Domain Owl

Ever see a website that has more finish than the product? Ever wish the people that built the website had had a hand in the manufacture of the sale item? This kind of mismatch still has no name, but corporate/product dis-synergy might be a way to express the situation. Webmasters and domainers now engineer entire sites for which there may or may not be concrete services behind it. A brick and mortar store is no longer required for commerce.

Webmasters have cut corners as long as the history of the Internet has been around. This was initially assumed to be the growing pain of new information technology. The beehive of change was at work. Mistakes could be forgiven. But today companies can be their own agencies. With the new media available online, navigating the gray flannel jungle is no longer an issue. Researching the customer means researching what the customer wants.

The Web is now  decade or so old and everyone remembers the first phase of growing pains of almost all the big websites. in fact many brands have repapered over their awkward growth stages with shinier logos, better websites, and more feature-rich platforms at the IP address of note. Selling the product is the effect behind the cause. Everything else is so much hand-waving that real buyers will see past when their checkbooks are open.

If companies  have a poorly received campaign, they can erase it instantly. This can be done overnight online these days. But the carefully created website with an end sum gain in unit sales must utilize top methods for product featuring without causing a letdown when the humble product enters the frame.

In “Lover Come Back”, the brand is product named VIP in search of an three dimensional realization. But sales of virtual wares is completely possible online. The trick is making sure customers get what they want. That’s a tough sell when the product is so intangible.

Today, the Internet is the incubator of change. Colors and light are in the hands of the web architecture artist,and webmasters can revolutionize their look with a minimum of real consumer waste and with an eye to cost. But care should be taken not to overshadow the product and its attributes. Pointing up the products strengths is what websites are for, ideally. But many websites devolve into overlay artistic statements, ad blitzes, or powerhouses of overdesigned text.

In 1961, there was a movie starring Doris Day and Rock Hudson about rival advertising executives that compete to land the big new account with a big firm. They compete to launch a huge new product with a stellar advertising campaign, complete with Times Square billboards and marquee treatment. This is the era of “Mad Men” and how Madison Avenue defined consumerism and the products people buy.

In the film, the actual product does not exist. The competing pair dream up an entire ad campaign to catch the eye of the potential consumer, building to a frenzied fever pitch. At some point the game ends and business intrudes. Then they realize they don’t have to have a great product they just need to produce something to sell. this ends up being candy mints laced with alcohol that make the customers, very very very happy indeed.

How things have changed. Today the company has to produce not only a finite product, but have specifications, tests, consumer panels, reaction reviews, test groups and response surveys. And that’s just in the beta testing phase. The instant gratification of buying a product online is the result of a groomed navigation path webmasters have in mind. Overstepping the product promotion plan is an error that leaves customers wondering what they bought.

Therefore when purchasing web hosting, look for the value adding features like email account setup, blog broadcasts, HTML friendly design with updates that save time executing automatically online. Look at the timeline for a Facebook and Twitter account, and make sure the cart does not come before the horse. Follow the sales cycle through to its logical conclusion without mixing up the marketing pieces up too much.The proof should be in the profit statement.

Continue Reading

Domaining profit scenarios include multiple pathways to domain flipping and website launch for profit. Web entrepreneurs can plan on creating multiple revenue streams from each site. But the limit on how much of a site can be created for monetary return and how much is informative content is a personal judgement call. The matrix is edited by one person: the webmaster or site admin.

Domains can be investment vehicles or active projects. Monetizing the websites and deriving revenue from affiliates and sponsors is one way, but making the website and driving web development is another. Eyeing domain name acquisitions with an objective toward development take a a trained and speculative eye. The fate of many domain names and websites can take a wrong turn with one or two simple decisions.

The profit model form many websites as entrepreneurial projects does not necessarily have to stem from the website to make it work. Online Internet users are looking for so many routes to information and so many shortcuts to organized links, data, and media any plan that targets a viable niche and delivers a quick route to entertainment or content can make a website work.

Research for homework, college papers, and general background online is hot, while many legacy sources of information like encyclopedias do not adapt well to modern readers or web researchers. Topical SEO optimized articles can make a website on Civil War history or a certain era of Victorian literature stand out. Web journalism literally rewrites its own standards daily. Webmasters can too.

A domainer can identify a group of people that may benefit from having the opportunity to buy business or personal websites from a qualified site designer. Investing in suitable domain names for this market and promoting the domain portfolio to the niche buyers would be on strategy to make money. Showing likely domainer news how to develop a site for their own entrepreneurial development might vend many urls.

Topical domain names that revolve around one subject or topic can serve to corner a market or deliver a tranche of domain buyers to one portfolio holder. But not every domainer is comfortable with this investment. Some domainers simply buy their own “taste” in names and wait until nibbling buyers make inquiring email bids.Research into names and their resale markets is helpful.

