24 January 2012 ~ 0 Comments

Three of the Biggest Link Building Mistakes (and How to Avoid Them)

One of the biggest challenges that site owners face is link building. Whether you run an e-commerce site, a niche blog, or a reputation management website, generating quality backlinks is absolutely vital. SEO used to revolve around the on-page optimization, but since the Panda update it seems that backlinks (especially those from relevant sites) are now playing a more important role in the ranking of websites. There are lots of ways that backlinks can be generated, but not all of them are easy. And the ones that are tend to be not worth your time. So let’s look at three mistakes that many webmasters make when trying to boost their backlinks – and how to avoid them.

Assuming that a link from a high PR site is more valuable

The Page Rank system is useful because it lets people know how highly regarded a site is in the eyes of search engines like Google, but it’s not always a green flag. It’s understandable that if a site with a PR of 3 or 4 wants to link to you, that’s a tempting offer, but if you have to pay for the privilege you should do a little research first. The first thing to check is relevancy: does this page have anything to do with your site and topic? If not, the backlink won’t pack as much punch with Google. Another thing to check is how many other links this high PR site has. If your link is one of ten or more on a page, you might as well be throwing money away. Carry out these simple checks every time you’re considering a new paid backlink and you’ll be much better off in the long run.

Believing that NOFOLLOW links are useless

When Google is considering its rankings, it takes into account a great many factors. Some of these are well-known, like keyword densities and the age of the site, but others are a little more obscure. Take NOFOLLOW links for example. While it’s true that these don’t have a direct effect on your page rankings, they do affect the ‘spread’ of your links across the web. For example, if you had spent time and money generating 100 backlinks and they were all FOLLOW, this could count against you because the link spread doesn’t appear organic. On the other hand, if you have a nice mix of FOLLOW and NOFOLLOW, your link spread is much more natural. The bottom line is, don’t always assume that FOLLOW is best – try to mix it up a little.

“1000 backlinks for just $5.00? What a great deal!”

There are lots of places on the web that you can get something for next-to-nothing. In fact, there are sites that provide nothing but $5 services. And very often you’ll find someone there offering thousands of backlinks for very little money. Now, your logic should kick in here and tell you that these aren’t going to be quality links, but it’s easy to be blinded by what you consider a ‘steal’. The truth is that, wherever you find them, these cheap backlink services are a waste of money. Not only that, there’s a chance you’ll get your site blacklisted because your link will inevitably appear on spam sites. So the end result may be the opposite of what you intend, and your site will be penalized by Google. This will reduce your Page Rank, lower your site’s visibility in SERPs, and make all of the time and effort you’ve put into your SEO a waste of energy. No matter how cheap they are, no matter how smooth their patter, don’t be fooled into buying cheap backlinks – it’s a recipe for disaster. That’s not to say that buying backlinks can work, just always remember that you get what you pay for – and five dollars isn’t going to get you much.
Remember, the generation of backlinks is one of the best tools in a site owner’s toolbox, but going about it in the wrong way can have negative consequences. Tactics such as guest blog posts and link exchanges with other relevant sites are generally successful – just don’t let yourself get suckered into anything that sounds too good to be true. Because, as we all know, it probably is.

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24 September 2010 ~ 2 Comments

Surgical Back Linking-the NASCAR view

Linkbuilder newscaster no. 1: live from the SEO Chase we’ve got the top winners risking a penalty lap with a black hat flag ….

(from the track) VROOMMM. There goes a link. VROOOM. There goes another link. *Putt-putt-putt-putt, pitch pitchaoowww.*

(From the booth)  Here comes the domain for a pit stop and that’s 30 seconds Freddy that link was down between marginal backlinks of negligible quality.

Linkbuilding newscaster no. 2: Yeah, Jimmy he’ll need every bit of that Java juice to get that scripted monster back on its PhP horse.

Norm the home viewer expert: That’s a lot of downtime between posts. Can they keep up that site momentum with all these delays?

From the hosting arena: You said it Norm, watch the way the wheels keep spinning between Ezine and Squidoo. What a waste of fuel.

(From the booth) : This is the pedal to the metal, both feet on the floor, NASCAR approach to link building.

Postgame broadcast:
I am seeing a preponderance of link building energy from webmasters of all shades and stripes.

But what I see a lot of more remarkably is every team, crew boss and shot caller making the same decision: throw the entire kit and boodle of web tags and meta entries and see what sticks.

