Domain Owl

Remember when Groupon was just a funny little website with a unique sounding domain name? Groupon has now become the domainer’s pot of gold at the end of the rainbow. But the GroupOn story has grown and grown, until the tombstone headlines in the business journals have proclaimed it a blue chip investment worthy of underwriting on the metropolitan stock exchanges worldwide.

The ongoing opportunity in the online space for a domainer to build a brand, establish a service, deliver a product and find a market still exists. As many experts observe, the SEO search result B2B offering has barely been tapped, domainer clams to the contrary. The SEO business available online is a green market ripe for plucking. Domainers needy for SEO development and cementing into the virtual universe on the vine.

Domainers and their service providers have fallen short of delivering the full scope of SEO quality services, as one observer notes in an article “The B2b of SEO”.

“Even with the popularization of SEO value present in the current online media community, actual search engine penetration is rare. But the cause of this is more counter intuitive than even the most qualified experts can defend.”

GroupOn was smart enough not to listen to the naysayers who scoffed at their idea or nodded knowingly at one more undevelopable app coming down the pike. They ignored even further the people who said according to the extant rules GroupOn might fail. Every domainer should doff their cap to GroupOn for extending the domaining possibilities for every name in every domain portfolio in existence.

Yes, I am talking to YOU. Why aren’t you marketing your domain harder? Don’t you want an IPO? Get on the stick and get your marketing department clicking. It costs NOTHING to plant urls and post comments, yet so many ambitious domain owners haven’t posted a self-serving blog comment or forum post in YEARS.

Physician, heal thyself.

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One of the worst and most ignorant comments I heard this month about doing business online is that you “can’t promote your website on Youtube because you don’t have any videos to upload”. I had to stop laughing after a few minutes out of sheer disbelief. When you wonder why the competition isn’t winning inflating the value of their domain names, statements like this will emerge as big reason why the strategy bubble on the other side has burst.

I actually read an email where this man claimed that “nobody” could watch the content of the TV site on YouTube because it was ”all taken down”. I was gobstopped. I absolutely stared at the screen in horror at this comment. Since I had spent days watching films and clips and fan videos concerning the very subject, that would not be taken down, and been on Youtube for years, this guy was full of it.

I guess that’s why Google bought Youtube, because it would “all be taken down”. At this writing, Youtube has billions of videos up and people taking part in discussions and comment exchange worldwide. These are the kinds of statements that “ROFL” was invented to cover. All i could think of was that this client was so removed from the actual user experience at his website that he had no clue how organic web traffic actually grabs hold of one of his pages and stops by for a visit.

The opportunity to gain valuable first time end user feedback from YouTube contacts is one of the most exiisting online. Using the browser traffic to get a concrete opinion about how your site fits user needs, by users who have already passed the subject and interest test qualification, is priceless. This is specially true the when the domainer is the webmaster. The communication cycle is very shrunk indeed when a user says “that picture is awful” or “There’s no place to comment”. These golden kernels of user feedback can be directly incorporated into site redesign steps.

I could tell that the client not only had never traced the end user’s navigational path to the website, but had errantly shut out all related wisdom. This client insisted Youtube was not the place for any links back to his website. He also insisted that dropping links in forums was not a good idea either. Yes, these are usually the people who come crying to me at the end of the year saying they can’t figure out where the traffic is going.

Catch a clue, buddy. People search YouTube because they want video formatted content. They search YouTube because it is entertainment not found anywhere else. They look for the sarcasm, pathos, satire, comedy and witticism that makes human communication surprising and worthwhile. I know these entries stay up for a long time because I can get response emails from youTube a year after I commented. That’s the longevity of a YouTube link marketing effort.

Nobody goes to a search engine page looking for humor. But people online check out YouTube on the hour looking for diversion. But that’s not the only end user online at YouTube. The information from a slideshow or clip, video or narrated upload is infinitely more appealing to some than blocks of dry text. If you can engage even the operators of other channels that is a dozen more users watching your site, or citing it in communications than you had before.

