Domain Owl

Traffic is the key to a successful website, and a domain, for that matter. The earning potential for affiliates and link sponsors as well as featured ads is a function of what traffic will participate in the lure of services and goods for sale. But so many domainers expect traffic without putting out sufficient incentive. The lure of a site must be established for traffic to evolve in significant numbers.

The time and efforts that domainers will put into domain development varies. The investment some domainers are comfortable making may skip the right name and focus all the marbles on the wrong name. The more names a domainer adds to their stable, the more the effort for each individual name will diminish. Advice can come from all sides, qualified or unqualified, and mean nothing or everything.

Partnership is key to developing domains intelligently. Unless the independent domainer forges ahead with a team of inspired specialists, the registered domain will languish inside the locked vault of the parked page or lie fallow in the doldrums of the hosting account. That’s a lot of wasted  Cnames setups and idling frames redirect records.

These types of scenarios generally increase the value of a domain name very little. Many domainers operate alone, with hundreds of name waiting in the wings undeveloped. Partners can break down the benefits of link promotion strategies and help make decisions regarding text contributions and editoral calendars for content posting. And the main thrust of the impetus forward can be put toward a tangible goal.

Domainers rolling their sleeves up and developing make money. Otherwise so many domain energies are wasted in pointless debates between ad types, website features, or value appraisals that don’t really add to the bottom line. Posting on discussion forums can help a newb domainer learn, but many busy domain portfolio managers are much more concerned with marketing their names to buyers directly.

Sales pitches without teeth tend to be ignored or dismissed outright. The pumps for a domain buy needs to be primed when the transaction is domainer-to-domainer. Just shoving the domain onto the market rarely brings a satisfactory return. Savvy domain shoppers want stats and traffic volume to cement a bid. Without these a domain offering can sound like a desperate Hail Mary pass.

Undeveloped and/or unused domains are a huge waste. The importance of a road map or marketing plan for every domain at purchase is key. At the very least any unused (undeveloped) names should be directed toward a landing page of the domainer’s existing site to bolster traffic for a target name under review for development or sale.

These are the risks of domaining. And the rewards? Huge auction bids, online traffic in cascades of hourly clicks, and ad revenues piling up almost faster than the metrics can add them up. Or perhaps one sale happens with just one very happy bid that makes a domainer’s year. For prurient domain developers, this can be very feasible if they don’t overspend on media buys.

After all the Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, and buzz, a big ticket domain resale is the goal. But not every domain marketing instrument is right for every site. The appeal of a website based on a speculative domain can be a delicate thing to manage or anticipate. Media buys for one audience can work whereas for another domain audience they fall flat.

And that’s just the beginning. There is always the hook of the promotion cycle at the social networking sites, ongoing link building, and negotiating and pitching to joint venture partners. Domainers spend the balance of their time wrestling with their hosting accounts and tugging names from one registrar to another. The most desperate go for email drops and ad swaps, which pose SEO risk for negligible return.

Adwords can work when the site had traffic. SEO is the responsibility of the webmaster. Article writing is a core foundation of any site strategy. Media buy investments like blogging, Classified Ads, Social Bookmarking, Facebook or other social networking, paid link building, and other sponsored appeals for traffic can blend into a nice fountain of online viewers.

Domainers, start your engines and rev up to speed new traffic clicks to your site today!

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The opportunity to create a new domain name or buy a name at auction pops up thousands of times a day. Checking to see if a new name is registered with ICANN registrars or looking up the current owner is half the fun. The ideas of how to make a website and what the name should are practically forming a new age hybrid of literature and linguistics.

But many domainers will agree a lot of this time and energy could be spent on domains already in the stable.  Many bidders have undeveloped names already. Sometimes in the rush to obtain a new domain name, acquisition  comes at the expense of existing projects. A critical list of references to check the name against could save a domainer time, trouble, and money.

