Domain Owl

One of the biggest challenges that site owners face is link building. Whether you run an e-commerce site, a niche blog, or a reputation management website, generating quality backlinks is absolutely vital. SEO used to revolve around the on-page optimization, but since the Panda update it seems that backlinks (especially those from relevant sites) are now playing a more important role in the ranking of websites. There are lots of ways that backlinks can be generated, but not all of them are easy. And the ones that are tend to be not worth your time. So let’s look at three mistakes that many webmasters make when trying to boost their backlinks – and how to avoid them.

Assuming that a link from a high PR site is more valuable

The Page Rank system is useful because it lets people know how highly regarded a site is in the eyes of search engines like Google, but it’s not always a green flag. It’s understandable that if a site with a PR of 3 or 4 wants to link to you, that’s a tempting offer, but if you have to pay for the privilege you should do a little research first. The first thing to check is relevancy: does this page have anything to do with your site and topic? If not, the backlink won’t pack as much punch with Google. Another thing to check is how many other links this high PR site has. If your link is one of ten or more on a page, you might as well be throwing money away. Carry out these simple checks every time you’re considering a new paid backlink and you’ll be much better off in the long run.

Believing that NOFOLLOW links are useless

When Google is considering its rankings, it takes into account a great many factors. Some of these are well-known, like keyword densities and the age of the site, but others are a little more obscure. Take NOFOLLOW links for example. While it’s true that these don’t have a direct effect on your page rankings, they do affect the ‘spread’ of your links across the web. For example, if you had spent time and money generating 100 backlinks and they were all FOLLOW, this could count against you because the link spread doesn’t appear organic. On the other hand, if you have a nice mix of FOLLOW and NOFOLLOW, your link spread is much more natural. The bottom line is, don’t always assume that FOLLOW is best – try to mix it up a little.

“1000 backlinks for just $5.00? What a great deal!”

There are lots of places on the web that you can get something for next-to-nothing. In fact, there are sites that provide nothing but $5 services. And very often you’ll find someone there offering thousands of backlinks for very little money. Now, your logic should kick in here and tell you that these aren’t going to be quality links, but it’s easy to be blinded by what you consider a ‘steal’. The truth is that, wherever you find them, these cheap backlink services are a waste of money. Not only that, there’s a chance you’ll get your site blacklisted because your link will inevitably appear on spam sites. So the end result may be the opposite of what you intend, and your site will be penalized by Google. This will reduce your Page Rank, lower your site’s visibility in SERPs, and make all of the time and effort you’ve put into your SEO a waste of energy. No matter how cheap they are, no matter how smooth their patter, don’t be fooled into buying cheap backlinks – it’s a recipe for disaster. That’s not to say that buying backlinks can work, just always remember that you get what you pay for – and five dollars isn’t going to get you much.
Remember, the generation of backlinks is one of the best tools in a site owner’s toolbox, but going about it in the wrong way can have negative consequences. Tactics such as guest blog posts and link exchanges with other relevant sites are generally successful – just don’t let yourself get suckered into anything that sounds too good to be true. Because, as we all know, it probably is.

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Remember all those people who said the domain name game was falling into disuse and only a few big players would or could afford to be around this time this year? Well, all that conventional wisdom can be thrown out the window with a review of the news from the domaining landscaper of today. Some if it sounds new, some it sounds familiar. If it sounds like you’ve heard some of the news before, it means you are a card carrying domainer.

Make no mistake, the big names still govern the world of domains, and when Frank Schilling vends his millionth name or Google tries to partner with Skype, the headlines are about search engine movings and shakings. Yesterday Google was trying to establish specific infrastructure to take over the online world with categorical strategy, yet in the face of antitrust probes Google is suddenly a baby-faced child with no evil intentions whatsoever.

Online privacy has become an increasingly thorny issue, with major hackings taking place one servers in a disturbing frequency of instigation. When the ICE gets involved in domain names and hosting issues, commerce has arrived in the domain sector. The issues continue to make domainers wonder how much say they should have in their own industry. New precedents are being set every day for how domain name portfolio owners should make decisions about their names in the context of laws and ICANN regulations..

ICE claims that because servers are located in the United States, the material and code on those servers operates under American governmental jurisdiction. United States law enforcement has been in the news recently seizing potentially hackworthy servers, which should be more than enough to make rogue coders and sniffer system operators go dark. But does this mean clients of less than savory websites will simply seek out web hosting that is globally redundant? This makes the “redirect” of any webmaster to placing the hosting and domain name on separate servers of critical importance.