Youtube is the most popularly used website on Earth. That’s the planet you are now on, by the way. People go to Youtube to look for things because going through a search engine is a needless extra step when they know they want video. And when users want video content, the default is all the content that Youtube has. Video has become the easiest information to digest, both visually and by audio “entertaining” an end user into learning or knowing more about any topic.

Any website owner who does have one single Youtube to their credit deserves a stay in the domainer’s penalty box. This is because even a narrated version of a slideshow of the website, images to match, or a progression of clicks through the site can work as the uploaded video content. Why would any website manager or webmaster not want a descriptive tour of their website ready for interested would-be visitors to assess? Why waste a search opportunity and gift-wrap it for your competitors?

YouTubes has all kinds of ways to put out the SEO sign. (They’re kind of in on the whole thing). Titles, search tags, captions, bubble comments, Facebook links and channel comments drive YouTube interaction. Getting the debate going and reacting to a comment from someone else is the most exciting social networking interaction happening online today.These kinds of content triggers are exactly what spurs web traffic in the first place.

What kinds of videos on YouTube might lure viewers to your website? While several thousand domainers believe users will visit their site for no reasons, using grass-is-greener techniques with game-the-system strategies for empty parked pages, several hundred thousand domainers know a YouTube link can only help traffic stats and end user satisfaction. In fact, by qualifying your next end user by subject type and word associations, clickthrough likelihood and overall site visit times will only rise.

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The resources available at a website used to be distributed freeware or easily accessible downloads mirrored many other places online. But today’s B2B website can draw visitors, links and inbound site traffic if there is an incentive that demands the site visitor interact with the site in a manner that is meaningful to derive the benefit they want. The facility of almost any WordPress or Joomla application today allows upload and user rights to download and customize a third party application or a resident file document from the hosting server.

People researching free software, white papers and offers look for downloadable B2B content for almost everything. It’s true that Google Apps has free software, but like as not the casual or first time user of today does not know how to customize the spreadsheet or tweak a templet business report to suit their needs. Business publishing can be a lucrative way to finalize a website into a real application. the question and answer part of the user’s quest to make use of the document tool or instrument will make clicks recur and read-again session traffic pick up.

Business websites specializing in these types of programs ultimately have a gateway service where there is a charge for portal access, customer service, analysis of spreadsheets gone wrong, and the like. Generally speaking if a customer likes the look and feel of a spreadsheet or business report they can live with a few additional charges to finalize the document and lead them to the next step on their agenda. This is where the domain owner or B2B specialist can apply price controls to document access and create revenue streams.

Video marketing using Youtube can help show site visitors how to use the software and see results. This type of visual advertising stems from decades of effective television product promotion. The insertion of basis Youtube links is almost self explanatory. Webmasters looking to supply their visitor with audio and music features can utilize the Youtube insertion to provide this feature without a lost of problematic custom programming. Overthinking the design is not necessary, but investing some time in selecting the appropriate WordPress template is praiseworthy.

The domain name for such a website should be very simple, and relate immediately via keywords which depict the functionality. A blog setup serves to organize the look and feel of the website with SEO friendly templates. Webmasters should know that every single web application today has been adapted for use with Wordpress which has become the universal skin for websites.

Thus the basic website building approach now stems largely from an adaptation of a template made for a WordPress site. Now the business to business or client-side perspective tweaks the offering. Think about a website that saves people time researching the best and worst WordPress templates. What about a site that rates the best and worst WordPress sites according to reviewer quality and reader feedback?

Domainers can use keywords to show researchers how the best WordPress template they need can be found in a few clicks versus thousands of results. By shoring up the best choices in template functionality for time starved site visitors, the domainer can utilize the best web architecture tools and the design flexibility of WordPress while incorporating the brand as a content feature.

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Wondering what to do with your  Secondary Sidebar Widget Area? I was Tweeting a blog I happen to admire and follow when I noticed their page view design at the article template level was completely bare of content. Worse, the default content message was  and next to premium content was the newby Freudian slip message “This is your Secondary Sidebar Widget Area”. Nice.

