Always Be Optimizing
Blogging is a competitive sport. The incidence of keywords, the heightened density of certain terms and concepts to breach the walls of SEO fortitude, and the ongoing challenge to keep material fresh and readable despite these drivers are the road rules of the domain blog today. Affiliate ads are like team sponsors. The finish line is the Adsense result, the traffic metrics, and PPC values earned.
But even the most talented blogger can test their optimizing talent by asking a few pointed questions about their daily output content. Blogging can be very easy with simple repetition of key concepts and repetitive completion of SEO practices added in. But even the best blogging intentions fail. As days and months pass, promotion reminders fade and key optimizing options are wasted.
The main rule of blogging? Always Be Optimizing.
1. Optimize Your Domain Marketing
One sneaky approach to marketing a blog online is to promote anterior services and use the blog site to garner approval or evaluation of service quality. A domain site can’t rise in value if it isn’t seen. If you are signed up at Guru.com, oDesk.com, or ELance.com, there is a place to link up your proven material and related portfolio of work.
This drives traffic and incites useful feedback. Reaction can help assist the blogger in choosing which domains to spend more effort promoting. Even if you never get any contracted work at these sites, marketing your services will earn you dozens of traffic pageviews you would otherwise never experience. That data is useful when analyzing upstream and downstream clickthrough behavior.
2. Optimize Your Email
Domain names allow for creativity. To paraphrase the famous words of Walt Disney: if you can reg it, you can do it. Inventing domain names is the ultimate in out-of-the-box business product creation.No limit exists except your own taste and your own ability to sketch a likely rationale for the name as a website, portal, directory or marketing hub.
If you’ve done some clever thinking about your domain name and made a crafty yet appealing email address name, get going sending out batches of invitations to check out your site. Many might bite, just to see what’s behind your domain and that intriguing email address. One clever email logline and someone might zap a click onto your emailed newsletter or marketing campaign message just scan the site and not miss something valuable.
3. Optimize Your Exterior Strategy
One of the greatest options available to aggressively marketing domainers is the supplemental domain marketing services offered on boards and custom domain promotion sites. Outside the blog website link promotion is critical to SEO discoverability. Exterior link making and article seeding with reference links back to the target site are necessary, yet so many domainers ignore this method of site promotion.
4. Optimize Your Blog Time
Not every day is going to be a day when the webmaster of a blog can write at optimum skill. Some days the blog well is simply dry. These are good days to have an article template, tickler file, and prose or text content template at the ready. This “Mixmaster” approach has been done well and done poorly, and many domainers know when they stumble upon a site full of blind-text blandness with no information forthcoming at all.
Fix one day to post an RSS feed blog entry with a few critical comments and suggestions. Next day is a content writing day, and the day after that can be a site review day. Roll over the schedule and take the pressure off. Roll the content production forward one day and let the “break” inspire better text writing. Review text entries for pertinent links to include.
5. Check Your Work
Go to sites like Google, Associated Content, Facebook, MySpace, Squidoo, Helium, Triond, About.com, and others. Use the search bar and execute a query for your website name and/or url. A Google result should have at least 4 pages of results with exactly your url or link to show.
The SEO results not there? Get cracking and ADD SOMETHING.
Sign up for AC and add articles. Submit material to About.com and other content and text publishing sites using site links as sources. Start a Squidoo lens and create a entry at Helium so centered on a topic from your site it will never be bettered. This is when having material of all types inside your blog entries is of value. And the Optimizing motif will be reinforced with every search query.
