Domain Owl

The number one secret to successful blogging is the stream of words necessary to make the domain and website blog brand grow. But so many domainers try to evade the serious contribution. The attempts to outsmart the search engines and supercede the legitimate basis for discoverability happens every day. The SEO seeding and the keyword inclusion take an effort.

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The blogs that work have interesting and topical things to say. Yet so often people I know who blog or try to do it end up defeating themselves because they underestimated the amount of work that goes into it. Successful blogging, and successful domain promotion via blogging, must execute certain skill sets and parameters of effort. There is no free lunch in Blogville.

If you see someone decrying the lack of Internet connectivity, he isn’t working on his blog. If you see someone watching a repeat of a television show they’ve already seen, they aren’t working on their blog.That guy sitting by the pool, flipping through a magazine about celebrities and their foibles? Not blogging. The lady waiting in line at the checkout stand, texting her friends.

They aren’t working on their blog. They don’t feel like they are working at all. But they are expending effort unproductively. They’ll type more keystrokes into their cellphones, PDA’s, digital devices and Ipods and Blackberries than might stuff a half dozen blogs. But if you suggested they fulfill a thousand word count writing assignment every day, they’d laugh out loud.

Blogging is industrious work that ages daily. the product is the process, and today;s process will become yesterday’s news all too quick.  In fact, if you ever watched Sex and the City, it’s impossible to believe Carrie and that her blog could support a Manhattan lifestyle or require nothing but stream of consciousness. Blog writing takes a strategy, a focus towards content that transcend randomness.

The best part about blogging is the freedom. In past centuries, even millennia, people were limited in their social congress and imagination by what they could see and touch. Recent decades of technological change have tightened social networks still based around background, taste, preferences and locality. Conversations start and end the same way, except online, because the geographic limitation is not present.

Only online can people find the base of what interests them and watch it flower from there. Only online can individuals find what they truly want to know without peer pressure, familial limitations, or economic structures. Even political and socialist restrictions, as today’s Russian and Chinese movements show, can only stagger what is a prurient human instinct to know more.

People are always curious about what they don’t already know about. Find about new science, reported information, developing cultures, evolving habits, cooking innovations, technological breakthroughs and government actions are not even the full scope of what people care about. Orchestrating the keywords and terms and search engine bots is just part of the game.

Most people are willing to chat about what they care about, in some horrible cases more than willing. Composing paragraphs of these discussions can lead to profitable revenues if the right efforts are completed. Adding in keywords and SEO tricks is just a hopscotch version of high school English, the modern version of hopscotch with a computer keyboard.

I personally notice when people describe a pain point or a problem in everyday life. I realize when there is a glitch there can also be a solution. A blog is a destination online even I visit, not for SEO tricks or discoverable keywords, but for insight, new snippets of knowledge, and decipherable bits of reason. Blogs are not meant to be textbooks. They are simply letters to an unknown friend whom one has yet to meet.

And there are people out there, Google searching and Yahooing and looking up words they don’t even know, who want to get that letter. They will scan directories and they will look for rated sites and they will read other posts to see where the good information is at. And they will find those messages, if only the world would put down the recreational stuff and get down to blogging.

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A client of mine many years ago invested in a body of about 500 forum names. His plan was to bulk build out the forums for these domain names and then sell them to individual handpicked buyers. This effort met with the expected land rush of ambiguous ambivalence. With little t no promotion of the forums as individual entities with passion and special interest, there was almost no site growth. The clones just attracted spammers.

Forum themes and mods make forum website planning fun. But just establishing a forum application install is not “all she wrote” when it comes to forum domain names. These domainers appear to me like reclusive botanists who expect their exotic orchid to flourish inside a protected greenhouse sheltered from organic activity. Parking a domain name to me is the equivalent of locking the greenhouse door.

Domain values don’t grow in the dark. They need energy and light, vibrance and electricity to grow in value. End users must enjoy visiting the site and have something to do when they get there. Registration-enabled perks or features should reward new fans of the forum site. Promotion and marketing at certain key times can make a forum flash overnight into an online destination with demographics worldwide.

