14 August 2010 ~ 4 Comments

Domain Development Dilemmas

So, you’ve got your handy-dandy domain name and the thrill of ownership is still upon you. It’s time to roll up your sleeves and get the ball rolling. But now there is a plenitude of choices. Do you throw up a quick and dirty bare-bones page, make a development site and fine tune the details? Or do you launch a full fledged website with a longer development cycle?

If you are actually logging into the your hosting account manager or interface, congratulate yourself. Many domainers never get around to putting up a construction sign, let alone laying a foundation. Aggressive domainers take active steps to development their name into an online destination right out of the chute. However in the eagerness to get a smooth site established, some shortcuts may cost you time in the long run.

A domain name pushed to a quick turnover will have less SEO to show for its ride. But a longer hosting commitment and more time in play requires additional content and updated features. A quicker turnaround might welcome a less generous bid. But other projects crowding the development calendar might motivate a busy domainer to sell outright.

Each domain can operate differently. Some will sell quickly, and others will age . Estimates and projections are appropriate. More development investment will hike the resale minimum reserve. Added sweeteners might get a better offer, like unpublished original articles to pend inside the application for immediate programmed launch. Affiliate codes for correlated products can’t hurt.

Packaging a site with a domain is a “business in a box” deal many at-home business startups might like to get behind the wheel of. Sites like Flippa.com both demonstrate and develop the buyer’s and seller’s market for such warez. A dependable development model to “flip” sites might work if the quality of the output is good enough. Just be certain all advertising text is legitimate.

These are the domainer’s development dilemmas. Not every domain decision will be contingent on opinion. Look at similar names, similar sites.  If no site name similar to yours has been vended before, you may have cornered the market on a niche domain. Niche domains need niche buyers. Getting ready to market to a niche buyer means surveying users and their likely target sponsors.

Niche buyers for a domain name might be one single sponsor or manufacturer of a related product (or service) whose main core demographic for purchase is the audience the content is aimed at. This is the theory, anyway. There are no hard and fast rules when it comes to domaining. Each webmaster crrates their own world.

If the domain buy was made with the intent to develop quickly, a calendar should be in effect to manage the creation of the logo, the main links, the initial affiliates or sponsors, and the main focus and SEO density of the text. Adsense code should be applied for and ready to in its respective boxes and containers. Likely the basis of most of this gestalt was formed when the domain buy was decided on.

One thing to consider seriously when deciding which direction to take the domain website development project is the likely statistics program or application that will be used to analyze traffic. Hits, bots and scrubbing SEO index checking references can’t work if nobody knows you are there. Traffic reports that help should be coordinated with the site buttons and counters that deliver data to the right legacy site or application for the analyzer.

Before offering the site for sale,  archive the entire domain/website “beast” and make an offline storage copy. This way no matter what acts of mischief the internet spies, corporate ninjas and malware assassins plug in, your product is intact and secure and still available for sale.

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13 August 2010 ~ 14 Comments

Bad Websites Create Good Opportunities

The overdesigned site continues to create traffic opportunities for domainers. Tapping web rage at an incompetently designed (and poorly constructed) website yields fresh ideas for new sites that will attract traffic as the frustration with the company destination site grows. The same tricks the website uses to improve SEO strands the customer at the website, click after click.

For many domain name owners, finding the niche to get traffic is difficult to pinpoint. But the poor showing many websites make, even  glossy superbrand sites, embarrasses their company and offers a savvy webmaster a chance to shine. These are sites for companies like Target, Starbucks, and Rite Aid/CVS. Their unwillingness to proffer data and grudging inability to offer up the very information people seek is blindingly inept.

Why have a search bar with such poor results? Why bind a shopping customer to a buying decision before basic information is revealed? Why limit product availability and pricing data behind a login ? These types of website gimmicks make visitors frustrated and time sensitive surfers furious. Sadly, customers are used to the un-usability of these sites. (And if you call the store, you get a recording referring you to the website!)

You can’t find anything. The Google result leads you to the landing page where the search has to begin all over again. The assumption is that the customer will keep clicking and clicking until the site makes them cry “uncle”.  There is no valid reason a database or a clickthrough path should be this awkward and nonsalutary. The frustrating “option” is to undergo the “Contact Us” maze.

It’s just very poor design that renders customers willing to anywhere else to  get the answers they need. But how conscious must the webmasters of the site be to have organized he site plan this way? If a heading says “Medical Summaries” and I click on the product name, why is the CVS site search result an alphabetical search bar when I already performed the search and clicked on the result? Why not have the result be the …medical summary?