I am also becoming allergic to those domainers who have hosted blogs but now have no content online. Forwarding to a user folder on another hosting account is too much trouble? They sign up for my Twitter, but when I to check their website out there is just a for sale sign up. Considering they probably have 55 Tweet members following them for some reason, I do not understand why they would not have left the legacy blog content up.

Reason being, the first thing I do to a domain name which has no site is to unfollow it. I am not a fan of parking for multiple reasons. If a website owner or domainer is trying to realize profit on an url, then go ahead. But for heaven’s sake,  a parking page can’t really attract Tweet followers can it? That would mean Twitter is an empty buzz builder in the manner of Facebook’s LIKE function. And the world has enough of that.

Twitter tools are powerful. You get enlist support for a cause, attract a user base for a product release, or build a communication network and resell access to that. You can even gather data by Tweeting a survey or poll, and publishing that information as news. These tools work using blog widgets, and they can only work when not left empty.

But the secret is in the sauce, i.e., the Tweet. If you doubt my word, then repeat the following sentence to yourself three times in the morning and three times in the evening to yourself until you get it. ” Google indexes every Twitter post“.Just mull on that statement for a while.

That means authoring your own Twitter content is much the same as authoring a blog, yet it follows a mobile device delivery etiquette and sorts messages to cellphone and net channels, to an audience more attentive to news and updates. Subscribers are readers taking a shortcut and checking your channels regularly for what they know is detailed, brief, quality features.

Picture someone bored as hell riding on subway train to work. They don’t want to read 400 words of someone’s opinion. But they will scan a few facts, even math, science, medicine, or religion if it’s brief enough. That last grab of airtime before descending out of signal range is the last chance they have to grab something to read.

Please think (and program your widgets) before you Tweet.

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I have come to use a new system of measurement with my domainer peers and colleagues, one that reflects their concrete commitment to developing their domains versus the merely stated intent or practice of doing so. So many domain buyers pose as active promoters it is easy to see how some domain name buyers can get lost trying to figure the players without a scorecard.

I never judge another domainer based on whether they use the same tools as I do or whether they favor the same site estimators.  No two domainers are going to use the same system, even if they have the same vendor accounts and use the same site analytics. Based on how these tools have served each domainer in the past, they will come to their own conclusion about the relative worth of each.

It’s a habit for domain name buyers and sellers to hype their latest online app or website find to each other. It’s part of the game. But sometimes I don’t really have time to expend double digit hours per month (or week) evaluating new interfaces or plugging into new websites that claim heightened value for website marketing. You can take the opinion of a domaining peer, or you ca try it out for yourself.

It’s completely possible that a “power domainer” within your acquaintance may favor you with emails concerning the latest fad website or the newest website or domain evaluator which generates the most pleasing estimation responses. it’s wise to be wary of following any one domainers and their practices and viewpoints too closely. It is entirely possible they may be affiliated with the new site or service, or derive a signup credit or kickback.

By the same measure, qualified recommendations by senior experts in the domain world can save you time and put you on a footing with the best in the business.  Checking out their communications keeps you in the loop regarding where the domain herd is moving and how fast it is going. And signing up for a new service can keep you abreast with first hand opinion regarding the efficiency of a website and how prurient their abilities are.

I had one such recent experience lately. One of my clients wanted me to make some blog posts (blurbs) on a service called BuildMyRank.com. Before this gig I had never heard of BuildMyRank.com. This program had some kind of promotional public relations slash distribution channel for brief informational posts about the clients’ relative keywords. The individual client would input the blurb and link them with interconnected anchor links at the target site.

One of the requirements of this site is that your site be “developed”. It’s not clear from the BuildMyRank prose if this means a minisite will qualify, if a parking page disqualifies the url, or of forwarding does the trick. I know I was irritated with how long the BuildMyRank.com signup process took, and the installation of the original url had unrelated interface problems that reflected a beta launch software edition.But nobody wants to walk away from a free (or paid but worthwhile) SEO advancement instrument.

