Domain Owl

This week’s premiere domain industry activity is centered in Santa Monica, where Moniker auctions and event seminars showcase the hottest development in domaining. T.R.A.F.F.I.C. is the next big show. With luck the seminars and videos will be up on Youtubes and blogs in no time. The domain industry is getting ready to mobilize to the .co universe.

But according to reports, security at gigs for domaining is getting stricter, and Elliott Silver reported today that even Frank Schilling couldn’t get in. Recent events at other domain trade shows have given rise to double checking at the gates, a sad commentary on the abuse of some domainers last year. But the domain industry babble is all about the Super Bowl Godaddy campaign and the identity of the Godaddy girl.

The hiring of Danica Patrick and NBC Biggest Loser Trainer Jillian Michaels have stirred the cup of controversy, which Bob Parsons of Godaddy likes to do himself. Whomever the Hollywood icon is, the sneak preview shows a likely suspect. Domainfest attendees will have a chance to educate the dot com entrepreneurs prowling the Playboy mansion later this week. The auctions taking place can be bid on by proxy or at Moniker online, or via a broker attending Domainfest.

‘Designing with Web Standards” By Jeffrey Zeldman, (2010)

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The Wikileaks effect has spawned copycats offshoots wannabe and genuine peers. The world of corporate secrets confidentiality, and whistleblowing may never be the same again. Even people who never interested in the Wikileaks site cannot deny the timeliness of this market.

While Washington D.C, spooks want to call this action terrorism, it may be just people getting around all the red tape to let the public know about wrongful action by businesses, governments, and individuals. Secret spilling may be a domain gold rush.
What gave rise to this user base? Decades of people watching whistleblowers in federal, state, and civil suits get targeted and having their lives take a nosedive due to the strain of following the court system.

New sites are springing up to pick up locally where the scope of Wikileaks doesn’t reach. That’s geo-specific traffic. Brusselsleaks, (not about fibrous green vegetables), BalkanLeaks, (accepting documents of Bulgarian nefarious deeds), Indoleaks, (politically volatile), and Governmentleaks in China, (not even approved of by Assange) all are heritage offshoots of the original Wikileaks website.
It’s hard to know what is entailed when one starts an enterprise like a wikileaks type website, but to be sure there are plenty of industries that could use one. Key players in commercial trucking, pharmaceutical medicine, animal safety and environmental hazards agencies could probably all have very good ideas about what comprises a wikileaks type site specific to their industry. Getting end user traffic might be both a journalistic enterprise and a social science experiment rolled into one.
The keyword for a niche industry or commonly known abbreviation might work for the morphology of a successful new -leaks site. The robo-signing of mortgage loans, for example, might spring a site called roboleaks.com, robowiki.com, robo.wiki, or robonomics.com. Finding your own industry niche leaks site, or drawing information and making it palatable to other readers and viewers is the first step. (At this writing roboleaks.com was unregistered).
Then by drawing together media, video, and Youtube type assets to an easily accessible channel for ongoing viewers provides end users with more reasons to check back in on and possibly contribute to your site. The fools-gold of domainers building trend name sites is the avalanche of banners and links nobody touches. But the real value of serious end user contributions and forum communities can make a new buyer very interested indeed.
The leaks site doesn’t need to have legs for five years, but who knows when the next end user will target your platform for their big deposit of information or data. Suddenly you have a high traffic domain you can point to any one of your sites for a bump in hits. Now, did you really think this was time for parking a name like that?

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I don’t know who said it, but the more things change, the more they stay the same. While every web developer in existence today spends their time trolling the forums and talking up their sites, in my opinion the best way to gather new visitors to your website is to rely on tried and true thirty year old marketing methods. Because the tech and site might be new, but the way people interact and communicate is not. And those basic spurs to relating your website name and domain are what site traffic is made of.

Imagine you talk to a neighbor this morning briefly about your new website. This guy has fifteen things on his mind and nods comprehendingly to everything you say. But ten seconds after his Prius disappears out of view, he’ll have forgotten you conversation in the impending rush to take care of the items on his own agenda. But if he reached for a pencil, a Post-It, or a packet of instant coffee with your sites name on it, you’ve become the center of his universe.