I was trying to compare the cost of a prescription drug online and I ran into an ugly surprise. There are still websites whose functionality is so poor they cannot render a liveable result without extra clicks, extra searches, extra pulldowns, extra runaround. The silver cream should have been a one click product listing reachable in the one click I performed from the search engine.

The three pages of drugstore products with silver in them did not help. Worse, clicking on the default drug listing that matched my search result returned me to an alphebetical index I had to click and click and click again and again to dot to dot find the information listing. Laughably, my search for “silver sulfadiazine price”  got an apologetic “Sorry, no search results found.” How inept a website is that?

I checked other sites, but they were online order houses. The whole point was to determine which local drugstore to transfer my prescription to. Without price information what data could possibly determine my choice? Why did the pharmacy require a blind transfer irrespective of price, when everybody knows there is some kind of offer or bonus for transferring prescriptions?

And fishing through my email for lost passwords to drugstore accounts I really don’t use is another waste of time. How can this be a sound process? How can site visitors forgive this inefficiency? Because they feel they don’t have a choice. Because the toleration for poorly performing corporate sites has become ground in. Web site visitors need search engine result choices.

This is where the domainer comes in. A website can be made furnishing comparative price information for the vendors . This is the information the store had decided must be buried beneath layers of click-heavy obscurity. The domainer gives the clicking public a choice.

Thus the unwary surfer has a place to go, to solve their problem and get their information. The unnecessary repetition of information many domainers see on new sites suddenly has just become very necessary. True, the development task may not be easy. But a domain name based on even one product, with an updated list of chain store pharmacy prices could make search engine referred viewers very happy.

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10 August 2010 ~ 33 Comments

Ingredients of a Great Website

cakemix

In stirring up the latest batch of sites I thought I’d extol the main sifting, sugars  and shortening of making a website. Nobody wants to lay an egg in this critical domain market. The proliferation of minisites makes me wonder where the line is drawn between full web sites and “minisites”.  So as I begin a new site, look over my shoulder and see what the secret is. If your mouse is your mixing spoon, preheat your hosting account to 360 degrees and let’s begin.

Assignment of the domain to the proper hosting resource and name servers is essential as greasing and flouring the pan. While the registry servers and name records “preheat”, get your mixer ready to churn some code. Now, choosing a recipe. Open source apps and blog engines generic and specialized. What to do, what to do. Some recipes work with some ingredients and with some others the cake falls flat.

The basic flour of any website is its content. This can be pre-sifted, keyword dense, flaky, or sweetened with adsense. Shortening keeps many readable blurb choices on the front page instead of having one entry overmaster the entire landing page. Too much of any domain flavor gets old, keep the stirring brisk. Site browsers can “crack the surface” of the site with links and categories to the side. Images can soften hard columns of prose. SEO chips and text emphasis to taste.

The site architecture answers first of all to the web administrator. Ease of use is critical when pounding out submission, editing, publishing RSS and user management tasks. These tasks will always take more time than you think they will and will almost never be done until the next month end or week end. Then the cycle starts anew. Sites with aging content make me sad. The web hates a quitter.

I recommend selecting an app you know like the back of your hand. Hobby applications learning can be done on downtime. WordPress hides the fact you have only one channel of update a day. DotnetNuke and Joomla have many portals of publications and many containers for collaboration and mass publication. MovableType or Serendipity or DruPal only if you love the interface. I don’t.

Next consider nutritional value of the website. Mixing proteins with healthy carbs and necessary fats is required. Some ads, lots of healthy content and some high-protein blurbs can make a balanced meal of a website. Some people are strictly meat and potatoes browsers who want density and a strong keyword mix. Some like the carb dishes served up next to graphics and widgets. Website fats are videos and sound bites.

Combine the elements, mixing them together so they rise to the occasion in the application engine and form a sticky site. Leave a few lumps to catch the eye. Don’t over mix. The batter will be textured and more than one color. If the taste of the raw material in the text form is different from the finished product, consider packaging the dough in a less high-finish shape.

Get some domain tasters and fellow chefs to give some feedback on the new recipe. Mix in batches. Stir in more video, some Youtube, some tunes or product tie ins. Take a survey regarding site appeal. Everyone agrees every dish can be improved or spiced up a little. And no enterprise lives up to the maxim “too many cooks in the kitchen” like web site design.

Serve as desired.

