13 August 2010 ~ 14 Comments

Bad Websites Create Good Opportunities

The overdesigned site continues to create traffic opportunities for domainers. Tapping web rage at an incompetently designed (and poorly constructed) website yields fresh ideas for new sites that will attract traffic as the frustration with the company destination site grows. The same tricks the website uses to improve SEO strands the customer at the website, click after click.

For many domain name owners, finding the niche to get traffic is difficult to pinpoint. But the poor showing many websites make, even  glossy superbrand sites, embarrasses their company and offers a savvy webmaster a chance to shine. These are sites for companies like Target, Starbucks, and Rite Aid/CVS. Their unwillingness to proffer data and grudging inability to offer up the very information people seek is blindingly inept.

Why have a search bar with such poor results? Why bind a shopping customer to a buying decision before basic information is revealed? Why limit product availability and pricing data behind a login ? These types of website gimmicks make visitors frustrated and time sensitive surfers furious. Sadly, customers are used to the un-usability of these sites. (And if you call the store, you get a recording referring you to the website!)

You can’t find anything. The Google result leads you to the landing page where the search has to begin all over again. The assumption is that the customer will keep clicking and clicking until the site makes them cry “uncle”.  There is no valid reason a database or a clickthrough path should be this awkward and nonsalutary. The frustrating “option” is to undergo the “Contact Us” maze.

It’s just very poor design that renders customers willing to anywhere else to  get the answers they need. But how conscious must the webmasters of the site be to have organized he site plan this way? If a heading says “Medical Summaries” and I click on the product name, why is the CVS site search result an alphabetical search bar when I already performed the search and clicked on the result? Why not have the result be the …medical summary?

I was trying to compare the cost of a prescription drug online and I ran into an ugly surprise. There are still websites whose functionality is so poor they cannot render a liveable result without extra clicks, extra searches, extra pulldowns, extra runaround. The silver cream should have been a one click product listing reachable in the one click I performed from the search engine.

The three pages of drugstore products with silver in them did not help. Worse, clicking on the default drug listing that matched my search result returned me to an alphebetical index I had to click and click and click again and again to dot to dot find the information listing. Laughably, my search for “silver sulfadiazine price”  got an apologetic “Sorry, no search results found.” How inept a website is that?

I checked other sites, but they were online order houses. The whole point was to determine which local drugstore to transfer my prescription to. Without price information what data could possibly determine my choice? Why did the pharmacy require a blind transfer irrespective of price, when everybody knows there is some kind of offer or bonus for transferring prescriptions?

And fishing through my email for lost passwords to drugstore accounts I really don’t use is another waste of time. How can this be a sound process? How can site visitors forgive this inefficiency? Because they feel they don’t have a choice. Because the toleration for poorly performing corporate sites has become ground in. Web site visitors need search engine result choices.

This is where the domainer comes in. A website can be made furnishing comparative price information for the vendors . This is the information the store had decided must be buried beneath layers of click-heavy obscurity. The domainer gives the clicking public a choice.

Thus the unwary surfer has a place to go, to solve their problem and get their information. The unnecessary repetition of information many domainers see on new sites suddenly has just become very necessary. True, the development task may not be easy. But a domain name based on even one product, with an updated list of chain store pharmacy prices could make search engine referred viewers very happy.

Continue Reading

04 August 2010 ~ 5 Comments

Blog Names Examined

The blog domain triggers a dilemma for domainers everywhere. Blogging is not for everyone, and many eager new bloggers make this uneasy discovery after too many late nights and scraping the bottom of the barrel to complete one post. But for every domainer I know looking to unload some names for a profit, very few have mined the “domains wanted’ areas of the likely domain name forums.

The domains wanted and domains for sale forums are of critical importance to any newby domainer. Every domain forum worth its salt will have these areas and have them actively posting hourly. They show what the market is like for someone who has a portfolio of names to sell at the right time for the right price. One way to maintain and build value in a blog domain is to set it up and use to fruitful effect.