Some domaining debates will never grow old. Where does the value potential of country code top level domains really lie? Can peer domain name appraisals and monetization assessments be trusted? Do language barriers between character based alphabet lexicons interfere or enhance search engine results? Does a premium domain sale commission equal highway robbery? How far from cybersquatting is copyright infringement, and how much is a domainer liable for finding out? The argument over the efficacy of parking programs evolves endlessly and further again.

The perspective that domaining is an investment commodity market becomes more concrete when news about domain name sale commissions cloud the actual profit from any resale or auction purchase. Every domainer has to burn through a learning phase where backlink checkers, affiliate programs, web hosting complexities and comparative auction returns get examined. The fact that a modern domain name owner might have to wade through news feeds, purchased clicks, and paid posting is now a norm.

Domainers are now specialists in SEO, short names, numericals, and typo names. The establishment of a keyword domain name or a brandable domain can still make news when it resells in an auction frenzy. Flippa, SEDO, Godaddy and WhyPark are the talk of the domaining town. Traffic and parking programs have gone from performing a sidewalk shuffle to requiring approval to introducing innovative options again. Are domainers the customers of parking companies, or vice versa?

The exotic fringe of today’s practicing domaining professionals dance through a maze of traffic control, statistics manipulation, and illegal practices experimentation.Will the day come when actual Internet “Coast Guards” patrol the Web, actively chasing down smugglers of illegal clicks? International law works well in theory but when does a website operate in international waters?

Domainers may need to become astute in setting the deal terms in place when multiple continents are involved. The good news is that ideas become fresher and minds become more open to new website and domain based concepts as business online every day. Given the success of many nonsense words that became global brands that control online commerce today, the ability of anyone to select and leverage a domain name is now just a registrar shopping cart away.

Who knew that one day the Internet, not the sky, would be the limit?

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The news reported in the Wall Street Journal regarding the Google company corporation global behemoth of interlinking departments and divisions was too little too late. Long has Big Google dominated the internet space, where SEO practices are concerned especially. For Google to defend its practices as merely one of several choices is disingenuous.

Google has dominated not only the online search engine promotion and marketing areas of business, but has also generally been responsible for the integration many of Microsoft type business applications in conjunction with their Google access.

Just try getting on Youtube without having to reset your Google password. Google has purposely penetrated the Youtube search engine of video content to enrich its search engine database holdings, at the expense of privacy for Google member users of Youtube.

There is no option to Youtube with a security parameter except to make a duplicate account upon which to host your audio/video channel or video content. Google has created massive departments of endeavor with each its own director of teams of workers to guide the mastery of the site visitation of a GoogleTube participant.

Big Google is now the Big Brother of Youtube. The appeal of Youtube is less than if it was associated with the multiple marketing levels that Google brings to bear. Why does a company that masters your gmail need to track your Youtube activity? And make no mistake, they are tracking it. Google has launched and promoted more freeware online than any other company, in the size and shape of business and desktop application intended to mimic (and eradicate) the need for Microsoft office Suite product dependence

Google might have had a good case against the antitrust fed warriors, but they have launched heaven and Earth to make themselves Number One, and must answer for those practices. I’m sure Yahoo and Bing and many other fledgeling search engines that have disappeared are watching the antitrust actions against Big Google with interest. But Google has maintained such an outside public profile, especially due to recent squareoffs against China’s online supercompanies, it is hard to accept they might argue their global presence is due to a humble, nonproprietary, unfair market advantage.

The catch-22 of modern business, as Bill Gates will be happy to tell anyone, is that success brings the sniffer dogs of the counter–revolution. federal mandatory concordance to free market enterprises business practices is the ugly undertow following every new wave of fresh success.A more conservative strategy of less rapid growth might have left the antitrust probe depths unplumbed. And with the bulk of the federal brain trust sifting through Google deals, internal correspondence, there may be food for legislative thought.

Except Microsoft Corporation has a proprietary interest in such online desktop business applications as Google Apps provides. Ironically these applications stem from basic computer interface utilities many Microsoft critics over the years have claimed Bill Gates and his merry men stole from other beginner software manufacturers in the early days of the desktop computer. It may be fruit of the poisoned tree that Google adopted this “free-market” clone of the Microsoft Office Suite as its own open access application, in a campaign of online offerings that brought federal antitrust scrutiny.

