Domain Owl

Think you are too right-angled to forge a TV site? The days of cheesy, gray area TV links and download fears are past. This is not a niche site concept, this is the site everybody and their brother will visit. And Emmy awards traffic could be driving users to your site right now. As the big awards show comes up on the calendar for the best in television programming acting directing and production, savvy viewers want to catch details they missed.

TV sites promote themselves, but even business cards can get passed out on the train bus or wherever you have lunch. What’s the most likely thing you will be talking about people can overhear? When people ask you what show you are talking about, tell them what site you found the information on. Give them a card. No kidding just yesterday two different people wanted to know what TV sites I wrote blogs for. Yes, Virginia, they will come.

Make sure you provide formats for end users looking for TV new and updates. Visitors today are using whatever is nearest when they overhear a conversation or see a Facebook entry about a TV show. Facebook has even expanded its pages to allow a personal blog page for a Facebook group to follow a specific TV show. As everyone knows by know, a website without a social media adjunct isn’t worth anything.

Use are looking for information and discussion about their favorite TV show and the characters as well as the latest happenings. They are using laptop, desktop, tablet, cellphone and Iphones for information. The way to capitalize best is to launch right now. I would be willing to cut my rates in half for a TV site client, it’s that easy to write for. And the payoffs during international searches are to die for. Just keeping a running blog people can Twitter during the Emmy show is real, viral content.

Today the SEO value of any TV site is now is huge with potential. The person who collects the most updated information is the winner of the public’s never-say-die taste for new television related content. The only websites more frequently visited right now than TV sites are gaming sites. And when TV and game site visitor niches interconnect, you’ve got statistics gold.

If you have a TV name in your domain portfolio and you are not developing it right this second, shame on you. Time to roll up your sleeves and get out the hostings passwords because this is the time to make a website about TV shows like there never has been before. Provide some HD video options, connect the site search tools, and rewrite the title bars and you’re already haflway there. Start linking up new streaming site links and locating RSS feeds to populate secondary pages.

So many domain owners know how to buy great domains but they do not know how to fashion a website the public wants. The money needs to be earned! But Google searches and Bing searches and Yahoo searches for TV shows are stellar every day! Why not be part of that traffic that has to go somewhere.

Right now the searchable keywords for any television show are very clear, the name of the show, the network it is broadcast on, and the character names or the names of significant episodes are all a webmaster needs to know. Putting this together in a basic blog can be the beginning of your own social media success story.

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Ever see a website that has more finish than the product? Ever wish the people that built the website had had a hand in the manufacture of the sale item? This kind of mismatch still has no name, but corporate/product dis-synergy might be a way to express the situation. Webmasters and domainers now engineer entire sites for which there may or may not be concrete services behind it. A brick and mortar store is no longer required for commerce.

Webmasters have cut corners as long as the history of the Internet has been around. This was initially assumed to be the growing pain of new information technology. The beehive of change was at work. Mistakes could be forgiven. But today companies can be their own agencies. With the new media available online, navigating the gray flannel jungle is no longer an issue. Researching the customer means researching what the customer wants.

The Web is now  decade or so old and everyone remembers the first phase of growing pains of almost all the big websites. in fact many brands have repapered over their awkward growth stages with shinier logos, better websites, and more feature-rich platforms at the IP address of note. Selling the product is the effect behind the cause. Everything else is so much hand-waving that real buyers will see past when their checkbooks are open.

If companies  have a poorly received campaign, they can erase it instantly. This can be done overnight online these days. But the carefully created website with an end sum gain in unit sales must utilize top methods for product featuring without causing a letdown when the humble product enters the frame.

In “Lover Come Back”, the brand is product named VIP in search of an three dimensional realization. But sales of virtual wares is completely possible online. The trick is making sure customers get what they want. That’s a tough sell when the product is so intangible.

Today, the Internet is the incubator of change. Colors and light are in the hands of the web architecture artist,and webmasters can revolutionize their look with a minimum of real consumer waste and with an eye to cost. But care should be taken not to overshadow the product and its attributes. Pointing up the products strengths is what websites are for, ideally. But many websites devolve into overlay artistic statements, ad blitzes, or powerhouses of overdesigned text.

