Domain Owl

There is a unique opportunity taking place now, and savvy entrepreneurs can act to secure real profits and increase over value. The herd in the domain world can tend to run in the same direction, but some key value elements might make a big difference when scanning droplists or making offers on auctioned names. The actual name and keyword combination is still important, but attaining a key name in the “other” realm of TLD’s is obviously newly profitable.

If the auction sales from DomainFest show one thing, it’s that no assumption about a TLD being valueless in the future is accurate. Dot Me names (from the CCTLD for Montenegro) and the newly minted .CO landslide (from the CCTLD of Columbia) may be hidden investment gems. The UDRP landscape is filling up with trademarks, and the domain holder who brands their own CCTLD along with a possible primary dot com dot net or dot org, can win the domainers stakes.

The census years ago was that (whether domainers will admit it or not) .US was really just an also-ran in the domain space. Many domainers who had invested were tearing their hair out over so much “wasted” investment. They must have read the Domainfest report with sackcloth and ashes.
Here are some name sales. Trafficjam.com sold for $11,500. Kiss.me sold for $10,000. Love.me sold for $32,000. Won.com was the big winner with a $115,000 payday, a great sale for a three letter dot com. The very timely name BridgeLoan.com sold for $27,500. Damages.com went for $25,000. LoanQuotes.com sold for $75,000. Those are some healthy name sales.

Dot US names had a premier place in domainer’s hearts, simply because a huge tranche of domainers actually live and work in the United States, thus using the country code TLD in a manner according to the reasons it was formed. The CCTLD names in the past were bought in a flurry of gold rush activity. But if the five figure domain sales reported from last week tell domainers anything, it’s that this week’s unwanted TLD name is going to be valued much higher in few years, perhaps even months. Time to get cracking picking up those “dollar” domains.

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Domain name buying and selling is an industry, with good luck and bad luck and hard times like everything else. Long Term domain investors have learned by now not to put faith in empty promises and get rich quick schemes.  Quick recovery financially is not a guaranteed result nor is a cash windfall for every domain purchased and developed into a website.

New domainers should evaluate their best method to break into the domain name game and crack open some profit possibilities. Various approaches can be performed to break into domaining, and some are better for an individual or for a group of investors or a team of web promoters. Marketing can get the word once a site is developed and launched, but that has to be a preplanned adjunct to site development and launch.

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The speed of the investment capital outlay on a domain name will start the clock on the return of investment-plus-profit scenario. Therefore a conservative domain investment strategy will put less pressure on the individual operator or project team members. A more aggressive capital recovery strategy makes every keystroke operate at a higher premiums that some campaigns cannot equal.

Different domain names will have a wider audience at different times, such as annual sporting event (Olympics) or in certain seasons (travel sites).  Ongoing steady url advancement is  the ultimate goal. The investment in time and resources during different times of the year and in anticipation of a wider and faster clicking audience online should be integrated into the domain name publicity and marketing plan.

Achievable goals in traffic building, social network attention and link building can set the stage for larger campaign to follow. Each name may have different attributes better for some methods of domain promotion than others. A catchy buzzword and flashy logo will draw some users out of curiosity, while other sites may bring only discoverability with intense keyword seeding and SEO element density.

Monetary clickthroughs trail from these dynamics. But Rome wasn’t built in a day, and neither was Google, Ebay, or Yahoo. Each of those domains started as press releases and conversation starter tidbits about what the site was all about. Breaking down results from day to day domaining tasks can bring the domain name owner’s value growth goals to fruition.

Having a site is essential in today’s domain market. For those domain investors relying on parking and traffic hits, the risk is palpable. Now more than ever web users and browsers online are looking for a content result or website experience with depth and individualized options. The most basic web user is puzzled and disappointed by a parking page online, and they know they can find amusement and information elsewhere and navigate owner

A parking page or registrar sponsored landing page signals disinterest on the webmaster side, and is matched by a complementary response in the end user. the template and site builders available inside virtually every hosting plan make a index page or parking placeholder a statement of neutrality that forms an assault on an expectant end user.

Searching end users will refer to buzz already being reported about the site from other channels.  If no press release or meta tags exist, the discoverability  for the site  (and the domain)  is too low. There must be a plan to cement the domain’s footprint with associated text and keywords in dozens of spaces online before true stickiness can be tested. Patterns of clicks online from the promotional material to the destination site must be grooved for future users and search engine bots to follow.

Simply trying to monetize a domain with no site behind it is risky and leaves  a bad taste in the mouths of end users looking for a online destination and a web experience. Guerrilla marketing works best with some “flavor” behind it, something to do or see when typing in the domain name as an url address online. Intense investor or sponsor efforts must be matched by a seamless, clean designed site with solid content elements to recommend it.