The forum itself needs to be fleshed out with topics and categories and posts. A sample batch of enterprise user names and sample posts sets the stage for a community to evolve. But encouragement is necessary. And imitating another board only works if the mania for the topic is white-hot (like for Twilight fans) or the graphic design and forum theme attracts fanboard moths (like for Twilight fans).

A domain name for a forum does not have to have the word “forum” in it. The words community, group, or board (or even bb) do tend to crop up. Any short niche word plus the “bb” in a dot-com domain name makes an extremely attractive and typable domain investment. The logo itself will be dynamic and fresh, even it is only a Cooltext.com conversion.  One forum needs active linking to grow and find new viewers, if only to get palpable feedback on the site experience from a new visitor.

Forums were the way most online users hooked up with fellow fans before social media took over. But now that advertisers have soured the FaceBook game, MySpace has died a premature death, and hackers focus their lenses on  FaceBook as a mining ground for individuals, online users are being interested once more by the semi-anonymous world of the forum posting again.

Forums can be references that get a lot of SEO query results. Posting articles and quizzes can make for a fun site walkthrough. Game cheat and directories of hard-to-find resources make excellent forum features. Community searchers are looking for the same thing. To get content ideas, Google search your site keywords and review the existing results and buld a better body of reference text.

A forum as a subfeature of a larger site is an excellent way to improve SEO. Hot topics are (ironically) Farmville and Mafia Wars. Quick blurbs of information come across as natural chat, and don’t need the support of a 500 word article around them to make the bots crawl faster. By making dsense code into posting incidences, and by incorporating posting tags and images (with tags), the SEO of the forum name and the parent site grows appreciably.

The one component for the potential success of a forum is that the user base is a prurient target. Some demographics, even niche user bases, don’t get online that much. Some professional groups and age layers in certain tranches of the consumer population either don’t have time or spend their texting social media. Luring away those users can be a futile effort, since the interactivity with their cellphone or mobile device is what empowers that traffic.

Certain user groups are always going to drill a little deeper. But enabling your forum to be mobile device accessible makes for even more potential visitors and members.  But for the Internet surfer looking to make their mark or learn something about their favorite topic, the community website, bulletin board model, and forum domain are still a good choice for domain creation, name investment, partner project launches, and website development.

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The most happening, readable, clickable, Tweetable thing to do right now for any of your domains is prep a mobile accessible website with ready material for phone surfers. The key is to identify what content your mobile audience wants to tap into and give it to them. This is easier than it looks. There is no better way to business success. Make stuff people want, and give it to them. Simple. Easy.

Think about the kinds of things you want to tap into when waiting in line at the bank. When sitting in the car waiting for the kids to come out of school. While waiting in traffic or in the drive through line.Think about the kinds of content people can over the phone to the other person and share with. That’s not just sticky content, that’s classic “passed from hand to hand” electrifying stuff.

Giving your mobile audience content that is efficient and helps them solve a problem is good. The Internet has gotten people used to TV updates, movie reviews, and product specs at the touch of a button. Note to domainers: Users all over the world are touching the buttons right now for information, amusement, and occupation. Let them go to your site instead of somebody else’s!

A good example of a mobile access and phone friendly website is the url witchdress.com.  This website churns with original content useful for Halloween costume makers and dress up fans. But in the mobile view, the ads don’t hog the screen and the text and logo are imminently proportioned. feature rich content with links is immediately displayed without heavy headers of spam which mobile users tune out and click off.

Entertaining content that is packaged well for the mobile device and is functional for the phone interface and screen is of optimum benefit. Getting it up on the site is the webmaster’s responsibility. Making the website clean running and mobile optimized is the site designer’s and administrator’s job. But giving the site visitor something amusing to read, informative and useful to learn, and some kind of technique or method to use tops the list.

People remember the good websites. They know when they got what they wanted, and they remember where they got it. It’s easier, of course, when there is a catchy and related domain name to correspond with this function. The kinds of needs any one kind of mobile phone user might have will vary and probably be geography-specific. They may even seem trite or not worthwhile to some critics.

