Domain Owl

One of the biggest challenges that site owners face is link building. Whether you run an e-commerce site, a niche blog, or a reputation management website, generating quality backlinks is absolutely vital. SEO used to revolve around the on-page optimization, but since the Panda update it seems that backlinks (especially those from relevant sites) are now playing a more important role in the ranking of websites. There are lots of ways that backlinks can be generated, but not all of them are easy. And the ones that are tend to be not worth your time. So let’s look at three mistakes that many webmasters make when trying to boost their backlinks – and how to avoid them.

Assuming that a link from a high PR site is more valuable

The Page Rank system is useful because it lets people know how highly regarded a site is in the eyes of search engines like Google, but it’s not always a green flag. It’s understandable that if a site with a PR of 3 or 4 wants to link to you, that’s a tempting offer, but if you have to pay for the privilege you should do a little research first. The first thing to check is relevancy: does this page have anything to do with your site and topic? If not, the backlink won’t pack as much punch with Google. Another thing to check is how many other links this high PR site has. If your link is one of ten or more on a page, you might as well be throwing money away. Carry out these simple checks every time you’re considering a new paid backlink and you’ll be much better off in the long run.

Believing that NOFOLLOW links are useless

When Google is considering its rankings, it takes into account a great many factors. Some of these are well-known, like keyword densities and the age of the site, but others are a little more obscure. Take NOFOLLOW links for example. While it’s true that these don’t have a direct effect on your page rankings, they do affect the ‘spread’ of your links across the web. For example, if you had spent time and money generating 100 backlinks and they were all FOLLOW, this could count against you because the link spread doesn’t appear organic. On the other hand, if you have a nice mix of FOLLOW and NOFOLLOW, your link spread is much more natural. The bottom line is, don’t always assume that FOLLOW is best – try to mix it up a little.

“1000 backlinks for just $5.00? What a great deal!”

There are lots of places on the web that you can get something for next-to-nothing. In fact, there are sites that provide nothing but $5 services. And very often you’ll find someone there offering thousands of backlinks for very little money. Now, your logic should kick in here and tell you that these aren’t going to be quality links, but it’s easy to be blinded by what you consider a ‘steal’. The truth is that, wherever you find them, these cheap backlink services are a waste of money. Not only that, there’s a chance you’ll get your site blacklisted because your link will inevitably appear on spam sites. So the end result may be the opposite of what you intend, and your site will be penalized by Google. This will reduce your Page Rank, lower your site’s visibility in SERPs, and make all of the time and effort you’ve put into your SEO a waste of energy. No matter how cheap they are, no matter how smooth their patter, don’t be fooled into buying cheap backlinks – it’s a recipe for disaster. That’s not to say that buying backlinks can work, just always remember that you get what you pay for – and five dollars isn’t going to get you much.
Remember, the generation of backlinks is one of the best tools in a site owner’s toolbox, but going about it in the wrong way can have negative consequences. Tactics such as guest blog posts and link exchanges with other relevant sites are generally successful – just don’t let yourself get suckered into anything that sounds too good to be true. Because, as we all know, it probably is.

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Most new website customers or pickup webmasters will know how to use Wordpress and resist learning complex newer website applications. The use of an app like wpStoreCart is also a safe recommendation to make for any new or startup enterprise business user that had a catalogue or extant products to utilize the database plugins. This enables any Wordpress blog to become a shopping cart, with varying functionality on the back end.

The concept that a blog can be used as a sales tool is a common one, but many of those entrepreneurs who might most benefit from their domain hosting a blog based shopping cart. The website hosting account that has installation options for WordPress can also integrate its workings with the saved database information resident in the web hosting account. This transforms any historical blogsite into a content rich network on deep linked content that continues on to product listings. MarketPress,  RapidExpCart and QuickShop work too.

For diet-sized websites, the FatFreeCart allows instant creation of the “View Cart” and “Add to Cart” buttons right in your WordPress blog posts. This make affiliate reviews very readable content.

The Cf Shopping Cart application is an option for those who want a more customized look to their shopcart without sacrificing plug and play adaptability with Wordpress uses. Some Wordpress blogs can be started and compiled, publishing daily to garner new fans and new bookmarks.

