29 July 2011 ~ 6 Comments

TV Sites: Recipe for Click Success

Think you are too right-angled to forge a TV site? The days of cheesy, gray area TV links and download fears are past. This is not a niche site concept, this is the site everybody and their brother will visit. And Emmy awards traffic could be driving users to your site right now. As the big awards show comes up on the calendar for the best in television programming acting directing and production, savvy viewers want to catch details they missed.

TV sites promote themselves, but even business cards can get passed out on the train bus or wherever you have lunch. What’s the most likely thing you will be talking about people can overhear? When people ask you what show you are talking about, tell them what site you found the information on. Give them a card. No kidding just yesterday two different people wanted to know what TV sites I wrote blogs for. Yes, Virginia, they will come.

Make sure you provide formats for end users looking for TV new and updates. Visitors today are using whatever is nearest when they overhear a conversation or see a Facebook entry about a TV show. Facebook has even expanded its pages to allow a personal blog page for a Facebook group to follow a specific TV show. As everyone knows by know, a website without a social media adjunct isn’t worth anything.

Use are looking for information and discussion about their favorite TV show and the characters as well as the latest happenings. They are using laptop, desktop, tablet, cellphone and Iphones for information. The way to capitalize best is to launch right now. I would be willing to cut my rates in half for a TV site client, it’s that easy to write for. And the payoffs during international searches are to die for. Just keeping a running blog people can Twitter during the Emmy show is real, viral content.

Today the SEO value of any TV site is now is huge with potential. The person who collects the most updated information is the winner of the public’s never-say-die taste for new television related content. The only websites more frequently visited right now than TV sites are gaming sites. And when TV and game site visitor niches interconnect, you’ve got statistics gold.

If you have a TV name in your domain portfolio and you are not developing it right this second, shame on you. Time to roll up your sleeves and get out the hostings passwords because this is the time to make a website about TV shows like there never has been before. Provide some HD video options, connect the site search tools, and rewrite the title bars and you’re already haflway there. Start linking up new streaming site links and locating RSS feeds to populate secondary pages.

So many domain owners know how to buy great domains but they do not know how to fashion a website the public wants. The money needs to be earned! But Google searches and Bing searches and Yahoo searches for TV shows are stellar every day! Why not be part of that traffic that has to go somewhere.

Right now the searchable keywords for any television show are very clear, the name of the show, the network it is broadcast on, and the character names or the names of significant episodes are all a webmaster needs to know. Putting this together in a basic blog can be the beginning of your own social media success story.

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03 July 2011 ~ 0 Comments

Don’t Launch Until ….

Ever see a website that has more finish than the product? Ever wish the people that built the website had had a hand in the manufacture of the sale item? This kind of mismatch still has no name, but corporate/product dis-synergy might be a way to express the situation. Webmasters and domainers now engineer entire sites for which there may or may not be concrete services behind it. A brick and mortar store is no longer required for commerce.

Webmasters have cut corners as long as the history of the Internet has been around. This was initially assumed to be the growing pain of new information technology. The beehive of change was at work. Mistakes could be forgiven. But today companies can be their own agencies. With the new media available online, navigating the gray flannel jungle is no longer an issue. Researching the customer means researching what the customer wants.

The Web is now  decade or so old and everyone remembers the first phase of growing pains of almost all the big websites. in fact many brands have repapered over their awkward growth stages with shinier logos, better websites, and more feature-rich platforms at the IP address of note. Selling the product is the effect behind the cause. Everything else is so much hand-waving that real buyers will see past when their checkbooks are open.

If companies  have a poorly received campaign, they can erase it instantly. This can be done overnight online these days. But the carefully created website with an end sum gain in unit sales must utilize top methods for product featuring without causing a letdown when the humble product enters the frame.

In “Lover Come Back”, the brand is product named VIP in search of an three dimensional realization. But sales of virtual wares is completely possible online. The trick is making sure customers get what they want. That’s a tough sell when the product is so intangible.

Today, the Internet is the incubator of change. Colors and light are in the hands of the web architecture artist,and webmasters can revolutionize their look with a minimum of real consumer waste and with an eye to cost. But care should be taken not to overshadow the product and its attributes. Pointing up the products strengths is what websites are for, ideally. But many websites devolve into overlay artistic statements, ad blitzes, or powerhouses of overdesigned text.