A projection of formal development of a domain name, and the tools and individuals using them should be assigned and plotted. Even a pencil and paper three month plan can get the wheels rolling under a domain inspiration or grassroots blog project. These calendar notations can be edited and rescheduled.

Domain promotion and marketing is time consuming. Just organizing a SEO optimization strategy draws time and energy from team members or the individual webmaster or site programmer. Milestones such as traffic peaks and click volumes should be the goals. Revenue of the affiliate and offers links will follow if the primary goal of site traffic and domain discovery is developed.

Some investors take the plunge into immediate name investment, sometimes in the auction and premium domain name arena. The investment scenarios should be matched with equal investment in formal link exchanges, content adding, text SEO and code density keyword optimization, and clean design for end users. For domain value growth, marketing and promotion benefit when there is more site product to to “sell”.

Each domain project is different, but the thirst for success is the same everywhere. Working through the various challenges and domain name elements is what distinguishes experienced domainers and long term domain investors from hobbyists looking to strike cash flow without effort. When online traffic, public interest, SEO value and a launched site follow the domain purchase, the domain name  investment is sure to pay off.

This article was previously posted.

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Those domainers browsing the used domains threads, previously owned domains available categories, and the auction domain lists for dropping and deleting domains can be comfortable knowing their investment will be safe with returns on multiple levels of marketing, promotion and value.  Here are more reasons to consider that dollar precious domain name buy might be worth the premium the seller wants for it.

1. Branding

Emotional branding,branding for women, branding for Hispanics and branding for New Age of teenagers has itself come of age. Both surgical drilldown into the demographic target market and overall content appeal spread is necessary to grasp the necessary eyeball traction sales websites need today. Investigating strategy ideas while the domain owner has time to browse the best-in-show options makes a striking website result.

2. Reselling

The resale of a domain is a reality that happens at least once in every domainer’s career. The buyer becomes the seller when the demand for the name outstrips the domain owner’s willingness or ability to develop it apace. When domainers branch out into competing lines of domain name types, their time becomes spread very thin. How they envy the owner of that one domain name, who can pour all their strategy into one site!

Reselling happens when the domain owner knows to check their contact email proxy webmail address, or identifies actively shopping domainers in niche names they own. Domain name owners can set the price.  The domain sale exchange can mark a new epoch in the life of the domainer, once they see the demand personally for names in their portfolio. The domain resale can make the domainer take another look at those drop lists for future reference.

3. Home Business Startup

Developing a startup home business can happen on your own personal timetable. But grooming the website can happen well before the product is available or even decided on. Getting a domain that gets you excited makes the owner become a webmaster sooner rather than later. Symbols, graphics, and logos can all germinate from the domain name.

Learning the commands, actions, executions and occurrences when submitting blog entries, images, and articles takes time. But building the website is one of the foremost goals of any home business website, and one of the priorities most complex to address when time is precious. By the time  home business is up and running, the time for website editing is gone.

Getting the link building chores done, seeing to the SEO keywords, and other administration tasks will give any webmaster the experience needed to do it all, for themselves and others all over again. And thinking in an organizational way about the marketing and strategy for the website helps clarify the practices to be performed in the bricks and mortar business world.

4. Partnership Opportunity

If an offer to buy a domain name or a prompt to sell the name comes from another domainer party. The next step could be to form a partnership. The other party might have contacts, skills, and memberships in services you don’t have. You may have good coding and programming ability as well as content gathering skills. The domain in the middle could benefit from both sides.

Contacting other domainers always has the potential for partnership. Domainers have very similar aims. Partner relationship groom negotiating skills and build confidence in the long game of any domainers. Referrals in the future for domain name customers, website visitors, and member signups can stem from a shopping list of webmaster partners and domain name investment peers.

5. Practice, Practice, Practice

The contemporary office employee generally has the training on basic computer skills and data entry and management to move to the next step. But often the opportunity to learn marketing and promotion does not come on the job. Domain ownership jump starts a small business or personal business or consulting career or part time home business from an initial $10 fee and comes with an unlimited learning curve to boot.

Domain investment can range from $100 worth of niche domains to $15,000 worth of geo names, from $5,000 worth of toy names to $75,000 worth of premium domain names. Yes, domains can be worth that much, and more. The first step each domain owner took to get to the big domain sale numbers was to invest in the domain name to begin with.

A domain monetary investment equal to a night at the movies can refocus hobby time into a business career and training wheels to a management future. Why waste time surfing the web when you can be making it work for you instead? Committing personal time to a new domain name investment career can support sidelines, vacations, and retirement when the resale occurs.

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