The chance to buy or bid on a name or even see what’s up for sale can be a once in a  lifetime opportunity. But scanning auctions takes time. Making offers for strategic domains is even more time consuming. We’ve talked a lot about domains and websites, but here is a short reminder list every domainer should tick through before bidding or buying even one more domain name. The savings in the end run could be huge.

The next domain purchased for any domainer’s portfolio should bring value to the name game. The resale value projection should take into account promotion costs, marketing effort, and hosting fees for any site that might be launched for that url. The expectation of affiliate revenues should be supported by some kind of data metrics for traffic visitation or projection of same via a statistical report.

The reports should come from more than one source and show a detailed analysis of traffic referrals and revenue payments from known and trusted sources. It should also be established that no violations have been received or any misuse of any affiliate  codes or revenue programs have been undertaken that would cloud the owner of the name in shame.

Many domainers look back to big ticket name expenditures and try to figure  out what they were thinking. Many frantic name buyers cite frenzied bids on the buzz of recent propaganda to support a certain type of name, the rush of last minute bids by other bidders for names at auction, and the euphoric rush of adrenaline that comes with buying a name that could be the ramp to fame and fortune online.

A domain name should have a history of bringing in revenue if the dollar amount exceeds three to four figures and beyond. The longevity of its ownership should not exceed its marketability, such as for a trend or product that will not long be popular or for sale. Names that promote illegal wares or activities frowned upon by banking institutions or hosting providers will likely not be resold at a premium.

A domain name that is a typo of a famous trademark or a proper domain name with heavy traffic will only enjoy robust accidental traffic dependent on the popularity and SEO results and customer use of the proper name. The nature of its name should create a wary buyer. Even trusted auction sites can get stuck with bad names. Bad names have lawsuits and C & D letters attached to them that unwary bidders may not find about until after they’ve bought the name.

As always, the last type of name information and background search and check for any domain name under serious consideration is the copyright search. Ideas already trademarked by others and the monetary derivation of profit for those ideas is guarded by legal means. A legal opinion should be sought by domainers interested in keeping their legal calendar clear.

Is someone else launching or using this name or something very much like it on another TLD or sub-TLD? For typos, have other lawsuits been filed? Will your launch efforts for the name be robbed of a typo itself? Who owns or hold the names similar to this one and why or why not have they developed them? How long has their site been up and will your site be confused with theirs?

Consideration of the domain name and development potential beyond the auction win and name purchase will transform a passive portfolio into an actively reviewed body of names. Consideration of other names to flip for value to fund new name purchases, and the offer of trades can be accomplished with good communication and successful negotiation with other domainers.

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One website domainers need to get nice and friendly with is Google. There is no more important website in the world to domain name traders and webmasters than Google. The trials and tribulations of how Google attained internet market dominance is a moot point. The fact remains that in today’s domain name market nobody can afford to do without Google tools, hacks and SEO optimization maxims.

But so many domainers skip very important Google tools and heightening SEO rules when composing their websites. The inclusions of tags on images, the use of alternate text, the proofing of the website on cross browser versions are only some examples. Ranking algorthythms operate on so many lines a webmaster practically has to be a wizard to master them all.

Submission to Google itself is a step many webmasters skip. The signing up for ad codes does not always equal full categorization in the Google universe. Page directories and indices of certain types of sites are also included in the Google page ranking index. But so many webmasters forget this and think that one Google ad submission equals total Google bot exposure. Such is not the case.

It’s not enough just to have Google adsense. There should be a Google map and many diverse types of sits tying in notices and links to the source site. Without decent attempts at development and distribution or related and topical material online, no SEO game plan can be considered worthwhile. The marketing plan must include all the facets of Google, not just the Adsense code inclusion in site HTML.

The SEO optimization wars claim many website casualties. This can be in part due to the fact that over ambitious domain name owners aim for the top hundredths or thousandth of their category without any game plan. Without a search engine result growth plan there is no basis to tie expectations to.

