Domain Owl

I have come to use a new system of measurement with my domainer peers and colleagues, one that reflects their concrete commitment to developing their domains versus the merely stated intent or practice of doing so. So many domain buyers pose as active promoters it is easy to see how some domain name buyers can get lost trying to figure the players without a scorecard.

I never judge another domainer based on whether they use the same tools as I do or whether they favor the same site estimators.  No two domainers are going to use the same system, even if they have the same vendor accounts and use the same site analytics. Based on how these tools have served each domainer in the past, they will come to their own conclusion about the relative worth of each.

It’s a habit for domain name buyers and sellers to hype their latest online app or website find to each other. It’s part of the game. But sometimes I don’t really have time to expend double digit hours per month (or week) evaluating new interfaces or plugging into new websites that claim heightened value for website marketing. You can take the opinion of a domaining peer, or you ca try it out for yourself.

It’s completely possible that a “power domainer” within your acquaintance may favor you with emails concerning the latest fad website or the newest website or domain evaluator which generates the most pleasing estimation responses. it’s wise to be wary of following any one domainers and their practices and viewpoints too closely. It is entirely possible they may be affiliated with the new site or service, or derive a signup credit or kickback.

By the same measure, qualified recommendations by senior experts in the domain world can save you time and put you on a footing with the best in the business.  Checking out their communications keeps you in the loop regarding where the domain herd is moving and how fast it is going. And signing up for a new service can keep you abreast with first hand opinion regarding the efficiency of a website and how prurient their abilities are.

I had one such recent experience lately. One of my clients wanted me to make some blog posts (blurbs) on a service called BuildMyRank.com. Before this gig I had never heard of BuildMyRank.com. This program had some kind of promotional public relations slash distribution channel for brief informational posts about the clients’ relative keywords. The individual client would input the blurb and link them with interconnected anchor links at the target site.

One of the requirements of this site is that your site be “developed”. It’s not clear from the BuildMyRank prose if this means a minisite will qualify, if a parking page disqualifies the url, or of forwarding does the trick. I know I was irritated with how long the BuildMyRank.com signup process took, and the installation of the original url had unrelated interface problems that reflected a beta launch software edition.But nobody wants to walk away from a free (or paid but worthwhile) SEO advancement instrument.

I had used proformatted links inside BuildMyRank.com with my client and so duly posted a website and put up content. (At this time I had no intention of publishing a review) When I resubmitted the information for the newly developed site, many of the key links did not align and the interface keep issuing error messages not in concordance with the posted content. The keywords fit into the linking convention but the “save” operation would plug the links into the software. So I emailed customer support about the problem.

Well, you learn a lot about a website (and their “SEO” services) by the customer service response. My frustration was met with bitchy and argumentative responses again and again. The operator from BuildMyRank.com never addressed the specific bugs. They assured me that “thousands of users worked just fine” and immediately decided to close my account rather than deal with the issue.

Not only had my first attempt to use this Buildmyrank.com service broken down, but my account had significant bugs. Email to BuildMyRank.com did not yield working fruit. The difference between my client and me getting anywhere was that his BuildMyRank.com items were from a paid account service, and I was still in “free trial” mode.Would the eventual SEO value diminish or disappear under similar circumstances? If it indeed ever appeared?

The emails from BuildMyRank.com are snotty and stupid. This told me a lot about how they approached getting things done. Knowing this so far in advance was a relief. I hadn’t recommended this site to anyone yet. They would never know how many referral clients they lost, domainers with huge portfolios looking for SEO results and only the assurance of a trained site operator to work with.

I don’t know the net benefit of is service to my client, but I do not recommend BuildMyRank.com. The argumentative and offensive stack of response emails form their “administrators” reveals a bunch of coffee drinking teenagers pretending to run a business. Risking your url’s white SEO hat on this company is a risk. If you get difference experience at BuildMyRank.com you have my heartfelt congratulations.

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In working inside the domain world, people become independent business men (and women) without even knowing it. Internet individuals of every age and rank, teenagers, men and women acquire domain names and offer them for sale constantly, yet they seem to maintain a sort of naivete about the fact that what they are really doing is functioning as their own carnival barker-cum-insurance- salesman. This carries risks which the domainer (possibly unknowingly) is assuming.

Brokering your own domain name sale can have its challenges.  Escrow services have popped up online and established a benchmark many domainer trusts. These domain name escrow service companies work to form a break against the tide of aggression happening with entrepreneurs trying to vend their names to people who may not even speak their language but understand the value of the domain on offer or up for auction.

In observing a heated discussion today between two bidding domainers in a private auction, I realized the lava was being generated by the fact that the seller’s decision to vend the name had not been covered by a reliable domain name broker service. Somewhere in the bid process, confusion had arisen as to how the domain sale would actually be executed. Suddenly, the history of each bid and the goodwill of both bidders was attached to a wild insistence to doing things “their way”.

This angst could have been avoided by stating as Terms of Sale a named broker service acting as name agent. Otherwise, the tension of a bid/offer scenario is reduced to a clammy sandwich of broken promises, dying away email communications, and eroding forum threads, which might have formed the basis of a profitable domain sale. The world is full of domainers who have been caught up in the bonfire of anxiety, exhilaration, excitement and pure greed a bidding frenzy whips up.