The green mobile user find where to scavenge fresh fruit or forage wild vegetables for free nearby. The hopeless freeway navigator may want to know which onramp is open closest going her way. The movie lover may want to get free updates on movie preview invitations and get the jump on the crowd with “I’ve seen it’ info. Kids may want summaries of books to check out at the library.

All these “needs and wants” have online web destinations to take care of the mobile user. The top rules of domaining are: Be searchable, be mobile, be original. Ingenuous domainers invent or define new content sources and populate them for visitors. The approach then becomes competitive to see what website can deliver the data in the most mobile friendly manner.

The creativity one can show when developing a site is unlimited and unbound in most cases by even the most liberal definition of censorship. Small how-to pictures can work. Condensed abstracts on the front page can speed new visitors to their chosen interest. And streamlined site plans mean that mobile access and phone navigation of the website is less painful than some websites require.

Quick snippets and strong text lead the way.  For point and-share phone users, these types of sites can get viral fast. Mobile access builds teeth into the content that phone users are conscious of. Just trying to access a new mobile phone’s features can be tricky. Wouldn’t that be a good time to be able Google search your phone model and search that site for some functionality you need to program?

The Internet holds Walt’s Disney’s maxim of leadership more true than any other medium; “If you can dream it you can do it”. With websites, if you can type it you can do it. With mobile phones and handheld Internet device sites, packaging site content for mobile audiences is a premium value-add. Optimizing content and packaging format for mobile access means word of mouth SEO that can’t be matched.

Save. Spellcheck. Publish. Succeed.

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The blog domain triggers a dilemma for domainers everywhere. Blogging is not for everyone, and many eager new bloggers make this uneasy discovery after too many late nights and scraping the bottom of the barrel to complete one post. But for every domainer I know looking to unload some names for a profit, very few have mined the “domains wanted’ areas of the likely domain name forums.

The domains wanted and domains for sale forums are of critical importance to any newby domainer. Every domain forum worth its salt will have these areas and have them actively posting hourly. They show what the market is like for someone who has a portfolio of names to sell at the right time for the right price. One way to maintain and build value in a blog domain is to set it up and use to fruitful effect.

The domain name buyer and reseller must gauge the interest and buying arena of any blog name they have. Yet so many domainers buy blog names in bulk, refuse to develop them, and ten cry foul when an easy resale doesn’t hove into view. The target buyer will not appear like the Ghost of Christmas Past. They need to be cultivated, marketed to, and campaigned. Bloggers are customers too.

Bloggers need to see how they can use their new domain as an email tool. they need to see what it might look like on Facebook. Blog name buyers may never have had any of their named Tweeted before. It’s a heady thing to feel successful online, and marketing using social networks in today’s online e-commerce village does the trick. A new blog domains could be a useful tool for promoting of their extant domains, or some of their private and personal enterprises as well.

A savvy domainer faces the issue every day: keep the horses in the stable or make them earn their apples and carrots? The smart domainer will use the blog domain to further the career of their other domain names or decide to try and establish it as a marketplace for goods and services. But blogs today are lookup sources of information. Original content that is readable and unique should earn page views and enhance site discoverability.

SEO value comes from one blogger realizing something is left out of the discussion somewhere else and employing keyword density and meta tags to let other potential readers know where the data is. Or the domainer could just market the traffic data to other name owners and resell the name due to the sales appeal of the traffic and clicks. Hybrid hosting makes this possible in volume easily.

The blog domain was a promotional tool from the start, a website that was easy to build and accessible to change. This concept was part of the blog apparatus from the beginning.Even now domainers who have a lot to say suffer under perceptions that somehow their words aren’t “good enough” for a blog or that they “can’t write”.  This was what audio voice recognition software was designed for.

But many domain owners quail at blogging. They believe only a ‘true” writer can blog. Very few people originally looking for an emotional or substantive voice online needed to establish their own personal destination unless they had a stored reservoir of things to say or topics to treat. But now a blog can be a mood catcher, a dream space, or a public relations powerhouse.

A rose by any other name….

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The Domain name offer can come in from the cold with the new era of blog databases and instant websites. A template or open source application used for an existing domain’s website means that any buyer can take advantage of premium content original to that domain name as part of the purchase price. This can be termed a “domain sweetener”.