The domain name buyer and reseller must gauge the interest and buying arena of any blog name they have. Yet so many domainers buy blog names in bulk, refuse to develop them, and ten cry foul when an easy resale doesn’t hove into view. The target buyer will not appear like the Ghost of Christmas Past. They need to be cultivated, marketed to, and campaigned. Bloggers are customers too.

Bloggers need to see how they can use their new domain as an email tool. they need to see what it might look like on Facebook. Blog name buyers may never have had any of their named Tweeted before. It’s a heady thing to feel successful online, and marketing using social networks in today’s online e-commerce village does the trick. A new blog domains could be a useful tool for promoting of their extant domains, or some of their private and personal enterprises as well.

A savvy domainer faces the issue every day: keep the horses in the stable or make them earn their apples and carrots? The smart domainer will use the blog domain to further the career of their other domain names or decide to try and establish it as a marketplace for goods and services. But blogs today are lookup sources of information. Original content that is readable and unique should earn page views and enhance site discoverability.

SEO value comes from one blogger realizing something is left out of the discussion somewhere else and employing keyword density and meta tags to let other potential readers know where the data is. Or the domainer could just market the traffic data to other name owners and resell the name due to the sales appeal of the traffic and clicks. Hybrid hosting makes this possible in volume easily.

The blog domain was a promotional tool from the start, a website that was easy to build and accessible to change. This concept was part of the blog apparatus from the beginning.Even now domainers who have a lot to say suffer under perceptions that somehow their words aren’t “good enough” for a blog or that they “can’t write”.  This was what audio voice recognition software was designed for.

But many domain owners quail at blogging. They believe only a ‘true” writer can blog. Very few people originally looking for an emotional or substantive voice online needed to establish their own personal destination unless they had a stored reservoir of things to say or topics to treat. But now a blog can be a mood catcher, a dream space, or a public relations powerhouse.

A rose by any other name….

Continue Reading

11 July 2010 ~ 65 Comments

Why Realty Domains Are Hot

parking

Realty is a hot, hot, hot, domain market. Home staging and home remodeling are some of the most popularly visited and heavily trafficked sites online. Property address domains can be so easily associated with the prospective buyer’s notes they can just keep referring to the site for full color images and floor plan details. And property domains created specifically for a given street address can be extremely inexpensive to purchase.

Property address domains make the most of an appealing street name and number to help sell the home. Instead of writing notes or keeping realty flyers, the prospective buyer can email the link to themselves or even communicate it other family members or friends for advice and feedback about the property. Details and photos can enhance the history of a property or residence in the prospective buyer’s eye.

The domain business relates to the setting up of a word or number combination with the top level domain denominator to make an online address, or uniform resource locator. The url can be a business tool and a brand. The realty business of buying and selling properties, land parcels, buildings, and homes, in and of itself can benefit from domain name creation and website hosting to supplement

Most Internet users now ask for a url or domain name if they intend to look up a site for information or further review later on. But a realty company will force a prospective buyer to sort through a database of records and fulfill a long list of choices about bedroom and bathrooms, and then pick through pages of listings. Motivated sellers can put their own property website and manage the marketing themselves.

While a realty address domain name may not have specific resale value, the value it will have to spur a realty sale will have a resale profit packaged within its final valuation to the property seller. If a seller does not want to exact address given out, what better way to sell a home and list its full features and host images than a custom realty domain name? Sellers can update the site with more information as they go along.

One example of this is how realtors have heightened the pneumonic device of a domain name to reinforce the “curb appeal” of the property by immortalizing it as a domain name. Realty domain owners can also review geographic traffic statistics and determine who their prime targets for marketing and promotion might be. If the price of a property drops, visitors to the website might be notified.

The searchability of a property for sale by prospective internet shoppers and realty investors is heightened almost to a meteoric degree when featured as its own website and domain name url. The SEO discoverability of the property website and domain name can be fashioned by the seller to suit their perceived buyer market. A seller can feature a video tour or a audio narration of a recent remodel.

