The Name of the Game
If you are a domain name acquirer looking to make a profit on your next good idea, think about the two parallel and newly convergent spending patterns moving through retail markets right now that website visitors participate in. These are gaming and entertainment spending, done by teens, twenty and thirty year old computer users, whose idea of entertainment is double digit hours spent per week on websites hosting role playing games.
Sound like a foreign culture? Most websites, domains, and extensions are being purchased by domain industry watchers looking to gain revenue from stores, warez, merchandise, content, exclusive writing, brandable downloads, and affiliate programs. Any offer that is beneficial to someone in this gaming-as-entertainment community will pass the word on to their cluster of friends, who happen to also be your niche market.
Chat sites, cheat sites, bot scripts, and custom bonus wares associated with gaming. Webmasters should be trying to build a site that is new and different from other gaming sites. Webmasters foreign to the gaming culture can read the game play synopses found online, or check out the illustrative art and graphic novels the game media are now expanding into. Likely domain names could spring from these readings.
The challenge is still there to attract meaningful users to the site. One way to form a community of regular site visitors is to launch a gaming forum. This unites users and lets them communicate with each other. If you can find a way for players of some of the biggest games to be drawn to your site, and furnish an opportunity for them to interact with it, the site will be set up for some serious traffic success and gamer buzz.
Black Friday proved that consumers are ready to spend if the price is right, and Cyber Monday proved that consumers in bulk will move money over the wires from any device they find convenient. If your site visitor doesn’t have $70 to spend on a gaming DVD or CD title, then your site might offer other interactivity options. What about a trivia quiz, list of best bulletin boards for that game, or links to Youtube videos or fan trailers of upcoming games?
Mobile gaming, cellphone gaming, tablet gaming and console gaming are the hot searchable markets even mainstream public consumers know about. The Wii, Nintendo, Playstation, X-box and other legacy console ownership means the user is trying to find a way to make the hardware yield more value. Help your user find ways to do this! Just because they are not gaming does not mean they don’t want to spend time online doing game-related activities!
The Holiday season is upon us, and people searching site keywords for gifts is nigh. Parents searching for things to keep the kids busy in the backseat or in the family room is happening. Even tightly clutched checkbooks are coming out of their spending thaw this winter. This is the right time to have a site up with secret leveling strategies or quest tips. This is the right time to acknowledge that gaming is what’s moving the web today.
Gaming consoles and high tech computer equipment are being promoted actively in electronics stores. New games and console entertainment for such media behemoths like Halo Reach is being released after massive conventions and media releases and press attention. World of Warcraft and Gears of War have huge fan bases. Lord of the Rings gaming titles also have committed fans.
Viral fan campaigns on social media networks and via Youtube uploads can migrate a huge stampede of traffic to available sites with seeded links and limited access downloads and gaming warez. Especially if something new and different s happening. Is your website ready?
The Pirate Bay lawsuit showed the money site operators can amass and liquidate to legally defend themselves from a losing equation. Even where communities have suffered massive economic depression and occupational layers have disappeared, consumer spending on electronics, media, games, screens, projection hardwares and programming remains constant. The web continues to build on itself. Build with it toward a gaming site that will enjoy robust traffic and more potential click revenue.