In this day and age of ultra-mobile devices, everybody still wants to write things down. They scrabble through their purse, car, briefcase, sofa, anything to find that elusive writing device to jot something down. And later on, in a moment of boredom or metaphysical malaise or general pondering, the text of the url of your domain will reappear in front of their eyes. Those 3 a.m. breaks from World of Warcraft or raids on the refrigerator might give someone a new chance to check out your site.

Maybe it’s a TiVo episode number. Maybe it’s the name of that cool song third from last in the playlist. Maybe it’s the license plate of that guy who just cut him off in traffic. Or perhaps a critical phone number or two. But the universal need for a writing device remains the same. And the beauty of website advertising pencils is that they get passed on and re-used by entirely new sets of eyeballs who also wonder what that suite is about. This can start a conversation about the uses of such a site and build an expectation about what such a site can deliver.

Bumper stickers are the cheapest advertising in the world. This is the perfect solution for clients who cry foul at the cost of any manufactured promotional items. They are also the type of marketing domainers ignore.

Most domain name owners will stop short at actually printing materials or distributing items with their brand on them, even though every website worth its salt cries out to be seen and heard of. But the use of one pad of paper as a quick-and-dirty message pad in a large company for phone messages and reminders can generate a dozen or more unique page views. And these cost about the price of a flavored latte.

For the following example, assume the existence of freehubcaps.com. Hypothetically, if the domain owner of freehubcaps.com makes a template of a sticker or font size logo for the site,distant marketing contacts can print out their own stickers. The cost of marketing just went down to pennies a day.

That’s when writing the ads for Craigslist to advertise get very easy. When the marketing contact for a given website meets their target goal for their area (say 100), they receive a Paypal payment or Starbucks card charge or mailed gift card in the mail. A website owner with a similar site contacts 100 people who drive on crowded freeways in crawling rush hour traffic daily. It is likely that a bumper sticker featuring the website name would get a lot of eyeballs.

People are bored to distraction during work commutes, any website that looks like fun can be instantly dialed up via smart phone netbook or tablet. At the very least, twenty bumper stickers promoting a website in a given metro market could show targeted traffic. Just handing out business cards on a crowded subway train in a major metropolitan market can earn some great geo-based clicks easily trackable back to the promotion.

These types of promotion will always work in conjunction with the subject matter of the website and the attractiveness of the domain name. Having the site optimized and ready is a absolute prerequisite to any domain name (website) promotions campaign. this makes the distribution of business cards to niche users easy.

A sports site might have a group of business cards distributed at a sports bar. Gaming site cards can be handed out where ever gamers are found (libraries, schools, coffee shops). Shopping websites might be handed out in parking lots or left on car windshields. These are old school tricks for new era traffic farming. And so on. Finding clicks from that niche market just got easy, and doable.

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This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

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Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum. The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me. But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

Previously posted on 7/28/2010

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This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum.  The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me.  But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their  data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

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The Domain name offer can come in from the cold with the new era of blog databases and instant websites. A template or open source application used for an existing domain’s website means that any buyer can take advantage of premium content original to that domain name as part of the purchase price. This can be termed a “domain sweetener”.

Adding sweetener to your domain can be as simple as allowing the buyer to utilize the current hosting where the domain is lodged. Server information is generally given with the WHOIS record.  The WHOIS record must always be accurate for this reason. Unless a Privacy option is purchased at the time of the domain name creation, the registrant’s name phone number address and fax number is visible to the public. And even Privacy entailed records have bid or offer links at the lookup point.

What functions as a sweetener? Bundled domains with other sub-TLD’s, Emails with the domain or a free renewal might be other domain sweeteners. The ability to transform a nibble of interest into a successfully executed domain sale may take some sweetening on the seller’s part. The trick is knowing when to add the sweetener. Only the seller knows how motivated they really are to get some cash out of the deal.

Domains will attract lookups and type in interest form time to time. the record of these lookups can be tracked by referrer traffic form the WHOIS. This can be viewed from the statistics utility in the web hosting menu. The concept of the WHOIS lookup concedes that a likely buyer is checking out who owns the domain name, how long they have owned it, where it is hosted, and what the owner is doing with the domain.

A domain buyer will check out whether or not the current owner has a lot of time or investment put into the name. The theory is that a domainer will sell a name more cheaply if they haven’t developed it themselves.  Or the prospective buyer may want to see if the domain name is parked and thus assess its potential value as a parked revenue generator. The offer for the domain name may include the content seen online.

