , a profitable website starts to take shape. When page ranking projects a competitive start value to ad placement, affiliate ads cane start racking up fees for clicks. But building a qualifying website that can deliver clicks and traffic to justify the hosting costs remains a task.

3. Sponsor Promotions

Individual and direct marketing sponsorships take work to negotiate and coordinate, but they can be well worth the trouble. Direct sponsorship ads have the benefit of being custom crafted with original graphics. But the hidden value of original executed sponsorship ads is the novelty value they will have, versus the ‘already seen that” presence so many affiliate ads languish in.

4. Domain Marketing for Resale

Many domain names are purchased for the sole goal of resale for profit. The portfolio of a domainer is rife with opportunities for strategic resale. The pricing and email campaign to market the domain, or the purposeful listing of the domain name at auction is the bottom line. But identifying likely domain name buyers from IP addresses and reference urls can also be likely.

5. Online Domain Name Promotion Services

Promoting a domain name, spreading links online, submitting urls and writing content are all ways to realize dollar value for efforts online. Take a visit to get Listed.org and scope a local business or your own firm. Missing a few entries or a zero result? Null presence on search engines is a bad sign. Just suggesting key information and basic facts can make visitors to a given website much happier.

Software for link and article submission and link building is only one way to make money online. Listing domain site abstracts and communicating a site’s main idea takes work. Making the site effective and optimizing traffic, SEO and hosting resources is a saleable job. Evaluate what skills you are good at and build a reportoire of online clients and sales. Tweaking blogs and delivering graphics are in-demand services webmaster need.

6. Brand/Service Creation and Promotion

Learning how to build Facebook, MySpace, Twitter and YouTube presences is an art. These setups can take time and effort not every webmaster has.   There is always one slice of the brand promotion pie a webmaster is loathe to execute on his own.  Once done effectively, the process or cluster of promotion tools can be enabled for others. Anything that saves time is of value to domainers, including auction droplist analysis and data collection.

Once a domainer can demonstrate to a webmaster they can imitate a result or deliver a product, they are in business. Writing a search code script, inventing a new animation, offering an online widget, anything the webmaster can do to provide a solution can work. Building a database of local business that will print a page of material for a flash drive or businesses with free babysitting  could be a Twitter superstar of tomorrow. If you build it, they will come.

Webmasters and domain owners can leverage an online or realtime user base, traffic volume, or demographic of site users to get clients or exercise site publicizing activities. Whatever “problem” one webmaster has, there are likely thousands standing behind them in line to solve it.

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17 April 2010 ~ 26 Comments

Link Building Site Strategies for Domainers

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The concept of marketing one domain by using another is a familiar one in the Internet game. Driving the manner in which traffic agglomerates from one IP address to the other is what domain marketing is all about. Making it pay off is what domaining is all about.

When the domain value of one name becomes affected by another, having control of the other domain and the way its interactivity with web browsers encourages secondary site click through is a critical part of any domain value development strategy. Domains can be referenced to each other and resold independently.

A secondary domain can be constructed into a website with multiple strategic uses. Watching the drop lists and deletion databases and auctions for low dollar domains can build an aggressive link directory portfolio in no time. The secondary domain can function as a link directory whose function can be to trade or sell link space from other domainers and/or webmasters. Articles submitted for links and site abstracts can serve as content. Many domainers use this kind of link building model to support both their own enterprise domains and furnish additional revenue and traffic building value to their domain portfolio.

Link directories are easy websites to gather traffic to. Because active domainers want to publicize their domains and drive traffic to their listings, domainers can benefit by building a link directory and adding to it. Software to make link directory sites and add them to existing software systems for link submissions can be used. Domainers will quickly heed the call of link and url submission requests, because they want to publicize the discoverability of their sites. Adding your link directory domain to websites and other link sites thus becomes a further way to add the primary website discoverability.