This is an error. What should be done is a surgical insertion of backlinks to precise keyword match websites and urls with secondary associations as needed. Or when the checkered flag comes down the victory lap will be taken by your competitor.

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18 June 2010 ~ 9 Comments

Domain Database Marketing

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One of the fastest and most entry level friendly niches in domaining has been the growth of the database market. To sell or vend a database should take a minimum number of thread posting listings and per word price negotiation. A premium price or per word rate should be hung on a database with super dense keyword content and notable outbound link targets.

Why are databases valuable? Because they can be re-used. By now, domain name buyers and sellers know the big money in domaining comes from developed names that form viable sites with traffic stats to support resale dynamics. By purchasing and installing an SEO optimized database and aggregating inbound links via link exchanges and link building, a domain name owner and webmaster can bring together a working site.

The blog engine is the most user friendly and widely used site maker now, and new domain owners may want to skip the early stages of blog birthing pains and ramp up a database for the first cycle of entries to fit. For the domainer launching multiple projects this can be a lifesaver strategy. And the blog database especially has value when associated with a domain name with “blog’ in the title.

A database of blog entries is flexible in that it can be viewed in a vertical, top-down manner in spreadsheet or table form after importing and file conversion. These records can then be uploaded to a new blog installation that suddenly has content within it. With each user the content becomes more customized, fresh and new.

The database table is a character set table that can be converted from the Access database file format and converted to Word table or Excel block view. Blog entries can be scanned for relevance to the intended new domain name project or website. This utility can be used when a domain name is being dismantled or let to drop. the domain database can be salvaged for future posting or resale value.

Repopulating a database with new terms and keywords, and editing the entries to reflect a new domain name makes a dozen blogs possible to update daily. A domainer who owns a dozen blogs can work with a busy calendar by filling in some of them with legacy database source entries. This keeps the bots happy and allows domain name owners to bulk fortify their online blog installations without exhaustion.

The database salvage starts with the editing. Conversion Wizards can be activated by mouse clicking the object upon extraction from the hosting account database manager. And many blog engines allow direct file extraction for the administration menu interface. Files form database downloads can be split, unacceptable records deleted, and spam entries in comment fields bulk cleared of content.

A new database file is then opened that presents all of the text of the blog entry words. Each entry is separated by its date stamp. These can be reordered at will by the editor. The entries will then be visible in a transparent manner, one on top of the other. The cascading records (each entry forms one record) can be bulk processed to form the basis of a new blog

In Excel, the autofill of the date function can supply the new calendar of dates. The date field can also be left as is, and the record entries salvaged on a piecemeal basis day by day or entry by entry. For many newb bloggers, rewriting 350 words and supplementing them to form one 500 word text blog entry is doable, while a blank “new post’ field (daily) scares them to death.

Editing a database table of records is much easier than it sounds. The database application allows find and replace features so the operator can bulk replace keywords. By identifying good keywords and using content editing and link seeding within the words of the file the database as a whole becomes more congruent to a certain domain name. Each record can be reworked and revised to reflect current SEO needs.

One big secret to vending a database is that owning the domain name isn’t necessary. If a talented writer wants to write a blog about a geo market, hot new term, or niche industry, they can install the WordPress or blog installation on their hosting account file manager directory tree and start growing their database right there. Tending the fields of data can earn domainers big bucks.

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31 May 2010 ~ 116 Comments

5 Name-Free Careers in Domaining

Domain name careers can scare off some of the newbie domainers because they sense  a ton of hard money has to funnel into those bursting domain portfolios. Those domain names took time to buy and resources to amass. Many domainers started small. And some concentrated  effort has been done buying and selling names  instead of developing core competencies in domain services.

But getting in on the ground floor of a career with website developers and name owners is the most available free occupation opportunity and career education online. Here are some ways to earn money in the domain space without ever owning a domain name. The domain world is one where the ramp up to any point in the compass to profit starts on its own tilt.

1. Template Maker

For every open source application or freeware website type, each website owner or blogger wants a custom look for their template. The template is the group of files that organizes and projects the two dimensional look of the site. Because the application is open source, every like programmer will have a site that looks exactly the same. Templates can work on standard or custom designs and releases.

The scope of freedom to create a template is limitless. Downloads can be conveyed from a portal website free, fees charged for bulk access, custom design purchased, or donation-request vended basis. The designer can decide how much they want to charge for each. Sometimes a design is a feature a domain owner will invest more money in to make the site experience better.