I had used proformatted links inside BuildMyRank.com with my client and so duly posted a website and put up content. (At this time I had no intention of publishing a review) When I resubmitted the information for the newly developed site, many of the key links did not align and the interface keep issuing error messages not in concordance with the posted content. The keywords fit into the linking convention but the “save” operation would plug the links into the software. So I emailed customer support about the problem.

Well, you learn a lot about a website (and their “SEO” services) by the customer service response. My frustration was met with bitchy and argumentative responses again and again. The operator from BuildMyRank.com never addressed the specific bugs. They assured me that “thousands of users worked just fine” and immediately decided to close my account rather than deal with the issue.

Not only had my first attempt to use this Buildmyrank.com service broken down, but my account had significant bugs. Email to BuildMyRank.com did not yield working fruit. The difference between my client and me getting anywhere was that his BuildMyRank.com items were from a paid account service, and I was still in “free trial” mode.Would the eventual SEO value diminish or disappear under similar circumstances? If it indeed ever appeared?

The emails from BuildMyRank.com are snotty and stupid. This told me a lot about how they approached getting things done. Knowing this so far in advance was a relief. I hadn’t recommended this site to anyone yet. They would never know how many referral clients they lost, domainers with huge portfolios looking for SEO results and only the assurance of a trained site operator to work with.

I don’t know the net benefit of is service to my client, but I do not recommend BuildMyRank.com. The argumentative and offensive stack of response emails form their “administrators” reveals a bunch of coffee drinking teenagers pretending to run a business. Risking your url’s white SEO hat on this company is a risk. If you get difference experience at BuildMyRank.com you have my heartfelt congratulations.

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I was speaking in consultation with a colleague today, and while going over the ideas for a new website I noticed a particular emphasis on the site design. I realized it had been so long since I had heard anyone fret about using a public template, or develop using overly customized code, or even properly launch conjunction sites, I was moved to mention it aloud.

It seems obvious to me by now that the whole dimension to designing a website has almost vanished as an aesthetic art and been wholly replaced by the architectural need to build an SEO capable site first and foremost. The site plan Google submission, the DMOZ listing, and the bots traveling over the site every day has become an outsize priority for every site.

Webmasters can see how link building, paid link exchanges and article submission have taken over the web. They can see this especially well when administrate the polyglot mixture if spam comments that flood the WordPress that are neither relevant nor grammatically formed into real sentences. The mechanized manual submission software many non-English speakers are using has a lot to answer for.

Bulklinking is the new sport of domainer kings. The bulk of a domain’s launch expenses and the main thrust of its establishment on the Internet frontier is a loud neon sign proclaiming its existence. Being able to seed your link in as many directories as possible has long been an SEO goal, but one of questionable theoretical relevance. i recognise this as afact of current web site commerce and many others do too.

My problem is the manner in which many mechanized software programs slam my websites with useless comments daily. I am not a machine and I have to delete these manually. I have one blog which has over 3,000 pointless links that make no sense with comments that are gibberish. The sentences are just random words. This is practically more time consuming to eliminate from my administration interface than an actual site hack.

What I believe should happen is that these linkers should be judged as the equivalent of spam and be treated as such. Their web hosting companies should be contacted. Spam sites and remailers and emails where spam email originally comes from is regularly reported to the site engines from downranking and eventual discounting of the site data. Spam commenters utilizing random assignment of comments to blogs and websites should suffer the same fate.

There should be a bulklinker database just like the universal spam list and the same sites who pay Rupees to cement innocent websites with layers of nonsense. Most of these comments have no relationship to any of the keywords for the sites concerned.There ca be no benefit whatsoever to their site and the link makes my site anonymously supporting junk site urls and seem relatively discounted form an SEO perspective.

Since I know which link directory websites I have added my sites to and which I have done nothing with, I can see how universal and inconsiderately applied some of these list additions are. Some of my websites have been targeted simply because someone thought I would be spending a fortune on affiliates or fraternal sites links and thought they’d hitch a ride on my site.