These content rich posts can be historically embedded into the SEO machine online as soon as possible. Only later, when the fine tuning of the web catalogue and the more stringent social network strategy gels, can the website user become more proficient at administrating the more complicated functions within the shopping cart administration.

Many new vendors, Ebay  sellers and other online vendors believe they have to developed a full fledged custom website for a sales portal. This is neither true nor time efficient. A simple solution to how to sale items online with pictures, descriptions, shipping details and specifications is to install a shopping cart software application. But the unfamiliar names of these shopping cart applications will seem strange to the very people who need them.

Avactis, CF Shopping cart, MiniKart, Duka, and others provide options for Wordpress users to form an entire sales platform inside a Wordpress installation.

Beginner WordPress users will be looking for a shopping cart plugin that they can install and understand the use of easily. The complexity of the offerings of many shopping cart softwares aren’t even needed by most users. But the advanced know-how required to evaluate the Wordpress software is more than beginners can muster. They must know the ease of use values in relationship to the business uses the Wordpress shopping cart  is for, which only comes with the very experience that takes away the need for a cribbing.

Beginner uses looking to adapt a Wordpress into a shopping, or add shopping car functionality to an existing website have choice beyond Amazon.com and Ebay plugins. These work with custom fields in a database used currently by the business owner. Since any spreadsheet can be made into a database using Access, the import of the item number fields, inventory information, and financial transactions can be implemented into an existing WordPress blog.

MiniCart is another WordPress compatible shopping cart for integration with blog engines.
Allows embedding items into posts and can be used for donations. Avactis Shopping Cart uses sales affiliate widgets for discretionary application within WordPress. One basic tip when merging databases is to create a unique record identifier that will always the shopping cart administrator.

Using DukaPress is another way that Wordpress blog users can customize the way their cart looks when incorporated into a Wordpress. For more advanced users, the DukaPress plugin creates the backend inside the Wordpress architecture for those who don’t want to read a huge manual. If the domain name is also one with the word “store” in it, additional content can be quickly added to that site if it is installed as WordPress or has a wordpress directory on the file tree.

For hand on data users, posts mentioning certain products can also incorporate the post ID as the product code. This happens automatically with YAK, a funny word for a workhorse open source e-commerce plugin.  YAK is a WordPress Shopping Cart that supports posts and pages as products, allows multiple purchase options and supports item categories.This makes an excellent addon for xisting sites where the webmaster does not want to tinker with existing architecture too much.

FoxyShop is one option if the domainer is looking for something a little different. The application for FoxyShop is actually a  WordPress Shopping Cart owned plugin. The free Plugins can be easy to install or nightmares, depending on the template. FoxyShop is one that connects to the FoxyCart shopping cart service.  With FoxyShop you can user WordPress for inventory management. This plugin offers a full API that allows developers to create a custom ecommerce solution.

Wordpress Simple Cart is just what it sounds like. Items from a resident worksheet or online file app can be combined using the utility of a Wordpress interactive menu. If you or a domain owner, or website client want a massive utility for vending wares added or linked to from another site. A simple WordPress installation will also enable a shopping cart that supports WordPress Multisite and BuddyPress.

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I read an article recently in Rolling Stone magazine about some computer hackers and the “crime of the century”. In trying to blog about it, I found an interesting conundrum: The top (series of) search engine result(s) from searching for the article was a blog review of the article by another blogger, not the magazine author. By Google searching the article title, the top page of search results was not the source, but the review.

Rolling Stone is proud to announce digital issues, but the title of this one article or searched keywords did not render a result even at the Rolling Stone site. This means that every mention or Twitter or email or Digg gets related back to the first online result, the same blog but not the copyrighted origin. Yes, Virginia, there is such a thing as stolen SEO.

Thus the source website yielded the SEO to the blogger. The blog author gave due credit and links to the source but the blog entry remains the top result for another author’s work. Yet it’s a mystery why the originating publisher would pass up an opportunity to get search result traffic. It’s hard to know the thoughts of a webmaster that stalls SEO discoverability and direct search engine referrals for putative digital subscriptions.

Stolen SEO should be a crime, but the individual leaving the door open are the source originators themselves. How many times have you found yourself using the Search bar at a given site, fruitlessly entering qualified terms, but not getting anywhere? These are the “light bulb” moments domainers and webmasters should tally in their tickler file of websites to build.

