Domain Owl

Domain names live in a state of optional value. They depend on the current state of a website pertaining to that url or a future site built by the domain owner, a webmaster, a site editor, or some programming guru. Domainers have learned by now to skip all the shortcuts, tricks and ladders to get visitor traffic and develop any domain name to its fullest content driven potential.

The best type of website to make right now is one that provides content, resources or ideas that other sites can use. Many webmasters put up sites without access to the content making talent or blog writing skills such sites require. Producing content today for online publication is the equivalent of encyclopedia publishing sixty years ago. But the turnover in its being refreshed is measured in milliseconds.

The gimmick of online site architecture is to give the people what they want. Making a web site people want would seem obvious. Make a portal or destination online that provides a fact sheet, source, how-to crib, problem solution or unique resource, and let people know how they can find it. Articles with a fresh perspective, satiric slant, sarcastic wit or in-depth analysis “sell” online.

RSS feeds prowl for distinctly sticky content with eyeball traction. Yet all too often webmasters and domainers with a new domain name acquisition come running, clutching plans for a wannabe site nobody needs. They stuff the landing page with ads, tapping their fingers until the Google and affiliate wealth rolls in. They blister the blogs with irrelevant and nonsensical comments destined to be dumped as spam. They expect something from nothing.

Some site editors use site plan models of sites that don’t apply to their content or subject . Some project managers for the website use a software that doesn’t suit the data type or discoverability of that content type. Some webmasters make outsize graphics and logos that dominate a site’s front page and bury the lead content under a scrolldown that will never happen.

Why work to make new sites with no original content at all? The energy coming from the Internet is that subject matter of all types in accessible language is available to anyone. Worried about medical symptoms and think it might be mesothelioma? Look it up. Trying to install that wall corner bracket mount of HDTV? Look up the YouTube before you screw it up.  Thinking about what kind of prom dress is in this year? Search online to get the last word.

People are now accustomed to using the Internet for information, advice, counseling, social contact, communication, and instruction. That is a lot of authority to hand to a second generation website architecture and cram it with ads and expect people to drop by and pay attention. But some of the most avidly visited sites provide help and shortcuts people want.

The websites for gaming cheats and keystroke cribs and video game information and “quest” data are a terrific example. The information, like in a computer manual, television circuit diagram, warranty brochure, or “Dummies” book, is  supplied in shorthand for brief reference. The main information, for example,  is at the game site. But all the users (game players) want to plow through the gobbledygook and get to the action.

Online site browsers are such “game players”. They want to visit the quickest site for their chosen item and close the circle of question and answer the fastest. But even a quick Google search can yield thousands of search  results that puzzle them. Why do so many sites get reported as results that have nothing to do with what they typed in? This is the SEO wrangle webmasters must conquer through critical application of content, keyword, tags, and search terms.

Writing for other website publications, broadly keyword tagged with subject and categorical application, can make thousands of webmasters a day flock to your site. RSS feeds and visiting browsers can make or break a site by their absence or presence. Participation and promotion of a site’s main message seeds from there. But the stamp of originality and competent authorship must be present.

The marketing needed to launch a website can take several traditional avenues that have been imitated online. Viral “friends and family” promotion of a website taps one network. Social network sites’ promotion of a site and its purpose taps another network. Providing content for RSS feeds for other webmasters infuses another network of potential site visitors. Professional site listings and links also contribute to exploratory traffic.

One javelin into this new user base is the involvement of site content with promotion via social network sites. These sites, like Twitter, Google, MySpace, Facebook, and others derive from assembled pieces of other sites published daily. When the content material is tagged by category and subject, new readers can investigate easily. Such sites demand fresh content all the time.

Webmasters building websites from a pure profit perspective need to evaluate their raison d’etre and provide more than just one more streaming Google ad-based url. They need to research the competition, provide a unique assembly of information or solution data, compose it attractively and program it to work easily and visually for effective visitation online. Then link it up.

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Many domainers have watched the social network online apparatus for marketing and site promotion steal the content thunder away from them. Domain name owners have known for some time that any online url profile today must branch out into social network sites. Attempts to resist this online dynamic have been futile. Social networks have more traction now than ever.

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But any SEO strategy today must incorporate the social network animal into the works. It’s a common site today to see people walking down the street gazing into a GPS. Online users tab their handheld devices in line at the bank, looking for information, solutions, venues. This shorthand is the opposite of the content rich prose search engines like, so it’s not surprising many domainers get confused.

Mobile Internet users, handheld device users, and cellphone users are now used to tapping into their preferred social network to find out more about a website, product, concert, band, or thing. The quick reference to friends and joined network contacts make a social network a triangulated experience versus a sole journey through the information superhighway. Social networks sites are reputable sources of traffic search engines trust.

But many domainers are uncomfortable using FaceBook, MySpace, and other Twittering resources. They may not have the right type of website and the right type of appeal those sites cater to. They may not be thinking in terms of the digital traffic they may lose. But the thinking regarding potential new visitors must be open to change. Any age browser may be electing to find out more about your site. Thus Twitter or Facebook echo of your site must exist for use and not just for SEO purposes.

