25 April 2011 ~ 1 Comment

Why Travel Websites Will Never Die

The market for living breathing travel websites remains healthy, due to a bouquet of factors. One of these is that the classic mistakes of trying to everything in one website can’t possibly occur in any travel website. The search parameters have to be so wide, specific, or time consuming to enter it makes a headache out of searching for fun places to stay. Common keywords for a travel website might be “deal”, “air”, and “fly”.

Travel websites were originally created for people to get to the pricing data and bypass the advertising, promotional, and marketing beeswax. Then the travel websites dded that back into their own websites. Travelers using websites often feel distanced from timely data and locked away from real solutions and good answers. Domains for travel websites should include keywords like “fun”, “quick” and “info”, and deliver on those keywords as well. The design and template, scripting and language should complete this concept.

Another travel website mistake is trying to deliver a functional website that shrinks the cycle of end user search time without users being caught in the web of unnecessary add-ons and product bundling. The search function for so many travel, airfare, ticketing and cruise websites is so overcomplicated it seems like an obvious no-brainer just to list fares. Compiling the best of certain fares or routes or travel packages can deliver traffic or bookmarking for later reference.

Instead of scaring away end users with complex algebra, better designed travel websites can serve the target demographic better. This will guarantee return clicks like no other website factor and promote word-of-mouth site promotion. Making the research easier for customers always allows them greater facility in making choices. As geographic place names become domain names, development becomes very cut and dried.  A straightforward approach to content, without false keyword stuffing and dummy listings, can satisfy users and create resonant traffic patterns.

A final mistakes is losing touch with the user base that is most likely trying to get some answers and trying to distract them with useless flag-waving. The advertisements nobody reads are a huge turn-off, yet some webmasters insist on paving their site content with animated banner ads and inks. Worse, banal font choices, unclear images, and unrelated subject matter can confuse a end user confronted with a top search result website without the information they need anywhere visible.

The more existing travel websites fail, lack security, age, or simply become to irritating to use, the more room there is for new and up-and-coming webmasters to craft the travel websites of tomorrow. The framework and domain blog software has never been more available or more expertly edited for instant adoption. The next great travel website could be around the bend…made by entrepreneurs carving a profit out of a niche market.

And the key domains they will need will be in the hands of seasoned expert domainers.

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08 June 2010 ~ 11 Comments

Travel Domains

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Buying travel domains is an acquired taste in domaining careers that demands a certain hard driving point of view about domain name investment. But when you are traveling it’s the perfect time to assess whether or not that city has adequate website coverage. On the ground line of sight estimations about what information web seekers and search result finders want will be visible immediately.

Travel domains are domain names that correspond to content involving certain niches of geographical destinations or advice or travel fares and routes of certain intended demographics. Train trips, bus rides, city attractions, and restaurant reviews make the grade for topical and SEO friendly content. A local writer or native content contributor usually has the edge on any other researched writing, plus tips for local travel and buzz.

Travel searchers want to know what to do when they walk out of the hotel, what is the best and most fun thing to do or where to go to, and how is the best way to get there.  Yet often travelers are guided by available material from a hotel room or lobby brochure, which has been provisioned by advertising and licensing agreements. The visitors want to have a good time, they don’t want to drill down into fact checking.

It is surprising how many cities have geographical place names exactly corresponding to the municipality name, yet have little actual appeal to either the people that live there or the people that travel there. This is because many webmasters design a site that is unfriendly to the actual user yet pencils out in an academic or monetized site plan. The site may bring traffic, but may not be usable enough to go viral.

The usability of a site is related to its discoverability. The users of a good travel resource will be much more likely to convey the url to others on the plane, in the lobby, in the travel bureau or in the office. The types of details can range from movie showtime availability to driving time to local kid’s attractions. But some of these things can be populated by search results and RSS feeds.

Sometimes the travelers wants better data. They might want to know the best local place for gravy fries, a hot towel with a haircut, or a massage. But opening the hotel menu sometimes gives a queer slant on the blocks away restaurants and venues. Even someone staying in their own city might look askance at the offerings placed at the desktop of every guest’s room. Travel sites solve this problem.

Links can help provide quick reviews of the local offerings, especially when the hotel has free internet service. Sometimes just asking the concierge can yield some good results about weather, driving conditions, medical facilities, childcare, salons and more. Sometimes travelers are looking for niche dining and attractions to tell the folks about, and sometimes they want familiar branch locations of places they know without risk.

Making a viable travel domain site should include something no other sites   for that destination has. Local bus lines, museums within walking distance, hot or cold weather specialty venues might be of some interest. Travel makes people a little more open minded about how they spend time. People who might never go bowling or ice skating might get the urge by seeing a feature ad on a prurient website.

Promoting SEO for your travel domain may mean getting quoted and twittered about your updated content. People like to mention where they got their information when they blog about travel or vacation antics.  The article sites that allow links back can drive inbound link metrics up, and the outbound links can belong to local businesses and sites under review.

One of the most frustrating things to see happen when a travel domain is under development is the profit-colored glasses take over intuitive site design. Travel sites are really about content, they aren’t meant to compete with game sites or shopping portals. By allowing potential visitors to the travel destination to get a peek at what’s waiting for them, they will come to the well again and again.

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