In 1961, there was a movie starring Doris Day and Rock Hudson about rival advertising executives that compete to land the big new account with a big firm. They compete to launch a huge new product with a stellar advertising campaign, complete with Times Square billboards and marquee treatment. This is the era of “Mad Men” and how Madison Avenue defined consumerism and the products people buy.

In the film, the actual product does not exist. The competing pair dream up an entire ad campaign to catch the eye of the potential consumer, building to a frenzied fever pitch. At some point the game ends and business intrudes. Then they realize they don’t have to have a great product they just need to produce something to sell. this ends up being candy mints laced with alcohol that make the customers, very very very happy indeed.

How things have changed. Today the company has to produce not only a finite product, but have specifications, tests, consumer panels, reaction reviews, test groups and response surveys. And that’s just in the beta testing phase. The instant gratification of buying a product online is the result of a groomed navigation path webmasters have in mind. Overstepping the product promotion plan is an error that leaves customers wondering what they bought.

Therefore when purchasing web hosting, look for the value adding features like email account setup, blog broadcasts, HTML friendly design with updates that save time executing automatically online. Look at the timeline for a Facebook and Twitter account, and make sure the cart does not come before the horse. Follow the sales cycle through to its logical conclusion without mixing up the marketing pieces up too much.The proof should be in the profit statement.

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10 March 2011 ~ 0 Comments

Grandma’s Blog Recipe

To get many newby domainers over the beginner’s hump, here is a tried and true launch recipe to get your blog or site started without the huge all consuming resource intensive crash launch every domain name owner dreams of. Instead of a lousy construction page, a parking page full of links, or a 404 error give your search traffic something sticky to look at. This is the way to build a webpage that can yield revenue, job opportunities, and give you legitimacy in the blog world. That’ a springboard to real online marketing power when the big idea comes along.

1. Setup the WordPress

Browse the instructions and don’t get overly technical. All the Google adsense widgets mean nothing without content marketing and promotion. And oh yes traffic. We’ll get to that later. Learn the basic editing and posting techniques for posting blog entries. The search engines don’t give extra points for marked up sites with nice colors. They count words and content. Focus on that a big part of the job is done. Don’t change to templates with custom code requirements or special code tweaks you won;t know how to fix or roll back. Understand how to post, edit, edit comments and submit an RSS feed.

2. Blogroll Personal Bests

One article that is much better than the “Hello World” post is the best list. This the list of the best of the best websites for this niche audience. You don;t have to do much, just come up with 150 words and a description of each and why they would appeal to your end users. Link the article to your Blogroll links page link. Don’t make these look like the links on every other site. Come up with newer sites that browsers will check out because they don;t know what they do.

3. Be Savvy on the “About Us” Marketing

Most of these pages elicit a snore. But the whole point of a domain is to dream up the perfect user base. Wise domainers use their “about us” page to tell a funny story or help the browsing end user understand why the website is personal and has meaning to you. That way the reader can decide if they identify with those emotions. Don’t forget to put deep links to the rest of the website in this text or at the end of the prose in other related links.

4.Invite Guest Stars

Before launching the blog, invite a few friends to prepare guest posts to flesh out the beginner’s look at the site. These people will use the links to their work in networking for jobs and to friends, without yo even asking them to do so. If they put a profile on the end of their submissions mentioning their pet projects, employer, or hometown, those words end up being searchable text down the line.

5. Plan your SEO Link Strategy

Hang out your shingle at affiliate program sites, at web administrator forums, or anyplace where advertisers want to reach their user niche on a budget. This way marketing their product also markets YOUR site. be very selective about using social networks until you have an exclusive offer or something that makes users stop and check it out. Don’t spam.

Mix all ingredients, save, and launch!

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14 January 2011 ~ 2 Comments

Wiki Possibilities

Many times domainers come across Wiki names in the drop lists or in forming new suites of investment strategy names for their portfolio and wonder what they are supposed to do with them. The general consensus by now is that the end user public recognizes that the Wiki denotes information or at the very least a concise organization of data concerning the topic at hand. private domain value growth can occur while employing the “Wiki” strategy.

