Delegate Content Wisely
A pain point in a website being readied for domain name promotion is stagnant content, no content, or just plain incompetence. The application is completely installed, the template look rock solid. The approach to any domain promotion should allow critical review and construction feedback for website improvement.
Consult with a talented content writer regularly to keep content fresh. Dismantle old or outdated websites whose look and feel harks back to 1996. Content writers are like gas pump jockeys at the filling stations of the best websites on the information superhighway. They know which way the traffic is passing and what fuel drives these dynamics.
Listen to the feedback and pay attention to the responses of your content writer. They are likely to have valuable opinions about the direction the content you are ordering will play out. Let them drive some of the brainstorming process. The readability and interest level of the resulting content will be 1000% more sticky as a result.