Google shows the way just by returning search results for terms. What kind of site is the result made of? What type of text is the key term noted from? What spiders and bots are scrubbing your page daily? The site absorbs all these data points. Feeds by themselves might be “light”, but together with an integrated hybrid of original content and text the seo value is there.

A type of snobbery can pervade the world of webmasters and domain name owners. News scrapes and press release rewrites are not “good enough” for these webmasters who need premium content or nothing. Yet these same webmasters can barely churn out 200 words a day! Investigating the way Google displays search results can show new domain name owners and seo-minded webmasters the path to seo greatness.

Any Google search will show that millions of different types of sites and keyword instances can feed into a search engine result that produces that website or a page on that website. The gateway to internet success making websites and promoting domain names is interpreting what Google is doing. Finding the threads are available for free at Google.com.

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The criteria for assessing a domain name for purchase, resale, or development are fairly open to all.  The keyword value forms one value. Monetary resale is always a goal. Various sites online work to produce an estimation value, although few can claim to be conclusive. Auction sales for domains work well specifically for this reason. Domains can go to the highest bidder according to independent valuation.

While one community of domain name buyers and sellers may quote assorted values from estimation sites, those members are never committed to accept those values as indicative of any redeemable or legal citation. The general value of a domain name still remains the value for which it can, and is sold. Other domain values are as spurious as yesterday’s news.

Some domainers prize traffic statistics, and some domainers work from the original sale price.  Domain ratings systems can indicate the value of a domain, but cannot guarantee it will bring that price under the domain auction gavel. But an important component of many a domain names’ assessment is how the buyer or developer uses those metrics to go forward.

Typing a name into a category does not institute monetary value. Many keyword generics lie fallow in domain portfolios worldwide. The rationale for these to not be developed is that no development could renew the value the domainer has already invested and still reap the profit they have planned. These domainers are waiting for big-ticket auctions to vend their names.

Other names are still in the transitory period between acquisition and decision making. Maybe the domainer hasn’t had time to investigate the best of of “x” domain yet.  Or perhaps they are waiting for a spike in related content or keywords to vend the name in a private sale or escrow process. Parking is a time consuming challenge to manage and keep up to date with. And the lack of development attached to a parked name always make me leery of its traffic.

A topical forum post caught my attention debating this topic. Yahoo has a domain rating system which declaims a domain as:  Banned, Trademark,
Quality Control, Controversial, and Restricted are terms no domainer wants to see associated with their names. These names generally will little to no sale value. But one domainer’s name value authority can be another’s temporizing engine.

Where do the evaluation and assessment sites stand? Yahoo has a cloud over it (not a good one), and many domainers deride Alexa while still avidly utilizing it to assess their domain positoning ion te name marketplace. Valuate.com has many fans, and many banner ads. Estibot has some faithful fans, and assessment tools at Sedo, Pool, and Google Adsense can offer some additional metrics.

Since domainers are always looking to revalue and affirm their portfolio total, a trustworthy domain ratings site or evaluation destination tool is mush desired. A domainer cannot guarantee the originating site or evaluation engine for a domain name will still be in operation or still have the same integrity when the resale or auction decision is made.

Domainers need to avoid becoming emotional about their domain purchase choices. The most unsexy of domains can be the hardest workers, reaping affiliate revenues and growing traffic metrics while the big players spend a fortune promoting their varsity level urls. The traffic statistics going forward are what matter, and the business development the current domainer invests in the domain name is what cultivates domain value.

Domain names can be valued at one time ans the equally creditable estimation of that same domain name can be evaluated at another time and the value can be very different but extremely accurate. A domainer assumes risk when a big dollar domain purchase occurs and the lifetime of that value is not the same as the lifetime of the domain ownership. The joy of domaining is leveraged on what values the owner can bring to the name, and any other strategy sounds a lot like sour grapes.

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A one domain strategy is a long game for those who have an investment view of finding return value on their domain name investment. One domain name with exceptional startup values, traffic, integrated SEO presence, domain ranking  and corporate or brandable name can be purchased using the entire investment nest egg or capital funding. A single domain can be a hobby or part time employment investment avenue.

