06 November 2011 ~ 0 Comments

Groupon Celebrates An IPO Offering.

Remember when Groupon was just a funny little website with a unique sounding domain name? Groupon has now become the domainer’s pot of gold at the end of the rainbow. But the GroupOn story has grown and grown, until the tombstone headlines in the business journals have proclaimed it a blue chip investment worthy of underwriting on the metropolitan stock exchanges worldwide.

The ongoing opportunity in the online space for a domainer to build a brand, establish a service, deliver a product and find a market still exists. As many experts observe, the SEO search result B2B offering has barely been tapped, domainer clams to the contrary. The SEO business available online is a green market ripe for plucking. Domainers needy for SEO development and cementing into the virtual universe on the vine.

Domainers and their service providers have fallen short of delivering the full scope of SEO quality services, as one observer notes in an article “The B2b of SEO”.

“Even with the popularization of SEO value present in the current online media community, actual search engine penetration is rare. But the cause of this is more counter intuitive than even the most qualified experts can defend.”

GroupOn was smart enough not to listen to the naysayers who scoffed at their idea or nodded knowingly at one more undevelopable app coming down the pike. They ignored even further the people who said according to the extant rules GroupOn might fail. Every domainer should doff their cap to GroupOn for extending the domaining possibilities for every name in every domain portfolio in existence.

Yes, I am talking to YOU. Why aren’t you marketing your domain harder? Don’t you want an IPO? Get on the stick and get your marketing department clicking. It costs NOTHING to plant urls and post comments, yet so many ambitious domain owners haven’t posted a self-serving blog comment or forum post in YEARS.

Physician, heal thyself.

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17 September 2010 ~ 3 Comments

Guard Your Gmail Account!

Domainers decide their brand based on their name and their gmail address can be a big part of their presentation and communication strategy. If you’ve invested time and effort establishing a brand then make sure your gmail is not taken. People tend to assume those using the gmail account are associated with the domain or website. Don’t wait until you start receiving strange emails from people who claim you owe them money.

Don’t use gmail? Doesn’t matter. Someone else does and they may be hiring work or doing business as you, the legal owner of the domain name online. Go to Google mail (gmail) and search for available name. Cement this brandable domain name marketing resource by registering the account using your own data, and security information. Even if you never use the email address, it’s certain nobody else can and pretend to be “you”.

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29 May 2010 ~ 25 Comments

5 Reasons to Invest in a Domain Name

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Those domainers browsing the used domains threads, previously owned domains available categories, and the auction domain lists for dropping and deleting domains can be comfortable knowing their investment will be safe with returns on multiple levels of marketing, promotion and value.  Here are more reasons to consider that dollar precious domain name buy might be worth the premium the seller wants for it.

1. Branding

Emotional branding,branding for women, branding for Hispanics and branding for New Age of teenagers has itself come of age. Both surgical drilldown into the demographic target market and overall content appeal spread is necessary to grasp the necessary eyeball traction sales websites need today. Investigating strategy ideas while the domain owner has time to browse the best-in-show options makes a striking website result.

2. Reselling

The resale of a domain is a reality that happens at least once in every domainer’s career. The buyer becomes the seller when the demand for the name outstrips the domain owner’s willingness or ability to develop it apace. When domainers branch out into competing lines of domain name types, their time becomes spread very thin. How they envy the owner of that one domain name, who can pour all their strategy into one site!

Reselling happens when the domain owner knows to check their contact email proxy webmail address, or identifies actively shopping domainers in niche names they own. Domain name owners can set the price.  The domain sale exchange can mark a new epoch in the life of the domainer, once they see the demand personally for names in their portfolio. The domain resale can make the domainer take another look at those drop lists for future reference.

3. Home Business Startup

Developing a startup home business can happen on your own personal timetable. But grooming the website can happen well before the product is available or even decided on. Getting a domain that gets you excited makes the owner become a webmaster sooner rather than later. Symbols, graphics, and logos can all germinate from the domain name.

Learning the commands, actions, executions and occurrences when submitting blog entries, images, and articles takes time. But building the website is one of the foremost goals of any home business website, and one of the priorities most complex to address when time is precious. By the time  home business is up and running, the time for website editing is gone.

Getting the link building chores done, seeing to the SEO keywords, and other administration tasks will give any webmaster the experience needed to do it all, for themselves and others all over again. And thinking in an organizational way about the marketing and strategy for the website helps clarify the practices to be performed in the bricks and mortar business world.

4. Partnership Opportunity

If an offer to buy a domain name or a prompt to sell the name comes from another domainer party. The next step could be to form a partnership. The other party might have contacts, skills, and memberships in services you don’t have. You may have good coding and programming ability as well as content gathering skills. The domain in the middle could benefit from both sides.

Contacting other domainers always has the potential for partnership. Domainers have very similar aims. Partner relationship groom negotiating skills and build confidence in the long game of any domainers. Referrals in the future for domain name customers, website visitors, and member signups can stem from a shopping list of webmaster partners and domain name investment peers.

5. Practice, Practice, Practice

The contemporary office employee generally has the training on basic computer skills and data entry and management to move to the next step. But often the opportunity to learn marketing and promotion does not come on the job. Domain ownership jump starts a small business or personal business or consulting career or part time home business from an initial $10 fee and comes with an unlimited learning curve to boot.

Domain investment can range from $100 worth of niche domains to $15,000 worth of geo names, from $5,000 worth of toy names to $75,000 worth of premium domain names. Yes, domains can be worth that much, and more. The first step each domain owner took to get to the big domain sale numbers was to invest in the domain name to begin with.

A domain monetary investment equal to a night at the movies can refocus hobby time into a business career and training wheels to a management future. Why waste time surfing the web when you can be making it work for you instead? Committing personal time to a new domain name investment career can support sidelines, vacations, and retirement when the resale occurs.

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26 February 2010 ~ 0 Comments

Web Frenzy Chases Viral Vid

Manly man on the scene! Actor Isaiah has ignited the Web with his Old Spice tongue in cheek commercial. Easily the funniest viral video to come down the internet pike in some time, this internet clip shows what one funny (and modestly produced) video can do for a brand.


Manly Man got a ton of Google detritus, but Old Spice manly (commercial) was a Google fill-in. On-target marketing from a brand formerly associated with staggering sailors with knotty muscles wearing striped jerseys and sandals.

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