Target is a good example. I don’t go to Target.com because the search engine does not render results for products I know they have. Google searching should work, unless the clickthrough link pulls that scummy trick of landing the searcher at the landing page of the site, to begin the search all over again. IMOHO that is NOT a good search engine result. It creates work for shoppers.

How is this an opportunity for domainers? Domainers win when they conceive of a website that solves a problem and provides visitors with sticky content. Nothing could be more sticky than the search result for the item the web browser is looking for. One of the lamest excuses for imitation is that it’s flattering, but decades of Microsoft success prove you can’t “own” an idea.

If the store wanted to accessibly sell lawn chairs, it would maximize keyword efficiency.  But Target has left a window open for enterprising domainers. They can make a site featuring only those items inside the niche and save the shopper time, typing, and trouble. Any site that tries to encompass too broad an encyclopedia or catalog risks alienating visitors by this response failure. The elision of likely keywords from surgical results leaves the door open for enterprising web designers.

By shrinking the ugly cycle of scanning page of items after page of items at the store site, and waiting for all this to render, a site master can marry a city name or store name with an item to shop for and make a killer domain out of keywords they can optimize until the cows come home. This opportunity is available in markets heating up right now, like online coupons from sites like Dukky. Maybe users don’t want to wait for the next campaign and want the coupon now.

Why is this a domain development opportunity? Because a website owner of “Targetlawnchairs.com” could make a bunch of listings on the site and link them to the densely buried Target.com product listings. Surfing a densely niche targeted site for lawn chairs available at Target stores allows online discoverers to skip Search restarts and navigate back and forth through a million results.

Collecting information from online Web sources and redelivering it to the web visitor is not exactly rocket science. But it is webmaster science. Domainers can execute reasonable answers to online search query problems  and compose a likely site, and shrink the type in cycle for grateful web users. The traffic should tell the tale and  bring revenue and clicks.

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Every industry has its insider secrets. Domaining is the same way.  It takes time and experience to spot some of them. Not every domainer has a silver blog in his mouth, to coin a phrase. Some inside secrets on domaining some of the books , magazines, reviews and trade blogs will never tell you. To hit the ground running in the domain name game, you might try crawling first.

1. You Don’t Need Your Own Hosting Account

Chances are you probably know about three dozen people who already pay too much in too many different directions for hosting. Domainers are exactly guilty of this more than they would like to admit. Any value realization of this fixed ongoing monthly cost is welcome. This is how hosting companies make money, because nobody can optimize to the outer envelope of their server allocations (Usually).

Domainers who want the flexibility of the access time and files resources for implementing websites can be  short the necessary duration of time, so they are paying duplicate fees for stacked hosting, often with the same hosting company for duplicate names.  Some domainers may not even understand how duplicated their hosting resources are.

These hosting accounts have generous pockets or wide tranches of unused space in the file directories. There may be database allocations and bandwidth tolerances lying fallow (and feeding someone else’ s websites). Just forwarding a domain name for a while to a subfolder on a hosting account can launch a site without specific hosting expense.

Savvy webmasters and smart domain owners can barter clicks and mortar services or an I.O.U. for future advertising for some space on the hosting account. Tuning a site or installing an application, and learning the basics, can be done before the domain name or launch project has even been identified. This also gives  the administrator domain owner some “white noise” time to work without pressure of daily blog submissions or articles to publish.

2. Content Stems from Multiple Strategies

There are a variety of ways to generate a content plethora before the initial launch date of a blog or site application arrives. Once the site is launched, the SEO clock starts and the web starts churning investigative bots to extract keyword density and content attributes from existing text and updates. Experienced content makers know how to churn SEO-friendly content out that is both original and keyword dense, yet still appealing and readable.

Having a press release article ready, some url links to existing stories about you,   an “About Us’  text file,  some background on how the website idea got started and pictures or background material or history of the product or its practice can help. In the beginning, using news from other outlets is feasible if the “take” on the article is reported as original text by the (new) site author.

3. Imitation is the Most Efficient Form of Flattery

Imitating another site has its uses. It streamlines the production timeline of a site to zero and accelerates speed toward every other domain development benchmark and site growth goal.  Site architecture in original form can be problematic to conceive and rebuilding the wheel in terms of time absorption. By the time a site is ready to launch or in its first trimester, most features will have been tweaked out of recognition anyway.

