Domain Owl

A website should serve its customers, educate the public, and form a basis by which clients can decide whether or not to use the services provided. The website for a public facility such structures as a college, university, hospital, government building, or large shopping mall or a business plaza or public bureau block can diffuse frustration and allow the public to navigate their business smoothly. Domainers can spot the opportunity to mount a website such as this when a company fails to do so.

A survey of a company website from internal and external sources can yield surprising results. Factors for consideration should ease of use, correctness of information, updated technology, language, terms and standards, grammar, bilingual options, and feedback or contact opportunities for customers who need help getting to the next step. This information can be amassed by careful research when a domainer obtains a hot domain name property, preferable a short name with direct search engine keyword value that can quickly gain optimized traffic.

The company website for a corporate entity should not necessarily be the public-facing website. The corporate internal site and the company network should not have the same functionality and thus will not serve the public. If administration officials and staff choose to believe their website has a functionality for the existing user base, the existence of a better site made by a outsider can come as a rude awakening. It can also be an embarrassment for management.

Websites that follow a model of corporate jargon company philosophy, and frank inefficacy beg to redone by a domainer or webmaster who can deliver real utility to researcher and site visitors. The architecture of a site should hold enough virtuosity that no copycat will take the time and trouble to reap marginal advantages. But a weak company website begs to exploited by domainers and webmasters capable of making a superior site.

Administrators should capture the opportunity to own their own online presence instead of underdelivering on their website enough to beg an improved site from a non-stakeholder. If the staff do not have the skills to construct a professional looking website, outsourcing should take place. A consultant should be brought in if there is any doubt holes in the current website leave room for an outside to reap a benefit from the company’s own facility and services.

Architecture of a facility website should include a perspective of the physical layout that allows visitors to navigate the premises as well as convey a sense of the organization as a whole. The system map should naturally progress to questions a newcomer would have about how the location or campus interacts with visitors. The TLD .org can be used to promote a information feel for site visitors, although an official disclaimer should be placed somewhere on the site.

The public institution website can also furnish background data on staff and allow outside agencies to research data objects in the proper manner. These can be helpful to print out, or give or send to someone else who may find them of use. Companies who overlook this basic functionality of web publishing are letting their slip show. Every type of public facility should form a committee of persons who can give feedback about the condition of the current website and how it meets the needs of visitors and customers.

What a customer based website should do is allow potential customers and clientele to understand what using your business will entail what it will be like, and what path they should navigate to get the services and products they need. It is a pain point of management if an outsider can deliver this better than the host company.

In every case, people who experience the premises as a daily job or familiar place may not be best suited to understand how the physical layout looks to a stranger.
Customers, visitor, members, or clients need to have an idea of what they are going to be doing. This includes where to go, where to ask questions, where to park, and where to get related services.

Transportation and communication are two elements which can be smoothed over by providing needed information, such as distance from freeway offramps and proximity to bus line stops nearby. other unique data points will present themselves as the site project unfolds.

If a location or campus processes require detailed explanation, directions, coaching, or expansion, this should be done in a bulletin point list, slide show, or even an audio stream which mobile visitors and website readers alike can experience.
An Adobe PDF document ,in an easy to print format, encapsulating the necessary information, makes an excellent addition to any facility or campus website, or a website that aids newcomers and first time visitors to use the physical location the website refers to.

In the year 2011, people are used to referencing the internet before making the trip to any physical campus or premises. They want to know what they will need, what documentation to bring, and what telephone numbers to have or other paperwork/and or materials. A roadmap of how to get to the correct department of office is helpful, especially in a large building. Site administrator, both of physical locations, institutions, and public facilities can grasp the website as a information tool for the next generation.

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Many times domainers come across Wiki names in the drop lists or in forming new suites of investment strategy names for their portfolio and wonder what they are supposed to do with them. The general consensus by now is that the end user public recognizes that the Wiki denotes information or at the very least a concise organization of data concerning the topic at hand. private domain value growth can occur while employing the “Wiki” strategy.

While there is no formal limit on how a domain name with the word “Wiki” in it is used for site programming, the fair use practices of trademark and copyright online website administration demand disclaimers to associations with the actual Wikipedia entity. But the trend among domainers is to establish an authoritative looking site with drilldown content that challenges the value of any Wiki.

Making a wiki site provides an opportunity for premium membership. This can keep subscribers updated while the general public has to keep scouting for disseminated information. A web site should have its own sources and it own authors, the more exclusive the better. Contrarily Wikipedia has a wide authorship, restricted content access, anonymous editors, broad editing powers accessible to many, and may not always bear the most accurate detail. But the beauty of such a site authored by a domainer is the relatively small upkeep required, unless key information should change.