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08 August 2010 ~ 12 Comments

Mobile Content Strategy

The most happening, readable, clickable, Tweetable thing to do right now for any of your domains is prep a mobile accessible website with ready material for phone surfers. The key is to identify what content your mobile audience wants to tap into and give it to them. This is easier than it looks. There is no better way to business success. Make stuff people want, and give it to them. Simple. Easy.

Think about the kinds of things you want to tap into when waiting in line at the bank. When sitting in the car waiting for the kids to come out of school. While waiting in traffic or in the drive through line.Think about the kinds of content people can over the phone to the other person and share with. That’s not just sticky content, that’s classic “passed from hand to hand” electrifying stuff.

Giving your mobile audience content that is efficient and helps them solve a problem is good. The Internet has gotten people used to TV updates, movie reviews, and product specs at the touch of a button. Note to domainers: Users all over the world are touching the buttons right now for information, amusement, and occupation. Let them go to your site instead of somebody else’s!

A good example of a mobile access and phone friendly website is the url witchdress.com.  This website churns with original content useful for Halloween costume makers and dress up fans. But in the mobile view, the ads don’t hog the screen and the text and logo are imminently proportioned. feature rich content with links is immediately displayed without heavy headers of spam which mobile users tune out and click off.

Entertaining content that is packaged well for the mobile device and is functional for the phone interface and screen is of optimum benefit. Getting it up on the site is the webmaster’s responsibility. Making the website clean running and mobile optimized is the site designer’s and administrator’s job. But giving the site visitor something amusing to read, informative and useful to learn, and some kind of technique or method to use tops the list.

People remember the good websites. They know when they got what they wanted, and they remember where they got it. It’s easier, of course, when there is a catchy and related domain name to correspond with this function. The kinds of needs any one kind of mobile phone user might have will vary and probably be geography-specific. They may even seem trite or not worthwhile to some critics.

The green mobile user find where to scavenge fresh fruit or forage wild vegetables for free nearby. The hopeless freeway navigator may want to know which onramp is open closest going her way. The movie lover may want to get free updates on movie preview invitations and get the jump on the crowd with “I’ve seen it’ info. Kids may want summaries of books to check out at the library.

All these “needs and wants” have online web destinations to take care of the mobile user. The top rules of domaining are: Be searchable, be mobile, be original. Ingenuous domainers invent or define new content sources and populate them for visitors. The approach then becomes competitive to see what website can deliver the data in the most mobile friendly manner.

The creativity one can show when developing a site is unlimited and unbound in most cases by even the most liberal definition of censorship. Small how-to pictures can work. Condensed abstracts on the front page can speed new visitors to their chosen interest. And streamlined site plans mean that mobile access and phone navigation of the website is less painful than some websites require.

Quick snippets and strong text lead the way.  For point and-share phone users, these types of sites can get viral fast. Mobile access builds teeth into the content that phone users are conscious of. Just trying to access a new mobile phone’s features can be tricky. Wouldn’t that be a good time to be able Google search your phone model and search that site for some functionality you need to program?

The Internet holds Walt’s Disney’s maxim of leadership more true than any other medium; “If you can dream it you can do it”. With websites, if you can type it you can do it. With mobile phones and handheld Internet device sites, packaging site content for mobile audiences is a premium value-add. Optimizing content and packaging format for mobile access means word of mouth SEO that can’t be matched.

Save. Spellcheck. Publish. Succeed.

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28 July 2010 ~ 11 Comments

Drilling for Mobile Clicks

owlphone

This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum.  The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me.  But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their  data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

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15 July 2010 ~ 19 Comments

Domains in Repair

I was reading an article about a team of fix it men who post repair guides to their website. The article was about their reverse engineering efforts to discover how a mobile device worked. The online repair guides were developed from the tech team figuring out how the device worked and explaining it to the layman. The high SEO values for repair guides and fix-it searches per device make and model make for a sticky site.

Since the Internet is full of laymen (cough, cough) looking for a way to save expensive repair bills and do it themselves, this idea brings huge traffic. The search queries for how to fix home electronics or mobile devices have grown with the advent of portable technology. Nobody wants to pay a repairman!

Repairing this and repairing that can make for a slew of profitable sites. Just organizing the links to existing videos can make a great site. Keywords and introductions, even reviews of repair and fix-it videos make a successful site model. And the content won’t age. These names can make traffic stats that support a profitable auction resale of the name.