Existing content in the form of databases or text files can also function as a domain sweetener. If the domainer has invested in domain development at all, these files can be furnished with the domain name sale as a sweetener. The incentive should be communicated that valuable planning and effort are attached with the domain purchase price. The sweetener should be signalled when the buyer has had enough time to consider an offer.

For this reason, domain name offers to buy should have a deadline and a “window of opportunity” attached. This way the prospective buyer has to evaluate how motivated they are. The domain name price will not be a given with a horizon of forever, but an opportunity to buy the domain name at the stated price within a secured period of time. The communication regarding the sweetener should come from a motivated seller near the end of the offer period.

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Realty is a hot, hot, hot, domain market. Home staging and home remodeling are some of the most popularly visited and heavily trafficked sites online. Property address domains can be so easily associated with the prospective buyer’s notes they can just keep referring to the site for full color images and floor plan details. And property domains created specifically for a given street address can be extremely inexpensive to purchase.

Property address domains make the most of an appealing street name and number to help sell the home. Instead of writing notes or keeping realty flyers, the prospective buyer can email the link to themselves or even communicate it other family members or friends for advice and feedback about the property. Details and photos can enhance the history of a property or residence in the prospective buyer’s eye.

The domain business relates to the setting up of a word or number combination with the top level domain denominator to make an online address, or uniform resource locator. The url can be a business tool and a brand. The realty business of buying and selling properties, land parcels, buildings, and homes, in and of itself can benefit from domain name creation and website hosting to supplement

Most Internet users now ask for a url or domain name if they intend to look up a site for information or further review later on. But a realty company will force a prospective buyer to sort through a database of records and fulfill a long list of choices about bedroom and bathrooms, and then pick through pages of listings. Motivated sellers can put their own property website and manage the marketing themselves.

While a realty address domain name may not have specific resale value, the value it will have to spur a realty sale will have a resale profit packaged within its final valuation to the property seller. If a seller does not want to exact address given out, what better way to sell a home and list its full features and host images than a custom realty domain name? Sellers can update the site with more information as they go along.

One example of this is how realtors have heightened the pneumonic device of a domain name to reinforce the “curb appeal” of the property by immortalizing it as a domain name. Realty domain owners can also review geographic traffic statistics and determine who their prime targets for marketing and promotion might be. If the price of a property drops, visitors to the website might be notified.

The searchability of a property for sale by prospective internet shoppers and realty investors is heightened almost to a meteoric degree when featured as its own website and domain name url. The SEO discoverability of the property website and domain name can be fashioned by the seller to suit their perceived buyer market. A seller can feature a video tour or a audio narration of a recent remodel.

Especially for tract properties and a home for sale by owner, a domain name of a realty address can instantly boost visibility and create a marketing space for a property controlled wholly by the seller and not featuring a residence, building, or property with others in the same price range or geographical area. When a property is for sale by owner, a website with an url can allow for customized marketing.

Realty is a competitive field and many home sale markets are flat. The best marketing and promotion will win out in these circumstances. When the abbreviated descriptions appear in property listings in newspapers and realty company publications, the terse 25-word sentences don’t do justice to a property worth hundreds of thousands of dollars. Sellers sometimes feel frustrated about how the realtor is advertising the property.

Realty companies spend a fortune on these listings and advertising and may not care to feature a certain property or certain descriptive terms. But a website with a realty address domain name or property address url is completely under the domainer’s control. The seller of the land, building, or residential home can use their own address domain name to govern how the property is shown to the online world.

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The first step after obtaining a domain name is to make the website. Once the website is launched, marketing becomes the primary business function. Marketing a website encompasses awareness building,  targeting potential users, tracking landing page and clickthrough page visitor traffic, and effectively encouraging active participation in site activities by those users.

Sites that are meant to build value in a domain need metrics to support that value growth. Metrics that are used to estimate domain name value are site traffic, user demographics, and external links. Domainers can choose which activities to invest their time in to grow site visitation and web awareness of the site’s content and mission. Sites with a diversity of approaches can reap concrete benefits from domain promotion and content marketing.

One of the best ways to popularize a site is to optimize the SEO. This phrase has become an industry wide term in domaining circles that can mean different things to different operators. Sometimes the content on the website is shared to other sites via news feed or RSS utilities. Or the abstracts to certain content pieces might be fed to other external sites with links to the rest of the article text at the destination site.