But all these suppositions rest on my ability to weed out my spam. Er, (cough) the comments area. That’s a lot of work my spam folder is dragging down my day with. My worry used to be that there might be a genuine comment and now it doesn’t matter. The sheer time necessitated to be spent on deleting junk comments from my blogs makes me want to report these spam comment sites somewhere. But where?

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At this very moment your domain name could be underway to be sold somewhere online. Without your knowledge. Think it can’t happen? One of my colleagues in the domain firmament was flabbergasted today to learn that his domain name (and website) were being vended by a well-known auction site.

One catch: he still owns the domain name.

This can happen in the world of domain name buying and selling and sadly it happens more often than one would think possible. A lot is going on at any time online and it is almost impossible for a domainer with even a few dozen names to keep abreast of everything pertaining to each name taking place. Of course, the fusillades of daily spam don’t help. I am willing to bet some clickjacking or password guessing combined with some clever timing to release the name while owner was busy elsewhere.

Thus all the more reason to vigilantly update sites daily or as often as possible. Weeding through the spam and offers and solicitations for hosting products and suchlike, a domainer can quickly get tired of seeing important notices and notifications because of the sheer volume of the broadcasts. Hosting companies are so notorious for sending out offers and prompts and reminders and advertisements a domainer is practically immune to opening their email.

And that’s when the domain name pirate strikes. It’s a good bet the pirate of any domain name knows your IP address and can track your activity by a login or posting activity somewhere. Just Google someone’s IP address or their corresponding user name with their email and sooner or later a trail forms. What is not so clear is how liable a registrar or auction site is for hosting a sale of a name clearly in dispute of ownership.

This is the dilemma many domainers face when they register a name. If privacy is not purchased, then any working online operator can limp their way to some kind of hack or pose a sale if the domainer is busy enough not to notice. Many domainers watch the droplists and deleting domains auctions for just this reason. Being on good terms with your registrar and knowing their terms of Service doesn’t hurt either.

Keeping track of domain name activity that has been pirated started many years ago, when hijacked popmail addresses and phantom spam campaigns spouted reams of “reply -to” spam aimed at astonished webmasters who’d never even used their inboxes. I personally have had important emails topped out of my administrator email account only to find the limit reached. On a 100 GiG mailbox that’s a lot of spam.

What’s even more frustrating is that if a sale is reached via the fake auction listing, the third party “Buyer” becomes part of the mix. As a buyer in good faith, if he parts with hard earned cash for the name, is he entitled to it if the registrar ever sorts matters out? For a lucrative domain name with marketed traffic and keyword density with a site up, that’s a significant loss to the owner of the name, who wasn’t even listing the name for sale in the first place!

Virtual records are all very well, but printed purchase receipts and domain transfer records with renewal dates and expiration projections can work to demonstrate original chain of title to a domain name. It then becomes the registrar’s responsibility to disclose why they released a name not unlocked for sale by owner. Domain locking is enabled for just this reason. The IP tracking of the registrar or hosting company should underscore this utility.

One final point: if you go into partnership with another domainer or sponsor for a site or name project, keep a record of the email communication where rights and titles and participating profit percentages and shares of the enterprise are clearly spelled out.These can be handy reminders when project leads forget where their enterprise is going or where it came from.

Every development deal is its own ship sailing to a unknown destination. Online webmasters and site operators need to helm their own vessel. Attention to detail is key. Backups and records of performed work are advisable, especially when billing is ongoing. Clarify deal points with partners and keep track of time and billable hours spent contributing to the project. A hosting company will have records to confirm your login time and access.

To keep all your domain names in the batter’s box, review the lineup from time to time. Keep renewal date checks current and know all the procedures to transfer or billing inquiries ahead of time. View the traffic hits as RBI’s and police site errors. (Hostnames may form some kind of infield fly rule). If your domain names are playing every inning, they can’t go AWOL. This way, when it’s time to have a time out and call the umpire, you have all your ducks in a row.

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The blog domain triggers a dilemma for domainers everywhere. Blogging is not for everyone, and many eager new bloggers make this uneasy discovery after too many late nights and scraping the bottom of the barrel to complete one post. But for every domainer I know looking to unload some names for a profit, very few have mined the “domains wanted’ areas of the likely domain name forums.