2. Content Writer

Minisites and content articles are the development manna in answer to a domainer’s prayers. A college student, retired person, senior citizen or housewife could make 5 templates a day for a minisite and rework the keywords later. A minisite is an HTML file with areas of text added in. The density of repetition of certain key words serves search engine result dynamics, or SEO.

Article writers can earn page view money at Associated Content, Triond and other websites. Sites like Helium encourage a social network approach to writing earnings. Constant-Content orders work from selected writers. No college degree or topic restraints are resent. Writers can speak to the topics they are most qualified to author on or research new material and publish it.

3. Graphics Designer

Along with a logo and banner, most new websites will want avatars or iconic symbols to enhance their visual website brand in color. Devising a background image or set of icons for a website can be a creative outlet for many people just starting out in website illustration. Often a standard size for each application type has the same specifications, which allows for uniform fit in graphic design for websites.

Introduction to graphic design can be self taught. Online courses and college training classes are available now. Many free and basis graphics programs are available for download online. Resizing and recoloring many types of the same images in a class or category can provide some webmasters with choices when laying out their site.

4. Link Building

Link Building and site url promotion is one of the fastest developing careers online. Cementing search engine relevance of a site by planting posts with link backs and track backs all over the Internet takes time and skill. Knowing which highly SEO rated web directories can help a site get boosted to its highest optimized result is a knowledge few can claim. Doing this quickly for best results makes an online professional shine.

5. Site Marketing Guru

Organizing all of the above services from start to finish for a domain name is a business in and of itself. Writing press releases, finding new members, signing up for affiliates and publicizing the website for a given domain name is a full time job just for one name. And many domain name portfolio owners need to get active marketing for multiple domain names they want to promote.

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28 May 2010 ~ 22 Comments

The Small Business Blogger

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A domain is an important first step to a small business communications campaign that will make public hours of availability, types of available operations, product and services quality, and pricing. But the domain can only accrue in value if the material attached to the domain url online brings a viewer or visitor experience users enjoy. The small business blogger can build domain value while attending to business marketing responsibilities.

Choose a good domain name for your blog. This will be on the business card, the FaceBook page, and on your email address. The numbers behind the main directory file folder tag aren’t really going to work here. The small business domain name will serve to promote and brand the business while becoming a domaining “verb” your clients and customers can use.  You can do business your own way. Just let browsers get a handle on it.

Start your blog entries modest. Get in the hang of submitting about 250 words a day about your developing business, wishes for the future, plans to specialize, or customer focus ideas. Slowly expand these entries with product definitions, business projections, industry statements, and opinions. Utilize added keywords or complementary keywords and phrases that augment domain value through SEO techniques.

Blogging about starting the business, getting the facility together, and/or just siting the new business make viable commencement blog entries. Using photos and video clips can demonstrate your communication style and accessibility to wandering shoppers. Usually the visitor’s eye falls on the index page column and main headline. Arrange website features  that define the domain small business concept with graphics and related content,

Make sure your theme takes a back seat to the content and does not present contrasting elements. A zen garden or sporty racetrack may seem cool when shopping for blog templates, but it will make a hash of a landing page presentation with your articles about crafting custom seat covers. By occasionally substituting seasonal colors in the style sheet, the website can appear fresh without detracting from the blog.

Going shopping for a used domain name can be fun and very affordable. many good ideas that other people have had can become your good idea anew. And used domain named have one time traffic links and indicators somewhere out there on the web that may bring new visitors to your site. Making new visitors part of the conversation expands the reach of your blog outward. This rewrites the possibilities when it comes to referral traffic.

Keywords that correspond to your business, industry or materials keep the topicality relevant. Don’t try to brand your business with a hobby domain name subfolder. Pay attention to how urls will look in the address bar and scan. People will want to type the new name in and check your site out. Nobody is buying custom made blinds from warcraftblob/work/9723/home.doc. But http://www.funwindows/index.asp is a winner.

But having a website that is a blog isn’t always as simple as some new domainers or bloggers think it is. The core effort each day should be contributing fresh material to the blog and adding timed future publications to mature as scheduled. The three ring circus feeling begins when link building, seo optimization, and ads and site composition start to compete for the webmaster’s time.

If a web researcher finds your blog through a search engine result, they may check the home page to see what’s going on currently. Make sure something is there, nothing says “go away” as much as an abandoned blog. Alt tags and text density make the site visitors relevant.  A reader can bookmark a page for later review for how-to advice, installation lessons, product model technical reviews, and more. Giving the reader something to do is key.

