Domain Media Real Estate. That’s how I was going to start this column, but I figure “Quick and Dirty” would get more solidly interested viewers. The fact is, we domainers spend more on media than on anything else. This market tends to be ignored by its most possibly profit-making manufacturing niche: end users.

Software, hosting, domain registration, renewals, and consultant fees and online services make up our budget items. And rightly so. We domainers are putting together the sandwich of a new website with extra mayo and a thick spread of affiliates and some extra Google adsense with no Wiki, Java dressing on the side. Video cheese optional.

Webmasters are too busy or too uncertain of their data or their product at some points in web development to manufacture their own media outlets, press channels, or mailing lists. Somehow they shrunk the cycle and left something critical out of the hopper. But now it’s time to launch the site, and some essential components are missing. Like end-users and a qualified audience of leads and demographically suitable readers/visitors.

Media warez are full of discretionary business items that can improve traffic flow and SEO caliber performance of the Internet to a  given site or web page. But a listing for some tasty warez caught my eye. Why is this a good buy? review the listing.

“Launched in Summer 2008, DomainAssets.ca has established itself as “Canada’s domain industry newsletter“. It has delivered weekly news and information about .ca to a growing subscriber list of Canada’s top domain owners and industry professionals.

Interested buyers are invited to submit offers by March 3,2010. (Business assets include DomainAssets.ca web site and content, “domainassets.ca” and “domainasset.ca” domain names, and subscriber email list). PM me if you have questions”.

I like this ad because it vends the type of drill-down media and data support surgically involved domainers and webmasters like to find. But even if you don’t have a .CA or Canadian enterprise now, you might in six months. That proves an asset down the road.

Who is the likely buyer? If you have a taste for the Canadian name market, are looking to grab geo web share from the North American continent, have a French or English name base, or even have a stable of .CA names to sell, this is a good investment.

Because it’s likely the readership is exactly your customer, client and end user. And getting the end user into the web site visitation cycle is the thing domainer dreams are made of, my owlish friends.