14 November 2010 ~ 5 Comments

SEO Blog Secrets

The number one secret to successful blogging is the stream of words necessary to make the domain and website blog brand grow. But so many domainers try to evade the serious contribution. The attempts to outsmart the search engines and supercede the legitimate basis for discoverability happens every day. The SEO seeding and the keyword inclusion take an effort.

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The blogs that work have interesting and topical things to say. Yet so often people I know who blog or try to do it end up defeating themselves because they underestimated the amount of work that goes into it. Successful blogging, and successful domain promotion via blogging, must execute certain skill sets and parameters of effort. There is no free lunch in Blogville.

If you see someone decrying the lack of Internet connectivity, he isn’t working on his blog. If you see someone watching a repeat of a television show they’ve already seen, they aren’t working on their blog.That guy sitting by the pool, flipping through a magazine about celebrities and their foibles? Not blogging. The lady waiting in line at the checkout stand, texting her friends.

They aren’t working on their blog. They don’t feel like they are working at all. But they are expending effort unproductively. They’ll type more keystrokes into their cellphones, PDA’s, digital devices and Ipods and Blackberries than might stuff a half dozen blogs. But if you suggested they fulfill a thousand word count writing assignment every day, they’d laugh out loud.

Blogging is industrious work that ages daily. the product is the process, and today;s process will become yesterday’s news all too quick.  In fact, if you ever watched Sex and the City, it’s impossible to believe Carrie and that her blog could support a Manhattan lifestyle or require nothing but stream of consciousness. Blog writing takes a strategy, a focus towards content that transcend randomness.

The best part about blogging is the freedom. In past centuries, even millennia, people were limited in their social congress and imagination by what they could see and touch. Recent decades of technological change have tightened social networks still based around background, taste, preferences and locality. Conversations start and end the same way, except online, because the geographic limitation is not present.

Only online can people find the base of what interests them and watch it flower from there. Only online can individuals find what they truly want to know without peer pressure, familial limitations, or economic structures. Even political and socialist restrictions, as today’s Russian and Chinese movements show, can only stagger what is a prurient human instinct to know more.

People are always curious about what they don’t already know about. Find about new science, reported information, developing cultures, evolving habits, cooking innovations, technological breakthroughs and government actions are not even the full scope of what people care about. Orchestrating the keywords and terms and search engine bots is just part of the game.

Most people are willing to chat about what they care about, in some horrible cases more than willing. Composing paragraphs of these discussions can lead to profitable revenues if the right efforts are completed. Adding in keywords and SEO tricks is just a hopscotch version of high school English, the modern version of hopscotch with a computer keyboard.

I personally notice when people describe a pain point or a problem in everyday life. I realize when there is a glitch there can also be a solution. A blog is a destination online even I visit, not for SEO tricks or discoverable keywords, but for insight, new snippets of knowledge, and decipherable bits of reason. Blogs are not meant to be textbooks. They are simply letters to an unknown friend whom one has yet to meet.

And there are people out there, Google searching and Yahooing and looking up words they don’t even know, who want to get that letter. They will scan directories and they will look for rated sites and they will read other posts to see where the good information is at. And they will find those messages, if only the world would put down the recreational stuff and get down to blogging.

From a previous post.

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16 August 2010 ~ 6 Comments

Traffic Generating Techniques

Traffic is the key to a successful website, and a domain, for that matter. The earning potential for affiliates and link sponsors as well as featured ads is a function of what traffic will participate in the lure of services and goods for sale. But so many domainers expect traffic without putting out sufficient incentive. The lure of a site must be established for traffic to evolve in significant numbers.

The time and efforts that domainers will put into domain development varies. The investment some domainers are comfortable making may skip the right name and focus all the marbles on the wrong name. The more names a domainer adds to their stable, the more the effort for each individual name will diminish. Advice can come from all sides, qualified or unqualified, and mean nothing or everything.

Partnership is key to developing domains intelligently. Unless the independent domainer forges ahead with a team of inspired specialists, the registered domain will languish inside the locked vault of the parked page or lie fallow in the doldrums of the hosting account. That’s a lot of wasted  Cnames setups and idling frames redirect records.

These types of scenarios generally increase the value of a domain name very little. Many domainers operate alone, with hundreds of name waiting in the wings undeveloped. Partners can break down the benefits of link promotion strategies and help make decisions regarding text contributions and editoral calendars for content posting. And the main thrust of the impetus forward can be put toward a tangible goal.

Domainers rolling their sleeves up and developing make money. Otherwise so many domain energies are wasted in pointless debates between ad types, website features, or value appraisals that don’t really add to the bottom line. Posting on discussion forums can help a newb domainer learn, but many busy domain portfolio managers are much more concerned with marketing their names to buyers directly.