Adding sweetener to your domain can be as simple as allowing the buyer to utilize the current hosting where the domain is lodged. Server information is generally given with the WHOIS record.  The WHOIS record must always be accurate for this reason. Unless a Privacy option is purchased at the time of the domain name creation, the registrant’s name phone number address and fax number is visible to the public. And even Privacy entailed records have bid or offer links at the lookup point.

What functions as a sweetener? Bundled domains with other sub-TLD’s, Emails with the domain or a free renewal might be other domain sweeteners. The ability to transform a nibble of interest into a successfully executed domain sale may take some sweetening on the seller’s part. The trick is knowing when to add the sweetener. Only the seller knows how motivated they really are to get some cash out of the deal.

Domains will attract lookups and type in interest form time to time. the record of these lookups can be tracked by referrer traffic form the WHOIS. This can be viewed from the statistics utility in the web hosting menu. The concept of the WHOIS lookup concedes that a likely buyer is checking out who owns the domain name, how long they have owned it, where it is hosted, and what the owner is doing with the domain.

A domain buyer will check out whether or not the current owner has a lot of time or investment put into the name. The theory is that a domainer will sell a name more cheaply if they haven’t developed it themselves.  Or the prospective buyer may want to see if the domain name is parked and thus assess its potential value as a parked revenue generator. The offer for the domain name may include the content seen online.

Existing content in the form of databases or text files can also function as a domain sweetener. If the domainer has invested in domain development at all, these files can be furnished with the domain name sale as a sweetener. The incentive should be communicated that valuable planning and effort are attached with the domain purchase price. The sweetener should be signalled when the buyer has had enough time to consider an offer.

For this reason, domain name offers to buy should have a deadline and a “window of opportunity” attached. This way the prospective buyer has to evaluate how motivated they are. The domain name price will not be a given with a horizon of forever, but an opportunity to buy the domain name at the stated price within a secured period of time. The communication regarding the sweetener should come from a motivated seller near the end of the offer period.

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One website domainers need to get nice and friendly with is Google. There is no more important website in the world to domain name traders and webmasters than Google. The trials and tribulations of how Google attained internet market dominance is a moot point. The fact remains that in today’s domain name market nobody can afford to do without Google tools, hacks and SEO optimization maxims.

But so many domainers skip very important Google tools and heightening SEO rules when composing their websites. The inclusions of tags on images, the use of alternate text, the proofing of the website on cross browser versions are only some examples. Ranking algorthythms operate on so many lines a webmaster practically has to be a wizard to master them all.

Submission to Google itself is a step many webmasters skip. The signing up for ad codes does not always equal full categorization in the Google universe. Page directories and indices of certain types of sites are also included in the Google page ranking index. But so many webmasters forget this and think that one Google ad submission equals total Google bot exposure. Such is not the case.

It’s not enough just to have Google adsense. There should be a Google map and many diverse types of sits tying in notices and links to the source site. Without decent attempts at development and distribution or related and topical material online, no SEO game plan can be considered worthwhile. The marketing plan must include all the facets of Google, not just the Adsense code inclusion in site HTML.

The SEO optimization wars claim many website casualties. This can be in part due to the fact that over ambitious domain name owners aim for the top hundredths or thousandth of their category without any game plan. Without a search engine result growth plan there is no basis to tie expectations to.

Google shows the way just by returning search results for terms. What kind of site is the result made of? What type of text is the key term noted from? What spiders and bots are scrubbing your page daily? The site absorbs all these data points. Feeds by themselves might be “light”, but together with an integrated hybrid of original content and text the seo value is there.

A type of snobbery can pervade the world of webmasters and domain name owners. News scrapes and press release rewrites are not “good enough” for these webmasters who need premium content or nothing. Yet these same webmasters can barely churn out 200 words a day! Investigating the way Google displays search results can show new domain name owners and seo-minded webmasters the path to seo greatness.

Any Google search will show that millions of different types of sites and keyword instances can feed into a search engine result that produces that website or a page on that website. The gateway to internet success making websites and promoting domain names is interpreting what Google is doing. Finding the threads are available for free at Google.com.