But the focus value should be on a template for development.  The rhythm of successive sites deployed is the goal. Too many  domainers acquire names up the ying-yang and develop none at all. They make the entire website launching process thousands of times more difficult than it has to be. It’s like watching someone starve next to a bunch of bananas, because they are too nervous they’ll peel it the wrong way to get anything to eat.

The marriage of a hot technology and purposeful document available at the site makes for eager visitors. New technology and the use of gadgets people don’t fully understand has become a normal part of everyday life. Also normal is the online access and search for device operation assistance. Those providing reviews, how-to advice, coaching and repair guidance can own a proprietary part of the web and build domain value as well.

But the winning domain development plan does not need to be an actual repair site, but it can be a website addressing any need the visiting site public may have. Figuring out what the public needs to know is the first step,  providing it is the second part, and  figuring how to let them know they need it is the third part. Fourth is massaging the public awareness of the availability.

The keywords to such a site garner various oenatomological approaches. How the domain name word sounds and if it sounds similar enough to what the site is about can matter. The word “repair” should obviously feature right behind the noun. Ideally this would be perfect except that domain speculators have likely taken all those names very early in the original domain real estate gold rush. Buying such a name would be in the five to six figures.

Domains that lead to content rich websites build traffic value that can be used to secure a bid for resale or bolster an auction listing. And the world of video and the inevitable YouTube should shoulder the burden of the hosting. YouTube will be granting $5 million in video blogger awards to its members, and that’s big money for those who have mastered the craft.

Many webmasters invest a fortune in video capable web hosting before realizing they can upload their videos onto YouTube and embed the frame in their lightweight blog. Nabbing a blog app these days is just a borrowed folder with a  redirect, until a better hosting solution comes along. The cementing of a blog’s identity with original content is always going to be the meat and potatoes of any blog.

So, get out those pencils and paper and start mapping a new site plan for your domain based repair site today. Try some morphologies of “fix + noun” or “noun + repair”. Check the registrars to see what’s already taken or what combinations of domain names are involved. Work the how-to video and YouTube coaching craze for all it’s worth. And have fun doing it.

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12 July 2010 ~ 38 Comments

Developing Video Content For Your Website

owclock

Domaining an app is the hottest web development move out there. A happening domain needs Tube support. Youtube.content can be developed and produced using simple tools online. The video media format can be packaged by a multitude of resident system applications, freeware obtainable online, and custom retail video editing software.

Domainers can try their hand at helming projects which a wide variety of users will see. Endorsement of the material can lead to word of mouth and end user referrals. New apps are churning out like wildfire right now for new devices like the Ipad and portable handheld and gaming sites too. Video slices or “tubes” can be embedded easily with tags and captions to create an interactive site that gives visitors something to do.

Domains can hold whatever custom content their webmasters decide upon. these can be coaching tutorials, screenshot by screenshot demonstrations, videos, narrated audio slide shows and other media. The affiliate offers can be blended into demonstrational material that encourage visitors to click on ads. Domain keywords can be emphasized with video images and image tags reflecting actual content.

A website authored by a domain holder can be optimized for site SEO and traffic statistics. The content can be tagged as a how-to video and also as educational, occupational, and promotional. This type of material is readily discoverable and very searchable. The ease with which these types of videos can be made and uploaded is a result of the viral video phenomenon sponsored by YouTube’s popularity. Desktop microphones make any webmaster a narrator.

The domainer who promotes their website using coaching video, how-to methods, tips and tricks, shortcut techniques and screenshot demonstrations has many advantages. The webmaster can decide what words and narrative text and captions get featured, presumably keyword-rich and SEO optimized. The domainer can set up complementary sites and link them together.

A site plan which concentrates a density of words and themes in the content around the site domain keywords will be successful in aggregating visitor traffic. Referrals to the coaching material will also get linked to from forums, online bulletin boards, and member communities of the subject topics. The site plan can outline the key steps in each “lesson” and provide yet another spoke in the SEO discoverability wheel.

Beginners making videos and slideshow media can sketch their plan using Powerpoint outline view notes or slides printed out for jotting down ideas. Screenshots can be defined into surgical coaching material by making highlighted areas using Paint and the selection tool with the colored outline box delineating the referred-to area.

Webmasters should provide how-to content by asking and answering questions about the process or technique involved. What kinds of people will be viewing this presentation? What kinds of language and images will they respond to? What general references and specific details will they expect to see? What kinds of action need to be demonstrated, and how does this fall in with the overall site goal?