Want to access a Google apps program? Guess what- you just opened up all your data ad personal computing device security to Google. While Microsoft weathered many legal and antitrust storms by arguing the customization and free application of many of its wares to the online and program computing market, Google seems to be arguing that because a search engine is something that any entity online can operate, a search engines are equally free market enterprise.

Bug it is not news to anybody that all search engine are not alike. Bing does not have anywhere near the following and affiliate advertisement program volume of participants that Google Adsense does. If anything, many domainers and Internet entrepreneurs working in the domain space become uniquely affiliated with Google and Adsense for the length and breadth of their careers, and call it a success. This would not be possible is Google did not have such a stranglehold on the search engine apparatus online.

It looks like being Number One in the search engine stakes may have a price after all. The possibility of a new face in the SEO pace could come from GoDaddy if KKR and friends hatch their chickens at Godaddy’s acquisition table correctly. And why hasn’t FaceBook entered the Search Engine stakes? they’ve got the resources and the users already online 24/7.

Antitrust litigation ain’t cheap. Big Google will likely pass along these costs to shareholders and advertiser customers, which is bad news for the bulk of domainers utilizing Google-dominant SEO marketing strategies. This is good news for competitive search engines without the heavy burden of Google’s overhead or legal fees. Maybe some other search engine will give Big Google a run for its money.

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A lot of people who come into contact with domainers misunderstand what domaining is all about. They assume there is a high-end technological ceiling that prevents the “common man” from getting involved. The domainers industry is filled with those who have an advanced knowledge of HTML, website design, and affiliate advertising, but the career of domaining can be accessed even without the experience qualified with coding and programming.
The ramp-up of introductory knowledge begins, as always, with a little history.  Researching the customers and clients that will evolve for any business, domaining include those entities and special rules and cultural traditions that must be navigated before admittance to the community of domainers occurs. There is no official roll of members of the industry, and there is no required educational requirements or certification need to participate, bid on, or buy domains.
The current customer base for domain name sellers includes both veteran domainers who navigated Darpanet before dial-up telephony was achievable, and teenagers following the domain sale market like a ladie’s stock picking club. Domain buying is done online or even in person at trade shows, private personal transactions, and special event sales. The set price of a new, untenanted domain can be precluded in cost by the  suffix, or TLD (Top Level Domain) that follows it. The TLD of any domain is a big tip to its price, value, and potential.
The portal though which domain names are vended is the registrar, the sale and buyer’s information is recorded into the registry record, and the recording of a new owner for the domain name is mirrored all  over the world in seconds. The computer servers these name records are located on are called nameservers. International banking and currency portals can also charge a surcharge for conversion of currency between buyer and seller, an auction listing premium, and/or local sales taxes and fees.
The listing of domain names for sale is published online, in event programs, and distributed via e-mail or auction house bulletins.

A number of domain name auction companies have emerged to govern the market, such as Sedo.com. Other registrars functioning online as domain name sales portals have daily, weekly, quarterly domain sales events or multi-tiered auction events live often. Bidders can bid through an established account, on the phone, or via pre-set bids and limits per domain name.
The buyers of any given domain name in a premium auction might be a investment group, a private individual, a partnership proxy, or just a hobbyist finding a bargain or a investor looking for a likely branch of investment opportunities. Many startup businesses begin with the purchase of a domain name which is also the name of their website, product, service, or company. A website that is not ready or launching will have a “parkgin” page until other content or organized visual material is composed.

A domain name does not need a business model or company name to match to warrant sale or be listed for sale to any buyer.
The rules governing certain TLD names abroad can change these parameters. Certain Country Code names are formed from the suffixes of Country Code TLDs, which have been expanded for resale and licensed for commercial resale worldwide by that country through a registrar or auction house. International use of such names does occur, but some countries have taken the step to limit exploitation of domain name usage by placing geographical restrictions on the sale. The valuation of any name is what the buyer will pay.
Conditions exist within the domain ownership purview such that a given domain name with a more popular or commonly used TLD, such as dot-com, dot-net or dot-org, is unavailable, in use, priced beyond the buyer’s budget, or owned by a corporate entity which refuses to sell it. This type of domain ownership happens often, and can be a spur to a copyright conflict between domain name owners. Administrators are well advised to research the copyright entities worldwide before launching a site, promoting it, or investing development resources.
Exceptions to this are explained at the sale point on any registrar or by any legitimate seller. Not all registrars are licensed to sell the domain names of all TLDs, and in the competitive selling market online for vending domain names, these sale or licensing rights can carry a premium. But the policy of any legitimate domain name vendor are such that a sale to an inappropriate party will not occur.

