05 January 2011 ~ 2 Comments

Interactive Website Design

Arresting website design encompasses smart interface employment. Gestural interfaces allow for end users to get drawn into simple user paths for the straight line of interactivity to complete easily. This makes a fresh and natural change from many websites who seem to have split purposes for existing. Tablets, netbooks, and cellphones now have the capacity to navigate websites. This is actually and expansion of opportunity for website users and domainers, not less.

Virtual reality, voice recognition, handicapped friendly apps, mobile device readiness, even touch screen and scratch’ n’ sniff technology is a convergence towards use. Users with advanced sophistication galvanize towards applications that are fun and entertaining to use. Colors and boxes and shapes take on real value when connected to optional operations.

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The experience of Internet interactivity, its appeal and its strangeness, brings together the user with the familiarity of the television monitor screen and the operations of a computer device. The newness of this experience can vary for computer operators. But the appeal of repeating it is the key that countless game inventors have mined for billions of dollars.

The true efficiency of a site, and the associated value of its domain, is the ease of its use and the simplicity of its path to its end use. Today’s Internet user is wise to ads, links, popups, and slowed efficiency. Design theory for websites should operate as a positive initiative, not a negative attempt to co-opt user resources.

If you want to make a website people want to come to and use again and again, make some parallels to your site click through navigation path and the mechanics of the game. Any domain name can be a brand and an idea synonymous with the interface experience the webmaster designs. Icons can signal desired motions required for the website to continue revealing information or helping the end user to find their next query stop.

Domainers who try to string end users along lose fans. Positioning the direct reason site users have for coming to the site as far from the landing page as possible is bad website design. Mining clicks does not bring more enthusiastic users. Task flow from the initial experience to intuitive click through should be more brief, and not hang in pauses of end user confusion.

The commercial services that function to bring revenue to webmasters reinforce the opposite.They reward longer visitor stays and extended site visits, when the mark of an efficient site is less time sent there, not more. But counter intuitive profit making ad engines aside, there is a fruitful purpose in making a productive, efficient, purpose serving website. The revenues and traffic should prove oif that is done correctly, and the estimable value of the domain attached will skyrocket.

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09 November 2010 ~ 1 Comment

Drilling for Mobile Clicks

owlphone

This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

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Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum. The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me. But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

Previously posted on 7/28/2010

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18 October 2010 ~ 1 Comment

Enom Promotes Mobile Site Offer

Enom is pointing its customer to the turnkey mobile online presence in minutes. The featured goMobi™ gives you an immediate and low cost presence on the rapidly growing mobile Web. Put in some apps, and you are good to go. With an easy to use control panel, goMobi™ allows you to create a professional looking mobile website in minutes, saving you significantly on time and development costs to create your mobile website.

The goMobi advantage stems from being able to build a complete website specially designed for mobile devices of all kinds and display the information that people want to see. goMobi claims to be able to add maps, one touch dialing, and special promotions for visitors. And the service can automatically detect whether to display the full site or mobile site to visitors.

For those with domain names hosted at Enom, this could be a good way to see if the names might go somewhere. Name development is now more active and competitive than ever. With mobile Web users increasing by 148% in 2009 alone, having an easy to reach Internet site mobile presence is key to increasing  online exposure. Check out the free trial offer.

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08 August 2010 ~ 13 Comments

Mobile Content Strategy

The most happening, readable, clickable, Tweetable thing to do right now for any of your domains is prep a mobile accessible website with ready material for phone surfers. The key is to identify what content your mobile audience wants to tap into and give it to them. This is easier than it looks. There is no better way to business success. Make stuff people want, and give it to them. Simple. Easy.

Think about the kinds of things you want to tap into when waiting in line at the bank. When sitting in the car waiting for the kids to come out of school. While waiting in traffic or in the drive through line.Think about the kinds of content people can over the phone to the other person and share with. That’s not just sticky content, that’s classic “passed from hand to hand” electrifying stuff.

Giving your mobile audience content that is efficient and helps them solve a problem is good. The Internet has gotten people used to TV updates, movie reviews, and product specs at the touch of a button. Note to domainers: Users all over the world are touching the buttons right now for information, amusement, and occupation. Let them go to your site instead of somebody else’s!