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A domain is an important first step to a small business communications campaign that will make public hours of availability, types of available operations, product and services quality, and pricing. But the domain can only accrue in value if the material attached to the domain url online brings a viewer or visitor experience users enjoy. The small business blogger can build domain value while attending to business marketing responsibilities.

Choose a good domain name for your blog. This will be on the business card, the FaceBook page, and on your email address. The numbers behind the main directory file folder tag aren’t really going to work here. The small business domain name will serve to promote and brand the business while becoming a domaining “verb” your clients and customers can use.  You can do business your own way. Just let browsers get a handle on it.

Start your blog entries modest. Get in the hang of submitting about 250 words a day about your developing business, wishes for the future, plans to specialize, or customer focus ideas. Slowly expand these entries with product definitions, business projections, industry statements, and opinions. Utilize added keywords or complementary keywords and phrases that augment domain value through SEO techniques.

Blogging about starting the business, getting the facility together, and/or just siting the new business make viable commencement blog entries. Using photos and video clips can demonstrate your communication style and accessibility to wandering shoppers. Usually the visitor’s eye falls on the index page column and main headline. Arrange website features  that define the domain small business concept with graphics and related content,

Make sure your theme takes a back seat to the content and does not present contrasting elements. A zen garden or sporty racetrack may seem cool when shopping for blog templates, but it will make a hash of a landing page presentation with your articles about crafting custom seat covers. By occasionally substituting seasonal colors in the style sheet, the website can appear fresh without detracting from the blog.

Going shopping for a used domain name can be fun and very affordable. many good ideas that other people have had can become your good idea anew. And used domain named have one time traffic links and indicators somewhere out there on the web that may bring new visitors to your site. Making new visitors part of the conversation expands the reach of your blog outward. This rewrites the possibilities when it comes to referral traffic.

Keywords that correspond to your business, industry or materials keep the topicality relevant. Don’t try to brand your business with a hobby domain name subfolder. Pay attention to how urls will look in the address bar and scan. People will want to type the new name in and check your site out. Nobody is buying custom made blinds from warcraftblob/work/9723/home.doc. But http://www.funwindows/index.asp is a winner.

But having a website that is a blog isn’t always as simple as some new domainers or bloggers think it is. The core effort each day should be contributing fresh material to the blog and adding timed future publications to mature as scheduled. The three ring circus feeling begins when link building, seo optimization, and ads and site composition start to compete for the webmaster’s time.

If a web researcher finds your blog through a search engine result, they may check the home page to see what’s going on currently. Make sure something is there, nothing says “go away” as much as an abandoned blog. Alt tags and text density make the site visitors relevant.  A reader can bookmark a page for later review for how-to advice, installation lessons, product model technical reviews, and more. Giving the reader something to do is key.

The small business blogger can work their information management into the blog.  Explaining why certain products come the way they do or reporting changes in the business model can showcase the situation later for their records. The small business owner can use their personal brand of web citizen journalism to make their case why their product or service should be the one shopper choose.

Collecting queries can show the business manager what information needs to be on their site. Signups for special offers and coupons can demonstrate price sensitivity for certain services. Limited time changes can be Twittered for custom convenience. And trolling the geo stats to see where the demand is coming from can steer a new domain owner to a more productive clicks and mortar small business marketing campaign every time.

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The major focus of any webmaster effort in uploading content is creating discoverability from other website searches, search engine queries, connecting keywords and article links, and indexing material on the site to easily scannable listings browsers can sift through. The challenge comes in finding new ways to add content and keep the reader interested while earning SEO credibility at the same time.

SEO wasn’t built in a day, but many websites have been. And it shows. Some sites full of text never become even an SEO glimmer in the distance, thanks to sloppy site planning, ellipsis of the site plan function, aging content and unoriginal content submissions. A plain looking subject based site might have a page rank much higher than its flashy appearing neighbor.

The ability of the random user online to find your site and the related content regarding set of words or keywords is discoverability. Basic formatting and content submitting practices can enable better and better discoverability promoting articles. Search readability and keyword density before submitting. Make sure source links are embedded correctly. Submit items and updated site plans to search engines regularly.