Ombudsman organizations such as WIPO arbitrate disputes between domain name owners when such conflict arises.
Domain evaluation and value assessment is a gray area within the field of domaining. The methods of evaluation for a buy price or sale price might be applied from various instruments and methods. Website visits or domain name lookups alter the value of a domain name for potential resale or product promotion. The records of these statistics may be featured for a domain sale or researched independently.
Grooming domain name values includes incorporating website content, search engine approximations, and commercial advertising options called affiliates. Affiliates generate payments from site visitation per domain name and traffic volumes predictive of probable advertising participation. User traffic and links to and from the domain name’s website can bolster a domain name’s value significantly.

The value of a domain name  usually relates to traffic of web users to the site every day, links, and information therein. Various strategies and programs are used by site managers (called webmasters) to grow these statistics.
Thus, in the context of a domain name sale, the content which has historically been associated with the website or the domain name has value. Content is written material, text, caption, meta tags, video or audio files, or uploaded documents for visitors to view.

The organization of these elements of content can create a entity at a search engine known as a site profile which concords to the domain name. Thus, a search engine results page full of returned associated listing pertaining to the site name or from it, and/or the history for any domain name rich in content and development can inflate the name’s value.

The email addresses generated from the domain name address can also be of value in online communication and marketing. SEO value, or search engine result value for any domain name, is a hot topic amongst domainers.  New trends in domain name value leverage include social networking, Twitter, RSS feeds, and link exchange programs built to foster reflexive trade in web user visitation.

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Not every person doing business online knows how to research and obtain a factual finding for their chosen domain. Looking to buy a certain domain they may stop short of getting it. They may know how to type it in, but that is not the end of the road. But most people know very few of the domain name tools that domainers use every day.

Today I heard neighboring diners at a restaurant throwing in the towel because they saw their favorite name was “taken”. I knew instantly that the prospective buyer’s path to their chosen domain name had stopped about eight steps too early. But trying to convince someone on the fly is near to impossible. Here is the truth:

A researcher can find the estimated value of a domain name at Estibot.com, test the page ranking at Alexa.com, or use Yahoo or Google keyword indexes to compare the relative value of the content on the website.  If there is no website, an error occurs while loading it (404), there are no ads, or the page is parked with a template from a hosting company showing, the owner might be glad to have the domain name off their hands.

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There are domain research tools that might be used to acquire the most desirable name for any online enterprise or venture. just shrugging and walking off into the sunset isn’t the answer.

1. If the domain name has a website up or has been purchased by someone else, that is not the end of the  line. Non-domainers may become unhappy if they think someone is using the domain name actively or promoting it with a live website. But this may be a placeholder and the owner may be unknowing of any interest for a potential sale and disinterested otherwise.

What may look like a live website to a newcomer may be an old template programmed to show updates. The owner may be looking to get rid of it. Motivated sellers will make sure their listing or proxy is activated and working smoothly. Not every domain name owner is greedy and will automatically name a high price for any domain name.

2. The lookup record will be displayed to tell you who owns the domain name is the WHOIS database. Access to this database may be found from every registrar, or domain name online selling platform. The researcher may want to search for other domain names with similar top level domains suffixes, such as -net or -org, -biz and -tv. These are more in use than ever before.

If the domain name record has been established using privacy, a contact email will be provided for contact and anonymous forwarding. If the owner wants to entertain offers, they will check their email. If the registrar elects to offer a formal offer conveyance, the lookup researcher can click that option and their information and interest will be communicated to the seller.

3. WHOIS records detail the email, first and last name, address and company name with phone number and fax number of the current owner. This person may be contacted using this number and the administrative contact information. There is always going to be a real person for this information, as ICANN requires checkup procedures to verify ongoing accuracy in domain registration and WHOIS submissions and updates.