Uploading video concoctions to YouTube assist in server hosting costs and allows the domainers to build a site channel that refers YouTube surfers back to the target web site. One key draw for site visitation is to allow continued searchability of the video at YouTube and then cover the video space with a link to the destination website. This brings fulfillment oriented site visitors.

But by hosting exclusive video,  a webmaster can originate valuable content. By authoring original programming they turn their domain name into a brand and their website becomes an advertising portal that turns into a channel. And video channels quickly become very sticky websites with a ton of buzz, just the thing a domainer likes.

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11 July 2010 ~ 65 Comments

Why Realty Domains Are Hot

parking

Realty is a hot, hot, hot, domain market. Home staging and home remodeling are some of the most popularly visited and heavily trafficked sites online. Property address domains can be so easily associated with the prospective buyer’s notes they can just keep referring to the site for full color images and floor plan details. And property domains created specifically for a given street address can be extremely inexpensive to purchase.

Property address domains make the most of an appealing street name and number to help sell the home. Instead of writing notes or keeping realty flyers, the prospective buyer can email the link to themselves or even communicate it other family members or friends for advice and feedback about the property. Details and photos can enhance the history of a property or residence in the prospective buyer’s eye.

The domain business relates to the setting up of a word or number combination with the top level domain denominator to make an online address, or uniform resource locator. The url can be a business tool and a brand. The realty business of buying and selling properties, land parcels, buildings, and homes, in and of itself can benefit from domain name creation and website hosting to supplement

Most Internet users now ask for a url or domain name if they intend to look up a site for information or further review later on. But a realty company will force a prospective buyer to sort through a database of records and fulfill a long list of choices about bedroom and bathrooms, and then pick through pages of listings. Motivated sellers can put their own property website and manage the marketing themselves.

While a realty address domain name may not have specific resale value, the value it will have to spur a realty sale will have a resale profit packaged within its final valuation to the property seller. If a seller does not want to exact address given out, what better way to sell a home and list its full features and host images than a custom realty domain name? Sellers can update the site with more information as they go along.

One example of this is how realtors have heightened the pneumonic device of a domain name to reinforce the “curb appeal” of the property by immortalizing it as a domain name. Realty domain owners can also review geographic traffic statistics and determine who their prime targets for marketing and promotion might be. If the price of a property drops, visitors to the website might be notified.

The searchability of a property for sale by prospective internet shoppers and realty investors is heightened almost to a meteoric degree when featured as its own website and domain name url. The SEO discoverability of the property website and domain name can be fashioned by the seller to suit their perceived buyer market. A seller can feature a video tour or a audio narration of a recent remodel.

Especially for tract properties and a home for sale by owner, a domain name of a realty address can instantly boost visibility and create a marketing space for a property controlled wholly by the seller and not featuring a residence, building, or property with others in the same price range or geographical area. When a property is for sale by owner, a website with an url can allow for customized marketing.

Realty is a competitive field and many home sale markets are flat. The best marketing and promotion will win out in these circumstances. When the abbreviated descriptions appear in property listings in newspapers and realty company publications, the terse 25-word sentences don’t do justice to a property worth hundreds of thousands of dollars. Sellers sometimes feel frustrated about how the realtor is advertising the property.

Realty companies spend a fortune on these listings and advertising and may not care to feature a certain property or certain descriptive terms. But a website with a realty address domain name or property address url is completely under the domainer’s control. The seller of the land, building, or residential home can use their own address domain name to govern how the property is shown to the online world.

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09 July 2010 ~ 8 Comments

Domain Racing

Domains are like horses, they take investment, nourishment, training, supervision, contact with people and an opportunity to shine on the track. The domain “racing” attitude can be seen in everything from the domain name buyer’s assessment of the domain name’s “points’ to the resale value and aging potential of the value of any domain name.

Horses need nutrition, exercise, rest, training, and the right jockey. Starved horses don’t succeed, they just drop dead. Horses need the right feed and the right care to grow into blue ribbon winners. These horse racing industry dynamics can translate to the world of domains as content, test launching, SEO optimization and site plan grooming, and bandwidth and hosting provisioning.

Horses that can run are like domains that can attract traffic, keep viewers interested, and make consumers interact with commercial or monetary offers or ads that bring the domain name owner revenue. Domains that can “run” are catchy names, clear indicators of the content awaiting them, original material and derived from strong stock. A sponsor name across the saddle doesn’t mar the ability of the horse to race.