Privacy and open access Wiki sites can be used for school reports, informal discussion, or as source material for other publications. But a website that follows the Wiki styles can have its own custom endorsements and be locked against editing from other Wikipedia authors. Even a project collaboration for a authorship of broken down parts can be controlled using tiered attributes in the editing user groups accounts programming.

Wiki sites can give domain name owners a chance to fulfill a domain name’s potential even if their is no gimmick or product to sell. keywords and high density of information can index a wiki leaning site higher in the search engines due to quality of information and end user traffic spans. The readability of a site can go a long way. Science terms and ideas, for example, can be versed in “plain English”.

The visual style and presentation of a Wiki type site should be as the Wikipedia site are clean lined and transparent as possible. Efforts to mimic the Wikipedia format and any such template usage will appear to violate the fair use intention. A webmaster building a nuts and bolts information site should show restraint from flashy animations, complex code, and purposeless trimmings or colors relative to nothing.

Overall, a Wiki type site can reflect well on its owner and furnish opportunities to link a variety of top level domains of the same ilk to related content for traffic and search query hits. The limited amount of ads or product recommendations make the product featured look better on almost any platform. The Wiki format is the perfect solve for domain names with information value but unfocused core users as yet.

Why park when you can wiki?

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This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

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Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum. The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me. But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

Previously posted on 7/28/2010

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This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum.  The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me.  But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their  data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

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The inspiration for a great domain that hauls traffic can be traced to a specific shortfall of a certain existing website. As contrary to logic as it sounds, a domaining webmaster can bring information and news to a company’s public better than their own website. When a website tries to do to many things or be too many things, the opportunity is there for another domainer to take charge of traffic still looking for answers.

In discussing poorly made websites, I always bring up the Starbucks.com website as an example. This is a company that is operating a website on so many functional channels outside customer service it practically has migrated its motive. There is more information and imagery on a non-product event on its home page than access to the product for its customers. That’s a web design penalty box infraction from my point of view.

Today in  Starbucks it took me 19 minutes to log in and reload my Starbucks card. I was using the Starbucks wi-fi and the Starbucks website directly from their url. But the site kept struggling to load even the login page. While I can understand why a website might take longer to load or refresh once logged in for security reasons, the continued problem made no sense.

Then I took another look at how the site was designed. The front page was dominated by a huge high definition ready-to-run video of some Chicago Art installation. What did this have to do with the price of coffee in China? Nothing. The main pain point I normally have with the Starbucks site is that when Googling for information about a location, the clickthrough lands the user at the landing page of the Starbucks site.

This is the equivalent of a website saying “Huh?”. But if I already typed in the city name and the company name and got a Google result,and then clicked on the address with the mini map of the branch I want, I should have gotten the listing, not a pathetic plea from the Starbucks organization to provide them with their own location data to get the same location data back.

This means the website the SEO data guides the user to, with Starbucks location data that is not Starbucks, is the best SEO result. That is almost a contradiction in web terms, but one that makes domainers rich. And most Starbucks store hours aren’t posted online anyway, you have to physically drive to the location and look at the chalkboard or sign to find out.

I, a customer, trying to recharge my card, waiting to spend money for the company goods, had to wait until an overloaded graphic and default page took turns struggling to render. Point of sale management of any shopping cart application will tell you that holding up the sale, freezing the customer out of the website, and alienating customer goodwill towards the brand is a no-no.

This is one example of how a company like Starbucks has lost focus on serving customers to a degree that their website cannot work because of its causes bogging down its commerce. The flow to the point of sale is usually the best of any website, and rightfully so. To have to work that hard and wait that long to do things the “Starbucks way” is ridiculous and wastes the customer’s time.

Even more irritating is the option to contact Customer Service and inform and educate Starbucks about their own pitfalls.  Shouldn’t they know? I don’t work for Starbucks and I’m sure they pay a team of developers good money for the IT responsibilities involved. Why do I get to sojourn through the un-navigable Starbucks site to let them know how bad it is?

This is an opportunity for a neighborhood site or geo name portal to find traffic. If frustrated users of Starbucks sites and ones like it could depend on neighborhood blogs and Yelpalikes to guide their dining and shopping, the online world would be a better place. Travel domains and zip code and city name associated databases can fulfill search data for a domain name site  linking resident business listings for anxious web users.

If you don’t think you’ll find traffic, just go to Starbucks.com. And wait.

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When looking into the domain name markets, few domainers in the beginning stages move past the dot-com, dot-net and dot-org markets. The kaleidoscope of names available in the domain world is too wide to absorb. But crevices abound in the internet domain market due mostly to the perception by some domainers that they are already mastered by a specialized few. Dot info names are a unique commodity that can be resold for profit.

This is not now the case. Due to the level of broad expansion of sub-TLD and global geo domains worldwide, the dot-info space is now a conventionally old school top tier domain property. Big money has traded hands for some top level premium dot-info domain names this last year alone. And the end user scenarios for any.info site is lively and active, not the close ended porthole of useless data some domainers might have pegged it as once upon a time.

