29 July 2011 ~ 6 Comments

TV Sites: Recipe for Click Success

Think you are too right-angled to forge a TV site? The days of cheesy, gray area TV links and download fears are past. This is not a niche site concept, this is the site everybody and their brother will visit. And Emmy awards traffic could be driving users to your site right now. As the big awards show comes up on the calendar for the best in television programming acting directing and production, savvy viewers want to catch details they missed.

TV sites promote themselves, but even business cards can get passed out on the train bus or wherever you have lunch. What’s the most likely thing you will be talking about people can overhear? When people ask you what show you are talking about, tell them what site you found the information on. Give them a card. No kidding just yesterday two different people wanted to know what TV sites I wrote blogs for. Yes, Virginia, they will come.

Make sure you provide formats for end users looking for TV new and updates. Visitors today are using whatever is nearest when they overhear a conversation or see a Facebook entry about a TV show. Facebook has even expanded its pages to allow a personal blog page for a Facebook group to follow a specific TV show. As everyone knows by know, a website without a social media adjunct isn’t worth anything.

Use are looking for information and discussion about their favorite TV show and the characters as well as the latest happenings. They are using laptop, desktop, tablet, cellphone and Iphones for information. The way to capitalize best is to launch right now. I would be willing to cut my rates in half for a TV site client, it’s that easy to write for. And the payoffs during international searches are to die for. Just keeping a running blog people can Twitter during the Emmy show is real, viral content.

Today the SEO value of any TV site is now is huge with potential. The person who collects the most updated information is the winner of the public’s never-say-die taste for new television related content. The only websites more frequently visited right now than TV sites are gaming sites. And when TV and game site visitor niches interconnect, you’ve got statistics gold.

If you have a TV name in your domain portfolio and you are not developing it right this second, shame on you. Time to roll up your sleeves and get out the hostings passwords because this is the time to make a website about TV shows like there never has been before. Provide some HD video options, connect the site search tools, and rewrite the title bars and you’re already haflway there. Start linking up new streaming site links and locating RSS feeds to populate secondary pages.

So many domain owners know how to buy great domains but they do not know how to fashion a website the public wants. The money needs to be earned! But Google searches and Bing searches and Yahoo searches for TV shows are stellar every day! Why not be part of that traffic that has to go somewhere.

Right now the searchable keywords for any television show are very clear, the name of the show, the network it is broadcast on, and the character names or the names of significant episodes are all a webmaster needs to know. Putting this together in a basic blog can be the beginning of your own social media success story.

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23 May 2011 ~ 2 Comments

TV Domain Name Sites

Every domainer right now should have one TV site. If traffic is the elusive gal of a certain domainer’s entire portfolio, the TV show site is one that has the best possibility of buzz, word of mouth, and has a long shelf life as the TV ad DVD streaming media will support an enhanced audience for the site with every day that passes. A TV site is a great mobile attraction for brief visits.

I don’t mean just a dot-TV website or even a site with TV in the name, although this might help. TV shows are the drug of the masses, the ongoing serial that everyone follows at one time or another. Every type of personality in the human spectrum has a certain TV show they like to watch. And today with satellite television and global access to worldwide channels of sports, entertainment, and reality TV, the menu is bigger than ever.

The catch is, nobody has time to watch even their favorite shows anymore. Maybe their Tivo doesn’t work right, they tape over it, or they just never have the time to find out what happened in the last episode, season, or year of a character arc or an entire TV show storyline. And many sites with barrels of written content don’t link or index the site properly, making research impossible.

Happy fans are those TV show followers who find entire character pages with links to episode summaries and updates. These can be bookmarked for easy reference when waiting in line at the bank or getting lunch. If a site is well done, an end user might introduce it to others who want to know where the summaries and recaps are located. Traffic is not only site surfers, make no mistake, the cast and crew of television shows know what websites have their shows featured.

There are a lot of creative directions to go when composing a TV fansite. Mobile users may want to see the best lines from a certain episode, or take a quiz to see what character they are. Maybe the top rates scene in a collection of Youtubes, or the links to the best fan fiction youtubes might amuse site visitors who already want content on certain shows or characters.

And domainers enjoy an advantage because many media companies have yet to finalize the purchase of the domain name for a certain TV show before launching it on broadcast stations. Domainers can control linking and theft of copyrighted material by changing deeplinked passages and container builds so heritage content links will not work. But these types of links can furnish SEO value over time.

Why do Google searches occur for television shows? People are looking for missing details and information. A lot of random distractions can cause key words or dialogue to get missed. They may not know anyone who watches a particular show, or they may simply enjoy comparing what a reviewer thought was important versus what was impactful in the episode to them. Missing even one commercial break and significant exchanges of dialogue can rob a viewer of key developments in their favorite show’s universe.