4. If the domain name record is incomplete and no answer to the listed email is received, contact data for the domain name may be found elsewhere. The email address, employment, even access to a hosting account and connected email names may have been lost. A phone call or even formal snailmail communication may quickly discover who owns the name and who can speak for its brokerage or sale.

5. If the domain name researcher uses a search engine to find other records of the domain name, they may find the owner using it as a signature link in a forum or blog entry.The less search engine results the researcher finds, the more possibility there is the domain name can be acquired easily. A domain name owner who has not spent time developing links or building an online presence has invested less value to lose.

Emailing the admin of the blog to find out who the link holder is might clear things up. The email address of the poster will be evident to the administrator of the blog or website. They may email the operator of the account a communication letting them know you want to open a conversation about domain name ownership for “x” name. From there, its anyone’s game.

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A domain is an important first step to a small business communications campaign that will make public hours of availability, types of available operations, product and services quality, and pricing. But the domain can only accrue in value if the material attached to the domain url online brings a viewer or visitor experience users enjoy. The small business blogger can build domain value while attending to business marketing responsibilities.

Choose a good domain name for your blog. This will be on the business card, the FaceBook page, and on your email address. The numbers behind the main directory file folder tag aren’t really going to work here. The small business domain name will serve to promote and brand the business while becoming a domaining “verb” your clients and customers can use.  You can do business your own way. Just let browsers get a handle on it.

Start your blog entries modest. Get in the hang of submitting about 250 words a day about your developing business, wishes for the future, plans to specialize, or customer focus ideas. Slowly expand these entries with product definitions, business projections, industry statements, and opinions. Utilize added keywords or complementary keywords and phrases that augment domain value through SEO techniques.

Blogging about starting the business, getting the facility together, and/or just siting the new business make viable commencement blog entries. Using photos and video clips can demonstrate your communication style and accessibility to wandering shoppers. Usually the visitor’s eye falls on the index page column and main headline. Arrange website features  that define the domain small business concept with graphics and related content,

Make sure your theme takes a back seat to the content and does not present contrasting elements. A zen garden or sporty racetrack may seem cool when shopping for blog templates, but it will make a hash of a landing page presentation with your articles about crafting custom seat covers. By occasionally substituting seasonal colors in the style sheet, the website can appear fresh without detracting from the blog.

Going shopping for a used domain name can be fun and very affordable. many good ideas that other people have had can become your good idea anew. And used domain named have one time traffic links and indicators somewhere out there on the web that may bring new visitors to your site. Making new visitors part of the conversation expands the reach of your blog outward. This rewrites the possibilities when it comes to referral traffic.

Keywords that correspond to your business, industry or materials keep the topicality relevant. Don’t try to brand your business with a hobby domain name subfolder. Pay attention to how urls will look in the address bar and scan. People will want to type the new name in and check your site out. Nobody is buying custom made blinds from warcraftblob/work/9723/home.doc. But http://www.funwindows/index.asp is a winner.

But having a website that is a blog isn’t always as simple as some new domainers or bloggers think it is. The core effort each day should be contributing fresh material to the blog and adding timed future publications to mature as scheduled. The three ring circus feeling begins when link building, seo optimization, and ads and site composition start to compete for the webmaster’s time.

If a web researcher finds your blog through a search engine result, they may check the home page to see what’s going on currently. Make sure something is there, nothing says “go away” as much as an abandoned blog. Alt tags and text density make the site visitors relevant.  A reader can bookmark a page for later review for how-to advice, installation lessons, product model technical reviews, and more. Giving the reader something to do is key.

The small business blogger can work their information management into the blog.  Explaining why certain products come the way they do or reporting changes in the business model can showcase the situation later for their records. The small business owner can use their personal brand of web citizen journalism to make their case why their product or service should be the one shopper choose.

Collecting queries can show the business manager what information needs to be on their site. Signups for special offers and coupons can demonstrate price sensitivity for certain services. Limited time changes can be Twittered for custom convenience. And trolling the geo stats to see where the demand is coming from can steer a new domain owner to a more productive clicks and mortar small business marketing campaign every time.

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The major focus of any webmaster effort in uploading content is creating discoverability from other website searches, search engine queries, connecting keywords and article links, and indexing material on the site to easily scannable listings browsers can sift through. The challenge comes in finding new ways to add content and keep the reader interested while earning SEO credibility at the same time.