1. Search for updated and relevant subject articles.

Review these articles after scanning. look for source material to investigate and review. Submit a partial lead in teaser of original article content with a link to the full text source. Post the name or publication title of the source and the date. Remove or archive older material. Writing an introduction orients the site visitor to what content the article contains.

2. Instill a ‘pedia” Resources

Create an information archive of chronologically listed articles and content abstracts written by you. WikiPedia is a member authored archive of dictionary and encyclopedia mimetic data entries which are by no means the last word, completely bias-free, or always updated. Building an independent data source that is better than the Wikipedia entry for the subject matter is a very good way to get SEO traction and search inquiry redundancy.

3. Scan Publications

Look for upcoming article features in the “Coming Soon” or next issue agenda. These can be investigated and reported now and create updated and current discoverability at your site. Scan for research completion, new product announcements, education and publication news. New websites and new magazines arr erupting every day. Get readers the skinny on the newest resources, indexes, link directories, blogs and books.

4. Sift the RSS Feeds

All RSS feeds are not created equal. Look for RSS feeds with consistently new content, freshly updated entries, and original source material. make sure the balance of the site is greater than three quarters fresh and original articles and content in scale to RSS feed material. Try not to mimic RSS feed material coming form the same sources. If every RSS feed content stream channels the same 5 topical or industry subject blogs, the content will not SEO index as well.

5. Sign up for Press Releases

Websites like museums, publications, organizations and research and other sites have mailing lists and RSS feeds and press release media churning out relevant content all the time. Sign up for these newsletters and review them for new stories and content you don’t have yet on your site. A website churning out press releases sends the same resource on every topic.

Author your own press release for any independent media or topical information archive. Web users who want a quick primer instead of a formal dictionary listing will be more comfortable using your site for coaching, research, and background support for keyword terms and usage. A site about one topic is meant to bring diverse media and data together.

6. Raid the Web Links Directories

Find relevant sites for content articles and news of your topic and bookmark them. Visit and weed out the ad filled click grabbing sites form the intuitive, accessible eays to read ones. Rank the web directories as a feature of your own site directory of links. Find ways to rank of respond to the websites that readers can use to optimize their searches for quality information.

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Getting a blog launched takes time and effort. But usually by the time a domain gets a series of chronological entries up and behind it, the webmaster or chief blogger loses interest and the new additions die away. This is why SEO researchers get stranded at forgotten blogs and websites that haven’t been updated for months or years. But SEO is what bloggers must keep doing to get noticed and attract new readers.

Methods to a better blog might just be a bracing checklist away. When the initial zest to write reams and reams of opinionated content start to pall, responsible bloggers and competent webmasters buck up. Use a different strategy every day to change things up for your SEO discoverability. Just reworking the responses and presentation of many of the below items can form the basis of a complete blog post or article.

1. Check the News

Every morning or at night check the news related to the key technologies or subjects related to your blog. Google the words or devices, subject words and “news”. The news articles approved by media outlets can give only the bare bones sketch of important news events, often written by editors who may not know as much as a webmaster or site owner about the topic or the principals involved.

Put some ballast in the tanks and report a more robust news story, and search engines and other webmasters will find your content and check back. Do some searches on your own and come up with supplemental material the news editors or reporters couldn’t be bothered to add. Deadline news writers for print and web media are seldom as up to date as the blogs and sites that follow the individuals or event concerned.

2. Slurp the Feeds

RSS news feeds often contain hastily rewritten or cribbed text content grabbed form press releases and other sources. RSS feeds are made to be fed to eager listeners while they drive to work, jog or do their chores. But a more in-depth treatment of the news article with additional information, expanded details and more sources amplifies the content.

News feeds were designed to populate sites with content that mirrored the topics and subject matter to a limited extent. But with the extent to which news feeds are utilized for templates and minisites, they may have lost a great deal of SEO value for site discoverability. Include the dates and times in the top of your posts so readers can check the timeliness of the reports before they read.

3. Browse the Forums

Forums are an excellent investigative source of how the herd who pays attention to any one type of blog subject will move. Does everyone want the next level development, or do they want things to stay the way they are? Why do some users feel one way and others encourage another point of view? Forums are touchstones where new ideas and groundswell support for a movement can happen in a flash.