Especially for tract properties and a home for sale by owner, a domain name of a realty address can instantly boost visibility and create a marketing space for a property controlled wholly by the seller and not featuring a residence, building, or property with others in the same price range or geographical area. When a property is for sale by owner, a website with an url can allow for customized marketing.

Realty is a competitive field and many home sale markets are flat. The best marketing and promotion will win out in these circumstances. When the abbreviated descriptions appear in property listings in newspapers and realty company publications, the terse 25-word sentences don’t do justice to a property worth hundreds of thousands of dollars. Sellers sometimes feel frustrated about how the realtor is advertising the property.

Realty companies spend a fortune on these listings and advertising and may not care to feature a certain property or certain descriptive terms. But a website with a realty address domain name or property address url is completely under the domainer’s control. The seller of the land, building, or residential home can use their own address domain name to govern how the property is shown to the online world.

Continue Reading

01 July 2010 ~ 4 Comments

Retirement Domains

Some domainers need to make a small project their entry into the domaining and website creation. One great way to bring a domaining talent out from under shadow is to put focus on developing a retirement domain. A fresh new project can light the old domain fire and get some traffic burning to legacy sites already awaiting visitor traffic.

Retirement Lifestyle Domains are the hot market in developing websites and a cool name for a target demographic like future and current retired persons is a sure traffic aggregator. Crafting a keyword combination for “seniors” or retired persons gets practical traffic for articles and features. The readers will skim for their favorite topics, like crafting, sports, traveling, or finance.

Practical uses for the information take point of all content media. Can the snippet of information or how-to video go viral? Is the information exclusive to the website and thus be promoted elsewhere? Can it be easily printed? Do vendor know what to do with coupons or discount offers? Sites for seniors can be dating sites, political discussion sites or literary clubs. Seniors can check back to se if their favorite topic has been discussed or is coming up.

A retirement domain name makes a fresh and quickly growing site project. Making the content for a retirement edged website is easy. Senior citizens looking to retire and those that are currently retired want information on affordable locales, senior discount travel, and their related items specific to their age niche. Geographically specific retirement and seniors sites can be attractive venues for affiliates and coupon merchandisers.

Retirement names can open up new traffic to web links as well. Marrying keywords like “senior” and “retire” and “retirement” with city or geo specific names can appeal to investment domainers and name buyers alike. Lifestyles like recreational vehicle road warriors or houseboat owners can further develop any seniors niche for retirement specific content. Seniors have a lot of time to devote to nich lifestyles and more time to surf the web as well.

Retirement topics for news feeds and article posts are very broad. The interest is in relief from work, securement of monetary assets, continuing health, and ongoing recreational and hobby development. Medical news for a broad variety of ailments and healthy eating and exercise make endless topical editorial contributions retirement age seniors are eager to read.

Shifts and trends in retirement pastimes are news on seniors’ websites. What is the best place to take a cruise or retire around the world? Seniors and eligible retirees want to know. Contributions to the website may be involved at some point. Making a website from a name that signals receptivity to seniors interests and a domain they can spell and share with their peers is half the battle.

Marketing to seniors is a fast growing enterprise that entrepreneurs can make popular quickly because seniors belonging to groups, clubs, institutions or groups can spread the word. A seniors website or retirement niche domain can lead to a marketable entity and more resalable name.

Retirees can start up new businesses or become stock pickers. Senior citizens can run for office or go back to college. Not only do retired persons themselves review such sites, but relatives and friends can forward email traffic. A newby domainer could start a whole new career with a seniors name, even a retired domainer!

Continue Reading

16 June 2010 ~ 21 Comments

Domain Keywords For SEO

The first step after obtaining a domain name is to make the website. Once the website is launched, marketing becomes the primary business function. Marketing a website encompasses awareness building,  targeting potential users, tracking landing page and clickthrough page visitor traffic, and effectively encouraging active participation in site activities by those users.