SEO wasn’t built in a day, but many websites have been. And it shows. Some sites full of text never become even an SEO glimmer in the distance, thanks to sloppy site planning, ellipsis of the site plan function, aging content and unoriginal content submissions. A plain looking subject based site might have a page rank much higher than its flashy appearing neighbor.

The ability of the random user online to find your site and the related content regarding set of words or keywords is discoverability. Basic formatting and content submitting practices can enable better and better discoverability promoting articles. Search readability and keyword density before submitting. Make sure source links are embedded correctly. Submit items and updated site plans to search engines regularly.

1. Search for updated and relevant subject articles.

Review these articles after scanning. look for source material to investigate and review. Submit a partial lead in teaser of original article content with a link to the full text source. Post the name or publication title of the source and the date. Remove or archive older material. Writing an introduction orients the site visitor to what content the article contains.

2. Instill a ‘pedia” Resources

Create an information archive of chronologically listed articles and content abstracts written by you. WikiPedia is a member authored archive of dictionary and encyclopedia mimetic data entries which are by no means the last word, completely bias-free, or always updated. Building an independent data source that is better than the Wikipedia entry for the subject matter is a very good way to get SEO traction and search inquiry redundancy.

3. Scan Publications

Look for upcoming article features in the “Coming Soon” or next issue agenda. These can be investigated and reported now and create updated and current discoverability at your site. Scan for research completion, new product announcements, education and publication news. New websites and new magazines arr erupting every day. Get readers the skinny on the newest resources, indexes, link directories, blogs and books.

4. Sift the RSS Feeds

All RSS feeds are not created equal. Look for RSS feeds with consistently new content, freshly updated entries, and original source material. make sure the balance of the site is greater than three quarters fresh and original articles and content in scale to RSS feed material. Try not to mimic RSS feed material coming form the same sources. If every RSS feed content stream channels the same 5 topical or industry subject blogs, the content will not SEO index as well.

5. Sign up for Press Releases

Websites like museums, publications, organizations and research and other sites have mailing lists and RSS feeds and press release media churning out relevant content all the time. Sign up for these newsletters and review them for new stories and content you don’t have yet on your site. A website churning out press releases sends the same resource on every topic.

Author your own press release for any independent media or topical information archive. Web users who want a quick primer instead of a formal dictionary listing will be more comfortable using your site for coaching, research, and background support for keyword terms and usage. A site about one topic is meant to bring diverse media and data together.

6. Raid the Web Links Directories

Find relevant sites for content articles and news of your topic and bookmark them. Visit and weed out the ad filled click grabbing sites form the intuitive, accessible eays to read ones. Rank the web directories as a feature of your own site directory of links. Find ways to rank of respond to the websites that readers can use to optimize their searches for quality information.

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In speaking with a client today concerning making his website, the entire campaign to get traffic and new business for his company unfolded. But the customer remarked,  that he was “just talking about a website”, but what I was talking about was marketing and advertising. I had a hard time not falling out of my chair. Where in the online business world, or even click and mortar commerce, did he think the two were supposed to be separated?

This client owned a small contracting business and had a FaceBook page. He was awake to the Internet possibilities.  But the effort to get the website up was “ongoing”. Big red flag: the client didn’t even have a domain picked out yet. This told me that no timetable or launch date had been set. Without these milestones, website projects and domain sites wither and die. Domains get registered by competitors because the project team waffles around.

One of the biggest reasons a website never happens is that the domain marketing effort is devoid of strategic initiative. The necessary decisions about form and intent never get made. Without a game plan the project simply never has a shape and becomes an endless talking point that ever materializes. I wasn’t surprised to hear that the client both scoffed at a coherent marketing plan and had no site up yet. The two tend to go together.

One of the ways to evaluate a potential website’s strengths and weaknesses is to see what kinds of options to participate visitors and referred readers will perceive when the landing page loads. Can they call, email, to stop by the office? Just the integration of company data to directories of local business was probably not even done.  A broad campaign to saturate the site with discoverable keyword elements and SEO related geo data was indicated.

Without anything online, there is nothing to market, discuss, or promote. Practically any business today that does not have a website feels very fly-by-night, not the vibe a customer is looking for in a construction contractor. This type of site can be as bare-bones as possible and still serve its purpose. Very little flash and flimflam features need to be added. I suggested the client author both write a blog detailing past projects with photos, and contribute to his own keyword rich forum describing construction issues.