The Internet is a fantastic tool for catching up on what happened on the part a viewer missed, the beginning of a show they walked into late, or imply to research back episode by episode to discover the storyline of a character they find interesting. Interactive features on such websites like trivia quizzes, popularity contests and storyline polls can allow a one time visitor to interact with past participants.

A lot of viewers miss parts of the television show due to an inopportune telephone call, a crisis with the children, or simply fall asleep before the end of the show.It is aggravating to miss part of a conclusion or not have time to get to the conclusion of a episode before even webisodes go off the network’s website. Thus the search engine relationship of the TV based content is necessarily even more critical than usual.

The internet is a quick way to catch up or catch a missed episode. Fans of a show may want to find out what episode a certain thing happened in to buy in via Amazon or Itunes. And when these sites have their free offers online, such as the Series Finale of Smallville, which is currently on Itunes free, these can be great value-adding links.

In discussion of the TV show friends will say they missed the episode where something important happened, or when key characters had arguments, fights, or emotional scenes with significant outcomes. These keywords can be some of the most SEO friendly keywords a TV based website can have.

This is where domainers can reap a tidy profit. Making one website about a TV show is easy. The mistake too many TV websites make is that they try to be all things to all shows, and cover too many shows, on too many continents. Sites about TV shows  which extend the experience of enjoying the show when no new episodes are on can really show traffic spikes during television breaks and the hiatus in the entertainment industry shooting cycles.

Concentrate on one television show, the key actors, news updates and interviews with those stars, and all kinds of media bytes and video, image and sound media that can make an interactive participation destination for the fan of any show.
TV websites can furnish a viewer with an opportunity to get to know characters, catch up on recent episodes, watch clips or see important scenes, or get a shortcut to quotes of the actors or hints about upcoming directions for the show. The mobile landscape makes the content on a  TV related website much more bite-sized for quick readable Twitter blasts or communications with members. And thus, more optimized for every demographic mobile device site user or web visitor.

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24 May 2010 ~ 7 Comments

When Hosting Matters

What matters most in a domain that becomes a website? To a domainer it is easy to state the most important criteria when building a website. The hosting company. Because without the juice, the bandwidth, the psychic and electromagnetic energy driving those page rendering and HTML pages, the viewer has nothing. Without robust hosting, the website disappears. Literally.

Today I watched the finale to LOST on ABC TV. The series finale. That is, I tried to. Six years of mystery enveloped in a solution of two and half hours of television. But ABC must be low on cash, because the streaming LOST video kept stalling. The picture froze a lot. I spent six hours watching about twenty five minutes of fractured “LOST” video. The timelines and independent start sequence operability was nil. I have watched about half of it. By 3 p.m. I gave up.

This stalling and lack of prompt online response is what will fuel a thousand or more rogue LOST video streaming sites for one of the most rewatchable and searchable video episode of television for all time. Any domainer with a video hosting capable hosting account and the ability to embed YouTube or other video format sequences that has a LOST or TV related website up that will snare thousands of page views hourly from around the world.

Many hosting company service levels fluctuate from month to month year to year. But video content is one of the most watchable and linkable data bits a webmaster can add to their blog or website. Video content from “Lost” will be attracting viewers and researchers from search engines around the world for months and years to come. Happy “Lost” domainers will be seeing monster Adsense reports very shortly.

First to market gets the gold. This is still true online. But when faster is measured in milliseconds, hosting speed counts. The entrepreneurs are the ones making fan videos and splicing the video scenes into easily watchable and loadable LOST snippets. Those who invested in ‘Lost” names are reaping huge traffic rewards right about now. Their minimal site design and density of keywords is hitting the best market of LOST fans now than will ever be present anywhere.

The TV and film entertainment scene is a constantly changing domain market. For domainers who have no hosting accounts or less than robust hosting support, their domain related website development looks  grim. When a website has that much resistance to loading, Houston, we have a very big problem. And it’s not just “Lost“. It’s the Desperate Housewives and Grey’s Anatomy shows as well. ABC should be known as a tech company and a brand that can get ‘er done.

Not.

I must have seen the “hosted with limited commercials” message about a hundred times. What it should have said was “Shown with limited hosting and best speed to commercials.” A reasonable person might ask, why make a site where video will be hosted that is being shown on the network broadcasting source of that show? The above comments tell the tale. The originating network isn’t interested in supporting the video, just hosting enough bandwidth to load commercials.

Enter the domainer.

Soon the network will move its rotation of live LOST episodes to the back burner, to sell them on DVD. Then the DVD LOST extras market and video clips sites will heat up. Youtube   and the other streaming sites will enjoy that bump in traffic and searchability as well.

That’s the long game of domain site hosting, keeping relative content up with search friendly discoverability for years. When these sites are stacked up inside one hosting account, the profits total real money. Connecting the domains and cutting together the clips makes a film or TV themed website grow. And the visitor fanbase will always have something to say.