The domains wanted and domains for sale forums are of critical importance to any newby domainer. Every domain forum worth its salt will have these areas and have them actively posting hourly. They show what the market is like for someone who has a portfolio of names to sell at the right time for the right price. One way to maintain and build value in a blog domain is to set it up and use to fruitful effect.

The domain name buyer and reseller must gauge the interest and buying arena of any blog name they have. Yet so many domainers buy blog names in bulk, refuse to develop them, and ten cry foul when an easy resale doesn’t hove into view. The target buyer will not appear like the Ghost of Christmas Past. They need to be cultivated, marketed to, and campaigned. Bloggers are customers too.

Bloggers need to see how they can use their new domain as an email tool. they need to see what it might look like on Facebook. Blog name buyers may never have had any of their named Tweeted before. It’s a heady thing to feel successful online, and marketing using social networks in today’s online e-commerce village does the trick. A new blog domains could be a useful tool for promoting of their extant domains, or some of their private and personal enterprises as well.

A savvy domainer faces the issue every day: keep the horses in the stable or make them earn their apples and carrots? The smart domainer will use the blog domain to further the career of their other domain names or decide to try and establish it as a marketplace for goods and services. But blogs today are lookup sources of information. Original content that is readable and unique should earn page views and enhance site discoverability.

SEO value comes from one blogger realizing something is left out of the discussion somewhere else and employing keyword density and meta tags to let other potential readers know where the data is. Or the domainer could just market the traffic data to other name owners and resell the name due to the sales appeal of the traffic and clicks. Hybrid hosting makes this possible in volume easily.

The blog domain was a promotional tool from the start, a website that was easy to build and accessible to change. This concept was part of the blog apparatus from the beginning.Even now domainers who have a lot to say suffer under perceptions that somehow their words aren’t “good enough” for a blog or that they “can’t write”.  This was what audio voice recognition software was designed for.

But many domain owners quail at blogging. They believe only a ‘true” writer can blog. Very few people originally looking for an emotional or substantive voice online needed to establish their own personal destination unless they had a stored reservoir of things to say or topics to treat. But now a blog can be a mood catcher, a dream space, or a public relations powerhouse.

A rose by any other name….

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I was reading an article about a team of fix it men who post repair guides to their website. The article was about their reverse engineering efforts to discover how a mobile device worked. The online repair guides were developed from the tech team figuring out how the device worked and explaining it to the layman. The high SEO values for repair guides and fix-it searches per device make and model make for a sticky site.

Since the Internet is full of laymen (cough, cough) looking for a way to save expensive repair bills and do it themselves, this idea brings huge traffic. The search queries for how to fix home electronics or mobile devices have grown with the advent of portable technology. Nobody wants to pay a repairman!

Repairing this and repairing that can make for a slew of profitable sites. Just organizing the links to existing videos can make a great site. Keywords and introductions, even reviews of repair and fix-it videos make a successful site model. And the content won’t age. These names can make traffic stats that support a profitable auction resale of the name.

But the focus value should be on a template for development.  The rhythm of successive sites deployed is the goal. Too many  domainers acquire names up the ying-yang and develop none at all. They make the entire website launching process thousands of times more difficult than it has to be. It’s like watching someone starve next to a bunch of bananas, because they are too nervous they’ll peel it the wrong way to get anything to eat.

The marriage of a hot technology and purposeful document available at the site makes for eager visitors. New technology and the use of gadgets people don’t fully understand has become a normal part of everyday life. Also normal is the online access and search for device operation assistance. Those providing reviews, how-to advice, coaching and repair guidance can own a proprietary part of the web and build domain value as well.

But the winning domain development plan does not need to be an actual repair site, but it can be a website addressing any need the visiting site public may have. Figuring out what the public needs to know is the first step,  providing it is the second part, and  figuring how to let them know they need it is the third part. Fourth is massaging the public awareness of the availability.