If the skill set of the team lies in content and promotion, use the template, invent a logo for the domain name and move on. People can “see through” to the content. Web standards should prevail and code hacks and unique programming irregularities should be well thought out.

Working through site design hurdles shouldn’t involve heavy books and manuals and eyestrain and late nights. The heavy lifting of marketing a website and promoting a domain name  should be the link building and article submission for content, not tinkering with awkward code. This is a trap many domainers fall into.

Branding can come later. Many dominant companies have refashioned their online site colors and logo appeal over time. It’s best for the webmaster to get the hard stuff right, and leave the easy shopping to take care of itself. Fun new themes, avatars, colorations and icons are time consuming and consensus draining. Special typefaces and large images should be avoided for server side concerns.

4.  Skip the Jargon, Take the Cannolli

Every industry and especially online occupations have a herd mentality that gets carried away with itself.  Sometimes the online swirl of ideas and vibes and trends is moving too fast for a launching domainer to properly evaluate. The players are unknown and the impressions come thick and fast. Avoid leaping before you look.

Many domaining professionals will seek to sell you their services or wares before your site is ready or even if your platform or application is not right for what they offer.  The KISS mentality pervades for a reason. Others may not have your situation or understand your project boundaries. Keep to your domain development plan and only bring a new solution or custom addition into the mix if the idea lasts and won’t go away.

5. Write your own Ticket Regarding Service and Hiring Practices

Many products have hidden caveats and many services assume more knowledge and experience than you may have.  Don’t part with money until you have had time to evaluate testimonials, references, examples or project milestones. Use a banking service or credit card with buyer protection. Realize you become a vendor when completing services and a creditor when providing wares.

Use your best judgement hiring people online.  Don’t write a blank check to a programmer, hire an amateur without accountability,  or suspend passwords or administrative control over any accounts in doing so. Work with friends of friends and referred professionals with examples to show. To see if the contractor is genuine, start small and test the communication and see how the other party responds.

Work with tried and true service contractors and web development personnel who have executed results that please you.  Someone doesn’t need a Flash video to qualify to wash your car, but they might proffer some valid real proper names and phone numbers for jobs ranging in the hundreds of dollars to the thousands for critical and time sensitive website work.

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The market for domain name resales generally lies within the groups of domainers who are looking for a certain keyword or keyword combination for their domain, investors looking for a startup brand or a domainer  solidifying his position in a certain keyword, subject area or term domain name group in the portfolio. These domainers make better customers because they do not need to be educated so much as to the value of a potential name.

The domain sales approach needs qualified data. The domainer customer for a domain name resale will ask tougher questions and demand relevant statistics for page rank claims and boasted-about traffic volumes. This means demonstrated metrics and dated reports should evolve over time of ownership of the domain.The values of the traffic and page ranking should be common denominators across the board, not a flash in the pan from only one.

Page ranking from the buyer’s preferred source of information, and domain name value analysis from the buyer’s chosen instrument of domain valuation will rule the sale. Domain name brokers and domain estimation tools are meant to support discussion and negotiation, but none of them are final verdicts on site value.

Domainers should maintain records of status checks at each page ranking site over time. These tables can be valuable when demonstrating domain name value. Domain name page rank changes over time. Even content and subject matter from Internet users can change with no webmaster control. If a change occurs in the maximum page ranking or SEO results, they can point to historical periods of record traffic volume and SEO popularity.

Domainers will look up and evaluate the time the current owner has had the domain registered to them and evaluate the domain name potential in part with respect to what the current owner has done with it. It is likely that traffic and clickthrough patterns were more robust in the past than currently, Domain name buyers will want to know why. Referrer traffic may be made available to the prospective buyer as the seller sees fit.

One of the most current value-adds to a domain sale is the site database. For a blog site or a open source application, a domain name that comes with a database can be valuable indeed. Although some domainers do vend their legacy databases after domain sale elsewhere, the best putative use would be to naturally support the domain name organically and linguistically associated with its seo-coordinated and name-associated database table.

If the website database is packaged with the domain sale, a cash value should be attributed to it in addition to the metrics governing the domain name valuation.The new buyer of any domain cannot assume all material published in association of that url or site name belongs to the new owners. Explicit terms in the domain sale contract must be negotiated for this. If the database table and its contents are to be rendered in a certain form.