While there is no formal limit on how a domain name with the word “Wiki” in it is used for site programming, the fair use practices of trademark and copyright online website administration demand disclaimers to associations with the actual Wikipedia entity. But the trend among domainers is to establish an authoritative looking site with drilldown content that challenges the value of any Wiki.

Making a wiki site provides an opportunity for premium membership. This can keep subscribers updated while the general public has to keep scouting for disseminated information. A web site should have its own sources and it own authors, the more exclusive the better. Contrarily Wikipedia has a wide authorship, restricted content access, anonymous editors, broad editing powers accessible to many, and may not always bear the most accurate detail. But the beauty of such a site authored by a domainer is the relatively small upkeep required, unless key information should change.

Privacy and open access Wiki sites can be used for school reports, informal discussion, or as source material for other publications. But a website that follows the Wiki styles can have its own custom endorsements and be locked against editing from other Wikipedia authors. Even a project collaboration for a authorship of broken down parts can be controlled using tiered attributes in the editing user groups accounts programming.

Wiki sites can give domain name owners a chance to fulfill a domain name’s potential even if their is no gimmick or product to sell. keywords and high density of information can index a wiki leaning site higher in the search engines due to quality of information and end user traffic spans. The readability of a site can go a long way. Science terms and ideas, for example, can be versed in “plain English”.

The visual style and presentation of a Wiki type site should be as the Wikipedia site are clean lined and transparent as possible. Efforts to mimic the Wikipedia format and any such template usage will appear to violate the fair use intention. A webmaster building a nuts and bolts information site should show restraint from flashy animations, complex code, and purposeless trimmings or colors relative to nothing.

Overall, a Wiki type site can reflect well on its owner and furnish opportunities to link a variety of top level domains of the same ilk to related content for traffic and search query hits. The limited amount of ads or product recommendations make the product featured look better on almost any platform. The Wiki format is the perfect solve for domain names with information value but unfocused core users as yet.

Why park when you can wiki?

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22 November 2010 ~ 54 Comments

Domaining for the Long Term

Domain name buying and selling is an industry, with good luck and bad luck and hard times like everything else. Long Term domain investors have learned by now not to put faith in empty promises and get rich quick schemes.  Quick recovery financially is not a guaranteed result nor is a cash windfall for every domain purchased and developed into a website.

New domainers should evaluate their best method to break into the domain name game and crack open some profit possibilities. Various approaches can be performed to break into domaining, and some are better for an individual or for a group of investors or a team of web promoters. Marketing can get the word once a site is developed and launched, but that has to be a preplanned adjunct to site development and launch.

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The speed of the investment capital outlay on a domain name will start the clock on the return of investment-plus-profit scenario. Therefore a conservative domain investment strategy will put less pressure on the individual operator or project team members. A more aggressive capital recovery strategy makes every keystroke operate at a higher premiums that some campaigns cannot equal.

Different domain names will have a wider audience at different times, such as annual sporting event (Olympics) or in certain seasons (travel sites).  Ongoing steady url advancement is  the ultimate goal. The investment in time and resources during different times of the year and in anticipation of a wider and faster clicking audience online should be integrated into the domain name publicity and marketing plan.

Achievable goals in traffic building, social network attention and link building can set the stage for larger campaign to follow. Each name may have different attributes better for some methods of domain promotion than others. A catchy buzzword and flashy logo will draw some users out of curiosity, while other sites may bring only discoverability with intense keyword seeding and SEO element density.

Monetary clickthroughs trail from these dynamics. But Rome wasn’t built in a day, and neither was Google, Ebay, or Yahoo. Each of those domains started as press releases and conversation starter tidbits about what the site was all about. Breaking down results from day to day domaining tasks can bring the domain name owner’s value growth goals to fruition.

Having a site is essential in today’s domain market. For those domain investors relying on parking and traffic hits, the risk is palpable. Now more than ever web users and browsers online are looking for a content result or website experience with depth and individualized options. The most basic web user is puzzled and disappointed by a parking page online, and they know they can find amusement and information elsewhere and navigate owner

A parking page or registrar sponsored landing page signals disinterest on the webmaster side, and is matched by a complementary response in the end user. the template and site builders available inside virtually every hosting plan make a index page or parking placeholder a statement of neutrality that forms an assault on an expectant end user.

