To Typo or Not To Typo
Typo domain names are a curiosity in the web market. Domains are purchased with the aim in mind to grow their value via use online as a website url. But typo domains depend on a negative action to achieve their upside. Typing in a word they can’t quite remember, committing an error when spelling what they are typing into the address bar, or using a moniker for a longer term can result in some serious typo traffic.
This is especially true when the domain name is formed from a word that is hard to remember or the letters as they follow through the url word aren’t intuitively placed on a keyboard. the resulting error fixes a hit on the actual website domain url the mistyped word appears as. These types of domains get a sliver of the traffic actual destination domains do, but they derive significantly more traffic online than unpromoted site names.
The value of the educational practices of the global world at large is responsible for creating the world of typo domains and their associated resale market. Sometimes people are typing in a domain destination and they are distracted by a phone call or a conversation. Not everyone using a keyboard in today’s computer environment took formal typing courses. This yields a mainstream public of touch typists prone to errors.
The investment strategy for typo domains tends to fall into a cost per click analysis. This can mean the cost to the webmaster for each click that pays a profitable margin, or the cost per click to keep the website up and running. For a free parked page this cost per click is going to be much less than a constructed website. Unless the unwary domainer has fallen into the trap of the for-fee parked page.
Any profit model of development for a typo domain name should appreciate the interest the original correctly spelled domain name owner might feel about it. of course, the opportunity was always present for that domainer to have purchased close typos, a practice many experienced domainers know to do. Having typos of names a webmaster is intensely bringing to a launch is intelligent planning as it removes the risk of others from benefiting from your development effort.
Typo names have the benefit that can be created and purchased from a registrar at inception. So if a prominent new term or domain enters the SEO fray, an aggressive domainer can search the available names list or new name creation possibilities at a registrar and get the new. For this reason, aggressive domainers watch the traffic list and try to derive new typo names for resale to the typo domain market.
Surveying typo domain holders should be the practice of many big ticket name auction bidders. In the event of a resale campaign, the offers will be slim is this base is well covered. Popular names so well known they are typed in are usually destinations like FaceBook, Twitter, etc. But typo domains can be place name typos like Duba.info for Dubai, a popular city in the Middle East.
Buyers of typo names are wise to review the unique visitors report, traffic volume over (seller) ownership and revenue from the name to date. this will qualify and underline any domain offer and start negotiation discussions that assume revenue will be constant or grow. The investment and short term gains and long money are about the same as the mainstream domain market except for really hot names and equally hot lawsuits pending.
Typo domains have their own subgenres and distinct buyers and sellers for certain types of typo names. Typo names from categories like generics, adult names, and other derivative in the keyword or domain word market. But some domaining experts warn domainers not to get into the typo domain market except for soundalikes of domains they already own.