The small business blogger can work their information management into the blog.  Explaining why certain products come the way they do or reporting changes in the business model can showcase the situation later for their records. The small business owner can use their personal brand of web citizen journalism to make their case why their product or service should be the one shopper choose.

Collecting queries can show the business manager what information needs to be on their site. Signups for special offers and coupons can demonstrate price sensitivity for certain services. Limited time changes can be Twittered for custom convenience. And trolling the geo stats to see where the demand is coming from can steer a new domain owner to a more productive clicks and mortar small business marketing campaign every time.

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23 May 2010 ~ 34 Comments

Domain Market Career Positions

bulbowl

Ever feel like cornering the market? Domains are like commodities on a stock exchange, except the World Wide Web is the Stock Exchange for urls and domains and the registered users don’t need a license or formal training, just the ability to purchase the domain name from a registrar. Domain marketing professionals only need an enthusiasm for doing business and promoting their chosen domain name creations or purchases.

Marketing a domain name and its putative content is the next step. Many other tools and instruments can be employed to publicize a site name online.   Just distributing a press release about data management, link distribution, content review, or  the domain name and the associated website is an aggressive step forward for many domainers.

Making a website can stall a new domain buyer for months or years. Smart domainers employ domain professionals to take care of focused domain strategic marketing points. Ongoing website maintenance can require script doctoring, hand coding, and ellipsis of new marketing layers into the first visit website experience. Manipulating web page files and using web standards is job best left to professionals for optimum results.

Many types of online domain services can be contracted for direct enhancement of the domain name profile. Just getting the word out in a chosen niche or topical list of subject related website directories can take months. orchestrating a campaign to get the real message behind a domain name idea or associated website into the public mind and target web user  demographic needs all the assistance it can get.

While the goal of every domainer is to break the bank and buy low and sell high, a few sidelines have emerged in the domaining world. These are the brokering of domains, the domain name traffic improvement niche, the link exchange market, and the articles and content devising. Making websites, adding affiliate links and ad banners, and creating logo graphics and locating custom images ot suit the site are webmaster tasks that can be outsourced.

Marketing domains to likely niche buyers and developing the name and its associated data sets for auction listing is yet another tranche of domaining employment. Some domainers may view auction listings, read about domain name auction sales, and even list their own domain names for sale without realizing the full capability of online Internet tools that can boost a domain name before auction for the maximum sale price.

The buying of a new domain upon creation from a registrar is a simple process. The name is vended to the new registrant and the associated particulars like physical street address, phone number, and email address are recorded. If there is a hosting company account available, the domain registrar record (WHOIS record) will reflect this data. Public use of registry data will result in many advertising offers and services.

Information is a primary reason to build a site. How the information is returned to the visitor is up to the site designer or webmaster. Ads can be squeezed into popup windows, incorporated into readily visible banners, or linked into the website text in various places.  Many domains have developed into websites that simply refer a visitor to domain name ownership lookup data.

Buyers are everywhere online looking for niche names. Brokering domains has become big business. Expert domain name sellers and consulting domainers can advise a domain owner if the current domain market is a good time to sell the name and what kind of money they might expect to fetch at auction. Analysis of search dynamics, site discoverability, and domain name keyword density will be bundled into that service.

The SEO specialty in domain marketing is wide open. Any proven talent for establishing or consistently improving domain name recognition, traffic volume, page rank, and search engine results altitude can engineer many eager new business relationships. The techniques can be custom for each domain marketing project or standard and applied to every name in the hopper. SEO services are a hot way to break into the domain business.

The Internet is open for business every single day. Domainers can set their own hours, train themselves and build their own flagship projects online to craft their custom domain  service client base.  Ready and willing domainer clients are standing by to hire work for their domains. Could you be the next professional working online in the domain industry?

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19 May 2010 ~ 24 Comments

When Domain Fever Strikes

The rush of getting a great domain for reg fee or selling a domain for a profitable margin can’t be duplicated. Cooking up  a great domain sale or domain acquisition creates a entrepreneurial fervor that is a completely new career in marketing, sales, and advertising. There is no drug more compelling or more rejuvenating than domaining fever. But a few caveats wouldn’t go amiss.