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20 March 2010 ~ 4 Comments

Single Character .TV Opportunity Sited

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For every blog entry you can write urging newbs and experiences seasoned domainers to scan for every opportunity, the real news never fails to astonish. Even one domain nugget of gold mined from the mountains of domains pitched through the auctions can still make domainers goggle.

Domainers this week were goggling at a reg fee domain purchase of a top tld. To pay D.Tv and P.Tv for only $22 at reg fee is almost unheard of for a virgin domain land grab. Even more puzzling is the practice of registrars withholding premium short and one or two letter domains. These would repay the  registration expenses and  raise the most money, repaying the funding of any new venture. So holding back domains of premium value makes no sense.

So the big mystery of the day is how did these 2 letter .TV domains wind up getting registered for less than $22 each? Domainers are wary of this news because in the list of premium .TV domains released by Enom last night these were not available. Dot TV names are growing because everybody all over the planet has a TV or watches one.

The income model for domains of this caliber and brevity usually happen by auction sales to the highest bidder. Yet the buyers were originating from China, a nation whose government is making news for limiting and restricting its citizens from owning domains and starting online businesses. This domain could easily resell for multiple of $100,000. Some might say it should have the first time out.  So how did this happen?

Domainers are watching both the China market for domains and every new piece of global top level domain real estate possible. The Single Character Domain market is considered one of the most premium and hard to get domain name items in the world. The price should range in the five to six figures easily, especially for a tld like “TV”.

Bur fairness and market pricing is hard to control when the real estate originates in a place like China (or Russia). Liberation of such restricted domains for such a low price in such a limited quantity either signals corruption in the portal security handling, or a vulnerability in the purchasing mechanism.

It also may be the case that Chinese law and Internet enforcement may have “approved” the purchase of these domains.  If the process in China to approve Internet ventures spurs the domain purchase, then domains purchased under this program may officially list at low prices. But there may be hidden red tape costs.

Domainers are keeping a close watch. The first China domains land grab is being controlled by government forces in China, and any opportunity to leverage a vulnerability will be exploited by domain name owners and buyers worldwide.

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26 February 2010 ~ 0 Comments

Twitter to the Bridge, Kirk Out

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Huzzah to the TV series that Twitter built, namely “Sh*t That My Dad Says”, which will star William Shatner. Yes, that William Shatner. A genuine channel o’ fun, the Twitter hit Sh*t That My Dad Says”, is on fire.  Talk about galactically funny (drum crescendo please). William Shatner is so cool, it’s like Robert Goulet and JFK had a baby.

Hiring Shatner is brilliant, as anything William Shatner does is earthquaking news for blogs, shock radio and fanpages worldwide. The Kirk was mighty, but the humor of Shatner has charged everything from “Dodgeball” to “Boston Legal”. And rightly so. If you don’t believe me, watch a movie called ‘Meeting Bill”, Nonstop Shatner. Nonstop fun.

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Shatner is such a funmaker the town of Williamsburg hosts a fest titled (wait for it),  the Shat Ball in tribute to the Star Trek icon. At 79, even being born in Canada can’t stop this cinematic tour de force. Check out these quotes, when you have a star this beloved the copy writes itself:

” Set phasers on mockery!  Adorned in Starfleet gold and blue shirts (there were no red shirts to be seen because they’re, well, you know), revelers celebrated Shatner’s birthday at the Metropolitan Avenue club in style with tankards of Klingon Blood Wine (otherwise known as red wine) and Romulan Ale (Stella Artois with green food coloring).  No gold and blue shirts (there were no red shirts to be seen because they’re, well, you know)”.

Read more: http://www.nypost.com/p/news/local/brooklyn/captain_icon_shatner_bridge_williamsburg_tK9rDFcfCsgkf4jULTKBhJ#ixzz0gf4OYvVm

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24 February 2010 ~ 0 Comments

Networks Still Struggling to Host Video

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If you’re wondering why so much development is happening in video portals these days, take this down. Video websites feed via upload on video portals like Guba, Hulu, and Youtube. The networks have taken steps to protect their content by encapsulating it inside proprietary software environments.

ABC has had live video feeds via thin client of some of its shows for years now, as well as CBS and NBC. Yet all three of these networks have struggling applications, overloaded websites, and flattened error prone blank white screens on any event. Wherefore no hosting robustness, alphabets?

The day after the premiere of LOST’s episode, the abc main website struggles to load. The saturation black screen is almost 95% blank, and any click gets a white screen with a few html plain wrap links. Does the architecture really by video really kill these sites, or are they poorly designed for their bandwidth?

NBC has wrapped its Olympics coverage in Silverlight, which I was informed yesterday by many system messages could not be downloaded or installed. Yesterday I was informed by ABC’s site I was in another country, not the United States and could not view the video. And CBS stalls every day after a Survivor episode airs.

Frankly, only Fox TV can get it right. Gordon Ramsey wouldn’t have it any other way. But it seems end users can support video portals as well as mega media corps. So buy the video name, launch the portal, and greet your viewers. Because the lines at the source are long.

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