A multiple domain name strategy includes various tools bought in bulk or employed over time in combination with one another that they return a  higher dollar value the one domain name itself. Not every name will benefit equally from like methods of marketing and promotion, yet every domain will feel some complementary benefit to the overall domain portfolio promotion strategy. The webmaster must administrate the content and keyword density efficiently.

Some names will have more traction than others from the get-go. Each domainer will have to decide if this means the “favorite son” gets more attention or less. Some domainers choose to focus on the most popular domain name in their stable. Some domainers try to shore up equal SEO results for equal time spent utilizing marketing and promotion tools.

Managing a domain portfolio takes planning, managing one domain requires simply attention to detail over various platforms and promotion campaigns. An approach to article writing for url promotion via resource quotation may not work for every domain keyword association. Domainers should evaluate their promotion skills and purchase domain names which can benefit best form each employment of their SEO optimization skill set and site content enhancement techniques.

Link building may not apply equally well over a broad array of domain names of various types. Some names may remain parked simply due to lack of time on the domainer’s part to develop them. Scheduled activities such as link building and article writing and submissions should be penciled out as far as time commitments go. The sum of many domain development parts equals much more than the sum of its SEO result.

Time assessment to develop should be an important element of additional domain name acquisition value analysis. A numerical domain or typo domain will not have the same branding appeal as a nonsense word with a catchy sound and funny onotomological effect. Domain names for best use are verbal and should encourage repetition and viral communication in an expanding loop outward. When end users stumble over difficult to pronounce or unknown domain names,for viral spread it’s game over.

Multiple domain investment will use up more time and absorb more attention than a single domain marketing project. Domainers should explore the full scope of domain name promotion and marketing options before considering themselves having tapped the full value of development potential. Experience using domain development applications, promotion websites, domain auctions, and online domain link building tools will factor into any domain name acquisition and business plan analysis and strategy further down the line.

A classic business error in the domain handling sciences is to quickly acquire many more names than the current time and resources of any domainer can reasonably develop to return value on time. A more wise domain name investment and development course is to hone SEO optimization skills and familiarize themselves with the necessary tools to promote a domain names value, and then multiply labor with supernumerary domain acquisitions.

Unless keyword and topic similarity are more than 80% congruent, each domain name’s value increase will depend on consistent SEO promotion. But a domain name traffic development strategy might take turns pointing each promoted domain name at another, thus algebraically transferring metrics of traffic while bolstering overall SEO domain name recognition.

One domain name can have multiple domain strategies, but the same domain names with the same marketing steps can be repeated over time and receive the value of an applied campaign to promote page rank escalation, SEO result optimization, Alexa categorical data fulfillment, and overall traffic increases. A social network campaign can follow these types of domain name development or operate congruently.

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Ever feel like cornering the market? Domains are like commodities on a stock exchange, except the World Wide Web is the Stock Exchange for urls and domains and the registered users don’t need a license or formal training, just the ability to purchase the domain name from a registrar. Domain marketing professionals only need an enthusiasm for doing business and promoting their chosen domain name creations or purchases.

Marketing a domain name and its putative content is the next step. Many other tools and instruments can be employed to publicize a site name online.   Just distributing a press release about data management, link distribution, content review, or  the domain name and the associated website is an aggressive step forward for many domainers.

Making a website can stall a new domain buyer for months or years. Smart domainers employ domain professionals to take care of focused domain strategic marketing points. Ongoing website maintenance can require script doctoring, hand coding, and ellipsis of new marketing layers into the first visit website experience. Manipulating web page files and using web standards is job best left to professionals for optimum results.

Many types of online domain services can be contracted for direct enhancement of the domain name profile. Just getting the word out in a chosen niche or topical list of subject related website directories can take months. orchestrating a campaign to get the real message behind a domain name idea or associated website into the public mind and target web user  demographic needs all the assistance it can get.