The domain trade blogs and domain newspapers tout the sale of big dollar domains and six figure auction sales many domainers may never see. They can dream about them, but they may never see those big ticket paydays in the domain world personally. Domain forums are places where the highs and sometimes the lows of the domain world get seen, but not everything in between.

I have known million dollar domainers and can appreciate the unseen time and effort they put into their domaining careers can be lost in the melee of a celebratory domain name sale. They have spent early dawn hours and late night sessions plugging their domain name candidates into the matrix for profit and assuming link building, SEO techniques, and domain name marketing and promotion will support the inflated resale price.

The domain sale headline of a huge price for a single domain name has a back story. Those responsible for big sales might be teams of promoters and investors acting behind the scenes. The consulting advice they receive and the strategy to sell the name go unseen, by and large. The auction may not be the first time the name was offered for sale, and many sleepless nights may have been spent agonizing over the reserve price.

Many domain name buyers and sellers aggregate multiple domain name sales across weeks, months, and years to establish a financial longevity and career perspective on the domain name career and what it means to them. These domain name entrepreneurs may spend countless hours talking to prospective buyers, campaigning at live auctions with bidders, and days and weeks of travel time attending domain name trade shows and conventions.

The big ticket domainers have some serious mileage and dues paid for those big auctions sales. And for every big ticket domain sale, you can bet the seller has a sizable portfolio of unsold names waiting at home. That domainer has spent years combing through every name drop list and every auction site spreadsheet, scrutinizing each proffered name for potential future value.

When the “ordinary” or newbie domainer gets started, their eyes should not be in the clouds. Luck and lightning may strike, but they really don’t bolster the family checkbook. Domain lightning in a bottle is a fun read but can’t be counted on. Every domain investment, large or small, should answer to measurable likelihood of gains and multiplicity of return on investment.

Domain name buying, domain name creation, and domain name acquisition is a fun and stimulating activity. Trading domain names opens up the mind to future possibilities. But the actual monetary involvement with the domain name career should be delimited to specific timetables and renewal dates that shore up the concrete edges of the domain name buy.

Financial constraints for marketing and promotion should follow the marketing plan. A map for stages of investment of time, money, and website or link development should be assigned milestones. These chronological datelines in the life of any domain ownership should include SEO results when keywords are added in, page rank changes (if any), and potential bidders or buyers for that name.

These types of notes and metrics can keep a distance between the emotional relationship many domainers have with their online real estate and the dollars and cents realities of ongoing maintenance, hosting, and renewal that come with domain name management. Any model of prurient investment urges reconsideration of ongoing effort, time and resources toward lesser probability return entities.

The wise domainer will streamline their efforts towards the domains that really count, and survive the ups and downs of the domain market with equanimity. The trade papers and the domain blogs can promote the big ticket domain sale until the (Tu)cows come home, but the sensible domainer will keep numbers, analysis and cool headed thinking on their side.

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01 May 2010 ~ 3 Comments

5 Simple Ways a Domain becomes an App

bulbowl

Many domainers pass up fantastic deals on dropping app and other types of live build site potential names.  Serious domain money can be made constructing a destination that draws eyeballs. The new devices like mobile and new phones and portables need small screen apps to make the clicks flow easily. Think all the great apps are gone? Balderdash! if you are sitting on a snappy site or a cool domain name and you aren’t building or tweaking an app, you need to be put in the domainer penalty box.

1. Build an Iphone App

The surprising news about Iphone apps is that they aren’t original apps, just tweaked versions proofed as gateways to the real apps for device users to tap for use. Even a directory site of preferred iPhone apps by category (travel, business, music, entertainment0 makes a valuable resources for spot-bloggers or sometime readers who want one site to check to get the urls they need. Make a nonsense word domain name the brand and the app name.

2. Make a Walking Tour

Know those museum tours where people walk around with headphones on, absorbing the information without having to scan plaques or read brochures? Ever listened to or seen an awful piece of marketing material on a place you know like the back of your hand? You could probably spend one hour recording stream of consciousness memories and do it better. So go ahead, do it better.

And the market for directions is unbelievable. Last week I saw three different groups of drivers looking to connect to the Wi-Fi at  McDonald’s to get driving directions and hotels. Just verbal streaming of how to navigate local roads and offramps will be a huge attraction for visitors and tourists. Is it a California place? Offer the details En Espanol, hasta luego. You just got twice the clicks.

