Typos are Big PPC value, to the experienced domainer willing to risk their hosting account. Big meaning $500 million. Copyright jumping and typo squatting has been going on for some time, but the startling statistics used in this latest report reveal that Google is comfortable deriving PPC ad click revenue before the squatting pocket gets eviscerated.

Edelman and Moore allege that “for Google, typos may equal big business”. This is not news for domainers who have watched the auctions for years seeing trademark and copyright eligible names derived revenues, while other domainers receive prompt cease-and-desist letters.

So. The onus is domainers to behave morally, even when their compatriots are deriving hefty adsense and Google PPC revenues. If this the tone Google means to take with all their ventures? The researcher conclude  “That tells us that PPC funding is *causing* and *exacerbating* typo squatting”. This is serious news for domainers.

Is there a market for PPC revenue in domaining and page hosting related to exploited domain name value without a typo squat? Because if not, Google has a lot of explaining to do to verify their profit projection metrics. And critics of this research point to a  legal wrangle the authors of this report have had with Google.

Is there a witch hunt for Google? Or does the media online behemoth need some sharp and inquiring minds into their business practices? If Google is the next Microsoft, some changes should be made before they own the Internet. Or perhaps, according to some domainers, it’s already too late?