While the goal of every domainer is to break the bank and buy low and sell high, a few sidelines have emerged in the domaining world. These are the brokering of domains, the domain name traffic improvement niche, the link exchange market, and the articles and content devising. Making websites, adding affiliate links and ad banners, and creating logo graphics and locating custom images ot suit the site are webmaster tasks that can be outsourced.

Marketing domains to likely niche buyers and developing the name and its associated data sets for auction listing is yet another tranche of domaining employment. Some domainers may view auction listings, read about domain name auction sales, and even list their own domain names for sale without realizing the full capability of online Internet tools that can boost a domain name before auction for the maximum sale price.

The buying of a new domain upon creation from a registrar is a simple process. The name is vended to the new registrant and the associated particulars like physical street address, phone number, and email address are recorded. If there is a hosting company account available, the domain registrar record (WHOIS record) will reflect this data. Public use of registry data will result in many advertising offers and services.

Information is a primary reason to build a site. How the information is returned to the visitor is up to the site designer or webmaster. Ads can be squeezed into popup windows, incorporated into readily visible banners, or linked into the website text in various places.  Many domains have developed into websites that simply refer a visitor to domain name ownership lookup data.

Buyers are everywhere online looking for niche names. Brokering domains has become big business. Expert domain name sellers and consulting domainers can advise a domain owner if the current domain market is a good time to sell the name and what kind of money they might expect to fetch at auction. Analysis of search dynamics, site discoverability, and domain name keyword density will be bundled into that service.

The SEO specialty in domain marketing is wide open. Any proven talent for establishing or consistently improving domain name recognition, traffic volume, page rank, and search engine results altitude can engineer many eager new business relationships. The techniques can be custom for each domain marketing project or standard and applied to every name in the hopper. SEO services are a hot way to break into the domain business.

The Internet is open for business every single day. Domainers can set their own hours, train themselves and build their own flagship projects online to craft their custom domain  service client base.  Ready and willing domainer clients are standing by to hire work for their domains. Could you be the next professional working online in the domain industry?

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The trade of domain name marketing has its own norms and practices. There are several classes domain names fall in to for the newby domainer to understand.These names are not absolute nor are they technically inappropriate as used by any domainer. Yet knowing these classes can introduce the idea of domain specialization to those looking to enter or “corner the market” in some niche of the domain business.

Traffic domains are domains which are bought or developed strictly to bring clicks and eyeballs to whatever sites they happened to be forwarded to. Country code domains are those which feature of the newly crafted sub-TLD (Top Level Domain) classes, such as .de or .us.

Copyright domains or squatter domains are those which borrow heavily from an online or click and mortar business or franchise. These domains can be very high risk and are subject to “disco” or disconnect notices from the hosting company. Cease and Desist letters can also be received if the website development infringes too closely on the practices and brand of the original copyright company.

Some domainers risk legal problems by “squatting” or hosting a website with material or copyrighted images from the original site, brand, or company.The vigor with which the owner companies pursue these rights varies. the concern ultimately is that no copyright becomes infringed upon. Domains with websites concerning the well known brand, product, or person infringe on that copyright.

The  various levels of success these types of domains have can be attributed to luck or strategic placement of websites and discovery timetables. Yet the resale outlook for such domains is never quite as sunny as owners would project. Copyright searches and Google searches of past uses of domain name words and products before buying mark an experienced domainer.

The rapid promotion of these sites can bring traffic and even ad revenues, but such revenues are subject to fees and fines and even disconnect problems with your hosting company. These are also referred to as “copyright” domains. Domainers buying and selling these domains risk all their development effort against sudden legal action by the copyright holder.

Numbers domains have the numerical meaning or association that makes them pertinent to some website types, like zip codes, telephone numbers, area codes, and street addresses. Keyword domains fall into a class of premium names made up the basic marketing and Internet keywords. These terms are used informally among domainers to suggest the interest a prospective domain buyer might have for certain domain portfolio listings or domain auction sales.

