05 January 2011 ~ 2 Comments

Interactive Website Design

Arresting website design encompasses smart interface employment. Gestural interfaces allow for end users to get drawn into simple user paths for the straight line of interactivity to complete easily. This makes a fresh and natural change from many websites who seem to have split purposes for existing. Tablets, netbooks, and cellphones now have the capacity to navigate websites. This is actually and expansion of opportunity for website users and domainers, not less.

Virtual reality, voice recognition, handicapped friendly apps, mobile device readiness, even touch screen and scratch’ n’ sniff technology is a convergence towards use. Users with advanced sophistication galvanize towards applications that are fun and entertaining to use. Colors and boxes and shapes take on real value when connected to optional operations.

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The experience of Internet interactivity, its appeal and its strangeness, brings together the user with the familiarity of the television monitor screen and the operations of a computer device. The newness of this experience can vary for computer operators. But the appeal of repeating it is the key that countless game inventors have mined for billions of dollars.

The true efficiency of a site, and the associated value of its domain, is the ease of its use and the simplicity of its path to its end use. Today’s Internet user is wise to ads, links, popups, and slowed efficiency. Design theory for websites should operate as a positive initiative, not a negative attempt to co-opt user resources.

If you want to make a website people want to come to and use again and again, make some parallels to your site click through navigation path and the mechanics of the game. Any domain name can be a brand and an idea synonymous with the interface experience the webmaster designs. Icons can signal desired motions required for the website to continue revealing information or helping the end user to find their next query stop.

Domainers who try to string end users along lose fans. Positioning the direct reason site users have for coming to the site as far from the landing page as possible is bad website design. Mining clicks does not bring more enthusiastic users. Task flow from the initial experience to intuitive click through should be more brief, and not hang in pauses of end user confusion.

The commercial services that function to bring revenue to webmasters reinforce the opposite.They reward longer visitor stays and extended site visits, when the mark of an efficient site is less time sent there, not more. But counter intuitive profit making ad engines aside, there is a fruitful purpose in making a productive, efficient, purpose serving website. The revenues and traffic should prove oif that is done correctly, and the estimable value of the domain attached will skyrocket.

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15 July 2010 ~ 19 Comments

Domains in Repair

I was reading an article about a team of fix it men who post repair guides to their website. The article was about their reverse engineering efforts to discover how a mobile device worked. The online repair guides were developed from the tech team figuring out how the device worked and explaining it to the layman. The high SEO values for repair guides and fix-it searches per device make and model make for a sticky site.

Since the Internet is full of laymen (cough, cough) looking for a way to save expensive repair bills and do it themselves, this idea brings huge traffic. The search queries for how to fix home electronics or mobile devices have grown with the advent of portable technology. Nobody wants to pay a repairman!

Repairing this and repairing that can make for a slew of profitable sites. Just organizing the links to existing videos can make a great site. Keywords and introductions, even reviews of repair and fix-it videos make a successful site model. And the content won’t age. These names can make traffic stats that support a profitable auction resale of the name.

But the focus value should be on a template for development.  The rhythm of successive sites deployed is the goal. Too many  domainers acquire names up the ying-yang and develop none at all. They make the entire website launching process thousands of times more difficult than it has to be. It’s like watching someone starve next to a bunch of bananas, because they are too nervous they’ll peel it the wrong way to get anything to eat.

The marriage of a hot technology and purposeful document available at the site makes for eager visitors. New technology and the use of gadgets people don’t fully understand has become a normal part of everyday life. Also normal is the online access and search for device operation assistance. Those providing reviews, how-to advice, coaching and repair guidance can own a proprietary part of the web and build domain value as well.

But the winning domain development plan does not need to be an actual repair site, but it can be a website addressing any need the visiting site public may have. Figuring out what the public needs to know is the first step,  providing it is the second part, and  figuring how to let them know they need it is the third part. Fourth is massaging the public awareness of the availability.

The keywords to such a site garner various oenatomological approaches. How the domain name word sounds and if it sounds similar enough to what the site is about can matter. The word “repair” should obviously feature right behind the noun. Ideally this would be perfect except that domain speculators have likely taken all those names very early in the original domain real estate gold rush. Buying such a name would be in the five to six figures.

Domains that lead to content rich websites build traffic value that can be used to secure a bid for resale or bolster an auction listing. And the world of video and the inevitable YouTube should shoulder the burden of the hosting. YouTube will be granting $5 million in video blogger awards to its members, and that’s big money for those who have mastered the craft.

Many webmasters invest a fortune in video capable web hosting before realizing they can upload their videos onto YouTube and embed the frame in their lightweight blog. Nabbing a blog app these days is just a borrowed folder with a  redirect, until a better hosting solution comes along. The cementing of a blog’s identity with original content is always going to be the meat and potatoes of any blog.

So, get out those pencils and paper and start mapping a new site plan for your domain based repair site today. Try some morphologies of “fix + noun” or “noun + repair”. Check the registrars to see what’s already taken or what combinations of domain names are involved. Work the how-to video and YouTube coaching craze for all it’s worth. And have fun doing it.

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