A good example of a mobile access and phone friendly website is the url witchdress.com.  This website churns with original content useful for Halloween costume makers and dress up fans. But in the mobile view, the ads don’t hog the screen and the text and logo are imminently proportioned. feature rich content with links is immediately displayed without heavy headers of spam which mobile users tune out and click off.

Entertaining content that is packaged well for the mobile device and is functional for the phone interface and screen is of optimum benefit. Getting it up on the site is the webmaster’s responsibility. Making the website clean running and mobile optimized is the site designer’s and administrator’s job. But giving the site visitor something amusing to read, informative and useful to learn, and some kind of technique or method to use tops the list.

People remember the good websites. They know when they got what they wanted, and they remember where they got it. It’s easier, of course, when there is a catchy and related domain name to correspond with this function. The kinds of needs any one kind of mobile phone user might have will vary and probably be geography-specific. They may even seem trite or not worthwhile to some critics.

The green mobile user find where to scavenge fresh fruit or forage wild vegetables for free nearby. The hopeless freeway navigator may want to know which onramp is open closest going her way. The movie lover may want to get free updates on movie preview invitations and get the jump on the crowd with “I’ve seen it’ info. Kids may want summaries of books to check out at the library.

All these “needs and wants” have online web destinations to take care of the mobile user. The top rules of domaining are: Be searchable, be mobile, be original. Ingenuous domainers invent or define new content sources and populate them for visitors. The approach then becomes competitive to see what website can deliver the data in the most mobile friendly manner.

The creativity one can show when developing a site is unlimited and unbound in most cases by even the most liberal definition of censorship. Small how-to pictures can work. Condensed abstracts on the front page can speed new visitors to their chosen interest. And streamlined site plans mean that mobile access and phone navigation of the website is less painful than some websites require.

Quick snippets and strong text lead the way.  For point and-share phone users, these types of sites can get viral fast. Mobile access builds teeth into the content that phone users are conscious of. Just trying to access a new mobile phone’s features can be tricky. Wouldn’t that be a good time to be able Google search your phone model and search that site for some functionality you need to program?

The Internet holds Walt’s Disney’s maxim of leadership more true than any other medium; “If you can dream it you can do it”. With websites, if you can type it you can do it. With mobile phones and handheld Internet device sites, packaging site content for mobile audiences is a premium value-add. Optimizing content and packaging format for mobile access means word of mouth SEO that can’t be matched.

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28 July 2010 ~ 12 Comments

Drilling for Mobile Clicks

owlphone

This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum.  The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me.  But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their  data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

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24 July 2010 ~ 30 Comments

Making Domains Mobile

After all the industry-speak and techno-blather about mobile apps died down, I was hoping these terms could die the death of so many over-hyped computer and Internet lexicon casualties. But it took an experience with a mobile device and a website that failed the mobile test to help me understand just what a mobile domain could deliver. Domains need to furnish mobile shortcuts to cellphone users beached on an overcooked website.

I was at a Starbucks trying to log into the Starbucks mobile website on my cellphone. I was trying to log into my Starbucks account and reload my card. Usually a website will make it very easy for you to spend money there. But not Starbucks. I navigated the website for 25 minutes and was not able to log in or reload my card. The Starbucks site simply wouldn’t allow it.  So much for the “rewards” program.

The problem is that Starbucks has not designed a website with mobile users in mind. It has designed a website that includes every coffee type to order, every philanthropic program, every possible non-coffee option jammed on the front page. Mobile users will burn minutes navigating this nightmare using the mobile internet access afforded by cellphones. Logging in is a challenge or a chore.

The Starbucks mobile experience was a joke. The Starbucks staff couldn’t help me do it. Every coffee type, promotional gift gimmick and rebranding idea was stuffed up front on the mobile menu. Starbucks thinks people in a hurry want to read about growing traditions in Costa Rica while thumbing the ‘reload” button. Too bad the site couldn’t handle it.

When a website stands in the way of the loyal customer repurchasing goods, there is a problem. This got me started thinking about a shortcut to set up online to access my favorite mobile apps. This would be a domain or site to use when trying to get online at my preferred sites. But could my web links enable logins where the mobile site destination architecture failed?