Generic keyword domains or product class names like “tech”, “green” or TV: names allow for easier discussion and categorical inclusion. Domainers can ask for bids or look for trades with domains form that category or class. Toy domains and other types of domains are those which point to a certain demographic category, like kids, adult, sports, movie, “tube” and form domains tend to have the keyword or an associated domain type of site associated with them.

The issue with acquiring such domains is that untried domains of general terms are either spoken for, viciously expensive, or too generic for real imprint and SEO aggregation. These can be known as “generics”. Combining the class characteristic can form an intense multiple of dense domain value, such as short, keyword domain with existing traffic.

Keyword names or generics can require a lot of seeding, marketing, linking and promotion. These can be names that a certain domainer investor wants to concentrate ownership in. Feasibly, a domain owner with a deep property aggregation in certain keywords can capitalize when new startups or companies go looking for a name that must accord with those keywords or terms.

Revenue domains are the domain names every domainer is looking for. These are domains with such a strong SEO value and lookup potential that almost any site attached to them, or any forwarded url, will yield volumes of ad revenue and sponsor offer participation. Domains with higher claimed qualifications for revenue should have associated statistics and ad revenue metrics that support the sale price or auction reserve price to some extent.

Type in domains and typo domains are domains which will derive a large part of their traffic from names whose spelling is very close to a popular website. If the name of a website is popular and well visited enough online for Internet users to remember it and type it in, the misspelling occurrence will happen often enough to drive merit worthy traffic to a landing page or paid parking entity.

Short domains are domains of any type or language caliber that are four or five letters long. these domains capitalize on the trend in domainer thinking that assumes a short domain will get more traffic, be easier to remember, be more quickly brandable, and be easier for people of all global perspectives to use. Short domains may or may not form a word or synonym, series of letters to form an acronym and include letters and numbers.

Geo domains are based on state, city, country or place names. these assume a development associated with an actual place. Since a physical geological location will have an address, street name and number, zip code and associated state or region name, the date applications to support geo names have also developed apace. Geo names can support a website about that place or simply retain that value for another buyer in the future.

The type or class of any domain name will bring with an assumable set of characteristics or data points that some portfolio managers or domain name buyers are looking for. These classes will be shorthand references other domainers use to talk about them. A domain portfolio can be assorted holding names from every niche or a concentration of names belonging to one class to appeal to the big ticket buyer. Working with these categories is an everyday domainer skill.

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New domainers can spend time combining keywords to make new domain names, or they can browse the clearance aisles of the domain world. Drop lists are churning every day, throwing deleting domain names into the shark pool of auctions. The victory belongs to the brave few who can master these drop list scanning chores and pull the gems from the silt.

Drop lists, or deleting name auctions, are composed from various sources. The chief source is the body of renewing names the owners have elected not to renew. These names recur to the domain registrar for ownership and record keeping. The domain owners may not be in the domaining business sector any longer or they may simply be streamlining their domain portfolio. Differing  reasons a name might expire or not be renewed make the excitement of what domain may pop up on the droplist potent for domainers.

Some domainers take the view that only the “dogs” of the domain industry make the droplists. This is not true. The fact is, most domain owners respond to the expiration and renewal notices their various registrars may send. Timely and repeated notifications of domain name renewal are a sign of a conscientious registrar. Godaddy.com, Networksolutions,com, Enom.com and other have a history of reliable “expiration period” pre-droplist domain notification practices.

Yet the domain name of value may yet slip through the the cracks and debut on the drop list to a sea of interested domain name bidders. the challenge for domain main investors is to seed their portfolios with enough anterior names, traffic domains, and lucky finds to increase value in the domain portfolio overall.  Original domain names take longer to seed into the existing SEO vocabulary than established domains with search engine traction.

The domain drop list market is opportunistic and highly competitive. One day a hundred thousand domainers might peruse the domain drop lists and fuel frantic domain name bidding. On a holiday or Sunday many domainers skip the list one domainer might find a fistful of PR treasure and SEO gold for very modest resale amount prices.

