Travel Domains
Buying travel domains is an acquired taste in domaining careers that demands a certain hard driving point of view about domain name investment. But when you are traveling it’s the perfect time to assess whether or not that city has adequate website coverage. On the ground line of sight estimations about what information web seekers and search result finders want will be visible immediately.
Travel domains are domain names that correspond to content involving certain niches of geographical destinations or advice or travel fares and routes of certain intended demographics. Train trips, bus rides, city attractions, and restaurant reviews make the grade for topical and SEO friendly content. A local writer or native content contributor usually has the edge on any other researched writing, plus tips for local travel and buzz.
Travel searchers want to know what to do when they walk out of the hotel, what is the best and most fun thing to do or where to go to, and how is the best way to get there. Yet often travelers are guided by available material from a hotel room or lobby brochure, which has been provisioned by advertising and licensing agreements. The visitors want to have a good time, they don’t want to drill down into fact checking.
It is surprising how many cities have geographical place names exactly corresponding to the municipality name, yet have little actual appeal to either the people that live there or the people that travel there. This is because many webmasters design a site that is unfriendly to the actual user yet pencils out in an academic or monetized site plan. The site may bring traffic, but may not be usable enough to go viral.
The usability of a site is related to its discoverability. The users of a good travel resource will be much more likely to convey the url to others on the plane, in the lobby, in the travel bureau or in the office. The types of details can range from movie showtime availability to driving time to local kid’s attractions. But some of these things can be populated by search results and RSS feeds.
Sometimes the travelers wants better data. They might want to know the best local place for gravy fries, a hot towel with a haircut, or a massage. But opening the hotel menu sometimes gives a queer slant on the blocks away restaurants and venues. Even someone staying in their own city might look askance at the offerings placed at the desktop of every guest’s room. Travel sites solve this problem.
Links can help provide quick reviews of the local offerings, especially when the hotel has free internet service. Sometimes just asking the concierge can yield some good results about weather, driving conditions, medical facilities, childcare, salons and more. Sometimes travelers are looking for niche dining and attractions to tell the folks about, and sometimes they want familiar branch locations of places they know without risk.
Making a viable travel domain site should include something no other sites for that destination has. Local bus lines, museums within walking distance, hot or cold weather specialty venues might be of some interest. Travel makes people a little more open minded about how they spend time. People who might never go bowling or ice skating might get the urge by seeing a feature ad on a prurient website.
Promoting SEO for your travel domain may mean getting quoted and twittered about your updated content. People like to mention where they got their information when they blog about travel or vacation antics. The article sites that allow links back can drive inbound link metrics up, and the outbound links can belong to local businesses and sites under review.
One of the most frustrating things to see happen when a travel domain is under development is the profit-colored glasses take over intuitive site design. Travel sites are really about content, they aren’t meant to compete with game sites or shopping portals. By allowing potential visitors to the travel destination to get a peek at what’s waiting for them, they will come to the well again and again.