One good way to protect the free use of a database without the domain owner knowing about it is to age the HTTP written expiration date of cache files so the past users can’t pull down from memory legacy content. If the site owner or webmaster decided a body of content (by category, for example) needs to be archived and removed from public server view, they can reserve this content for future resale without it necessarily being attached to the domain name.

Adding original images to a blog or application article site engine can also increase the value of the database. If the database is paired or packaged with the domain name, explicit inclusion of the photography, any video or sound media, and graphics files must be stipulated in writing. Words and objects to support a domain name’s value, gathered over the course of domain development efforts over time , can be an important negotiating factor and value addition to any domain name sale.

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As a daily chore of one of my many blog domains, I tune in daily to see what comments and feedback my daily posts receive. I tend to refer to the Akismet pie chart regarding the integrity of the comments and whether or not they are spam. And since this domain blog concerns savvy domainers and link promoters, I would like to offer some constructive advice about seeding domain links in the comment field as a promotional tool.

The whole point of attracting comments to a blog or site is to generate reaction and stimulate thought. Many domainers use the opportunity to promote their chosen domain by leaving a link, yet they do sometimes in a manner designed to render their entry a deletion. This would seem contrary to the goal of intended link inclusion. Here are a few tips to remember when submitting intended links for traffic and referral indexing.

1. Niche Out

If you are going to promote a niche domains, post it at other niche domain blogs or sites. These forums will be much stickier attractors than a different subject and keyword based site no matter how many links you generate. Work with your keywords and find massively visited sites likely to get a breakdown of the total traffic. This part, totaled from hundreds of sites, can be the growth of a huge fanbase.

2. Number Up

One day’s link building and seed campaigning won’t get the job done. A thorough and systematic saturation of a category of sites with matching keywords to your site’s will be the goal. A growing numerical measurement of links should be the target data object. Alexa.com is a good way to map this. Record your site’s Alexa.com referrer site growth by day. With a steady campaign of submittals, the bots should be grinding the metrics in your favor.

3. Stay Relevant

It must be the case that too many bloggers simply bulk approve all their comments or don’t know how to employ the Akismet tool. But a serious blogger will weed through the spam and kill what does not belong. That is why I am surprised when surfing my blog comments on a domain blog to see so many unrelated urls promoted.  If it doesn’t help the webmaster or the poster, why would it feasibly get approved? And why post a completely unrelated question about anything there? Wasted effort that will get deleted.

A travel domain, mixed with a posted Hotmail address alias, with a comment about a topic unrelated to either is not exactly SEO fodder. The goal is to seed the blog field with as many acceptable (and preferable) comments as possible. These will get the destination blog noticed by the search engines, for the right reasons, in turn promoting better ranking for SEO results. This will putatively drive hits to the seeded link.

4. Spin a Page of Web Links

Web Links functions to show all the compass points of an individual webmaster’s personality. Political discussion might sit side by side with cartoons. Action movies might sit side by side with a religious affiliation. These links can make a ‘professional” site look more personalized and less coldly prone to sheer traffic tricks. Individualized site factors like this make a visitor remember the site as more unique.

5. Get Personal

I have heard so many fellow webmasters and bloggers display pride in their sites and blogs, yet very few of them will engage on a 1-to-1 basis in forums or video wars on YouTube. Video responses on YouTube channel fan specific traffic to specialized entertainment product. This is exactly the audience your website wants, recreational hits with no preplanned purpose to their clicking. Providers of online entertainment like video, music, humor, satire, or commentary generate a cultural following on the Internet.

Instead of spending all day writing blog posts, feature your best posts on the front page of your site and spend the rest of the day campaigning for visits. Get into discussions on forums online and generate respect for your usership. These will be the type of visitors bookmarking your age and passing the link along. Link new memberships with fun avatars and lively posts so browsing users ever after will take notice of you.  They’ll see your link and wonder what the site of such a person could be like.

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Blogging is a competitive sport. The incidence of keywords, the heightened density of certain terms and concepts to breach the walls of SEO fortitude, and the ongoing challenge to keep material fresh and readable despite these drivers are the road rules of the domain blog today. Affiliate ads are like team sponsors. The finish line is the Adsense result, the traffic metrics, and PPC values earned.