Droplisting can save time for the domain name investor because  instead of inventing a new name and taking the associated risk, they can get a known domain name. Instead of guessing via WHOIS domain name data for the entire pantheon of existing and available keyword combination terms and domain names they can simply select to buy or not to bid for existing names.

Many domainers construct cognate domain name clusters within their portfolio as a strategy to capture traffic for a certain subject, hobby, term, or keyword combination. They can resell these names to new project investors or other domainers looking to consolidate an existing position among top terms, keyword base names, and words.

A side benefit of the droplist treasure hunt is that the domain name already has a “presence” within Google and other search engine entities. Bidders can check the rankings themselves using SEO evaluation sites and PR site ranking reports online. Such finds can happen, especially when the drop list techniques for scanning become rote and efficiency rises.

Droplists continue to serve as a way for a domainer to augment an existing portfolio by watching for keywords or terms very similar or cognate to the existing owned domain name the domainer already has. A domain name speculator can vary his “bet about certain technologies or terminologies becoming robustly searched by allotting key resources of investment to the same group of keyword names or related “traffic” urls.

The various email addresses, changed contact numbers, and new addresses can prove a challenge for the registrar to finitely contact the domain owner. This is why WHOIS registry data is so explicitly gathered at the time of the original domain purchase. The administrative and other contacts are used if the registrar feels their customer is somehow not responding. Conscientious registrars guard the domains of their customers.

But if they miss a notice and the renewal period stretches on with no action, the registrar takes control of the “abandoned” name. The registrar may elect to keep the name rolling through their domain name base, or try to vend it for sale in the next chronologically occurring auction. International website owners and domain name brokers can play a part in this process as well.

Shopping the domain name auctions as the names expire and move through the hopper can be fun. Many domainers scrutinize the droplists just to see which trends in domain name buying are being sold off. A bulk selloff tips them off that a name type or lexicon of names is “over”. These maturations of names, especially trendy or “buzzword” names, happen in cycles.

But scanning drop lists, running search scripts, and searching by TLDs and country codes can save time for the busy domainer. Pool.com is one such site, Sedo.com is another.Some domainers specialize in finding keyword names for other domainers. Many registrars feature a droplist augmented service and auction events.

If domainers can identify their niche market or likely keyword dependent domain name for development, they can shrink the cycle of their time spent searching for names of interest online. Tools, scripts,  and droplist sites can save searches to expedite the droplist scan. And they can save their time for domain development, the meat and potatoes of the domain world.

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Google is often regarded as the mountain domainers aspire to ascend. But a secret few domainers realize anymore is what a valuable research tool Google still is, especially for domainers. Finding new avenues to promote a domain can start by reviewing where the domain link already exists, and what other information is attached to that link.

Got a domain? Try Googling it.  This is pure web research that cuts to the heart of any domain. The resulting cache of sites and listings for the domain name should provide ample ideas for linking, bookmarking sites, and publicizing other names in  the webmaster’s domain portfolio. Yes, it’s as old-school as it gets, but try it. Domain research can still yield new ideas and concepts. Google your domain. See where that query leads.

I Googled Domainowl.com and got a result at something called RankArea.com. The entire database record for my domain name was blank, but there was a sweet index of compiled DomainOwl Tweets and posts.  Maybe they need a prodding via email to complete this listing? This makes a nice summary page in a broad prose format should I ever need one. RankArea could be a valuable link and a reference url. I bookmarked it.

I Googled DomainOwl and got a neat result that landed me somewhere called ServerSiders.com. They had a lot of information about the technical side of DomainOwl, and I made a note to keep this site bookmarked as a domainer toolbox reference url. I want to check out how my other domains are reported there. Here is the capsule summary they had online:

The site is using the Apache web server. The programming language used on the site is PHP and the main language used for the site’s textual content is English. The site was launched on Friday, April 9, 2010. Domainowl is using the javascript libraries jQuery, pngfix, WordPress Content and Wp-includes. The server that hosts domainowl.com is located in Wayne, United States. The server is located on the 1&1 Internet AG network. Domainowl.com is using Google Adsense for monetization. Domainowlcom is published using the WordPress blog software, which is written in the PHP programming language and uses a MySQL database to store its data.