The keywords to such a site garner various oenatomological approaches. How the domain name word sounds and if it sounds similar enough to what the site is about can matter. The word “repair” should obviously feature right behind the noun. Ideally this would be perfect except that domain speculators have likely taken all those names very early in the original domain real estate gold rush. Buying such a name would be in the five to six figures.

Domains that lead to content rich websites build traffic value that can be used to secure a bid for resale or bolster an auction listing. And the world of video and the inevitable YouTube should shoulder the burden of the hosting. YouTube will be granting $5 million in video blogger awards to its members, and that’s big money for those who have mastered the craft.

Many webmasters invest a fortune in video capable web hosting before realizing they can upload their videos onto YouTube and embed the frame in their lightweight blog. Nabbing a blog app these days is just a borrowed folder with a  redirect, until a better hosting solution comes along. The cementing of a blog’s identity with original content is always going to be the meat and potatoes of any blog.

So, get out those pencils and paper and start mapping a new site plan for your domain based repair site today. Try some morphologies of “fix + noun” or “noun + repair”. Check the registrars to see what’s already taken or what combinations of domain names are involved. Work the how-to video and YouTube coaching craze for all it’s worth. And have fun doing it.

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Domaining an app is the hottest web development move out there. A happening domain needs Tube support. Youtube.content can be developed and produced using simple tools online. The video media format can be packaged by a multitude of resident system applications, freeware obtainable online, and custom retail video editing software.

Domainers can try their hand at helming projects which a wide variety of users will see. Endorsement of the material can lead to word of mouth and end user referrals. New apps are churning out like wildfire right now for new devices like the Ipad and portable handheld and gaming sites too. Video slices or “tubes” can be embedded easily with tags and captions to create an interactive site that gives visitors something to do.

Domains can hold whatever custom content their webmasters decide upon. these can be coaching tutorials, screenshot by screenshot demonstrations, videos, narrated audio slide shows and other media. The affiliate offers can be blended into demonstrational material that encourage visitors to click on ads. Domain keywords can be emphasized with video images and image tags reflecting actual content.

A website authored by a domain holder can be optimized for site SEO and traffic statistics. The content can be tagged as a how-to video and also as educational, occupational, and promotional. This type of material is readily discoverable and very searchable. The ease with which these types of videos can be made and uploaded is a result of the viral video phenomenon sponsored by YouTube’s popularity. Desktop microphones make any webmaster a narrator.

The domainer who promotes their website using coaching video, how-to methods, tips and tricks, shortcut techniques and screenshot demonstrations has many advantages. The webmaster can decide what words and narrative text and captions get featured, presumably keyword-rich and SEO optimized. The domainer can set up complementary sites and link them together.

A site plan which concentrates a density of words and themes in the content around the site domain keywords will be successful in aggregating visitor traffic. Referrals to the coaching material will also get linked to from forums, online bulletin boards, and member communities of the subject topics. The site plan can outline the key steps in each “lesson” and provide yet another spoke in the SEO discoverability wheel.

Beginners making videos and slideshow media can sketch their plan using Powerpoint outline view notes or slides printed out for jotting down ideas. Screenshots can be defined into surgical coaching material by making highlighted areas using Paint and the selection tool with the colored outline box delineating the referred-to area.

Webmasters should provide how-to content by asking and answering questions about the process or technique involved. What kinds of people will be viewing this presentation? What kinds of language and images will they respond to? What general references and specific details will they expect to see? What kinds of action need to be demonstrated, and how does this fall in with the overall site goal?

Uploading video concoctions to YouTube assist in server hosting costs and allows the domainers to build a site channel that refers YouTube surfers back to the target web site. One key draw for site visitation is to allow continued searchability of the video at YouTube and then cover the video space with a link to the destination website. This brings fulfillment oriented site visitors.

But by hosting exclusive video,  a webmaster can originate valuable content. By authoring original programming they turn their domain name into a brand and their website becomes an advertising portal that turns into a channel. And video channels quickly become very sticky websites with a ton of buzz, just the thing a domainer likes.

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