But even the most talented blogger can test their optimizing talent by asking a few pointed questions about their daily output content. Blogging can be very easy with simple repetition of key concepts and repetitive completion of SEO practices added in. But even the best blogging intentions fail. As days and months pass, promotion reminders fade and key optimizing options are wasted.

The main rule of blogging? Always Be Optimizing.

1. Optimize Your Domain Marketing

One sneaky approach to marketing a blog online is to promote  anterior services and use the blog site to garner approval or evaluation of service quality.  A domain site can’t rise in value if it isn’t seen. If you are signed up at Guru.com, oDesk.com, or ELance.com, there is a place to link up your proven material and related portfolio of work.

This drives traffic and incites useful feedback.  Reaction can help assist the blogger in choosing which domains to spend more effort promoting.  Even if you never get any contracted work at these sites, marketing your services will earn you dozens of traffic pageviews you would otherwise never experience. That data is useful when analyzing upstream and downstream clickthrough behavior.

2. Optimize Your Email

Domain names allow for creativity. To paraphrase the famous words of Walt Disney: if you can reg it, you can do it.  Inventing domain names is the ultimate in out-of-the-box business product creation.No limit exists except your own taste and your own ability to sketch a likely rationale for the name as a website, portal, directory or marketing hub.

If you’ve done some clever thinking about your domain name and made a crafty yet appealing email address name, get going sending out batches of invitations to check out your site.  Many might bite, just to see what’s behind  your domain and that intriguing email address. One clever email logline and  someone might zap a click onto your emailed newsletter or marketing campaign message just scan the site and not miss something valuable.

3. Optimize Your Exterior Strategy

One of the greatest options available to aggressively marketing domainers is the supplemental domain marketing services offered on boards and custom domain promotion sites. Outside the blog website link promotion is critical to SEO discoverability. Exterior link making and article seeding with reference links back to the target site are necessary, yet so many domainers ignore this method of site promotion.

4. Optimize Your Blog Time

Not every day is going to be a day when the webmaster of a blog can write at optimum skill. Some days the blog well is simply dry. These are good days to have an article template, tickler file, and prose or text content template at the ready. This “Mixmaster” approach has been done well and done poorly, and many domainers know when they stumble upon a site full of blind-text blandness with no information forthcoming at all.

Fix one day to post an RSS feed blog entry with a few critical comments and suggestions. Next day is a content writing day, and the day after that can be a site review day.  Roll over the schedule and take the pressure off.  Roll the content production forward one day and let the “break” inspire better text writing. Review text entries for pertinent links to include.

5. Check Your Work

Go to sites like Google, Associated Content, Facebook, MySpace, Squidoo, Helium, Triond, About.com, and others. Use the search bar and execute a query for your website name and/or url.  A Google result should have at least 4 pages of results with exactly your url or link to show.

The SEO results not there? Get cracking and ADD SOMETHING.

Sign up for AC and add articles. Submit material to About.com and other content and text publishing sites using site links as sources. Start a Squidoo lens and create a entry at Helium so centered on a  topic from your site it will never be bettered. This is when having material of all types inside your blog entries is of value. And the Optimizing motif will be reinforced with every search query.

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Webmasters have long been mavericks at their job. They rewrite the website architecture manual every day and influence design choices of new users and visitors with every search result.  But some rules remain the same for every web site architect. Blog sites can use categories, text headlines and tags, storage of archived posts and titles can be critical to SEO site success.

1. Trim Your Sails

Combine necessary elements of the post into a spare text block skeleton. Indent when necessary and italicize quotes. Spellcheck and eye the effect of overly dense text blocks for readability. Use a smaller more resolute image if possible. Use type that reads well in smaller font sizes. Headlines and titles to article sections serve as pointers for search bots and news aggregators.

Keeping a blog entry concise is critical to not losing viewer attention. Nobody likes endless edifications of blank text. Use icons of the first letter of each post if no icon is available to make the visual impact display more punch. Make sure your sentences and paragraphs explain each concept and progress from point to point. Use the conclusionary sentences to make a reductio title.

2. Be Succinct

Alliterations, snappy phrases, and key terms make excellent lookup posts because often students and researchers are trying to garner basic knowledge in the context of prose usage. Bold text for glossary terms and example usages gathered together in one section make an excellent expansion of existing blog site content. Each can be linked to blog entry conforming to that term’s use.