Sites that are meant to build value in a domain need metrics to support that value growth. Metrics that are used to estimate domain name value are site traffic, user demographics, and external links. Domainers can choose which activities to invest their time in to grow site visitation and web awareness of the site’s content and mission. Sites with a diversity of approaches can reap concrete benefits from domain promotion and content marketing.

One of the best ways to popularize a site is to optimize the SEO. This phrase has become an industry wide term in domaining circles that can mean different things to different operators. Sometimes the content on the website is shared to other sites via news feed or RSS utilities. Or the abstracts to certain content pieces might be fed to other external sites with links to the rest of the article text at the destination site.

Some websites derive profits from visitors and participation at the destination website in certain volumes. Resident code monitors online visitors from these sponsors or advertisers. The data from these operations is consolidated into monthly earnings and/or traffic reports. Website administrators can run independent site traffic reports as well.  Specialized traffic reporting software can also be used from vendors online for this purpose.

Webmasters who are aggressive about growing their site participation and SEO appeal will review the traffic reports for valuable user data.  If indications are good that blog entries with pictures fare better for clickthrough to the main article, the webmaster knows to expend valuable bandwidth per entry for that feature. If readers avoid articles with too many statistics, the editor knows to simplify the text to garner more continued pageviews.

Unfortunately, many “black hat” domainers and site operators encourage click fraud and cloaked links. While this may bolster temporary traffic numbers it does little to build affiliate revenue or domain value. Starting flame wars with other bloggers and site visitors also can show little long term site value. The site domain name and/or the main keywords can guide the choice of affiliates, such as “candy bar phones” or “romance novel” ads.

The Search Engine Optimization derives online traffic and grows domain name value by drawing power from comprehensive density of keywords, originality of content, external backlinks, and link quality. Getting a site in the thick of the information superhighway takes work. SEO tips and tricks are everywhere but very few of the replace basic common sense.

Understanding the basic workings of these necessary site features is the responsibility of every webmaster. The web standards and best practices should be the model for all Internet website development and marketing activity. Search engine ranking factors can determine the resale price of the domain name. Hence the drive for site composition quality.

The diversity of link sources matter. The host site keywords should be a guide.  If the parameters of the search terms for the linking back sites are significantly altered from the base keywords, the link has little value. If the site keywords and search terms for the external links are extremely different,  the link may detract from SEO tabulation results. Sacrificing link quality for happenstance traffic is short sighted domaining.

The popularity of the sites where external links are found matters. The text which is linked as an anchor in posts, urls, or comments at external sites leading inbound matters. These dynamics are what conscientious webmasters and aggressive domainers work to maximize the effect of per site/domain. An assortment of links between like-keyworded sites can work to a domainer’s advantage.

To do that, working with keywords is required. Site key words for any domain name or term can be found using online sites or domain name analytic tools. But the words that connect to nay domain may not be appealing category or article title words, or they may be too abstruse or foreign to interest browsing readers or scanning Internet surfers.

Domainers and webmasters depend on registrar engines and SEO instruments   to provide valid keyword data.  But the most commonly used keywords generated by analytics and traffic bot trackers may be awkward and difficult to incorporate into categories and posts. This is where the site writer and webmaster need to work together to capture discoverability and stickiness elements within fixed and updated content.

Continue Reading

04 June 2010 ~ 11 Comments

Taste Making Domains

When website technology makes the cover of TIME magazine, the webmasters who skip taking note and continue on their geeky ride to stardom suffer. Collaborative filtering is what Netflix and Blockbuster have been doing for years with our movie choices. TIME’s article assumes that consumers and listeners are such spineless jellyfish their taste in music is a non-static dynamic one Pandoresque taffy pull away from new consumerism online.