Astonishingly, the client told me his brother was a web designer and was “working on the website”. This is another red flag. Websites are professional advertising tools, not weekend hobbies. Unless the strictest standards of professional respect are brought to bear, nothing will result. The world is full of back burner website projects that never see the light of day. That a family’s livelihood depends on this site production makes the situation acute.

The company name hadn’t even been searched for the associated domain name yet. I could tell at once that the “brother” was extremely ambiguous about the project and controlling his brother’s commercial success by suppressing progress. These are sticky dynamics where nothing but the truth will serve. I told the client to get his domain secured with capable hosting.

The client was wearing a company t-shirt with lots of text almost constructed like a minisite front page. The construction services, I told the client, had an appeal for immediate geographical users. These would be prospective customers who would be looking for companies to do work locally.  These,  I told this client, would be looking up the services using keywords and local city names or even possibly zip codes to find workers.

I advised this client  to emphasize his Spanish and English bi-lingual service and outline all the contracting services his company did with a short paragraph or two each. These would be a valuable SEO incorporation of important keywords relative to the search engine descriptors browsers would use to find local project help. I told him the information on his t-shirt, expanded into sentences and paragraphs, would make an excellent website.

I also suggested he link to another minipage where images and short descriptions from past projects could show people without reading how the company worked and what kinds of projects he did. This type of simple task compeltion would both lead to the meaning of the domain, but support its keyword and topical subject matter. We discussed a domain name with the geographic suffix if the company name dot-com was taken.

These steps immediately focused the domain buy and initiated a sketching out of the domain name in the customer’s mind. Every stage of the text construction and the content writing would now lead back to the domain name. With an independent hosting buy and a website project under personal control, the client was now individually responsible for his domain and construction progress for his new company website.

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Owls Need Website Tools

The cycle of online domain evaluation tools can rise and fall with seasonal or economic changes. The data minions grubbing over their apps might be taking a Easter break or celebrating Kwanzaa when a webmaster visits their portal online and taps it for relevant domain SEO data.This is an ongoing part of domain name ownership, the red tape data that shows webmasters how effective certain programming aspects of their website really are.

But the data framesets revealed by these online instrument domain search portals can furnish some intriguing developments about where the site links and content end up. I found MyTracking.com (in the beta mode) to be an important study tool for researching online domain names, urls, links and sites of interest to me both inside and outside my portfolio.

I visited the MyTracking.com beta , and  enjoyed seeing the longitude and latitude of the domain displayed with a Google map. I now know that Godaddy has a wire hotel, co-location, or hosting NOC in Phoenix Arizona. Since I used to work at a company that was one circuit board away from the international backbone NOC in Phoenix, I feel like I’ve almost seen my own shared hosting server.

The “related pages” report at MyTracking.com was an eye opener. For one of my hosted domain sites, a website in Seoul was one of the five top seo linked pages. The domain was scanned as to having adult content or not, and the home page loading speed was clocked. I found this data item one I penciled in to check on all my sites. Shouldn’t a webmaster know how long the reference searches report the sites need to load?

The website for one of my ProBoards (also located in Phoenix, Arizona) was cited as a fast loading page, which I found interesting. This gave me pause as I always assumed the simple forwards to the community forum pages like ProBoards took longer to forward versus a natural hosted domain page url. I also espied one of my sites loading “slow”. I need to tweak that one to bring it into the “very fast” category.

Some sites I looked up has notations of “very fast” for the site loading procedure. I made a note to survey these sites and see how fast they loaded in my browser and find out where they were hosted. I liked being able to see which general areas loaded fast and which loaded very fast. I mean to look up the very fasts and see what website designs they are using.

What I really liked about the MyTracking.com beta research tool for domains was the instant in-record WHOIS link. That’s a nice touch that will take me to the detail of registrar right from thethe MyTracking result. This allows me to skip the (ahem) scratchy site design at my favorite registrar for WHOIS lookups. This data search link is especially handy when working with domains whose keyword combinations are very close together.

Also of extreme value to domainers using this website tool was the number of searchable pages at each url destination. One new site I had put up was searched at MyTracking.com, and the result showed no searchable pages.  That application build is coming down fast, I can tell you. As soon as the site map and new template is connected to the database I am checking it against MyTracking.com and getting the new metrics forthwith.

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