18 October 2010 ~ 1 Comment

Enom Promotes Mobile Site Offer

Enom is pointing its customer to the turnkey mobile online presence in minutes. The featured goMobi™ gives you an immediate and low cost presence on the rapidly growing mobile Web. Put in some apps, and you are good to go. With an easy to use control panel, goMobi™ allows you to create a professional looking mobile website in minutes, saving you significantly on time and development costs to create your mobile website.

The goMobi advantage stems from being able to build a complete website specially designed for mobile devices of all kinds and display the information that people want to see. goMobi claims to be able to add maps, one touch dialing, and special promotions for visitors. And the service can automatically detect whether to display the full site or mobile site to visitors.

For those with domain names hosted at Enom, this could be a good way to see if the names might go somewhere. Name development is now more active and competitive than ever. With mobile Web users increasing by 148% in 2009 alone, having an easy to reach Internet site mobile presence is key to increasing  online exposure. Check out the free trial offer.

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21 July 2010 ~ 16 Comments

Domain Sweetening

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The Domain name offer can come in from the cold with the new era of blog databases and instant websites. A template or open source application used for an existing domain’s website means that any buyer can take advantage of premium content original to that domain name as part of the purchase price. This can be termed a “domain sweetener”.

Adding sweetener to your domain can be as simple as allowing the buyer to utilize the current hosting where the domain is lodged. Server information is generally given with the WHOIS record.  The WHOIS record must always be accurate for this reason. Unless a Privacy option is purchased at the time of the domain name creation, the registrant’s name phone number address and fax number is visible to the public. And even Privacy entailed records have bid or offer links at the lookup point.

What functions as a sweetener? Bundled domains with other sub-TLD’s, Emails with the domain or a free renewal might be other domain sweeteners. The ability to transform a nibble of interest into a successfully executed domain sale may take some sweetening on the seller’s part. The trick is knowing when to add the sweetener. Only the seller knows how motivated they really are to get some cash out of the deal.

Domains will attract lookups and type in interest form time to time. the record of these lookups can be tracked by referrer traffic form the WHOIS. This can be viewed from the statistics utility in the web hosting menu. The concept of the WHOIS lookup concedes that a likely buyer is checking out who owns the domain name, how long they have owned it, where it is hosted, and what the owner is doing with the domain.

A domain buyer will check out whether or not the current owner has a lot of time or investment put into the name. The theory is that a domainer will sell a name more cheaply if they haven’t developed it themselves.  Or the prospective buyer may want to see if the domain name is parked and thus assess its potential value as a parked revenue generator. The offer for the domain name may include the content seen online.

Existing content in the form of databases or text files can also function as a domain sweetener. If the domainer has invested in domain development at all, these files can be furnished with the domain name sale as a sweetener. The incentive should be communicated that valuable planning and effort are attached with the domain purchase price. The sweetener should be signalled when the buyer has had enough time to consider an offer.

For this reason, domain name offers to buy should have a deadline and a “window of opportunity” attached. This way the prospective buyer has to evaluate how motivated they are. The domain name price will not be a given with a horizon of forever, but an opportunity to buy the domain name at the stated price within a secured period of time. The communication regarding the sweetener should come from a motivated seller near the end of the offer period.

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01 June 2010 ~ 9 Comments

To Typo or Not To Typo

Typo domain names are a curiosity in the web market. Domains are purchased with the aim in mind to grow their value via use online as a website url. But typo domains depend on a negative action to achieve their upside. Typing in a word they can’t quite remember, committing an error when spelling what they are typing into the address bar, or using a moniker for a longer term can result in some serious typo traffic.

This is especially true when the domain name is formed from a word that is hard to remember or the letters as they follow through the url word aren’t intuitively placed on a keyboard. the resulting error fixes a hit on the actual website domain url the mistyped word appears as. These types of domains get a sliver of the traffic actual destination domains do, but they derive significantly more traffic online than unpromoted site names.

The value of the educational practices of the global world at large is responsible for creating the world of typo domains and their associated resale market. Sometimes people are typing in a domain destination and they are distracted by a phone call or a conversation. Not everyone using a keyboard in today’s computer environment took formal typing courses. This yields a mainstream public of touch typists prone to errors.

The investment strategy for typo domains tends to fall into a cost per click analysis. This can mean the cost to the webmaster for each click that pays a profitable margin, or the cost per click to keep the website up and running. For a free parked page this cost per click is going to be much less than a constructed website. Unless the unwary domainer has fallen into the trap of the for-fee parked page.

Any profit model of development for a typo domain name should appreciate the interest the original correctly spelled domain name owner might feel about it. of course, the opportunity was always present for that domainer to have purchased close typos, a practice many experienced domainers know to do. Having typos of names a webmaster is intensely bringing to a launch is intelligent planning as it removes the risk of others from benefiting from your development effort.

