21 July 2011 ~ 20 Comments

Administrating the Public Facility Website

A website should serve its customers, educate the public, and form a basis by which clients can decide whether or not to use the services provided. The website for a public facility such structures as a college, university, hospital, government building, or large shopping mall or a business plaza or public bureau block can diffuse frustration and allow the public to navigate their business smoothly. Domainers can spot the opportunity to mount a website such as this when a company fails to do so.

owlgraduateA survey of a company website from internal and external sources can yield surprising results. Factors for consideration should ease of use, correctness of information, updated technology, language, terms and standards, grammar, bilingual options, and feedback or contact opportunities for customers who need help getting to the next step. This information can be amassed by careful research when a domainer obtains a hot domain name property, preferable a short name with direct search engine keyword value that can quickly gain optimized traffic.

The company website for a corporate entity should not necessarily be the public-facing website. The corporate internal site and the company network should not have the same functionality and thus will not serve the public. If administration officials and staff choose to believe their website has a functionality for the existing user base, the existence of a better site made by a outsider can come as a rude awakening. It can also be an embarrassment for management.

Websites that follow a model of corporate jargon company philosophy, and frank inefficacy beg to redone by a domainer or webmaster who can deliver real utility to researcher and site visitors. The architecture of a site should hold enough virtuosity that no copycat will take the time and trouble to reap marginal advantages. But a weak company website begs to exploited by domainers and webmasters capable of making a superior site.

Administrators should capture the opportunity to own their own online presence instead of underdelivering on their website enough to beg an improved site from a non-stakeholder. If the staff do not have the skills to construct a professional looking website, outsourcing should take place. A consultant should be brought in if there is any doubt holes in the current website leave room for an outside to reap a benefit from the company’s own facility and services.

Architecture of a facility website should include a perspective of the physical layout that allows visitors to navigate the premises as well as convey a sense of the organization as a whole. The system map should naturally progress to questions a newcomer would have about how the location or campus interacts with visitors. The TLD .org can be used to promote a information feel for site visitors, although an official disclaimer should be placed somewhere on the site.

The public institution website can also furnish background data on staff and allow outside agencies to research data objects in the proper manner. These can be helpful to print out, or give or send to someone else who may find them of use. Companies who overlook this basic functionality of web publishing are letting their slip show. Every type of public facility should form a committee of persons who can give feedback about the condition of the current website and how it meets the needs of visitors and customers.

What a customer based website should do is allow potential customers and clientele to understand what using your business will entail what it will be like, and what path they should navigate to get the services and products they need. It is a pain point of management if an outsider can deliver this better than the host company.

In every case, people who experience the premises as a daily job or familiar place may not be best suited to understand how the physical layout looks to a stranger.
Customers, visitor, members, or clients need to have an idea of what they are going to be doing. This includes where to go, where to ask questions, where to park, and where to get related services.

Transportation and communication are two elements which can be smoothed over by providing needed information, such as distance from freeway offramps and proximity to bus line stops nearby. other unique data points will present themselves as the site project unfolds.

If a location or campus processes require detailed explanation, directions, coaching, or expansion, this should be done in a bulletin point list, slide show, or even an audio stream which mobile visitors and website readers alike can experience.
An Adobe PDF document ,in an easy to print format, encapsulating the necessary information, makes an excellent addition to any facility or campus website, or a website that aids newcomers and first time visitors to use the physical location the website refers to.

In the year 2011, people are used to referencing the internet before making the trip to any physical campus or premises. They want to know what they will need, what documentation to bring, and what telephone numbers to have or other paperwork/and or materials. A roadmap of how to get to the correct department of office is helpful, especially in a large building. Site administrator, both of physical locations, institutions, and public facilities can grasp the website as a information tool for the next generation.

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07 August 2010 ~ 14 Comments

Ten Reasons Your Link Got Deleted

Everybody wants a blog comment with an inbound link back to their site. I see hundreds of them here and elsewhere. Link exchanges generally work to the benefit of both sites, since only the webmasters of relevant sites with SEO value need apply. Search engines denigrate the value of unrelated links. Lots of spam and lots of erroneous commenting needs to be addressed.