If you are a website designer or webmaster, you may have noticed lately that even the most titanic brand and websites have gotten simplified. The mobile version of many websites should not be necessary. Only four or five main navigation pathways should be functionally necessary on any website. Categories of links should sort them in navigable order. Vending goods or services should have priority and a clear path to mobile access.

Using the alphanumeric keypad for my cellphone’s internet navigation portal is troublesome and not particularly intuitive. And when Googling results I often have to take the luck of the draw just to speed navigation to a particular site. But what if a domain name or site set up a one stop shopping spot where I could navigate favorites without storing them on my cellphone? And what if somebody put up a panoply of websites with links to the immediate business send of the these websites, so I wouldn’t get lost in navigation limbo?

Food for domain thought. When reviewing the drop lists and thinking up new mobile names, think about the types of sites people want to access most. Think about how many of these portals are loaded with too many bells and whistles, overdesigned web sites and landing pages crammed with every conceivable public affairs message and brief. There are too many.

Closing the distance between the point mobile users want to get to and where they start can reap big rewards for clever webmaster domainers. Domain buyers should keep an eye out for quick typeable short names that deliver custom link pages or sorted quick links to popular and difficult to find necessary links. There could be traffic in it.

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27 March 2010 ~ 9 Comments

Changing the Domain Game Up

owlblue

Domainers speak in a language of their own. Their constructions for their websites also speak volumes. But websites have advanced beyond mere online destinations. They are now portals for other devices such as wireless devices and cellphones. A webmaster or domain owner with a cellphone or mobile phone app can bring a new generation of web user to the site.

Does your site have a mobile app? I ask because I am being convinced by contacts on all sides that unless you give a remote visitor to your site something to do, all is lost. Conventional domain wisdom now has it that the teeming hordes of wireless device tappers must be kept busy with digital bread and circuses! Building the appeal is the key.

In ancient Rome, senators and Emperors ordered festivals of spectacle for the anxious crowds to get their minds off the pressing social, political, civil and economic problems of the era. The forum was filled with games and combat, and bread was thrown to the crowds. Today’s forums have XBox games and World of Warcraft combat, and people spend their sustenance in clicks.

The offering of any site, url or domain to deliver some amusement, entertainment or a solution has become primordinately important. Today’s web user demands new entertainment and new activities than just text images and organization of a grid of panel diodes. Even when the visual array is much much smaller than a breadbox, users want something to occupy their minds.

When looking for an app to provide, think inside the box. Look for free online scripting and application building tools and resources. I actually downloaded a free application for building a computer game. Every once in a while I load the program and build a new action or ponder a new route to the mapped game architecture. Webpage making got fun again.

What will you build? A click driving puzzle or game, or a mapped site journey that guides visitors and users through multiple screens? A link to other sites with multiple click pathways? Coloring book images or downloadable activities for kids score big with new users. Selection scripts with “rewards” or coupons and discount codes make visits to the site profitable.

What activities are available at a target website for niche users is up to the webmaster. Quizzes, surveys, puzzles, comment opportunities or analysis of stated commentaries or opinions is one way to go. But custom games, text sallies, mobile phone rewards and prizes can also now be part of the mix. Many sites are customized strictly for the mobile user.

Webmasters can download software to make their own computer game. I use FPS Creator to fashion a game that soon will be ready to offer to user to my own game website. I may offer enhanced participation options and features to a paying membership after a free play period. Every major online game maker is doing the same thing. With this app my attraction bring my domain into the big leagues as a future online search destination for free game play.

So the project design for the new website will flourish and visitors will discover something new to do. Then their friends will Twitter the site and word of mouth and word of link will get the news out. People doing nothing in airports and waiting rooms and on beaches will manipulate their digits to my site. With an activity for new users and niche game players, the domain will be bookmarked and Facebooked aplenty.

Game sites attract teens, kids, and adults. Themes for games, characters, and game play options build a user base.  Cheat codes and tips for quest completion, as well as hints for top scoring points can form another entire value building url. Elegant solutions make saleable websites that are very far from minisites. With a portfolio of content, a  modest single word domain name just became a business-in-a-box.

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