Shopping for a link directory name can be fun. Inventing a “nonsense” domain and manufacturing buzzword appeal is a challenge to any online entrepreneur. or domain names with “link”, “web” or “site”  as suggested keywords can work as a domain selection strategy too. A qualified link directory that is subject appropriate and updated is a valuable tool which many new site making webmasters will want to sue as a base link on the front page of their blogroll or web links page. Success of a link directory and its resale to other domainers and webmasters can evolve a resources pipeline that secures greater marketing activity for the domainer’s entire name portfolio.

Domaining forums are excellent ways to populate a link directory quickly. Submitting your link directory url both builds value in the SEO  component of the domain name and builds a saleable database with entrenched traction online with every click. Each webmaster will want to verify the trackback to their own site, further building the SEO profile of the link directory site. Thus the twofold promotion and marketing of a domain name can concurrently progress. Every inclusion of the main domain name online establishes more traction for the link directory, verifying its authenticity. And the link directory supports subject reference of the primary domain name.

However, building a link building directory site does not mean no effort is required. Indeed, many custom links can be added by the manual labor of the webmaster alone. Sloppy webmasters try to amass the entire link directory by “word of mouth” alone, and result in owning a website with hardly any quality links. And some link directory administrators expand the categories too far and lose the surgical value of the reference quality of their link directories.

So, it stands to reason that the creative architecture of any link directory can draw specific participants who aim higher in their ambitions for link directory inclusion. So, primary domain name holders without links have only themselves to blame. f you’ve got hosting, at least one of your names should be an actively growing link directory. Get linking!

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05 April 2010 ~ 3 Comments

Domaining Career Chores

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When I say I am a domainer people often look puzzled.Some people get it, some people don’t. Domaining  as a career has several tasks and responsibilities associated with it and a description of them should clear the way towards better understanding of what domainers do. Domaining is a career that reflects the time and effort an individual puts into it.

Advertising and promotion, website planning and organization, artistic choices and site architecture are all the responsibilities of a domainer. Special online tools and products are available to assist domainers launch their own websites or collect their domain portfolios in one manageable place. But individual people can design their own strategy for doing business with domain names online.

The next question is: “What does a domainer do?” Domainers decide for themselves their daily agenda ad how to divide their labor pie into web enhancement activities. A domainer can specialize in buying names, selling names, reselling or promoting names for domainer clients, vending products or services to enhance websites,

Domainers do whatever they think right to promote and grow their domains. They stay abreast of new domain name sales and developments. Domainers are the first true career  spawned by the Internet. Domaining is an equal opportunity profession. Understanding of its general practices can happen at the individual’s ability to grasp concepts and learn good domaining habits.

Domaining has yet to be a full fledged curriculum in the university system, but it is a career many people share without formal training.  Savvy research skills and a quick eye to a domain value aid whomever sees it and acts. Good communication skills are needed, as is a comfort level with emerging technology. Access to a fairly high speed connection is also preferable.

Domainers harvest new domain name opportunities, and renew domain names they own. They refer email bids to owners if they are not the owner and provide broker services to other domain owners seeking sales or purchase. They appraise the domain values of other domain name owners. They perform legal services on behalf f their domain and website like protecting against stolen content and even hijacked or pirated domains.

A great deal of information must be digested to understand all the working of the elements of making money trading domains online. Some domainers specialize in some types of website manufacturing, domain name brokering, programming specializations, graphics, photography, and other domain services. Domaining has developed its own universe of user communities for every type of online application and website making tool.

Domaining is upheld by search engines, user traffic on the information superhighway, and ad revenues form website ads. Internet users looking for news, information, data and pictures drive the demand for fresh websites and new domain names to host them. Online websites built to furnish domain information for a supplied domain name (or names) assist in these business estimations for long and short term profit via resale.

In a trying economy like the current one, many professionals in fields requiring education credentials are looking for revenue streams outside their current employment. Those with independence and a mind that isn’t closed to new enterprises and nontraditional ideas might find great success in the international world of domain name investment and reselling.

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