SEO bots scrub down the blogosphere daily. But the reality is few can keep a blog going. The number one issue with administrating a blog domain is that the blog engine needs effort and attention. Admittedly it sometimes needs more time some days than others, but administration of the blog domain that is a domain blog can absorb more minutes than observers might suspect.

One of the most surprising aspects to curating a blog is administering approval of the comments users and visitors leave at the site. Various articles should have different users with varying home urls and different email addresses. But with the effort some domainers and online contractors are making these days to promote their domain urls, some spam comes along.

Here are some notes for those reading this who attempt to comment here or spread the url word about their domain or website online. Whether it is a FaceBook page, Myspace address, subdomain, or Squidoo link, these rules for commenting apply. Links and comments promoting links will be deleted meeting the following criteria.

1. A comment with a home page name that does not relate in either subject value or keyword association with my domain or blog is probably not going to be approved. These are obvious spam.

2. A blog comment that is misspelled is probably not going to be approved. This shows the writer is not a native speaker and too careless to spellcheck. Grammar errors mean a scripted posting machine did the commenting.

3. A blog comment abusing the administrator of this site is probably not going to be approved. Comment administration decisions are final.

4. A blog comment repeated word for word across a half dozen articles with identical commentary text  is probably not going to be approved.

5. A blog comment flogging an unrelated service or site is probably not going to be approved.

6. A blog comment uniformly unconnected to the content of the article AND misspelled AND promoting warez AND to a topic-unrelated site domain name url  is probably not going be approved.

7. A blog comment that is in a foreign character set and thus unreadable  is probably not going to be approved.

8. A blog comment that is too long (a page or more, 700 characters plus, ) probably not going to be approved.

9. A blog comment that is relating to an adult name or mature content site when the posted site is completely unrelated to such material is probably not going to be approved.

10. Asking for free publishing of this site’s content elsewhere on a  site with advertising and affiliates, and for free writing services on your site’s behalf will probably get deleted. Appropriate communications along these lines happen via email, not in the public comment area.

Bonus Round:

Your link will probably get deleted if it is one in  series of exactly similar posts on various stories under different email addresses and site names.

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05 April 2010 ~ 3 Comments

Domaining Career Chores

halfowl

When I say I am a domainer people often look puzzled.Some people get it, some people don’t. Domaining  as a career has several tasks and responsibilities associated with it and a description of them should clear the way towards better understanding of what domainers do. Domaining is a career that reflects the time and effort an individual puts into it.

Advertising and promotion, website planning and organization, artistic choices and site architecture are all the responsibilities of a domainer. Special online tools and products are available to assist domainers launch their own websites or collect their domain portfolios in one manageable place. But individual people can design their own strategy for doing business with domain names online.

The next question is: “What does a domainer do?” Domainers decide for themselves their daily agenda ad how to divide their labor pie into web enhancement activities. A domainer can specialize in buying names, selling names, reselling or promoting names for domainer clients, vending products or services to enhance websites,

Domainers do whatever they think right to promote and grow their domains. They stay abreast of new domain name sales and developments. Domainers are the first true career  spawned by the Internet. Domaining is an equal opportunity profession. Understanding of its general practices can happen at the individual’s ability to grasp concepts and learn good domaining habits.

Domaining has yet to be a full fledged curriculum in the university system, but it is a career many people share without formal training.  Savvy research skills and a quick eye to a domain value aid whomever sees it and acts. Good communication skills are needed, as is a comfort level with emerging technology. Access to a fairly high speed connection is also preferable.

Domainers harvest new domain name opportunities, and renew domain names they own. They refer email bids to owners if they are not the owner and provide broker services to other domain owners seeking sales or purchase. They appraise the domain values of other domain name owners. They perform legal services on behalf f their domain and website like protecting against stolen content and even hijacked or pirated domains.