Webmasters have seen this kind of taste making before, usually linked to consumer side reviews or specification linked technology elements. How you buy a computer online or how you buy an Ebay object show massive marketing heave in complementary response to every click. Vacuum cleaners and diapers get the same treatment from sites like Target.com and Kmart. Online consumers have learned to accept this collaborative response as a constant.

The owners and programmers of Pandora.com have a gleeful exuberance and gosh-gee-whiz exuberance of a winning website at the top of its game. Opening Pandora.com’s box would seem to be fun, I haven’t had the time nor the inclination. But to change up the model of the appeal of a Pandora business plan is a challenge all webmasters can relate to.

The domain is the brand, the starting point of a functional online destination. Creating a “Pandora” for computers and suggesting netbook or Ipad choices could also be the next big collaborative software requiring a recommendation engine. It could also be a shopping list item for domainers cruising the dollar domain threads or the dropping and deleting auction site lists.

Forming domain names to eventuate as Pandora-like portals for other consumer items or objects thus becomes a valid domaining goal. The name Pandora itself does not pertain to music or technology but rather to classical mythology. That the broad arc between those dynamics has been bridged shows the stamp of an impressive marketing campaign. The user clickthrough and site visit frequency ramps up the SEO value of any such site.

But what about the rest of us who haven’t chosen wannabe music fans as our target market? Lots of web surfers don’t want to be informed about their taste and neither do they  want suggestions about what the webmasters think they are supposed to do or buy or click next.  Generally these type of pointing fingers take the form of affiliate ads. YouTube and Tivo aren’t as sales oriented in the recommendation engine tactics so the pain isn’t felt as much.

The key market for Pandora would seem to be people too dumb or impatient to discover music for themselves. I guess if it doesn’t slay you in the first ten bars, you won’ t be tempted to buy it or know it or learn it. Pandora has transformed music appreciation into a game of “Name That Tune”, where consumers can turn thumbs down on any ditty they don’t cotton to.

Pandora.com has an intrinsic value in that it slyly siphons content from the corpus of music created worldwide across history. That is a very large target base of Internet browsers to tap. And they didn’t pay for the development.  iTunes mined the same demographic, with its  lead samplings and suggested additional tracks and artists.

The core value of a recommendation engine is its database of users. Pandora taps the musical tastes of users who have ranged through its site answering questions, scanning titles, and selecting artists. This type of data works through the filtering model and products likely pathways of additional similar choices. But the associative (SEO) model still works too.

It is hard to argue about the success and popularity of Pandora, but it confounds the logical webmaster in me to do it. FaceBook was just such a site, and now an industry of privacy and security software companies are making bank doling out protective code to people who give crib notes on their lives to people (Friends) they haven’t spoken to in decades.

The domain market contains many expansive opportunities for those with ideas and commitment to their collaborative projects. The domain model like Pandora.com as a suggestive filter or recommendation engine has merit. The broad range of objects this might apply to could start another domain gold rush in recommendation engine domains. Toys, books, kites, model airplanes, surfboards, a portal for anything can be created with such a model to work from.

Now that the public and online Internet user base has developed a taste for having their choices filtered back to them in the form of additional product or item suggestions, any domainer can identify their target object and build a ‘Pandora” of their own. There are no limits, from game playing software to Barbie clothing. The Web (and TIME Magazine) has spoken. If you build it, they will come.

Continue Reading

01 June 2010 ~ 7 Comments

To Typo or Not To Typo

Typo domain names are a curiosity in the web market. Domains are purchased with the aim in mind to grow their value via use online as a website url. But typo domains depend on a negative action to achieve their upside. Typing in a word they can’t quite remember, committing an error when spelling what they are typing into the address bar, or using a moniker for a longer term can result in some serious typo traffic.

This is especially true when the domain name is formed from a word that is hard to remember or the letters as they follow through the url word aren’t intuitively placed on a keyboard. the resulting error fixes a hit on the actual website domain url the mistyped word appears as. These types of domains get a sliver of the traffic actual destination domains do, but they derive significantly more traffic online than unpromoted site names.

