20 August 2010 ~ 8 Comments

Do You Know Where Your Domain Is?

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At this very moment your domain name could be underway to be sold somewhere online. Without your knowledge. Think it can’t happen? One of my colleagues in the domain firmament was flabbergasted today to learn that his domain name (and website) were being vended by a well-known auction site.

One catch: he still owns the domain name.

This can happen in the world of domain name buying and selling and sadly it happens more often than one would think possible. A lot is going on at any time online and it is almost impossible for a domainer with even a few dozen names to keep abreast of everything pertaining to each name taking place. Of course, the fusillades of daily spam don’t help. I am willing to bet some clickjacking or password guessing combined with some clever timing to release the name while owner was busy elsewhere.

Thus all the more reason to vigilantly update sites daily or as often as possible. Weeding through the spam and offers and solicitations for hosting products and suchlike, a domainer can quickly get tired of seeing important notices and notifications because of the sheer volume of the broadcasts. Hosting companies are so notorious for sending out offers and prompts and reminders and advertisements a domainer is practically immune to opening their email.

And that’s when the domain name pirate strikes. It’s a good bet the pirate of any domain name knows your IP address and can track your activity by a login or posting activity somewhere. Just Google someone’s IP address or their corresponding user name with their email and sooner or later a trail forms. What is not so clear is how liable a registrar or auction site is for hosting a sale of a name clearly in dispute of ownership.

This is the dilemma many domainers face when they register a name. If privacy is not purchased, then any working online operator can limp their way to some kind of hack or pose a sale if the domainer is busy enough not to notice. Many domainers watch the droplists and deleting domains auctions for just this reason. Being on good terms with your registrar and knowing their terms of Service doesn’t hurt either.

Keeping track of domain name activity that has been pirated started many years ago, when hijacked popmail addresses and phantom spam campaigns spouted reams of “reply -to” spam aimed at astonished webmasters who’d never even used their inboxes. I personally have had important emails topped out of my administrator email account only to find the limit reached. On a 100 GiG mailbox that’s a lot of spam.

What’s even more frustrating is that if a sale is reached via the fake auction listing, the third party “Buyer” becomes part of the mix. As a buyer in good faith, if he parts with hard earned cash for the name, is he entitled to it if the registrar ever sorts matters out? For a lucrative domain name with marketed traffic and keyword density with a site up, that’s a significant loss to the owner of the name, who wasn’t even listing the name for sale in the first place!

Virtual records are all very well, but printed purchase receipts and domain transfer records with renewal dates and expiration projections can work to demonstrate original chain of title to a domain name. It then becomes the registrar’s responsibility to disclose why they released a name not unlocked for sale by owner. Domain locking is enabled for just this reason. The IP tracking of the registrar or hosting company should underscore this utility.

One final point: if you go into partnership with another domainer or sponsor for a site or name project, keep a record of the email communication where rights and titles and participating profit percentages and shares of the enterprise are clearly spelled out.These can be handy reminders when project leads forget where their enterprise is going or where it came from.

Every development deal is its own ship sailing to a unknown destination. Online webmasters and site operators need to helm their own vessel. Attention to detail is key. Backups and records of performed work are advisable, especially when billing is ongoing. Clarify deal points with partners and keep track of time and billable hours spent contributing to the project. A hosting company will have records to confirm your login time and access.

To keep all your domain names in the batter’s box, review the lineup from time to time. Keep renewal date checks current and know all the procedures to transfer or billing inquiries ahead of time. View the traffic hits as RBI’s and police site errors. (Hostnames may form some kind of infield fly rule). If your domain names are playing every inning, they can’t go AWOL. This way, when it’s time to have a time out and call the umpire, you have all your ducks in a row.

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24 May 2010 ~ 7 Comments

When Hosting Matters

What matters most in a domain that becomes a website? To a domainer it is easy to state the most important criteria when building a website. The hosting company. Because without the juice, the bandwidth, the psychic and electromagnetic energy driving those page rendering and HTML pages, the viewer has nothing. Without robust hosting, the website disappears. Literally.

Today I watched the finale to LOST on ABC TV. The series finale. That is, I tried to. Six years of mystery enveloped in a solution of two and half hours of television. But ABC must be low on cash, because the streaming LOST video kept stalling. The picture froze a lot. I spent six hours watching about twenty five minutes of fractured “LOST” video. The timelines and independent start sequence operability was nil. I have watched about half of it. By 3 p.m. I gave up.

This stalling and lack of prompt online response is what will fuel a thousand or more rogue LOST video streaming sites for one of the most rewatchable and searchable video episode of television for all time. Any domainer with a video hosting capable hosting account and the ability to embed YouTube or other video format sequences that has a LOST or TV related website up that will snare thousands of page views hourly from around the world.

Many hosting company service levels fluctuate from month to month year to year. But video content is one of the most watchable and linkable data bits a webmaster can add to their blog or website. Video content from “Lost” will be attracting viewers and researchers from search engines around the world for months and years to come. Happy “Lost” domainers will be seeing monster Adsense reports very shortly.

First to market gets the gold. This is still true online. But when faster is measured in milliseconds, hosting speed counts. The entrepreneurs are the ones making fan videos and splicing the video scenes into easily watchable and loadable LOST snippets. Those who invested in ‘Lost” names are reaping huge traffic rewards right about now. Their minimal site design and density of keywords is hitting the best market of LOST fans now than will ever be present anywhere.

The TV and film entertainment scene is a constantly changing domain market. For domainers who have no hosting accounts or less than robust hosting support, their domain related website development looks  grim. When a website has that much resistance to loading, Houston, we have a very big problem. And it’s not just “Lost“. It’s the Desperate Housewives and Grey’s Anatomy shows as well. ABC should be known as a tech company and a brand that can get ‘er done.

Not.

I must have seen the “hosted with limited commercials” message about a hundred times. What it should have said was “Shown with limited hosting and best speed to commercials.” A reasonable person might ask, why make a site where video will be hosted that is being shown on the network broadcasting source of that show? The above comments tell the tale. The originating network isn’t interested in supporting the video, just hosting enough bandwidth to load commercials.

Enter the domainer.

Soon the network will move its rotation of live LOST episodes to the back burner, to sell them on DVD. Then the DVD LOST extras market and video clips sites will heat up. Youtube   and the other streaming sites will enjoy that bump in traffic and searchability as well.

That’s the long game of domain site hosting, keeping relative content up with search friendly discoverability for years. When these sites are stacked up inside one hosting account, the profits total real money. Connecting the domains and cutting together the clips makes a film or TV themed website grow. And the visitor fanbase will always have something to say.

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