Both bidders wanted to use their own version of a buyer’s contract, which of course didn’t meet with the approval of the seller. The actual excitement of the name and who would win it was mired down in discussions of “Tastes Great/ Less Filling” variety vis a vis online business contracts. The seller was suddenly caught in the crossfire of dissenting opinions due to his own lack of foresight in covering his bases.

How did the sale pan out? It didn’t.

As the discussion wound down so did the eagerness of both domainers to get the name. The seller had lost a good opportunity and squandered the good faith of both customers. The deer in the headlights was the seller, whose paying customers had moved on to greener pastures. The domain name was the unfortunate roadkill meeting its ugly demise by the side of information superhighway.

All this pain and suffering could have been avoided if the seller had just involved a listing and brokering service that would have wrapped up every question in  neat set of FAQs. When domains are at issue, good faith and the Internet part company when dollars cross the international dateline. Always cover your bets where a domain registration or name sale is concerned. Always respect the rights of the other (domaining) party in the the transaction. Translated: Nobody “has” to do anything.

Ethical domainers do business this way. (Hint: Don’t look to PayPal to police your four-figure domain sales. ) The benefit of a growing “rap sheet” of successful domain sales at any escrow service is the enlistment of those same escrow services on your behalf in times of trouble. Your good behavior will serve you in good stead when some upstart tries to steal your domain or hijack your site. “Free rent” is a negligible concept where hosting and bandwidth costs are concerned.

Yes, escrow services charge a fee. But so do most non-banking institution ATMs and that hasn’t stopped people from using them. A slice of the action is a small price to pay for delivery of the big bid. If you’ve got online real estate, trust the professionals to turn over the big amounts and rest easy that all is copacetic. Escrow services for domain names transfer the worry of a big dollar domain sale to the heavy hitters who pave the way for a legitimate and legal domain name sale payday.

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As a regular domaining administrative chore, I have to go into my Godaddy domain manager to release domains for transfer or forward them to an url, or regulate their DNS records. I am not picking on Godaddy, I just happen to have a a large amount of domains there and I was reminded this morning about a topic in domain name management I feel strongly about.

One of the unhappy reminders that a domain is making no return on investment is that the dollar sign in the GoDaddy domain manager does not have an impression. The Godaddy parking product is a service that cost money to make money. While that makes sense from a certain point of view, those who know that Google Adsense also offers a similar service for free little understand the added value their premium buys at Godaddy.

Like many domainers, I view the value-add from a Godaddy service as a convenience when snapping between accounts, juggling hosting logins, and tickling domain name administration responsibilities. Of course, the service to enhance a domain’s profit from either GoDaddy or Google Adsense means little if no net profit comes to each domain’s money making channel.

Domain placement inside the ad serving revenue systems is critical to the dollars and sense monetary return of any domain investment.  I find the Godaddy cash parking solution an interesting test of Adsense feasibility. If it (the site content, keywords, and links) will pass the Godaddy CashParking qualification standards, it’s probable that Google also will accept the content construction on the domain, and vice versa.

Each revolution of the domain development cycle remains more concretely value -adding than any other domain marketing service or promotion item. Four keywords and some links and a graphic or banner thrown in and the domainer is the proud owner of a (yawn) template formatted parked page. Yippy skippy, sound the call to hounds. Alert the media. (Let the yawns be heard from Peoria to the Three Gorges Dam).

The profit over time to recoup the domain acquisition includes the registration fee, hosting fees, and any subfees like auction premiums and premium auction purchase prices. Add in the sliver of a monthly hosting cost divided by number of total of domain sites hosted at that hosting company and you’ll have your derivative monetary goal and revenue target.

For the domainer who has thousands of domain names languishing, the parked page is simply time management. But the parked page was never meant to be a permanent solution. It was only supposed to be a short and temporary detour on the information superhighway.  A lay-by, a soft shoulder in heavy domaining weather when the webmaster’s plate was full. Parking was supposed to be what webmasters did when their site was a flat tire and needed to go into the shop.

I am always disappointed to see parked page because it seems to me a domain name worth buying has a site worth making lurking behind the domain name transfer. Parked pages are models of domain development which hinge on the barest modicum of content, for my money almost a haphazard shrug of a site. To me the challenge of domain development and site potential for site use, for sites of all types, is to expansive to default out of.

There are so many things people go to the Internet for. They want education, they want advice, they want entertainment and employment. They want to be entertained while being educated, and they want to be advised about how to shop.They want to know more about things to buy, how to buy them, and who to buy the from. And they want to know the best information they can get, on every topic under the sun moon and stars.

Every name has a page waiting to be developed to spring forth. People want to do what they always liked to do, with broader scope and greater choice. Online users of the internet want to be educated about how to shop and want to know how to be employed shopping online. They don’t want to read the books, they want to read excerpts and snippets and online reviews and comments about the books. They want to read about the writers of the books and Google them incessantly.

Every subject imaginable has  a market, a website, a links directory, an article repository, a shopping portal or a video hosting destination model that can adapt to it. Dare I say it, even a blog! After reviewing all that potential, do four keywords and some links really do the project justice? Does a competent webmaster want to display some lookalike template that tells visitors “Continue snoring, go away”?

And why on God’s (for the moment) green earth would you pay for it?

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