The value of the educational practices of the global world at large is responsible for creating the world of typo domains and their associated resale market. Sometimes people are typing in a domain destination and they are distracted by a phone call or a conversation. Not everyone using a keyboard in today’s computer environment took formal typing courses. This yields a mainstream public of touch typists prone to errors.

The investment strategy for typo domains tends to fall into a cost per click analysis. This can mean the cost to the webmaster for each click that pays a profitable margin, or the cost per click to keep the website up and running. For a free parked page this cost per click is going to be much less than a constructed website. Unless the unwary domainer has fallen into the trap of the for-fee parked page.

Any profit model of development for a typo domain name should appreciate the interest the original correctly spelled domain name owner might feel about it. of course, the opportunity was always present for that domainer to have purchased close typos, a practice many experienced domainers know to do. Having typos of names a webmaster is intensely bringing to a launch is intelligent planning as it removes the risk of others from benefiting from your development effort.

Typo names have the benefit that can be created and purchased from a registrar at inception. So if a prominent new term or domain enters the SEO fray, an aggressive domainer can search the available names list or new name creation possibilities at a registrar and get the new. For this reason, aggressive domainers watch the traffic list and try to derive new typo names for resale to the typo domain market.

Surveying typo domain holders should be the practice of many big ticket name auction bidders. In the event of a resale campaign, the offers will be slim is this base is well covered.  Popular names so well known they are typed in are usually destinations like FaceBook, Twitter, etc. But typo domains can be place name typos like Duba.info for Dubai, a popular city in the Middle East.

Buyers of typo names are wise to review the unique visitors report, traffic volume over (seller) ownership and revenue from the name to date. this will qualify and underline any domain offer and start negotiation discussions that assume revenue will be constant or grow. The investment and short term gains and long money are about the same as the mainstream domain market except for really hot names and equally hot lawsuits pending.

Typo domains have their own subgenres and distinct buyers and sellers for certain types of typo names. Typo names from categories like generics, adult names, and other derivative in the keyword or domain word market. But some domaining experts warn domainers not to get into the typo domain market except for soundalikes of domains they already own.

Continue Reading

17 May 2010 ~ 20 Comments

Why Your Domain Needs a Forum

bulbowl

Can I just give a Hall-of-Shame shout out to all you domainers who furnish signature links to domains with no site and no opportunity for visitors to interact? There are many domain name owner guilty parties out there in domain world. They want the SEO, they want the traffic, but they leave the porch bare of welcome. This is just inhospitable domaining.

Domains can only be resold if the domain owner puts a positive spin on the future possibilities. But what kind of a message is it when the parked page has barely 50 words on it??? How do you expect to promote or sell a domain nobody can interact with? The Internet is all about interaction. Putting up a roadblock and then saying you cant sell  a site isn’t domaining. It’s complaining.

So many times I type in a domain or click on a signature link, intent on registering and contributing an opinion or article lead-in on a certain topic, only to find for given “x” domain a parking page, or worse, a template minisite. This is especially a problem when the name indicates a …forum! Forum domain names with no forum make me wonder what the domainers are doing with their hosting accounts.

When a domainer inserts their url into their signature, they are announcing they want traffic. But what a chump invitation, the bar’s closed. Putting up a forum is as simple as clicking an application installation, thinking up a clever webmaster name (”admin” is sooooooo imaginative), and making a few categories and topic threads. This amounts to little more than a few sentences concerning the domain name topic at the very least.

Forum applications are free and intact, secure and familiar to web users. Trusted hosting companies and open source sites have free downloads all over the web. A forum name deserves a forum look. registration has bene fine tuned and  the bugs worked out. Making a forum is easy, and tutorials are everywhere. Newbs can make and host forums easily and concentrate on the SEO work and content building. And then they have a salable database to sell as well.

Domain owners look constantly to the next domain sale. They talk about the putative values of their domains. Sometimes prospective buyers need to be shown the way. Making a forum for a forum domain is the logical next step. If a domain name owner for a forum can’t do that, they really shouldn’t be promoting the domain sale. They’re not making their own case.