A great deal of information must be digested to understand all the working of the elements of making money trading domains online. Some domainers specialize in some types of website manufacturing, domain name brokering, programming specializations, graphics, photography, and other domain services. Domaining has developed its own universe of user communities for every type of online application and website making tool.

Domaining is upheld by search engines, user traffic on the information superhighway, and ad revenues form website ads. Internet users looking for news, information, data and pictures drive the demand for fresh websites and new domain names to host them. Online websites built to furnish domain information for a supplied domain name (or names) assist in these business estimations for long and short term profit via resale.

In a trying economy like the current one, many professionals in fields requiring education credentials are looking for revenue streams outside their current employment. Those with independence and a mind that isn’t closed to new enterprises and nontraditional ideas might find great success in the international world of domain name investment and reselling.

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02 April 2010 ~ 10 Comments

Site Promotion Avenues

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If you want to promote your website and build value in the domain url, seeding the domain name across the web is necessary. A list of web establishment projects should be part of any domain marketing plan. Itemizing a long list of chores to set up a web presence for your website elsewhere than the actual url destination is critical to establishing that domain online.

The goal of most domainers is to boost value in a domain name to resell it. By the time you post a listing for your domain name, adequate multiple platform website promotion should have taken place. The strategy should be part of the domain promotion business plan. The plan should have a timeline for milestone execution and a record tabulation of page ranking weeks and months after the action items recording changes web presence measurement.

I had a colleague email me last week regarding promotion of his web venture. He wanted to know what was the most popular teen site online. I was flabbergasted he couldn’t Google it for himself. If you are designing an app for the teen market, you should know at least one blog before launching it.

Furthermore, he seemed to be thinking in such a narrow channel of promotion that only one blog announcement was necessary to bring tens of thousands of visitors to his site. Well, sure if the blog or site has that kind of traffic. But an ad or blogvertisement on such a site would cost a lot of money.  No mention of a budget could guide me to a specific range of recommendations.

Often overlooked is the Craigslist website for url promotion. Craigslist can get abused for this and has a set of security safeguards in place to block spam. But if the webmaster has provided a legitimate opportunity at the url destination, the Craigslist posting will be legitimate. Craigslist has geographically specific or online opportunities that will feature key details of your site offering onward for months.

YouTube is a path for site promotion often taken when site masters use slideshows, makeshift videos, fanvids, clips and even feature indy cinema hot off the digital recorder for content. Meta tags and information mean a site within the YouTube membership is promoted. Using the first part of a great clip and continuing it at your site brings……visitors!!!!

YouTube is never better exemplified than the  guy video product of WineLibraryTv.com, narrated by Gary Vaynerchuck. One guy, one video camera, one voice. This guy has made himself into a brand using nothing more than free resources available to anybody. As of episode #841, Gary continues to use his passion and knowledge of winemaking as a site and business promotion tool.

The way this guy has exploded his passion for wine into a 700 plus video product is amazing. That’s like a month of miniseries by one very entertaining New Jersey wine guy. His no-holds-barred high energy style just sells and sells. But Gary’s secret is that he makes the hifalutin’ world of wine accessible to any wristband wearing New York Jets fan.

Facebook is a way to market completed products ready for vending, but only if they are perfectly ready to be sold and the Facebook user groups is an addition to whatever advertising sales and marketing is elsewhere going on. using Facebook is an excellent revenue stream producer as long as dependence for an entire web launch does not rest there.

Finally, there is the Alexa site tool. Online there are few web launch and representation tools for traffic as widely referenced for all sorts and levels of domainer and web user than Alexa. the snapshot, traffic measurement tool, and website meta tag listing data is invaluable. Sketching the Alexa profile should be first on any webmaster’s domain development list of chores.

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01 April 2010 ~ 8 Comments

Site Promotion Strategies

wizowl

The first thing domainers do when coming upon a domain name they like is to check the stats and review traffic. This is when passive domainers get stuck. If they haven’t been actively promoting their site for the inflation of value for the domain name, they look somewhat foolish for asking for a premium offer.