This is the way to wring value out of  a geo domain name. Those people leaning out of their car window to ask which way is North, where is the freeway, and how far is the Starbucks? Those are your target market. Hook the whole thing up to a recorded phone message. They can print 20 pieces of paper or dial a recorded version of your site or zip code at $2.50 a minute. Think of the possibilities…..

The only thing standing between your authorship of a walking (or driving) tour of anything, be it your hometown or any geographical attraction, is your making it. Work the microphone and upload the YouTube. Then link it up! Think how much easier tourists would rather listen to the list of available nearby restaurants than read it on a site. As some people say, it’s hard to get to Beverly Hills from Beverly Hills.  Lightbulb!

3. Make Your Passion Pay

Got keyboard habits that lead to Madden mischief? World of Warcraft warfare skimming your time away? Those Farmville elves on FaceBook sucking away the most creative part of your day? Make those hours (days, weeks) spent churning at a game pay off. Build a site with cheats, tips, personal anecdotes and tricks for new(b) players to learn by. Anything to do with gaming has wheels online right now.

4. Niche Targets

Niche hobbies like ballroom dancing to skeet shooting will want a presence and a community. And these community members will want sites that operate as portals to direct them to the best and latest resources online serving their interest. If you can’t find a good site for your chosen passion, chances are nobody has built it yet. Bringing one site link and short text entry a day to your hobby or niche interest blog and reviewing it can make a destination in three weeks.

5. Simplify Something Technical/Medical

Nobody’s got time to read the manual/desk reference anymore. But everyone’s got time to watch a few YouTubes and suck up the details. Shave away the gluck, and relate the necessary step/symptoms in English. Clarify and define new terms and features for any product/condition. Think about how painful it was to learn that simple trick or fact for dealing with a  problem. The information sharing will set you free.

What to use for ideas? Think about your own frustration points for installation, programming, and device fixing. Think about what symptoms alarm people. Give them a well to go to. People are scared of two things: Doctors and technology. You are not the first to feel the pain. Include an Adobe .pdf of the real brochure or links to the source for those who really want to drill down.

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28 April 2010 ~ 12 Comments

Google Provides SEO Inspiration

DomainOwllogo

Google is often regarded as the mountain domainers aspire to ascend. But a secret few domainers realize anymore is what a valuable research tool Google still is, especially for domainers. Finding new avenues to promote a domain can start by reviewing where the domain link already exists, and what other information is attached to that link.

Got a domain? Try Googling it.  This is pure web research that cuts to the heart of any domain. The resulting cache of sites and listings for the domain name should provide ample ideas for linking, bookmarking sites, and publicizing other names in  the webmaster’s domain portfolio. Yes, it’s as old-school as it gets, but try it. Domain research can still yield new ideas and concepts. Google your domain. See where that query leads.

I Googled Domainowl.com and got a result at something called RankArea.com. The entire database record for my domain name was blank, but there was a sweet index of compiled DomainOwl Tweets and posts.  Maybe they need a prodding via email to complete this listing? This makes a nice summary page in a broad prose format should I ever need one. RankArea could be a valuable link and a reference url. I bookmarked it.

I Googled DomainOwl and got a neat result that landed me somewhere called ServerSiders.com. They had a lot of information about the technical side of DomainOwl, and I made a note to keep this site bookmarked as a domainer toolbox reference url. I want to check out how my other domains are reported there. Here is the capsule summary they had online:

The site is using the Apache web server. The programming language used on the site is PHP and the main language used for the site’s textual content is English. The site was launched on Friday, April 9, 2010. Domainowl is using the javascript libraries jQuery, pngfix, WordPress Content and Wp-includes. The server that hosts domainowl.com is located in Wayne, United States. The server is located on the 1&1 Internet AG network. Domainowl.com is using Google Adsense for monetization. Domainowlcom is published using the WordPress blog software, which is written in the PHP programming language and uses a MySQL database to store its data.

By using Google to suss out likely sites using my domain, I also discovered more about the OWL ontology and vectors of owl based clipart. This is an improtant source of graphics for the domain webmaster hat I wear. When can you have enough owl based clipart? Answer: Never. Into the bookmark cache that link goes.

I also found out that OWL was a technical term of code used to format handled objects. I am not sure exactly what it means but having large amounts of resident text online in HTML that connect the word “domain” to “owl” can’t hurt. This entry goes into my tickler file for rainy day research. Thus the bookmark cache is growing for marketing related sites and ideas to market the DomainOwl stable of domain originated products and services.