In 1961, there was a movie starring Doris Day and Rock Hudson about rival advertising executives that compete to land the big new account with a big firm. They compete to launch a huge new product with a stellar advertising campaign, complete with Times Square billboards and marquee treatment. This is the era of “Mad Men” and how Madison Avenue defined consumerism and the products people buy.

In the film, the actual product does not exist. The competing pair dream up an entire ad campaign to catch the eye of the potential consumer, building to a frenzied fever pitch. At some point the game ends and business intrudes. Then they realize they don’t have to have a great product they just need to produce something to sell. this ends up being candy mints laced with alcohol that make the customers, very very very happy indeed.

How things have changed. Today the company has to produce not only a finite product, but have specifications, tests, consumer panels, reaction reviews, test groups and response surveys. And that’s just in the beta testing phase. The instant gratification of buying a product online is the result of a groomed navigation path webmasters have in mind. Overstepping the product promotion plan is an error that leaves customers wondering what they bought.

Therefore when purchasing web hosting, look for the value adding features like email account setup, blog broadcasts, HTML friendly design with updates that save time executing automatically online. Look at the timeline for a Facebook and Twitter account, and make sure the cart does not come before the horse. Follow the sales cycle through to its logical conclusion without mixing up the marketing pieces up too much.The proof should be in the profit statement.

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Website Accessibility by handicapped persons is a topic many webmasters simply ignore. But ease of use and end user friendliness for handicapped or specialized access users can draw a whole new network of users if data or information is packaged in a format that shrinks a search or filter cycle or saves user from unnecessary queries.

The media production features should be constantly tuned for reduced access site users and web browser experiences. The quality of audio mixing should be much higher for potentially unsighted users to enjoy your podcast and videos, advancing slideshows with narration by navigational tags and getting

Designers should review their site for this type of user to deliver the same level of interactivity as mainstream visitors get. The experience of looking up websites and finding lots of code but “blanks” for every container makes a large channel of handicapped access visitors disappear. Text for every graphic element should be provided. Information technologies should encompass every scope of end user, not so called marginal use potential.

The alternative presentations should be synchronized for simultaneous delivery via the HTML or Linux operations inside the site design. Instead of all programming loops serving a full Flash introduction, Java chat window launch, and popup squeeze page, execution of site information inside a variety of browsers should be tested for concurrent information flow and material fulfillment from an audio or text only perspective.

Video snippets can have description titles such as “click here for more information about warranty registration” or “bookmark this link for updates on our podcast schedule and available new programs”.
Overdesigned sites that utilize too much animation and video can be a disappointment to challenged users using special media readers to access your website.

This includes mobile users. Where query and search return formats are optimized visually, the same site in a rehabilitation act enforced site code reader may look like gobbledygook. This neither helps the site visitor nor encourages them to come back. Even simple image tags and category descriptions may help someone stay at your site to utilize what data conduits are available for information access.

Always be sure to customize the “What’s new” area because many first time users may only skip to that section and review the timeliness of its entries.

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I read an editorial by an archconservative columnist today bemoaning the lost cause of moderate conservatism. My instinct was not to empathize with the author but to investigate the target of his arrows, a website and individual called Breitbart.com. How could a liberal news bonfire like Breitbart’s apparatus dig such a pit under a conservative observer like David Klinghoffer and get it wrong?

It’s hard to believe that the National Review is as compelling reading or exciting journalism as many original news blogs, but the author persists in his shibboleths. When Huffingtonpost.com started, few people could stomach a woman whose main claim to fame seemed to be losing an expensive gubernatorial campaign with her somewhat estranged husband.

A visit to Breitbart.com does not elicit the “oohs” and “aaahs” of a CNN style media outlet. Nor does it salaciously tabloid up any items a la the New York Post or OMG.com. But what is fetching about Breitbart.com is that it is extremely impactful to experience a new media outlet whose brisk  data signals are not generated by mainstream profit making. Breitbart.com is an example of making a portal and destination out of your own real surname.