Webmasters should develop a business plan of site development. Without it, any inquiry to profitability is on an amateur level. They look really stupid when asking friends to wave a magic wand and let them skip the work to deliver platinum site rankings and optimum profitability results like affiliate revenues and high resale appraisals.

Extremely passive domainers might write 35 emails a day bemoaning their lack of profitability from a site, but look aghast if you suggest they do one of about a dozen very simple tasks to maintain SEO keyword discoverability and site rankings. I am not sure if they consider these task beneath them or merely just about for the rank and file. This is what divides the boys from the men of the domain name world.

Everybody likes money. Many webmasters and domain name operators and investors are in the domain business to make money. Nevertheless, next time a webmaster asks you how to make money from a site, point them to this article and the points below. Even million dollar domainers know essential chores equal high SEO ranking, visitors, and clicks.

1. Sell Something

A passive site has no appeal. Your site must furnish some kind of product, information, original text, opinion, critical review, or value addition to the browser experience. hashing together a site out of patchwork elements from other sites and feeds yields nothing. Offer some kind of creation for impact.

2. Forum Post

Forum posting is one of the fastest ways to  promote user links for your domain name into the search engines. This is because the search engine algorhythms for site material stop at the keywords for those sites and related secondary keywords. Yet Google and other search engines yield search results that include forum posting user name, post thread word combinations, and featured tags for the post combines with the domain name link.

When a domain name owner or webmaster has a site they want me to promote, the first thing I ask them is what forums do they belong to. If I get the email equivalent of a “blank stare”, I know they have fallen short of real effort to derive monetary gain from their website. Forum posts instantly become part of the web on somebody else’s dime. Readers over time carry SEO longevity that pays off after months of users browsing that forum.

3. Stop the Admin

Do a Google keyword search for blog user name “Admin”. About an infinite number of unfocused results, right? unique usernames can instantly derive SEO results but bloggers insist on using “Admin” as the administration username. Changing the name of the Admin should be an easy task or something that needs planning and thought before installing (or signing up for) the blog.

This is an opportunity to infuse one of the commonly repeated terms related to a site and add a qualitive characteristic that makes the site individual. Using the initials of a single user is also hardly a recommendation. The admin’s name automatically appears in the code or the posting for the site. For example, a photography blog should use an admin name like “lensmaster” or “digitalphoto” instead of “Admin”. Why waste an opportunity to promote?

4. Website/Domain Name Marketing Plan

A domain marketing plan should include weighed keyword analysis, forum posting strategy, link exchanges, article submission and link submission implementations, and content addition schedules. The cost of web hosting, likely traffic, and promotional efforts toward a stated PPC or affiliate revenue goal should be in it.

There should never be any question what a domainer should be or could be doing to promote a site or domain name. Resale at a higher price is the goal. Credentials to validate the higher sale price are statistics, content, revenue, and subject matter and site composition. The domainer’s job is to build those credential metrics brick by brick every day.

5. Site Feedback

Site feedback requests force browsers to actually review your site. This process furnishes the webmaster or domain owner with a volume of traffic they can measure clickthrough statistics against. Nothing the observers say in graven in stone or Biblical writ, but a common denominator of opinions on a certain topic is food for thought.

Make feedback for the site and its content part of the domain marketing plan.  There are hundreds of domain and website forums out there. If a domain owner or webmaster registered as a user of each one and spent even 45 minutes posting a minimum of ten responses to current threads and  provided a signature link and feedback response opportunity, over three months that’s 90 independent link and browsing visitor attractions seeded online.

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31 March 2010 ~ 82 Comments

Joomla Cheat Sheet to Make a Website

newsowl66

Want to use Joomla to make a website? Joomla to enhanced a domain name and build value by making a website. Sticky content and updated articles using a text-driven keyword focused engine makes a full (not a mini) website. Joomla is a free open source software domain owners can use with basic editing skills.

Test the Joomla Demo first. Browse online for free Joomla templates.