Avoid repetition of grammatical stumbling blocks like “you” and “I” and other writing crutches when producing a formal blog entry for RSS feed potential. Work consistently in one voice, speaking as  ‘I”, “we,” or the third person throughout the site. Voice changes can be jarring for continuous readers and require editing for those webmasters using your material for a feed or entry source.

Site browsers will be looking for things to put on their site with a link back or for reference text they can absorb easily. Reduce stock phrases, trendy argot, circuitous descriptions, and unnecessary argumentative doglegs into unknown territory. Webmasters for blog sites have to be their own editors. Crop bloat text into a new entry for later on. Post tags that describe the overall post as well as terms most often included in the text blocks.

3. Make the Abstract a Mini-Me

Pick and choose from the wittiest and snappiest of your blog entry text to make the basic summary paragraph a reader-grabbing abstract. Since many news feeding sites use the abstract as the base of the page or section, readers will browse the text blocks for their chosen glimpse of the cited sites. Clip the best stuff or rewrite the basic points of the blog post into a mirror explanation or post description. Construct a lead that indicates the quality of the text inside the blog post.

4. Break Out The Categories into Keyword Channels.

Make sure your posts are stored in separate categories and topically appropriate data information blocks. Make sure enough tags and terms are noted for each blog entry to realize the result for those terms in the Search bar on your blog site. Map a site plan for site users of different levels of experience, such as (for this site)  beginner domainers or elite webmasters or premium domain name brokers.

Test these results yourself.  Scan each post using the Textalyser.net tool and make sure for key word tags and density “stars” repeated most often for those posts the Search result on your site renders these particular posts first. Mapping posts around each category and specific keyword density makes categories into a keyword utility of multiple channels of concentrated SEO search values.

5. Test Search Your Blog

Think you’ve done a great job indexing posts and citing keyword tags? Google some relevant terms with the keywords of your url and see what happens at Google and various other search engines online. Review posts to make sure no entries have no tags at all. Test finding your content yourself before assuming the web browsing public can sort it by SEO results.

Make sure blog site images can be searched by image type, image description, and post keywords. Readers may remember the drawing or image in the post but not the title of the blog later, e.g. “owl with toolbox”. Google search for the images on your site to check discoverability. Edit past images tags for icons or pictures used in the blog’s media gallery.

6. SuperPositioning

Put the best blog forward, including pin the tail on the frontpage. If you’ve got a hit blog entry post with a record number of commenters, pin it to the top. Scale a graphic or image inline with the template or theme format and use complimentary colors pleasing to the eye. Avoid grainy images or less than optimum text fonts in the landing page window.

Recent posts, most popular posts, technical terms posts and news and “features” are examples of ways multiple categories can be selected for each blog post. Don’t be afraid to repost top finishing or high traffic attracting blog entries after a period of time for new users to catch wind of.

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Yes, Virginia, there are still some people out there who insist on hosting a blog with…wait for it…no categories. But they’ll prop up the front page of the website with ads, offers and sponsors as if they were optimizing the site for maximum return on every visitor. This type of aggressive website design indicates an expectation of heavy traffic.

Why the strategic divide between intent and form? the webmaster may have overlooked the part of the website  administration design that maps out where variances in keyword usage and expansion of secondary topics more densely imprints on SEO engine bot screenings. Supplementary notations in this case can furnish additional listing in search results.

The Wordpress interface allows very easy category making, and the parent category usually works for every type of category imaginable except archives. In an intelligently indexed site, many articles will have multiple overlap capacity extending to more than one category.

Category overviews are also available in some applications like Joomla where an entire page or two of text can be added to supplement overall keyword optimization. The popularity of these CMS managing applications is an appreciation of their flexibility and support for SEO optimization tasks.

But even using blog microformats, appendices and archives, there should be more to a website than its front page. Otherwise it is considered by domainers to be a minisite. The category topic allows casual browsers to shop inside the site for key content without tabbing through entire pageloads. For this reason, a blog or content management site should always have the top 5 (or 10) most viewed article links on the front page.

Categories add keyword opportunities to a website in a way that integrates content with the SEO profile a site has when search engines scan their databases for input search queries. Since the object of optimizing a website for SEO target hits is to create the most amount of possible hits, the broadening of topical keywords in categories and related content is required in a blog.

