Blogging is a competitive sport. The incidence of keywords, the heightened density of certain terms and concepts to breach the walls of SEO fortitude, and the ongoing challenge to keep material fresh and readable despite these drivers are the road rules of the domain blog today. Affiliate ads are like team sponsors. The finish line is the Adsense result, the traffic metrics, and PPC values earned.

But even the most talented blogger can test their optimizing talent by asking a few pointed questions about their daily output content. Blogging can be very easy with simple repetition of key concepts and repetitive completion of SEO practices added in. But even the best blogging intentions fail. As days and months pass, promotion reminders fade and key optimizing options are wasted.

The main rule of blogging? Always Be Optimizing.

1. Optimize Your Domain Marketing

One sneaky approach to marketing a blog online is to promote  anterior services and use the blog site to garner approval or evaluation of service quality.  A domain site can’t rise in value if it isn’t seen. If you are signed up at Guru.com, oDesk.com, or ELance.com, there is a place to link up your proven material and related portfolio of work.

This drives traffic and incites useful feedback.  Reaction can help assist the blogger in choosing which domains to spend more effort promoting.  Even if you never get any contracted work at these sites, marketing your services will earn you dozens of traffic pageviews you would otherwise never experience. That data is useful when analyzing upstream and downstream clickthrough behavior.

2. Optimize Your Email

Domain names allow for creativity. To paraphrase the famous words of Walt Disney: if you can reg it, you can do it.  Inventing domain names is the ultimate in out-of-the-box business product creation.No limit exists except your own taste and your own ability to sketch a likely rationale for the name as a website, portal, directory or marketing hub.

If you’ve done some clever thinking about your domain name and made a crafty yet appealing email address name, get going sending out batches of invitations to check out your site.  Many might bite, just to see what’s behind  your domain and that intriguing email address. One clever email logline and  someone might zap a click onto your emailed newsletter or marketing campaign message just scan the site and not miss something valuable.

3. Optimize Your Exterior Strategy

One of the greatest options available to aggressively marketing domainers is the supplemental domain marketing services offered on boards and custom domain promotion sites. Outside the blog website link promotion is critical to SEO discoverability. Exterior link making and article seeding with reference links back to the target site are necessary, yet so many domainers ignore this method of site promotion.

4. Optimize Your Blog Time

Not every day is going to be a day when the webmaster of a blog can write at optimum skill. Some days the blog well is simply dry. These are good days to have an article template, tickler file, and prose or text content template at the ready. This “Mixmaster” approach has been done well and done poorly, and many domainers know when they stumble upon a site full of blind-text blandness with no information forthcoming at all.

Fix one day to post an RSS feed blog entry with a few critical comments and suggestions. Next day is a content writing day, and the day after that can be a site review day.  Roll over the schedule and take the pressure off.  Roll the content production forward one day and let the “break” inspire better text writing. Review text entries for pertinent links to include.

5. Check Your Work

Go to sites like Google, Associated Content, Facebook, MySpace, Squidoo, Helium, Triond, About.com, and others. Use the search bar and execute a query for your website name and/or url.  A Google result should have at least 4 pages of results with exactly your url or link to show.

The SEO results not there? Get cracking and ADD SOMETHING.

Sign up for AC and add articles. Submit material to About.com and other content and text publishing sites using site links as sources. Start a Squidoo lens and create a entry at Helium so centered on a  topic from your site it will never be bettered. This is when having material of all types inside your blog entries is of value. And the Optimizing motif will be reinforced with every search query.

I was discussing the recent headlines regarding Google and typo names and for me the dominant term was PPC and typo, for him the dominant phrase was “$500 million”. That’s a planet full of money Google is raking in. What are they doing with it, exactly?

Typo traffic used to be a sideline for domain namers. Typos were names that sound like big names and popular online destinations. Domainers took a risk buying the names because you never knew when the dreaded C & D letter might arrive. But the sites would accrue traffic because humans have a tendency to misspell when working the address bar.

But $500 million is a lot of money to be changing hands without some whistles being blown. if the big money in domains has putatively transferred to an all-typo model, then get crackin’ regging those typos. Hand reg, main reg with your hosting company, or buy the typo from another domainer. See if typo domain markets are your domaining bag.

Kick the tires on a typo today and see what happens.

Typos are Big PPC value, to the experienced domainer willing to risk their hosting account. Big meaning $500 million. Copyright jumping and typo squatting has been going on for some time, but the startling statistics used in this latest report reveal that Google is comfortable deriving PPC ad click revenue before the squatting pocket gets eviscerated.

Edelman and Moore allege that “for Google, typos may equal big business”. This is not news for domainers who have watched the auctions for years seeing trademark and copyright eligible names derived revenues, while other domainers receive prompt cease-and-desist letters.

So. The onus is domainers to behave morally, even when their compatriots are deriving hefty adsense and Google PPC revenues. If this the tone Google means to take with all their ventures? The researcher conclude  “That tells us that PPC funding is *causing* and *exacerbating* typo squatting”. This is serious news for domainers.

Is there a market for PPC revenue in domaining and page hosting related to exploited domain name value without a typo squat? Because if not, Google has a lot of explaining to do to verify their profit projection metrics. And critics of this research point to a  legal wrangle the authors of this report have had with Google.

Is there a witch hunt for Google? Or does the media online behemoth need some sharp and inquiring minds into their business practices? If Google is the next Microsoft, some changes should be made before they own the Internet. Or perhaps, according to some domainers, it’s already too late?