By using Google to suss out likely sites using my domain, I also discovered more about the OWL ontology and vectors of owl based clipart. This is an improtant source of graphics for the domain webmaster hat I wear. When can you have enough owl based clipart? Answer: Never. Into the bookmark cache that link goes.

I also found out that OWL was a technical term of code used to format handled objects. I am not sure exactly what it means but having large amounts of resident text online in HTML that connect the word “domain” to “owl” can’t hurt. This entry goes into my tickler file for rainy day research. Thus the bookmark cache is growing for marketing related sites and ideas to market the DomainOwl stable of domain originated products and services.

Next top result was something called Listorious. I found it fascinating that there was a indexed entry of all current “echoes’ of the DomainOwl posts. Clearly you could scan Listorious and see where your posts are hitting online at one site, without even logging into your blog. There was differently structured entry for DomainOwl at Listorious:

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The concept of marketing one domain by using another is a familiar one in the Internet game. Driving the manner in which traffic agglomerates from one IP address to the other is what domain marketing is all about. Making it pay off is what domaining is all about.

When the domain value of one name becomes affected by another, having control of the other domain and the way its interactivity with web browsers encourages secondary site click through is a critical part of any domain value development strategy. Domains can be referenced to each other and resold independently.

A secondary domain can be constructed into a website with multiple strategic uses. Watching the drop lists and deletion databases and auctions for low dollar domains can build an aggressive link directory portfolio in no time. The secondary domain can function as a link directory whose function can be to trade or sell link space from other domainers and/or webmasters. Articles submitted for links and site abstracts can serve as content. Many domainers use this kind of link building model to support both their own enterprise domains and furnish additional revenue and traffic building value to their domain portfolio.

Link directories are easy websites to gather traffic to. Because active domainers want to publicize their domains and drive traffic to their listings, domainers can benefit by building a link directory and adding to it. Software to make link directory sites and add them to existing software systems for link submissions can be used. Domainers will quickly heed the call of link and url submission requests, because they want to publicize the discoverability of their sites. Adding your link directory domain to websites and other link sites thus becomes a further way to add the primary website discoverability.

Shopping for a link directory name can be fun. Inventing a “nonsense” domain and manufacturing buzzword appeal is a challenge to any online entrepreneur. or domain names with “link”, “web” or “site”  as suggested keywords can work as a domain selection strategy too. A qualified link directory that is subject appropriate and updated is a valuable tool which many new site making webmasters will want to sue as a base link on the front page of their blogroll or web links page. Success of a link directory and its resale to other domainers and webmasters can evolve a resources pipeline that secures greater marketing activity for the domainer’s entire name portfolio.

Domaining forums are excellent ways to populate a link directory quickly. Submitting your link directory url both builds value in the SEO  component of the domain name and builds a saleable database with entrenched traction online with every click. Each webmaster will want to verify the trackback to their own site, further building the SEO profile of the link directory site. Thus the twofold promotion and marketing of a domain name can concurrently progress. Every inclusion of the main domain name online establishes more traction for the link directory, verifying its authenticity. And the link directory supports subject reference of the primary domain name.

However, building a link building directory site does not mean no effort is required. Indeed, many custom links can be added by the manual labor of the webmaster alone. Sloppy webmasters try to amass the entire link directory by “word of mouth” alone, and result in owning a website with hardly any quality links. And some link directory administrators expand the categories too far and lose the surgical value of the reference quality of their link directories.

So, it stands to reason that the creative architecture of any link directory can draw specific participants who aim higher in their ambitions for link directory inclusion. So, primary domain name holders without links have only themselves to blame. f you’ve got hosting, at least one of your names should be an actively growing link directory. Get linking!

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