Of course, social network celebrity does not guarantee income. One of the biggest frustrations of domain name investors is that a website link or url replete with Tweets earns no money. Yet search engine optimization demands the participation of a site owner or business owner with a online portal to utilize the social network side of the online equation. But the philosophy does not serve websites whose missions do not translate to the traffic a social network encourages.

Domainers will want to flex their marketing muscle in efficient ways. Structuring a social network profile which they feel will serve no purpose is frustrating. Certain services simply do not amplify well in the giddy whirl of many social network communications. But the technical advantage of new domains participating in social networks is their tapping into establish domains as sources of reference online.

Dismissing the social network site as a fad does happen. The build of a social network profile and the token promotion of it must take place, however, unless the url owner wants to be perceived as less than competitive in launching a website. Aggressive marketing of a link includes profile data, which is then disseminated into hundreds if not thousands of websites online who feed form the social network source.

A domain owner who does not heighten their chances of being includes in a search result because they omit a Facebook or MySpace identity is foolish. Even if they do not perceive themselves the need for this portal adjunct, their audience will. Facebook is a likely place to put very commonly searched data like store hours or street address. Why should a browser access your page if they can scan in one click to your FaceBook data in one go?

Even these common search feature results can drive traffic. If the FaceBook member wants a quick phone number or reference to a business near them, the domain name owner is losing an opportunity to target customers by not having a presence there. Findable site data can be scanned by users isolated by their zip code, city name, or opt-in participation.

Therefore even the most hesitant domain owner and site promoter should register and construct a token FaceBook presence, or let some Twitters fly about the site’s big news and selected domain related bulletins. It’s amazing to think what might happen when the domain name industry takes hold of a network like this, and astounding how many domain customers exist at those social network sites.

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1. Webmasters Pick the Wrong Affiliates

If webmaster selects an ad due to its very high value without coordinating other elements that bring that revenue into play, they are going to be disappointed. Not every listed payoff will occur, even once.

Without guarantees, a more conservative approach to selecting affiliate ads is to review the earnings history for each ad. Affiliates will list this for each ad unless the affiliate ad is a new version such as a banner or button.

2. Webmasters Place the Ads in the Wrong Place

Affiliate ads do not automatically belong in a banner. Headers are the large horizontal banner usually located at the top of the site. They might be more effectively places in a menu, in a text link, or in a bottom area or near a text anchor or graphic for related content or text. If there are more ads for a site, then the appropriate design might include a sub-banner or a number of graphics serving as text anchor. Ads such as text links can mean many more revenue earning opportunities per page.

3. Webmasters Fail to Provide Supporting Subject Material

Not many browsers just go around sites clicking on ads. Subject material inside the content or text blocks should have similar theme or keyword relationships to the affiliate or target demographic. Content material is what draws the browser in. Search results will yield links to your site based on content. Density of keywords will attract the traffic needed to build revenue from affiliate ads.

4. Webmasters Compose an Amateur Looking Site That Turns People Off

Stubbornness may work on the playing field but in website design it can spell wasted hosting dollars. Everyone knows that a black background should be used sparingly, that flashy animations slow up browser rending, and that garish colors make people move on.

5. Webmasters Forget to Market Visitors to Their Site

A site will not attract new visitors sitting online doing nothing. Webmasters need to market their site using invitations, advertisements incentives, or spreading the world on blogs or forums. Growth in affiliate revenue will correspond closely to increase in new visitor traffic. New traffic will only grow due to efforts and word of mouth from new users or visitors who feel the content or composition has something unique worth passing on.

6. Webmasters Assume People Will Browse the Site Without Keyword Optimization

Keyword search density leads new visitors and potential clients to the site. When persons surfing the Internet want information on a certain topic, unique content attracts people who want to know more Investment in the creation of unique yet keyword dense content is paramount. Everyone knows by now the puzzling experience of typing the words for the thing you want to know more about into a search engine, with strange results that don’t always correspond to the intended result.

7. Webmasters Don’t Give Browsers “Something To Do”

Even if the action is a squeeze page that activates upon closing out of the site, webmasters forget people want an activity or action beyond just reading and watching. Even a poll asking a fun question is preferable to nothing. Anything that keeps the browser reviewing the site helps the affiliate to catch the browser’s eye. Even a few seconds more may make the difference. Multiply that times a hundred and it could mean some serious money.

8. Webmasters Fail to Cross-Pollinate Affiliate Ads and Targets

The way affiliate ads are structured, keywords used to describe a site may bear a weight in deciding what affiliates to choose or apply for. Sometimes the affiliate representative may choose, or perhaps the affiliate will allow an ad to be used if they think the likelihood is good for sales leads or click through results.

9. Webmasters Make Sites That Look Exactly Like Everyone Else’s.

The worst sin in the webmaster’s playbook is to copy another site. But apart from the ethical considerations, most viewers will not keep looking at a site with little new to offer. A different site makes new browsers look twice to make sure they don’t miss anything, instead of seeing the same old composition and moving on twice as quickly. Affiliate ads don’t get traffic from split-second exoduses.

10. Webmasters Forget to Connect Their Strategy To the Everyday
With affiliate marketing the webmaster can change the content of the affiliate regions of add new content and links and ads seasonally. Simply by mentioning their domain name webmasters and visitors can be actively driving traffic to their site from inputs from everyday impressions and experiences.

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