Print this article or use it as a checklist to make a WYSIWYG assisted web page with one of the best site making tools webmasters can utilize. Once a domainer knows the steps, any site becomes  a matter of keystrokes and administration interface manipulation. Use the Joomla forum when in doubt.

1. Install Joomla

Download the source code application zip files or login to your hosting account and initialize Joomla installation. Joomla is one of the pioneer content management systems with highly efficient text and article publishing tools.

At the installation layer, build the Joomla database, assign passwords, and build the site manager Joomla site administration profile.

2. Unpark servers, redirect masked forward

This is done at the domain registrar for the domain name. If you are not using a subdomain or a separate hosting account, assign the settings of the domain functionality to find the destination landing page of the Joomla application.

3. Replace Joomla’s default Web Page message with your domain message and section greeting. Sections are master categories that organize Joomla articles. Categories are division of Sections. Plot these with pencil and paper.

Replace Joomla FrontPage message with your domain message and section greeting. This can include nicknames, slang, and sets the tone for readers to see what level the text is. This can be changed as often as you like.

4. Replace global configuration setting with your Domain Name

In the Admin interface, navigate to the Global Configuration setting. Edit the text. This will show up in the blue frame of the Explorer window in the browser.

5a. Make custom logo using Cooltext.com.com.

Shrink text to fit banner footprint, or use basic Cooltext generated .jpg to make further editions to the graphic for a fine tuned logo presence.

5.b. Replace Joomla logo with custom logo.

Introduce logo graphic to various levels of the interface where they apply.

6.  Mockup 3 main headers (PNG’s) and ad graphics for sponsor ads.

Copy and save the PNG file to your desktop to get file size attributes in pixels. Then convert to a .jpg and edit. Then save as a PNG again to upload to the file manager inside the appropriate template files.

7. Upload 3 main header graphics

Navigate to proper place in the template files in the file manager. Delete placeholders @template/images/header.

8. Write text for 5 newsflashes

Newsflashes are succinct blurbs that alternate inside the browser for quick text bites. Add or edit content inside the admin menu using the Joomla category for Newflashes.

9. Write Text for 6-7 Original Text Stories

These can be done while the webmaster or domain owner is waiting for installation. Using article template files and search and replacing keywords per website domain name can make multiple Joomla site launches easy.

Use 2 news stories, one site review, one “about us” introduction story, and then three translations of current features stories touching your field or topic. Rewrite them in your own words and link back to the source material.

10. Replace OSM ad client accounts and pictures w/substitutes

Default will feature fruit or general images. Navigate to banners area and edit client data or add a new client and input images. Select these ads in the OSM banner and advertisement sections. Make new “customers” for your contact ads.

11. Edit 4 text ads (advertisement module)  to reflect putative ad code.

If you can’t get code from Adsense for your domain name or don’t have it yet, edit the code furnished to reflect keywords, topics, offers and likely ad text from your site’s keyword generator. This can help proof the site.

12. Unpublish non domain specific resources .

Many Joomla module defaults will simply not apply to your site concept or design.  Delete key concepts/irrelevant resources. They can be re-introduced later as needed.

13. Edit poll/add poll module to reflect domain specific content matter

Use a creative time to pencil out a fun survey question and funny poll answers. Joomla offers a small window but makes a site look extremely complete with these multiple features.

14. Compare meta tag & keywords to meta tags for domain forward entry.

Navigate to the appropriate Admin areas inside the menu. Use this tool as a way to furnish key data to Google search result and main site info areas.

15. Verify Masked Domain Resolution to new web site’s public url

Make sure when you type in the domain name, the masked domain shows with the new Joomla landing page. Visually check how the words look against featured front page text.

16. Archive sample Joomla data to archives, add additional keywords to existing stories.

Archiving and deleting get rid of things you don’t want and can’t use.

17. Edit header 1, header2,  header 3

These are the file names of the main three graphics that alternate in the background of the landing page banner area.