Next top result was something called Listorious. I found it fascinating that there was a indexed entry of all current “echoes’ of the DomainOwl posts. Clearly you could scan Listorious and see where your posts are hitting online at one site, without even logging into your blog. There was differently structured entry for DomainOwl at Listorious:

Listorious says Domainowl hasn’t created any lists. But only do I intend to change that statement, but in doing so learn how I can populate the Listorious site reference for all my online domain sites. This was an action item that didn’t even exist fifteen minutes previously, but it will close a marketing loop in future, in a place where Domainowl already has traction online.

Fifteen minutes of searching sites and reviewing results, and a set of cached bookmarks to edit results and submit information to for all my domains as the material comes ready. Serversiders.com, RankArea.com, and Listorious.com were some of the top Google results with my domain searched. Enhancing those linked bits of site data can only help my domains stay SEO friendly in the long run.

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27 April 2010 ~ 17 Comments

Always Be Optimizing

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Blogging is a competitive sport. The incidence of keywords, the heightened density of certain terms and concepts to breach the walls of SEO fortitude, and the ongoing challenge to keep material fresh and readable despite these drivers are the road rules of the domain blog today. Affiliate ads are like team sponsors. The finish line is the Adsense result, the traffic metrics, and PPC values earned.

But even the most talented blogger can test their optimizing talent by asking a few pointed questions about their daily output content. Blogging can be very easy with simple repetition of key concepts and repetitive completion of SEO practices added in. But even the best blogging intentions fail. As days and months pass, promotion reminders fade and key optimizing options are wasted.

The main rule of blogging? Always Be Optimizing.

1. Optimize Your Domain Marketing

One sneaky approach to marketing a blog online is to promote  anterior services and use the blog site to garner approval or evaluation of service quality.  A domain site can’t rise in value if it isn’t seen. If you are signed up at Guru.com, oDesk.com, or ELance.com, there is a place to link up your proven material and related portfolio of work.

This drives traffic and incites useful feedback.  Reaction can help assist the blogger in choosing which domains to spend more effort promoting.  Even if you never get any contracted work at these sites, marketing your services will earn you dozens of traffic pageviews you would otherwise never experience. That data is useful when analyzing upstream and downstream clickthrough behavior.

2. Optimize Your Email

Domain names allow for creativity. To paraphrase the famous words of Walt Disney: if you can reg it, you can do it.  Inventing domain names is the ultimate in out-of-the-box business product creation.No limit exists except your own taste and your own ability to sketch a likely rationale for the name as a website, portal, directory or marketing hub.

If you’ve done some clever thinking about your domain name and made a crafty yet appealing email address name, get going sending out batches of invitations to check out your site.  Many might bite, just to see what’s behind  your domain and that intriguing email address. One clever email logline and  someone might zap a click onto your emailed newsletter or marketing campaign message just scan the site and not miss something valuable.

3. Optimize Your Exterior Strategy

One of the greatest options available to aggressively marketing domainers is the supplemental domain marketing services offered on boards and custom domain promotion sites. Outside the blog website link promotion is critical to SEO discoverability. Exterior link making and article seeding with reference links back to the target site are necessary, yet so many domainers ignore this method of site promotion.

4. Optimize Your Blog Time

Not every day is going to be a day when the webmaster of a blog can write at optimum skill. Some days the blog well is simply dry. These are good days to have an article template, tickler file, and prose or text content template at the ready. This “Mixmaster” approach has been done well and done poorly, and many domainers know when they stumble upon a site full of blind-text blandness with no information forthcoming at all.

Fix one day to post an RSS feed blog entry with a few critical comments and suggestions. Next day is a content writing day, and the day after that can be a site review day.  Roll over the schedule and take the pressure off.  Roll the content production forward one day and let the “break” inspire better text writing. Review text entries for pertinent links to include.

5. Check Your Work

Go to sites like Google, Associated Content, Facebook, MySpace, Squidoo, Helium, Triond, About.com, and others. Use the search bar and execute a query for your website name and/or url.  A Google result should have at least 4 pages of results with exactly your url or link to show.

The SEO results not there? Get cracking and ADD SOMETHING.

Sign up for AC and add articles. Submit material to About.com and other content and text publishing sites using site links as sources. Start a Squidoo lens and create a entry at Helium so centered on a  topic from your site it will never be bettered. This is when having material of all types inside your blog entries is of value. And the Optimizing motif will be reinforced with every search query.

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