Some websites derive profits from visitors and participation at the destination website in certain volumes. Resident code monitors online visitors from these sponsors or advertisers. The data from these operations is consolidated into monthly earnings and/or traffic reports. Website administrators can run independent site traffic reports as well.  Specialized traffic reporting software can also be used from vendors online for this purpose.

Webmasters who are aggressive about growing their site participation and SEO appeal will review the traffic reports for valuable user data.  If indications are good that blog entries with pictures fare better for clickthrough to the main article, the webmaster knows to expend valuable bandwidth per entry for that feature. If readers avoid articles with too many statistics, the editor knows to simplify the text to garner more continued pageviews.

Unfortunately, many “black hat” domainers and site operators encourage click fraud and cloaked links. While this may bolster temporary traffic numbers it does little to build affiliate revenue or domain value. Starting flame wars with other bloggers and site visitors also can show little long term site value. The site domain name and/or the main keywords can guide the choice of affiliates, such as “candy bar phones” or “romance novel” ads.

The Search Engine Optimization derives online traffic and grows domain name value by drawing power from comprehensive density of keywords, originality of content, external backlinks, and link quality. Getting a site in the thick of the information superhighway takes work. SEO tips and tricks are everywhere but very few of the replace basic common sense.

Understanding the basic workings of these necessary site features is the responsibility of every webmaster. The web standards and best practices should be the model for all Internet website development and marketing activity. Search engine ranking factors can determine the resale price of the domain name. Hence the drive for site composition quality.

The diversity of link sources matter. The host site keywords should be a guide.  If the parameters of the search terms for the linking back sites are significantly altered from the base keywords, the link has little value. If the site keywords and search terms for the external links are extremely different,  the link may detract from SEO tabulation results. Sacrificing link quality for happenstance traffic is short sighted domaining.

The popularity of the sites where external links are found matters. The text which is linked as an anchor in posts, urls, or comments at external sites leading inbound matters. These dynamics are what conscientious webmasters and aggressive domainers work to maximize the effect of per site/domain. An assortment of links between like-keyworded sites can work to a domainer’s advantage.

To do that, working with keywords is required. Site key words for any domain name or term can be found using online sites or domain name analytic tools. But the words that connect to nay domain may not be appealing category or article title words, or they may be too abstruse or foreign to interest browsing readers or scanning Internet surfers.

Domainers and webmasters depend on registrar engines and SEO instruments   to provide valid keyword data.  But the most commonly used keywords generated by analytics and traffic bot trackers may be awkward and difficult to incorporate into categories and posts. This is where the site writer and webmaster need to work together to capture discoverability and stickiness elements within fixed and updated content.

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A one domain strategy is a long game for those who have an investment view of finding return value on their domain name investment. One domain name with exceptional startup values, traffic, integrated SEO presence, domain ranking  and corporate or brandable name can be purchased using the entire investment nest egg or capital funding. A single domain can be a hobby or part time employment investment avenue.

A multiple domain name strategy includes various tools bought in bulk or employed over time in combination with one another that they return a  higher dollar value the one domain name itself. Not every name will benefit equally from like methods of marketing and promotion, yet every domain will feel some complementary benefit to the overall domain portfolio promotion strategy. The webmaster must administrate the content and keyword density efficiently.

Some names will have more traction than others from the get-go. Each domainer will have to decide if this means the “favorite son” gets more attention or less. Some domainers choose to focus on the most popular domain name in their stable. Some domainers try to shore up equal SEO results for equal time spent utilizing marketing and promotion tools.

Managing a domain portfolio takes planning, managing one domain requires simply attention to detail over various platforms and promotion campaigns. An approach to article writing for url promotion via resource quotation may not work for every domain keyword association. Domainers should evaluate their promotion skills and purchase domain names which can benefit best form each employment of their SEO optimization skill set and site content enhancement techniques.

Link building may not apply equally well over a broad array of domain names of various types. Some names may remain parked simply due to lack of time on the domainer’s part to develop them. Scheduled activities such as link building and article writing and submissions should be penciled out as far as time commitments go. The sum of many domain development parts equals much more than the sum of its SEO result.

Time assessment to develop should be an important element of additional domain name acquisition value analysis. A numerical domain or typo domain will not have the same branding appeal as a nonsense word with a catchy sound and funny onotomological effect. Domain names for best use are verbal and should encourage repetition and viral communication in an expanding loop outward. When end users stumble over difficult to pronounce or unknown domain names,for viral spread it’s game over.