Searching end users will refer to buzz already being reported about the site from other channels.  If no press release or meta tags exist, the discoverability  for the site  (and the domain)  is too low. There must be a plan to cement the domain’s footprint with associated text and keywords in dozens of spaces online before true stickiness can be tested. Patterns of clicks online from the promotional material to the destination site must be grooved for future users and search engine bots to follow.

Simply trying to monetize a domain with no site behind it is risky and leaves  a bad taste in the mouths of end users looking for a online destination and a web experience. Guerrilla marketing works best with some “flavor” behind it, something to do or see when typing in the domain name as an url address online. Intense investor or sponsor efforts must be matched by a seamless, clean designed site with solid content elements to recommend it.

A projection of formal development of a domain name, and the tools and individuals using them should be assigned and plotted. Even a pencil and paper three month plan can get the wheels rolling under a domain inspiration or grassroots blog project. These calendar notations can be edited and rescheduled.

Domain promotion and marketing is time consuming. Just organizing a SEO optimization strategy draws time and energy from team members or the individual webmaster or site programmer. Milestones such as traffic peaks and click volumes should be the goals. Revenue of the affiliate and offers links will follow if the primary goal of site traffic and domain discovery is developed.

Some investors take the plunge into immediate name investment, sometimes in the auction and premium domain name arena. The investment scenarios should be matched with equal investment in formal link exchanges, content adding, text SEO and code density keyword optimization, and clean design for end users. For domain value growth, marketing and promotion benefit when there is more site product to to “sell”.

Each domain project is different, but the thirst for success is the same everywhere. Working through the various challenges and domain name elements is what distinguishes experienced domainers and long term domain investors from hobbyists looking to strike cash flow without effort. When online traffic, public interest, SEO value and a launched site follow the domain purchase, the domain name  investment is sure to pay off.

This article was previously posted.

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09 November 2010 ~ 1 Comment

Drilling for Mobile Clicks

owlphone

This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

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Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum. The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me. But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

Previously posted on 7/28/2010

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18 October 2010 ~ 1 Comment

Enom Promotes Mobile Site Offer

Enom is pointing its customer to the turnkey mobile online presence in minutes. The featured goMobi™ gives you an immediate and low cost presence on the rapidly growing mobile Web. Put in some apps, and you are good to go. With an easy to use control panel, goMobi™ allows you to create a professional looking mobile website in minutes, saving you significantly on time and development costs to create your mobile website.

The goMobi advantage stems from being able to build a complete website specially designed for mobile devices of all kinds and display the information that people want to see. goMobi claims to be able to add maps, one touch dialing, and special promotions for visitors. And the service can automatically detect whether to display the full site or mobile site to visitors.

For those with domain names hosted at Enom, this could be a good way to see if the names might go somewhere. Name development is now more active and competitive than ever. With mobile Web users increasing by 148% in 2009 alone, having an easy to reach Internet site mobile presence is key to increasing  online exposure. Check out the free trial offer.

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15 October 2010 ~ 5 Comments

Goal Setting in Domain Development

Goal setting is important in any business enterprise. But when resources and ongoing fees are involved time is of the essence. Organizing your time with respect to domain management and domain development should play a role in appraising. Here are  five things to consider when making a development plan for a domain you own or when looking an extra name acquisition or a renewal for an existing domain name.

1. Estimate Daily Time Contribution

Too many domainers try to make new websites on the fly, skipping steps and cutting corners. These shortcuts are taken for reasons of time. Better sites in more critical stages of development will get robbed for this “extra child”.If there is a better time to put pressure on yourself or your team for launch mode, then reschedule the buy or delay the domain development project start date.

Set goals for future domain value, progressive page rank, Google SERP result position and ad revenue which are realistic in scale to the time devoted to that single website. Have a completeness in your domain marketing plan and business agenda that provides elasticity for best decision making for development resources like hosting, link promotion, and content planning.

2. Handoff Support

Look for ways to get exterior contributions made to the site without you logging in  for a few days. This gives the domainer a break and allows them to get some perspective. Handoff support can mean that the domainer can absorb a new technology, attend a trade conference, and or spend time with the family/staff without being a slave to the mobile phone. But the overall site development impetus is not lost as a hidden cost.