Typo names have the benefit that can be created and purchased from a registrar at inception. So if a prominent new term or domain enters the SEO fray, an aggressive domainer can search the available names list or new name creation possibilities at a registrar and get the new. For this reason, aggressive domainers watch the traffic list and try to derive new typo names for resale to the typo domain market.

Surveying typo domain holders should be the practice of many big ticket name auction bidders. In the event of a resale campaign, the offers will be slim is this base is well covered.  Popular names so well known they are typed in are usually destinations like FaceBook, Twitter, etc. But typo domains can be place name typos like Duba.info for Dubai, a popular city in the Middle East.

Buyers of typo names are wise to review the unique visitors report, traffic volume over (seller) ownership and revenue from the name to date. this will qualify and underline any domain offer and start negotiation discussions that assume revenue will be constant or grow. The investment and short term gains and long money are about the same as the mainstream domain market except for really hot names and equally hot lawsuits pending.

Typo domains have their own subgenres and distinct buyers and sellers for certain types of typo names. Typo names from categories like generics, adult names, and other derivative in the keyword or domain word market. But some domaining experts warn domainers not to get into the typo domain market except for soundalikes of domains they already own.

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13 March 2010 ~ 22 Comments

Video Name Opportunity

filmreel

Looking for a tech domain name to invest in? Look at video names. There’s a reason the online video streaming market is hot right now. But it isn’t the reason you think.

In the past 5 years, websites like Hulu and Guba.com have moved from hijacked video sites to main portals for overloaded network websites. These destinations now have flashing HD signs and bright mainline advertising commercials too. If you’re looking for free television content that is delivered in video, many such sites have partnered with the big broadcast networks to provide access to the vast catalogue of shows on demand.

The problem has been historically that the thin client software like that used by Cinemanow.com and Blockbuster and Netflix can’t protect the security attributes of the video files. Youtube playlists can stream a television show or entire movie that will load as you watch. Itunes claimed to do it better.

But if Youtube is the unauthorized video “ham” site, why does it load so much faster than paid subscription video download sites like Itunes? I have waited more than double the amount of airtime for Itunes to download two episodes, and the estimated wait time is 5 to 6 hours for each file. That’s after cutting the bloated HDTV version from the download cue of each ordered show.

I can access the DivX files online in one tenth the time, thank you very much.As the legal owner of these video file copies I can’t access them to watch in less then a half day? That’s not a winning app, Apple.

ABC TV has live Grey’s Anatomy video, but it only rotates a limited roster of shows.These same videos are showcased at IMDB, where people go online to check video and movie facts. But I’ve now spent a few hours downloading the Itunes update and examining my download take. It’s pathetic.

Ten hours? This is the true reason people search for video files online. They just can’t spare the time to wrestle with poorly administrated technology, no matter how big the brand is that’s vending the video wares. The keywords and tags bulk loaded into the Youtube information area isn’t a mistake.

Savvy Domainers can make a mint listing links to online video files with quizzes, surveys and sponsor ads blocking the video file access. I don’t support bit torrents but there is a profit taking opportunity in video sites of every type. These processes render profit.

Itunes’s sloppy application administration has put me in the position of looking for bootleg video online for files I’ve paid for. I just can’t wait until 2 in the morning to start watching them. Ten hours to liftoff isn’t a streaming site. It’s time for someone to walk down to the basement across town and rewind the tapes.

Using Google Video can access foreign video uploads very fast. If you can ignore the subtitles, watching “Two and a Half Men” with a Swedish laugh track ain’t so bad. Smart sourcing online media fans can access video streaming by using keywords of characters, titles, and source material.

Even the studio name or nicknames of the actors and actresses can be used sometimes as search terms. In my opinion, these licensed providers are killing their own markets with haphazard and seriously retrograde technology and customer service.  I know it’s pointless to contact Itunes customer support with any request, as I know from experience the answer will be a bunch of FAQ links from Apple and quotations of their “policy”.

Right now my computer is struggling to download two episodes of Grey’s Anatomy. When I bought them online at Itunes, Apple required first that upgrade almost a Gigabyte of upgraded software. Yet video is video. Why does my Quicktime and Itunes software need so much heavy padding?

I had to deselect Safari installation, I am still marveling how the Firefox download turned my Windows Explorer app into “Windows Explorer With no Plugins”. I get a hysterical warning every time I load Explorer now. But at least it doesn’t take ten hours.

For the above mentioned reasons, the average video search terms and results are not for lawless teens or jobless slackers, but frustrated fans and fatigued customers.  If you can spy a video name with a snap to it and a brandable short word typeable name, you could be in business.

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