The Father of Name Value Guards His Brand
Trump. One word. Don’t need any more. A fusillage of sound bites, bad comb-overs and Page Six columns from recent memory come to mind. But the T-Rump is having some issues with the debateable power of his name. That is, the negotiable power he can derive from another’s use of it.
The Trump name as a brand has served as a lodestone of gossip, New York real estate scandal and reality TV banter for at least a decade. But currently Trump has the brass to knock his investors and scavengers of his casino empire for a loop. Evidently they think they can co-opt his name while operating the casinos. False! The Donald is here to stay.
What’s in a name? Would a casino by any other name smell as sweet? It’s hard to know how Carl Icahn and the other playboy billionaires plan to reorganize value of the resorts in Atlantic City without the Trump name. And T-Rump wants a thick percentage if they use it.
Check out the Global Superbrand of Trump. Ivanka’s New Book, the Trump Card, is available. My friends, that is a website. A comb-over by any other name would not smell as profitable. In my book, anybody working this hard to promote their name gets the leasing rights.