3. Dot to Dot Domaining

This is like the fast-track product development model, with a twist. By quick hitting on everything from website design to web hosting to SEO building to content spinning, a site can be up in no time. Improving the site is always an option. But many ops forget the elastic nature of the web and stall a site launch over endless “tweaking”. Fast tracking a domain to a site can free up time for real required development, such as link building, product fulfillment, or communication with clients and customers.

4. SEO Strategy

So many theories abound on how site optimization for search engines works today it’s almost a lucky guess. The basic domain development model that never changes is to build a site with unique content and individual participation options for eligible site visitors.This should not be overly ambitious and should be based on research.

Theoretically the search engines should assign premium values to such a site. But the plan for the site should include benefits and rewards from user participation and content authoring, not just dollar signs.

Understanding the relationship of your site’s SERP ranking and the stages of development it must pass through is key. Search engines don’t like colors or Flash or any particular theme. But the calendar has to have a start date to establish beginning metrics. Hanging up site launch for some hidden x-factor that will punch your site to optimum results is unrealistic.

Site SEO begins on day 1 of your site, and it can never begin if you have no site up. Reworking a site map later is a task for a rainy day. But getting the message out should be a full time job if you have researched your site purpose well. Many anterior networks of marketing and domain promotion require site urls and a domain to register them properly.

5. Deputation

Learn to deputize. Holding on tight to the project until it screams for mercy annoys all your team members. Unless you can let others lead, learn to assign areas of responsibility to others and allow them to grow into positions of accountability. This imputes distrust and a tendency to implode and play drama queen. Nothing says trouble like this.

Everyone has a personal boundary in a collaboration. When it is crossed, some individuals try to save the situation. Others become angry. Some may actually leave. Every domain development project should have assigned backup areas and cross training to prevent an entire site from depending on the wellness, attitude and availability of one single person.

If you think alienating contractors is a never ending privilege, guess again. Those horror stories about people taking off or quitting in the middle of the project usually involve clients who make demands so over the top the provider gives up and flees. All the brainstorming and all the communication has just walked away with no intention of coming back.


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14 August 2010 ~ 5 Comments

Domain Development Dilemmas

So, you’ve got your handy-dandy domain name and the thrill of ownership is still upon you. It’s time to roll up your sleeves and get the ball rolling. But now there is a plenitude of choices. Do you throw up a quick and dirty bare-bones page, make a development site and fine tune the details? Or do you launch a full fledged website with a longer development cycle?

If you are actually logging into the your hosting account manager or interface, congratulate yourself. Many domainers never get around to putting up a construction sign, let alone laying a foundation. Aggressive domainers take active steps to development their name into an online destination right out of the chute. However in the eagerness to get a smooth site established, some shortcuts may cost you time in the long run.

A domain name pushed to a quick turnover will have less SEO to show for its ride. But a longer hosting commitment and more time in play requires additional content and updated features. A quicker turnaround might welcome a less generous bid. But other projects crowding the development calendar might motivate a busy domainer to sell outright.

Each domain can operate differently. Some will sell quickly, and others will age . Estimates and projections are appropriate. More development investment will hike the resale minimum reserve. Added sweeteners might get a better offer, like unpublished original articles to pend inside the application for immediate programmed launch. Affiliate codes for correlated products can’t hurt.

Packaging a site with a domain is a “business in a box” deal many at-home business startups might like to get behind the wheel of. Sites like Flippa.com both demonstrate and develop the buyer’s and seller’s market for such warez. A dependable development model to “flip” sites might work if the quality of the output is good enough. Just be certain all advertising text is legitimate.

These are the domainer’s development dilemmas. Not every domain decision will be contingent on opinion. Look at similar names, similar sites.  If no site name similar to yours has been vended before, you may have cornered the market on a niche domain. Niche domains need niche buyers. Getting ready to market to a niche buyer means surveying users and their likely target sponsors.

Niche buyers for a domain name might be one single sponsor or manufacturer of a related product (or service) whose main core demographic for purchase is the audience the content is aimed at. This is the theory, anyway. There are no hard and fast rules when it comes to domaining. Each webmaster crrates their own world.