The “miscellaneous” category should be for extremely marginal content to the central topics. Delaying forming a category architecture inside your blog content organization simply creates more work, as extant blog entries must be revisited and manually selected for each applicable new category the article content for each post applies to. No intentional factor of site design that degrades SEO results should be left intact.

Links of words and to other sites, placed inside and outside of each article also hang out a “hook” for additional cross-references to furnish the site to a search query from an engine. These links should be inserted using optimal keyword choices from both the destination site, the target site, and material being linked. This creates more “cloud” density around the central topic.

Every webmaster should ask themselves: Why is an SEO attribute or format element like a category or topic /subject and its corresponding page missing? Is this due to a launch stage website, or  because of simple oversight, or are critical divisions of information elided by design. There is almost never a qualified reason to hide content or the path to it underneath script layers of programming.

SEO bots scrubbing down the site note well which posts have corresponding sets of keywords and if the posts have a default “kitchen sink” keyword dump. Surgical scanning of a text block in a analyzer engine like the one at Textalyser.net can furnish most commonly used words if the writer comes up blank for additional terms.

To test site subject and SEO keyword discoverability at the search engine  level, attempt site level searches in the search bar. If your site does not have a search bar, install one. Web researchers need these tools to speed up their search for data and allow them to scan the site as efficiently as possible.  Categories allow for multiple results as well as specific ones if the categorytext defines the scope as broad as possible.

For example, if a web user looks up Google terms “serial killers” and gets  a result like www.serialkillers.ca,  the landing page offers both American and world serial killers, plus a search bar that allows browsers to search for the name of the subject individual they are looking for. But if the browsing visitor only remembers a catchphrase, Like “Zodiac” or “nurse”, then the result is equally instructive at the search engine and site level.

Without the category tag, a lot of crucial detail is lost. The associated terms, the reinforced reference to the site topic and meta description, as well as a summary and topical keywords from inside each specific post, these would be supplied inside a list of search results indicative to the browser that the site was the best click forward in their data search.

Thus is discoverability enhancement using categories explained, and thus is keyword descriptor value explained, and thus is site design optimization using category divisions of text articles explained. The interface for WordPress and other text managers makes the task very simple. Any webmaster who chooses to ignore these facts belongs in the Domainer Penalty Box.

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Four Mainstays of Wireless Domaining

1. Doing your Paypal billing & banking using encryption key.

Yes that big long scary number. Know it by heart and be able to key in time-sensitive domain banking transactions anywhere, even on  a borrowed device or computer. Pipe money to and from bank accounts and be able to terminate the secure window at will. No more scraps of paper or scannable files saved to the desktop.

2. Online Desktop

The online desktop is a site you make with your favorite links, password reminders, tasks, and calendar items tickling your review in one dashboard. If you’ve got 5 minutes with a neighbor’s computer, 10 minutes in a guest lobby, or 15 minutes in a courtesy workstation, you can get something done.

Those standalone tasks you hate can get sexy when you can envelope them in time otherwise wasted. Links include WHOIS lookup bars, registrar login, and stats login pages. Don’t wait until you get back to the hotel room. Buy it send it vend it NOW.  Bid for auctions between airport patdowns and leverage value from every texting tap.

3. Take Advantage of the Draft

Communications eat time. But few people take advantage of the draft function of email. If you draft partially written emails to your hosting account executive manager, domain forum buddy, content writer, or business partner, a few quick edits make an entire email. Save a store of drafts to complete with a few quick changes and watch your domaining time management soar.

This saves digit labor while waiting in line, stabbing the cellphone through the tunnel, or adjusting the spelling errors while carrying suitcase and tickets. Request price quotes or domain bids in seconds instead of hastily (and error-prone) punched minutes. Draft the email, then consider your options on the plane or in the cab.

4. Game Change Your Media

Newsstands are the original wireless news source. Put the device down and scan the print pages of your favorite bookstore or browsing stand. Check out the publications foreign to your everyday sphere, like gaming, technology, beauty, fashion, sports, industry, politics, the arts, and hobbyist stuff like photography and crafts.

Getting some additional perspective from outside your domaining fishbowl adds dimension to your thinking and communications. Enrich your repertoire of current business and cultural practices, while staying informed about consumer preferences and marketing trends. How to do it wireless? Download issues, web pages, screenshots and pdf files for later. if the Internet is down you are still rolling.

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