Navigate to the theme area in the file menu and find the graphics for the header image. Substitute  the new ones and and in a separate window test them for a fit. Using a one shade block image as the  lighter header mask can lighten the area within the graphic and result in a lighter shade using th default theme..

18. Add Graphics.

Replace the library of standard buttons with custom colors or icons with a special feel. The Media Manager inside Joomla handles all images. Upload topical images and select those directories you chose for the images inside the categories and sections for those types of stories and articles.

19. Edit the Joomla Wrapper.

The Wrapper module allows a feature of an entire other site within the current site. Pick a great recommendation site or sister site to your topic and add commentary and criticisms, tips and feedback. Reward visitors with a best of breed snapshot of a another great site.

20. Edit ‘home”.

Navigate to the home page in the text editing menu (the Frontpage) and create the first text eyeballs will see when your Joomla website loads in a visitor’s browser.

21. Edit weblink boilerplate.

Edit the test in the weblink area after making categories for them. Categories can be functional or topical, i.e. “New sources”, or (subject related )Gossip Blogs. Furnish about ten entries at least to make custom resource web directory for your site. Be as complete as possible when furnishing plate “About Us”.

Edit the default “About us” page in the articles menu and edit the “More About Us” page too.

22. Edit Joomla Community Text

Use  the Joomla Tutorial to fill in the blanks.

23. Convert Template if default style does not work for you.

Milky Way and JA Purity are the main default installed themes.

With a safe beta version in the default Joomla installation theme format, experiment with template uploads. Using the Joomla Administration menu, change the templates and preview them. Upload zip files after unzipping to the file manager in the hosting account using the FTP utility.

24. Edit the weblink directory

Web Links should be likely browsing destinations of your topical visitor or site user. Add links to the Joomla accurate details, keywords, links and category text.

25. Schedule future article publication.

Make sure to input future publishing articles in the Joomla interface to keep the flow of material updated and the schedule of text constantly new.

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01 March 2010 ~ 0 Comments

The Wireless Domainer

wireowl

Four Mainstays of Wireless Domaining

1. Doing your Paypal billing & banking using encryption key.

Yes that big long scary number. Know it by heart and be able to key in time-sensitive domain banking transactions anywhere, even on  a borrowed device or computer. Pipe money to and from bank accounts and be able to terminate the secure window at will. No more scraps of paper or scannable files saved to the desktop.

2. Online Desktop

The online desktop is a site you make with your favorite links, password reminders, tasks, and calendar items tickling your review in one dashboard. If you’ve got 5 minutes with a neighbor’s computer, 10 minutes in a guest lobby, or 15 minutes in a courtesy workstation, you can get something done.

Those standalone tasks you hate can get sexy when you can envelope them in time otherwise wasted. Links include WHOIS lookup bars, registrar login, and stats login pages. Don’t wait until you get back to the hotel room. Buy it send it vend it NOW.  Bid for auctions between airport patdowns and leverage value from every texting tap.

3. Take Advantage of the Draft

Communications eat time. But few people take advantage of the draft function of email. If you draft partially written emails to your hosting account executive manager, domain forum buddy, content writer, or business partner, a few quick edits make an entire email. Save a store of drafts to complete with a few quick changes and watch your domaining time management soar.

This saves digit labor while waiting in line, stabbing the cellphone through the tunnel, or adjusting the spelling errors while carrying suitcase and tickets. Request price quotes or domain bids in seconds instead of hastily (and error-prone) punched minutes. Draft the email, then consider your options on the plane or in the cab.

4. Game Change Your Media

Newsstands are the original wireless news source. Put the device down and scan the print pages of your favorite bookstore or browsing stand. Check out the publications foreign to your everyday sphere, like gaming, technology, beauty, fashion, sports, industry, politics, the arts, and hobbyist stuff like photography and crafts.

Getting some additional perspective from outside your domaining fishbowl adds dimension to your thinking and communications. Enrich your repertoire of current business and cultural practices, while staying informed about consumer preferences and marketing trends. How to do it wireless? Download issues, web pages, screenshots and pdf files for later. if the Internet is down you are still rolling.

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