The “fairy godmother” approach to domains never worked for me. This is the steadfast belief that any domain name deserves an angel buyer with deep pockets and no notion of what came before their domain name purchase. Yet domainers are exactly the type of prospective domain name customer, buyer, or investor to execute exactly the research to expose lack of development!!!

To me, a forum gives a site life because it does not depend on the webmaster to give it life. Participants can comment, introduce timely new topics, make up funny names and start a community happening. But many, many domainers have gotten into the habit of not minding the store. They may have designed or even branded a forum, then abandoned it to the winds of Fate.

Easy forum applications include the elegant Simple Machines Forum, which a glide and smooth rendering that legacy users of pHpBB will appreciate. There is the wildly popular and dramatic Vbulletin, rich with features and options. Newb users can easily fashion phpBB to their needs. And MyBB is a simplified approach to forum administration and operation. Quicksilver Forums is another forum application option not known to many but intact and secure.

Even if there is a forum up, you hit the wall registration confirmation wall. This can be from laggard STMP servers, incomplete installation, ineffective choice of forum application, or hosting company inefficiency. Check the reviews for forums here. Getting a message that your registration has been duly noted for posterity stalls any instant enthusiasm a site visitor has to participate with the site. It’s like a yellow light flashing at the user.

That’s nice, unless the webmaster or domain owner has delimited registration until their approval. Guess when they’ll check back? When you don’t care about the site anymore, when you don’t have time to visit, and can’t remember what you were going to post. Timely administration or relevant permissions make a forum a welcoming and interactive online destination.

Exactly the type of online domain, active website, and content rich database  you’d like to buy.

Continue Reading

10 May 2010 ~ 0 Comments

Positive Spam

owlspam

As a daily chore of one of my many blog domains, I tune in daily to see what comments and feedback my daily posts receive. I tend to refer to the Akismet pie chart regarding the integrity of the comments and whether or not they are spam. And since this domain blog concerns savvy domainers and link promoters, I would like to offer some constructive advice about seeding domain links in the comment field as a promotional tool.

The whole point of attracting comments to a blog or site is to generate reaction and stimulate thought. Many domainers use the opportunity to promote their chosen domain by leaving a link, yet they do sometimes in a manner designed to render their entry a deletion. This would seem contrary to the goal of intended link inclusion. Here are a few tips to remember when submitting intended links for traffic and referral indexing.

1. Niche Out

If you are going to promote a niche domains, post it at other niche domain blogs or sites. These forums will be much stickier attractors than a different subject and keyword based site no matter how many links you generate. Work with your keywords and find massively visited sites likely to get a breakdown of the total traffic. This part, totaled from hundreds of sites, can be the growth of a huge fanbase.

2. Number Up

One day’s link building and seed campaigning won’t get the job done. A thorough and systematic saturation of a category of sites with matching keywords to your site’s will be the goal. A growing numerical measurement of links should be the target data object. Alexa.com is a good way to map this. Record your site’s Alexa.com referrer site growth by day. With a steady campaign of submittals, the bots should be grinding the metrics in your favor.

3. Stay Relevant

It must be the case that too many bloggers simply bulk approve all their comments or don’t know how to employ the Akismet tool. But a serious blogger will weed through the spam and kill what does not belong. That is why I am surprised when surfing my blog comments on a domain blog to see so many unrelated urls promoted.  If it doesn’t help the webmaster or the poster, why would it feasibly get approved? And why post a completely unrelated question about anything there? Wasted effort that will get deleted.

A travel domain, mixed with a posted Hotmail address alias, with a comment about a topic unrelated to either is not exactly SEO fodder. The goal is to seed the blog field with as many acceptable (and preferable) comments as possible. These will get the destination blog noticed by the search engines, for the right reasons, in turn promoting better ranking for SEO results. This will putatively drive hits to the seeded link.