Breitbart is hardly a household name. It is not a noun or a verb nor is it a keyword hybrid or name referrer to any known category in the extremely competitive world of “name” domains.  Yet Breitbart.com has enough presence  as a brand to stand for the “low” and outre media extreme at the end of the news outlet pantheon. This type of blog generally receives little fanfare.

The world of words is not a timid one, and this author couldn’t be unconscious of the honor he was paying Breitbart (.com).  Just guiding online or print keyboard jockeys to web surf to a new destination is the kind of advice and counsel marketing firms are racking their brains to come up with. And I hadn’t even heard of the site before the chance catch of Klinghoffer’s article.

Klinghoffer claims the National Review is still readable. “Vital” and ‘interesting’ mean different things to different people. I doubt the National Review is destination daily reading for anyone who doesn’t have a vested interest in blogging it, reviewing it, cribbing it or is concerned in an article. While its past relevance is undiminished and certainly historic, it is a dinosaur whose text preaches to a tiny choir located among a globeful of singers.

Unless you live in John Updike country, neocons aren’t criminals. They’re relatives, friends and neighbors. I doubt anyone releasing published news online via their own portal strives for a political resonance first, news value second. To shape an impression of a news portal with custom video tags and headlines “crazy” simply peppers the pot with name calling where none is warranted.

And so we’re back to the neocon crunching. If Klinghoffer had wanted to “bury the lead’ he might have left many details of the crazy neoconservative news channel’s identity absent or the url unmentioned. Instead he gives focused free publicity to his stated opposition’s website? By any definition, that is web strategy with a …twist. Klinghoffer gives Breitbart.com reams of free P. R. in the guise of critiquing his site offering.

The effect of contemporary media is so ingrained the conditioning takes a while to wear off. Starting a new media outlet and polishing an offering to suit a cross hatch of online searchers and visitors takes guts, considering the competitors. The journalism media is full of reports how print journalism is dying.

Klinghoffer’s article practically begged any reader to take a look at the Breitbart site and judge for themselves. Yet the coverage did not differ in tone or object so radically to note any such contrasting effect as Klinghoffer suggested would be present. I found the Breitbart.com news offerings fresh and untainted by slant and advertising spin. And I would have been surprised if anyone had suggested there was a portal online I hadn’t gotten scent of.

From this point forward, Breitbart.com might be one of the sites I check out when something big is happening to get the third or fourth media perspective. This is a strongly branded domain providing useful and sticky content to readers and visitors. How Klinghoffer could have promoted his rival yet claimed to criticize them in the same article is a matter left to…magazines like the National Review.

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The war for domainers to get fresh content has never been more fierce.  Forums and online boards have listings and competitive freelancers vying for business.  Whether or not you are in the market,  if you have time review the article in Time magazine this week about Demand media.

But the actual search engine optimization results are not really shown in the article. And it’s hard to ask domainers to shell out big bucks for content they don’t know will result in traffic.

But what need does the public have for such content? Man content writers will tell you about curious assignments for rewrites and content topics released and assigned in an unusual schedule or within a confined cycle of production days. Many content writers have suspected they were used to produce material resold to Demand Media or other content farms without their knowledge. The demand for fresh content churns the content “machine”.

But is the Time article for the public or for the website administrative community? Time may be getting the word out to newbs via its article, but domain name buyers and sellers have known for some time that algorhythm driven content does not always result in traffic. It can help domainers come up with assignments for end user data, but it cannot leverage results.

The line between web journalism and algorhythmic artificial production of content has been further blurred. The relationship between humanistic writing and business goal text production is a definition many domainers still get confused about. Bots and scrubbers do not click on ads, but they do produce content and SEO reports. Time’s article suggest that companies like Demand Media fill in the blank.

Demand Media is a “content farm”, a bulk output source for article and text for websites on every topic. A content provider startup that seems to be working in the forefront of article generation for website content, Demand Media is profiled as a cultural synthesis of business and technology.

The horde of online freelancers looking for content work is hardly news to domainers. But what’s missing from the Time article is one tiny little fact: however many algorhythms work to predict most lucrative keywords, it is human interest and human inquiry which drive ad clicking and offer pursuit on the visitor side of any website. As long as this stays constant on the internet, then the humanistic contribution cannot be overvalued.

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