Forums rise and fall dependent on their user shifts. See what types of users are moving in new directions. See what the savviest users are saying and take a bead on the conventional wisdom. See the places they talk about online where they get news and information. Those are road maps for sites to go to learn more about your topics and keyword article material.

4. Do the Rewrite Right

Rewrites that are repurposed jumbles of meaningless text don’t benefit anyone, certainly not the SEO value of the site. Webmasters who get fooled by these approaches often wait for search engine results and discoverability that never happens. Rewrites with fresh information and modern points of view appeal to readers trying to get a grip on the snapshot view of the topic.

But often magazines and journals have extremely outdated findings and conclusions. Writing an updated treatment of such an article bears the stamp of web journalism because it allows an online reader to see the history of a topic and its new directions at the same time. The SEO value moves downstream to the new sources of data on the subject, and upstream to the links that forged the progress the text articulates.

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The number one secret to successful blogging is the stream of words necessary to make the domain and website blog brand grow. But so many domainers try to evade the serious contribution. The attempts to outsmart the search engines and supercede the legitimate basis for discoverability happens every day. The SEO seeding and the keyword inclusion take an effort.

The blogs that work have interesting and topical things to say. Yet so often people I know who blog or try to do it end up defeating themselves because they underestimated the amount of work that goes into it. Successful blogging, and successful domain promotion via blogging, must execute certain skill sets and parameters of effort. There is no free lunch in Blogville.

If you see someone decrying the lack of Internet connectivity, he isn’t working on his blog. If you see someone watching a repeat of a television show they’ve already seen, they aren’t working on their blog.That guy sitting by the pool, flipping through a magazine about celebrities and their foibles? Not blogging. The lady waiting in line at the checkout stand, texting her friends.

They aren’t working on their blog. They don’t feel like they are working at all. But they are expending effort unproductively. They’ll type more keystrokes into their cellphones, PDA’s, digital devices and Ipods and Blackberries than might stuff a half dozen blogs. But if you suggested they fulfill a thousand word count writing assignment every day, they’d laugh out loud.

Blogging is industrious work that ages daily. the product is the process, and today;s process will become yesterday’s news all too quick.  In fact, if you ever watched Sex and the City, it’s impossible to believe Carrie and that her blog could support a Manhattan lifestyle or require nothing but stream of consciousness. Blog writing takes a strategy, a focus towards content that transcend randomness.

The best part about blogging is the freedom. In past centuries, even millennia, people were limited in their social congress and imagination by what they could see and touch. Recent decades of technological change have tightened social networks still based around background, taste, preferences and locality. Conversations start and end the same way, except online, because the geographic limitation is not present.

Only online can people find the base of what interests them and watch it flower from there. Only online can individuals find what they truly want to know without peer pressure, familial limitations, or economic structures. Even political and socialist restrictions, as today’s Russian and Chinese movements show, can only stagger what is a prurient human instinct to know more.

People are always curious about what they don’t already know about. Find about new science, reported information, developing cultures, evolving habits, cooking innovations, technological breakthroughs and government actions are not even the full scope of what people care about. Orchestrating the keywords and terms and search engine bots is just part of the game.

Most people are willing to chat about what they care about, in some horrible cases more than willing. Composing paragraphs of these discussions can lead to profitable revenues if the right efforts are completed. Adding in keywords and SEO tricks is just a hopscotch version of high school English, the modern version of hopscotch with a computer keyboard.

I personally notice when people describe a pain point or a problem in everyday life. I realize when there is a glitch there can also be a solution. A blog is a destination online even I visit, not for SEO tricks or discoverable keywords, but for insight, new snippets of knowledge, and decipherable bits of reason. Blogs are not meant to be textbooks. They are simply letters to an unknown friend whom one has yet to meet.

And there are people out there, Google searching and Yahooing and looking up words they don’t even know, who want to get that letter. They will scan directories and they will look for rated sites and they will read other posts to see where the good information is at. And they will find those messages, if only the world would put down the recreational stuff and get down to blogging.

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