If the domain buy was made with the intent to develop quickly, a calendar should be in effect to manage the creation of the logo, the main links, the initial affiliates or sponsors, and the main focus and SEO density of the text. Adsense code should be applied for and ready to in its respective boxes and containers. Likely the basis of most of this gestalt was formed when the domain buy was decided on.

One thing to consider seriously when deciding which direction to take the domain website development project is the likely statistics program or application that will be used to analyze traffic. Hits, bots and scrubbing SEO index checking references can’t work if nobody knows you are there. Traffic reports that help should be coordinated with the site buttons and counters that deliver data to the right legacy site or application for the analyzer.

Before offering the site for sale,  archive the entire domain/website “beast” and make an offline storage copy. This way no matter what acts of mischief the internet spies, corporate ninjas and malware assassins plug in, your product is intact and secure and still available for sale.

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13 August 2010 ~ 15 Comments

Bad Websites Create Good Opportunities

The overdesigned site continues to create traffic opportunities for domainers. Tapping web rage at an incompetently designed (and poorly constructed) website yields fresh ideas for new sites that will attract traffic as the frustration with the company destination site grows. The same tricks the website uses to improve SEO strands the customer at the website, click after click.

For many domain name owners, finding the niche to get traffic is difficult to pinpoint. But the poor showing many websites make, even  glossy superbrand sites, embarrasses their company and offers a savvy webmaster a chance to shine. These are sites for companies like Target, Starbucks, and Rite Aid/CVS. Their unwillingness to proffer data and grudging inability to offer up the very information people seek is blindingly inept.

Why have a search bar with such poor results? Why bind a shopping customer to a buying decision before basic information is revealed? Why limit product availability and pricing data behind a login ? These types of website gimmicks make visitors frustrated and time sensitive surfers furious. Sadly, customers are used to the un-usability of these sites. (And if you call the store, you get a recording referring you to the website!)

You can’t find anything. The Google result leads you to the landing page where the search has to begin all over again. The assumption is that the customer will keep clicking and clicking until the site makes them cry “uncle”.  There is no valid reason a database or a clickthrough path should be this awkward and nonsalutary. The frustrating “option” is to undergo the “Contact Us” maze.

It’s just very poor design that renders customers willing to anywhere else to  get the answers they need. But how conscious must the webmasters of the site be to have organized he site plan this way? If a heading says “Medical Summaries” and I click on the product name, why is the CVS site search result an alphabetical search bar when I already performed the search and clicked on the result? Why not have the result be the …medical summary?

I was trying to compare the cost of a prescription drug online and I ran into an ugly surprise. There are still websites whose functionality is so poor they cannot render a liveable result without extra clicks, extra searches, extra pulldowns, extra runaround. The silver cream should have been a one click product listing reachable in the one click I performed from the search engine.

The three pages of drugstore products with silver in them did not help. Worse, clicking on the default drug listing that matched my search result returned me to an alphebetical index I had to click and click and click again and again to dot to dot find the information listing. Laughably, my search for “silver sulfadiazine price”  got an apologetic “Sorry, no search results found.” How inept a website is that?

I checked other sites, but they were online order houses. The whole point was to determine which local drugstore to transfer my prescription to. Without price information what data could possibly determine my choice? Why did the pharmacy require a blind transfer irrespective of price, when everybody knows there is some kind of offer or bonus for transferring prescriptions?

And fishing through my email for lost passwords to drugstore accounts I really don’t use is another waste of time. How can this be a sound process? How can site visitors forgive this inefficiency? Because they feel they don’t have a choice. Because the toleration for poorly performing corporate sites has become ground in. Web site visitors need search engine result choices.

This is where the domainer comes in. A website can be made furnishing comparative price information for the vendors . This is the information the store had decided must be buried beneath layers of click-heavy obscurity. The domainer gives the clicking public a choice.

Thus the unwary surfer has a place to go, to solve their problem and get their information. The unnecessary repetition of information many domainers see on new sites suddenly has just become very necessary. True, the development task may not be easy. But a domain name based on even one product, with an updated list of chain store pharmacy prices could make search engine referred viewers very happy.

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