4. Spin a Page of Web Links

Web Links functions to show all the compass points of an individual webmaster’s personality. Political discussion might sit side by side with cartoons. Action movies might sit side by side with a religious affiliation. These links can make a ‘professional” site look more personalized and less coldly prone to sheer traffic tricks. Individualized site factors like this make a visitor remember the site as more unique.

5. Get Personal

I have heard so many fellow webmasters and bloggers display pride in their sites and blogs, yet very few of them will engage on a 1-to-1 basis in forums or video wars on YouTube. Video responses on YouTube channel fan specific traffic to specialized entertainment product. This is exactly the audience your website wants, recreational hits with no preplanned purpose to their clicking. Providers of online entertainment like video, music, humor, satire, or commentary generate a cultural following on the Internet.

Instead of spending all day writing blog posts, feature your best posts on the front page of your site and spend the rest of the day campaigning for visits. Get into discussions on forums online and generate respect for your usership. These will be the type of visitors bookmarking your age and passing the link along. Link new memberships with fun avatars and lively posts so browsing users ever after will take notice of you.  They’ll see your link and wonder what the site of such a person could be like.

Continue Reading

12 April 2010 ~ 6 Comments

The Beauty of the Dollar Domain

Domainers that skip the auction threads of the popular domain forums do so at their own risk. The beauty of the one dollar domain is that once the normal tricks of developing a website and enhancing content for SEO optimization are ingrained, value builds with the additional of each domain.

Because for the experienced domainer webmaster, one additional site is simply a matter of acquiring another single domain and putting it up at their hosting account. Dollar domains can maintain growth in value that results in a portfolio sale or a one time profit opportunity when the topical keyword or term heads into the news or fetches interest from portfolio or domainer buyers.

The one time cost of the domain at one dollar should neither be the value the domainer uses to assess how much effort to put into the development of the website or the aggregate of any future price they may fetch for that name in auction.In fact, domainers should consider a handpicked dollar domain as a bargain with additional promotion costs stitched into the profit model. The dollar domain is probably worth at least a minimum subfee over reg fee, for the simple reason that it has been used before and has some traction somewhere, even if it was only parked by the previous owner.

With competitive pricing of a flexible hosting plan, domainers actually leverage more value out of the hosting plan with every domain hosted. Mocking up websites and applying domain names to paid parking, even utilizing the domain names acquired for link presences to support another site name can pay off in the long run. If a webmaster uses a minisite template to provide a web site content layer for his set of dollar domains, then uses their traffic building to supply value to those domain names, then ultimately the domainer has constructed a subset of his own traffic domains.

These traffic domains can become long term instruments of domain promotion because instead of having to rent or buy traffic domains, simply switching the forwarding of the hosting servers can build exponential traffic stats for target domain name sites overnight. For resale of a domain name or a targeted promotion, these types of domains are invaluable to have inside the hosting or registrar account. Thus the dollar domains themselves become instilled with value over time, and it can safely be said that they will resell for more than a dollar.

Dollar domains can also be used as sponsor or product promotion destinations. instead of furnishing every Google Adsense box with Google ads, try editing the text and links to go to products and links that build revenue for you. If the destination web pages have links and affiliates as well, other types of product promotions and sponsor offers can be placed there that are not relevant to original domain name, keywords, and theme. Building traffic domains as well as developing main website domains allows the domainer to reach a wider sphere of contacts. These contacts become vendors and buyers over time.

At some point a portfolio management strategy for all the domain names the domainer will buy will be necessary to organize the names into a strategic order.

The renewal date of each name should be noted as soon as the name comes under review for bidding. Of course, if the seller of the dollar domain is merely shedding portfolio “fat” and trying to rid himself of domains before their expiration, that should take the domain out of the “dollar’ estimation range in terms of cost. But one dollar is never too much to risk when there is the time frame of year before renewal to produce traffic, and gain domain value and leverage it for sale.

Continue Reading