Entrepreneur domainers can work on their own or with partners. Maybe one domainer has the drive to market and sell names to other domainers, and one partner can make sites and launch applications on a tight budget and restricted timeline. The other partner might have the contacts and social skills to engage other domainers in buying negotiations. A series of successfully completed sites makes the domain partners a new site production team for hire.

For Internet domaining partners, pooling hosting resources and creative ideas is a must. Sometimes one domainer will know the ins and outs of an auction site better than his compatriot. The market in one country and one language may be ready for that domain speculation, but the one partner’s host country domain bidders and auction name buyers may not bite at all.

If a webmaster baulks at a topic that is too broad ins cope, a niche within that topic can be found sufficient to launch the website and populate it with density keywords. Domain entrepreneurs who are partners can give each other critical feedback and inform the website project with joint enthusiasm and attention to SEO detail. The content can grow from multiple perspectives.

Different domainer teams can assign themselves into new partnerships all the time. There is no limit for project design and site launching for the online entrepreneur. When domain name value must be grown and multiplied, online peers and partners can make entrepreneurial decisions and choices to render domain names more valuable than ever.

Continue Reading

Yes, Virginia, there are still some people out there who insist on hosting a blog with…wait for it…no categories. But they’ll prop up the front page of the website with ads, offers and sponsors as if they were optimizing the site for maximum return on every visitor. This type of aggressive website design indicates an expectation of heavy traffic.

Why the strategic divide between intent and form? the webmaster may have overlooked the part of the website  administration design that maps out where variances in keyword usage and expansion of secondary topics more densely imprints on SEO engine bot screenings. Supplementary notations in this case can furnish additional listing in search results.

The Wordpress interface allows very easy category making, and the parent category usually works for every type of category imaginable except archives. In an intelligently indexed site, many articles will have multiple overlap capacity extending to more than one category.

Category overviews are also available in some applications like Joomla where an entire page or two of text can be added to supplement overall keyword optimization. The popularity of these CMS managing applications is an appreciation of their flexibility and support for SEO optimization tasks.

But even using blog microformats, appendices and archives, there should be more to a website than its front page. Otherwise it is considered by domainers to be a minisite. The category topic allows casual browsers to shop inside the site for key content without tabbing through entire pageloads. For this reason, a blog or content management site should always have the top 5 (or 10) most viewed article links on the front page.

Categories add keyword opportunities to a website in a way that integrates content with the SEO profile a site has when search engines scan their databases for input search queries. Since the object of optimizing a website for SEO target hits is to create the most amount of possible hits, the broadening of topical keywords in categories and related content is required in a blog.

The “miscellaneous” category should be for extremely marginal content to the central topics. Delaying forming a category architecture inside your blog content organization simply creates more work, as extant blog entries must be revisited and manually selected for each applicable new category the article content for each post applies to. No intentional factor of site design that degrades SEO results should be left intact.

Links of words and to other sites, placed inside and outside of each article also hang out a “hook” for additional cross-references to furnish the site to a search query from an engine. These links should be inserted using optimal keyword choices from both the destination site, the target site, and material being linked. This creates more “cloud” density around the central topic.

Every webmaster should ask themselves: Why is an SEO attribute or format element like a category or topic /subject and its corresponding page missing? Is this due to a launch stage website, or  because of simple oversight, or are critical divisions of information elided by design. There is almost never a qualified reason to hide content or the path to it underneath script layers of programming.

SEO bots scrubbing down the site note well which posts have corresponding sets of keywords and if the posts have a default “kitchen sink” keyword dump. Surgical scanning of a text block in a analyzer engine like the one at Textalyser.net can furnish most commonly used words if the writer comes up blank for additional terms.

To test site subject and SEO keyword discoverability at the search engine  level, attempt site level searches in the search bar. If your site does not have a search bar, install one. Web researchers need these tools to speed up their search for data and allow them to scan the site as efficiently as possible.  Categories allow for multiple results as well as specific ones if the categorytext defines the scope as broad as possible.

For example, if a web user looks up Google terms “serial killers” and gets  a result like www.serialkillers.ca,  the landing page offers both American and world serial killers, plus a search bar that allows browsers to search for the name of the subject individual they are looking for. But if the browsing visitor only remembers a catchphrase, Like “Zodiac” or “nurse”, then the result is equally instructive at the search engine and site level.

Without the category tag, a lot of crucial detail is lost. The associated terms, the reinforced reference to the site topic and meta description, as well as a summary and topical keywords from inside each specific post, these would be supplied inside a list of search results indicative to the browser that the site was the best click forward in their data search.

Thus is discoverability enhancement using categories explained, and thus is keyword descriptor value explained, and thus is site design optimization using category divisions of text articles explained. The interface for WordPress and other text managers makes the task very simple. Any webmaster who chooses to ignore these facts belongs in the Domainer Penalty Box.

Continue Reading