Today, the dot-info suffix attached to any generic domain name can automatically be assumed to be a destination site for related subject material. Indeed, domainers and site designers can craft websites just like the directory portals end users want to find. The keyword formula inside a .info domain name works very well. Paydayloans.info sold for $24,000 in March of this year.

Thus, any dot-info domain becomes an instant “pedia” authority and online fact archive.  Mastering the data on any topic is significant, yet an online archive or condensation of subject material will always be of interest to researchers, educators, first adopters, and curious learners.data today must be updated constantly and refreshed using all the wide scope of perspectives modern technology and linguistic arts allow.

The competitive market for buying a dot-info domain reflects its powerful ability to transit mere “name-dom” and become a widely frequented site in no time.

Dot-info names are very easy to recall and for end users to hold in their minds when typing in the browser bar because the “information” goal is something of an understood assumption. The expectation behind any word typed into a browser bar with dot-info after it would be an information site for that topic. Of course, not just any .info name will resell in the five figures. But the legerdemain that sequences a .info name into a global portal has to start somewhere.

Where it starts is at the domain name owner level.

When the Internet was born, the concept of using a domain name in conjunction with an address bar and a browser url was all the technology they were able to handle. The trifecta of the dot com dot net dot org was a holy trinity few could ever see past. Even as the lower sub-TLD domains emerged, each land grab and real estate rush was greeted with a conservative

The dot-info domain has taken a licking. It has been the poor ugly mistreated stepchild of the top TLD domain market for so long some old timer domainers think it will always stay that way. But they could be missing out on a golden opportunity. The dot-info website is a standard point of departure online for wikipedia or encyclopedia type defining sites with facts and details about the subject keyword or dictionary domain name.

As many important men in history have remarked, you can never have too much information. Yet today the Internet would be sound proof that too much information is what causes certain websites and domain results in search engine listings to be delineated by visitation, keyword density, deep linking, and broad referral instances Web wide.

The secret ingredient that can boost a name from a drop list dullard to a golden nugget of domain name treasure is the platform behind it and the development the domainer puts into launching a site for it. One application, one meta tagged header entry, one list of density guaranteed keywords, and some linking and article seeding backlink strategies, and the domainer is off and running.

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Domains are online pathways to information. Smart domainers can purchase, use, and devise these domains to maximize SEO lookups and search result referrals to the information source sites. Information is the main mover and shaker element of the Internet, and how data bits fly around and where they land is the dynamic that keeps billions of people using it daily.

If the webmaster can keep enough SEO juju going into the content mix, and visitors participate in available ways, then the domain becomes a tangible product of effort, promotion, and information. The domain is now a gateway to information that a webmaster can vend as a product. The webmaster can decide which posts to publish, to allow SEO techniques to scrub the content, and where links and site plan directions conclude.

A domain site meant to capitalize on informational expertise should have   a marketing plan. Media types like blogs, articles, eBooks, vended white papers and other products like audio tapes or videos can be sold. Access to the media for streaming online or electronic delivery can also be done using various cash point services (like Paypal) or Internet specific banking portals (like Clickbank or Moneybookers).

Sites such as Ebay can be used as well for physical or electronic data product sales. Going into business online vending information products is an accessible way to start a home business. Electronic delivery makes for an extraordinary industry as the conventional shipping model and the costs involved disappear. That’s a low overhead anyone can afford. Online vendors of information products can dictate their terms and conditions.

Ebay promotion and marketing can follow conventional channels but tap into technology, literary, proprietary and categorical sales channels. Planting links to the product announcement, posting online reviews, and featuring articles with excerpts and strategically chosen teaser quotes can elevate the profile of such an information product. SEO becomes the most important marketing and promotion factor after content delivery of the information item itself.

Domain names can be custom tweaked to promote a media type, subject, catchy new slang term, demographic or related keyword topic. A lot has been written about selling affiliate products, but the profit potential of selling a custom information item cannot be overestimated. Multi-level marketing, site membership, premium fees for information and sale of the associated domain name can become site promotion strategies.

Domainers who have little to no experience selling domain names but a lot of talent and a genius for writing or creating information products can reap a bonanza using a domain to sell advice or counsel. Since any website takes its cue from the domain name in the address bar, the video coaching session, creation advice, grooming tips or whatever information product exists for sale can take a unique form from the site itself.

The domain chosen might be the domain name that most readily fits the product, or be a name picked up from a drop list auction or dollar domain sale. The domain could be a new term or the information product could even be vended from a Facebook or Myspace account with an Ebay sales link. And many domainers escalate the traffic for an existing portfolio domain name dramatically by using it to vend their information product wares.

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