The right combination of people to bring a winner to the starting gate is the envy of any domainer. Site jockeys can ride the rails of affiliate ads, link building, and site optimization with skill.  Competitors are always chomping at the bit. Domains need discipline, not to sit in pasture idling away their years in parked pages. Pages fat with unneeded ads and filler won’t race competitively at all. Sites need the right webmaster and domainers are savvy to pursue this wisdom.

Domain racing is a challenging sport but a costly one. Thoroughbred names, like premium auction winners, can cost a lot of money to groom into money earning entities. Experienced domainers always have an eye out for the ‘dark horse’ domain that could net them a fortune. Like many horse racing agents, they scout out young domain talent to see what can be done to bring a new domain name into the senior cup winning form.

Many horse racing fans eye the “pink sheet”, the track betting notes, before a big set of stakes races. Domainers do the same thing for domain names at auction, checking stats, earnings, and provenance of names as well as their past history “on the track”. The knowledge particular to domaining, like horse racing, can pay off with the right set of contacts, advisors, and consulting experts.

Domainers need to be wary of domainer “horse dealers”, domain sellers who go flogging names of little value with falsified stats or claims of affiliate earnings without proof. The SEO or keyword factors are very much like bloodlines, and the provenance of other legacy names performing in the Internet domain world support continued investment in domain grooming.

Sometimes a domainer just feels lucky. Sometimes they want to know what it feels like to be a winner so bad they spend too much money on the wrong horse. Typos names, names purchased and developed for accidental traffic form well known proper domains names, might be said to be stakes horses. These names are practically a secondary marketing domaining, like low cost breeder racing and track traditions.

For a winning formula in domaining, newby domainers could do worse than look to the horse racing world for inspiring ideas about how to succeed in an industry crowded with competitors, fraught with luck, and dependent on the animal nature of the Internet “beast” to perform well at the right time. Timing the right domain name entry into the internet stakes can be a neck-and-neck fight to the finish.

As always, in domaining, “the horses are on the track”.

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01 July 2010 ~ 4 Comments

Retirement Domains

Some domainers need to make a small project their entry into the domaining and website creation. One great way to bring a domaining talent out from under shadow is to put focus on developing a retirement domain. A fresh new project can light the old domain fire and get some traffic burning to legacy sites already awaiting visitor traffic.

Retirement Lifestyle Domains are the hot market in developing websites and a cool name for a target demographic like future and current retired persons is a sure traffic aggregator. Crafting a keyword combination for “seniors” or retired persons gets practical traffic for articles and features. The readers will skim for their favorite topics, like crafting, sports, traveling, or finance.

Practical uses for the information take point of all content media. Can the snippet of information or how-to video go viral? Is the information exclusive to the website and thus be promoted elsewhere? Can it be easily printed? Do vendor know what to do with coupons or discount offers? Sites for seniors can be dating sites, political discussion sites or literary clubs. Seniors can check back to se if their favorite topic has been discussed or is coming up.

A retirement domain name makes a fresh and quickly growing site project. Making the content for a retirement edged website is easy. Senior citizens looking to retire and those that are currently retired want information on affordable locales, senior discount travel, and their related items specific to their age niche. Geographically specific retirement and seniors sites can be attractive venues for affiliates and coupon merchandisers.

Retirement names can open up new traffic to web links as well. Marrying keywords like “senior” and “retire” and “retirement” with city or geo specific names can appeal to investment domainers and name buyers alike. Lifestyles like recreational vehicle road warriors or houseboat owners can further develop any seniors niche for retirement specific content. Seniors have a lot of time to devote to nich lifestyles and more time to surf the web as well.

Retirement topics for news feeds and article posts are very broad. The interest is in relief from work, securement of monetary assets, continuing health, and ongoing recreational and hobby development. Medical news for a broad variety of ailments and healthy eating and exercise make endless topical editorial contributions retirement age seniors are eager to read.

Shifts and trends in retirement pastimes are news on seniors’ websites. What is the best place to take a cruise or retire around the world? Seniors and eligible retirees want to know. Contributions to the website may be involved at some point. Making a website from a name that signals receptivity to seniors interests and a domain they can spell and share with their peers is half the battle.

Marketing to seniors is a fast growing enterprise that entrepreneurs can make popular quickly because seniors belonging to groups, clubs, institutions or groups can spread the word. A seniors website or retirement niche domain can lead to a marketable entity and more resalable name.

Retirees can start up new businesses or become stock pickers. Senior citizens can run for office or go back to college. Not only do retired persons themselves review such sites, but relatives and friends can forward email traffic. A newby domainer could start a whole new career with a seniors name, even a retired domainer!

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