Multiple domain investment will use up more time and absorb more attention than a single domain marketing project. Domainers should explore the full scope of domain name promotion and marketing options before considering themselves having tapped the full value of development potential. Experience using domain development applications, promotion websites, domain auctions, and online domain link building tools will factor into any domain name acquisition and business plan analysis and strategy further down the line.

A classic business error in the domain handling sciences is to quickly acquire many more names than the current time and resources of any domainer can reasonably develop to return value on time. A more wise domain name investment and development course is to hone SEO optimization skills and familiarize themselves with the necessary tools to promote a domain names value, and then multiply labor with supernumerary domain acquisitions.

Unless keyword and topic similarity are more than 80% congruent, each domain name’s value increase will depend on consistent SEO promotion. But a domain name traffic development strategy might take turns pointing each promoted domain name at another, thus algebraically transferring metrics of traffic while bolstering overall SEO domain name recognition.

One domain name can have multiple domain strategies, but the same domain names with the same marketing steps can be repeated over time and receive the value of an applied campaign to promote page rank escalation, SEO result optimization, Alexa categorical data fulfillment, and overall traffic increases. A social network campaign can follow these types of domain name development or operate congruently.

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The domain buying and selling world functions on its own, but the channel where the real websites predict which domain names can become blockbuster successes is also an ongoing dynamic in the domain game online. If you want to get started buying a domain name without a full plan of attack for an application, service, product topic or subject, here are some domaining “Rules of the Road”.

1. People Like What’s Free

Using a domain name for a website with the word “free” in it is a guaranteed selling point. Not just for the eventual resale of the domain name, but for ads that feature the url. Many links directories will want to feature ads about free products, material, services or participation sites that allows visitors to enjoy themselves or get an object or solution for free.

Free hints, free tips, free explained coaching sessions, free videos, free ebooks, free coupons, free links or free downloads are things online users want. Access to a website with free objects can be sold. Free translations, free access to trial games or memberships, or free real world wares can be compelling attractors for any website. Launch of a free website is easy as word tends to get around.

2. Browsers Like Short Names

The age of the long complicated url with multiple subdirectories is over. unless you have a talent and an enthusiasm for assigning read rights to individual directories or furnishing vulnerabilities to your hosting files, just get and use a short domain for type in ease of use. Short domains never go out of style. For brandable sites, solutions, and apps, choose a portfolio short name and go from there.

Short names become a cute sexy brand name people enjoy saying and emailing to others. If it isn’t an easily spelled name or a catchy would-be nonsense  word (Google, Yahoo) put it back on the domain shelf. The name should “say” something. if it sounds like  a verb or an alien spacecraft, so be it. But if people can’t remember it and type it easily, it won’t matter.

3. Online Means Tech Names

Tech names and technology websites are the sites people go to t find out what certain terms mean or how to deal with computer issues. People want to know what terms or new words mean and how they apply to everyday uses of devices, communication, or work. Tech names that correspond to new technologies or knowledge banks tend to be very discoverable.

Technology is growing so rapidly in so many different directions it’s hard not to miss a niche in technology without really trying. Exact terms and related “store” or “info” tech domains can have huge discoverability and SEO profile altitude. Grabbing new terms or first adopter words, medical slang or industry jargon and making it into a domain is a smart domainer trend.

4. Users Want Shortcuts

In the computer manuals and the dictionary type descriptions of programming features or user issues bore people to death. If internet users suspect their is a much easier way to do something, they are willing to find the way to it online.

Finding shortcuts to other shortcuts makes a great website. The shortcut website makes a great bookmark reference. Making a solution website discoverable means spreading the tech around. Those long-winded explanations are for nerds with time on their hands. Real internet users want cheat cheat, printable forms and downloadable documents.

5. Online Researchers Want Answers

A domain name that stands for a website with material that provides a way to solve a problem or ease up on a pain point is a highly desirable and shareable website. the domain name becomes a talking point. Think about how many times a day people have conversations with other people who have the same problems they do. If they can share a website url, they will repeat your domain name a dozen times a day and sell the concept for you.

6. Updates

Any name with “update” or “news’ has huge SEO potential. The instant discoverability of dated content which is current and well written will be repeatedly selected by research users and curious browsers alike. Just expanding press releases, rewriting clumsily written articles, and condensing information reports into readable content will attract hordes of online users. News domains quickly and easily become traffic domains.

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