Sales pitches without teeth tend to be ignored or dismissed outright. The pumps for a domain buy needs to be primed when the transaction is domainer-to-domainer. Just shoving the domain onto the market rarely brings a satisfactory return. Savvy domain shoppers want stats and traffic volume to cement a bid. Without these a domain offering can sound like a desperate Hail Mary pass.

Undeveloped and/or unused domains are a huge waste. The importance of a road map or marketing plan for every domain at purchase is key. At the very least any unused (undeveloped) names should be directed toward a landing page of the domainer’s existing site to bolster traffic for a target name under review for development or sale.

These are the risks of domaining. And the rewards? Huge auction bids, online traffic in cascades of hourly clicks, and ad revenues piling up almost faster than the metrics can add them up. Or perhaps one sale happens with just one very happy bid that makes a domainer’s year. For prurient domain developers, this can be very feasible if they don’t overspend on media buys.

After all the Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, and buzz, a big ticket domain resale is the goal. But not every domain marketing instrument is right for every site. The appeal of a website based on a speculative domain can be a delicate thing to manage or anticipate. Media buys for one audience can work whereas for another domain audience they fall flat.

And that’s just the beginning. There is always the hook of the promotion cycle at the social networking sites, ongoing link building, and negotiating and pitching to joint venture partners. Domainers spend the balance of their time wrestling with their hosting accounts and tugging names from one registrar to another. The most desperate go for email drops and ad swaps, which pose SEO risk for negligible return.

Adwords can work when the site had traffic. SEO is the responsibility of the webmaster. Article writing is a core foundation of any site strategy. Media buy investments like blogging, Classified Ads, Social Bookmarking, Facebook or other social networking, paid link building, and other sponsored appeals for traffic can blend into a nice fountain of online viewers.

Domainers, start your engines and rev up to speed new traffic clicks to your site today!

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12 May 2010 ~ 14 Comments

SEO Blog Secrets

The number one secret to successful blogging is the stream of words necessary to make the domain and website blog brand grow. But so many domainers try to evade the serious contribution. The attempts to outsmart the search engines and supercede the legitimate basis for discoverability happens every day. The SEO seeding and the keyword inclusion take an effort.

The blogs that work have interesting and topical things to say. Yet so often people I know who blog or try to do it end up defeating themselves because they underestimated the amount of work that goes into it. Successful blogging, and successful domain promotion via blogging, must execute certain skill sets and parameters of effort. There is no free lunch in Blogville.

If you see someone decrying the lack of Internet connectivity, he isn’t working on his blog. If you see someone watching a repeat of a television show they’ve already seen, they aren’t working on their blog.That guy sitting by the pool, flipping through a magazine about celebrities and their foibles? Not blogging. The lady waiting in line at the checkout stand, texting her friends.

They aren’t working on their blog. They don’t feel like they are working at all. But they are expending effort unproductively. They’ll type more keystrokes into their cellphones, PDA’s, digital devices and Ipods and Blackberries than might stuff a half dozen blogs. But if you suggested they fulfill a thousand word count writing assignment every day, they’d laugh out loud.

Blogging is industrious work that ages daily. the product is the process, and today;s process will become yesterday’s news all too quick.  In fact, if you ever watched Sex and the City, it’s impossible to believe Carrie and that her blog could support a Manhattan lifestyle or require nothing but stream of consciousness. Blog writing takes a strategy, a focus towards content that transcend randomness.

The best part about blogging is the freedom. In past centuries, even millennia, people were limited in their social congress and imagination by what they could see and touch. Recent decades of technological change have tightened social networks still based around background, taste, preferences and locality. Conversations start and end the same way, except online, because the geographic limitation is not present.

Only online can people find the base of what interests them and watch it flower from there. Only online can individuals find what they truly want to know without peer pressure, familial limitations, or economic structures. Even political and socialist restrictions, as today’s Russian and Chinese movements show, can only stagger what is a prurient human instinct to know more.

People are always curious about what they don’t already know about. Find about new science, reported information, developing cultures, evolving habits, cooking innovations, technological breakthroughs and government actions are not even the full scope of what people care about. Orchestrating the keywords and terms and search engine bots is just part of the game.

Most people are willing to chat about what they care about, in some horrible cases more than willing. Composing paragraphs of these discussions can lead to profitable revenues if the right efforts are completed. Adding in keywords and SEO tricks is just a hopscotch version of high school English, the modern version of hopscotch with a computer keyboard.

I personally notice when people describe a pain point or a problem in everyday life. I realize when there is a glitch there can also be a solution. A blog is a destination online even I visit, not for SEO tricks or discoverable keywords, but for insight, new snippets of knowledge, and decipherable bits of reason. Blogs are not meant to be textbooks. They are simply letters to an unknown friend whom one has yet to meet.

And there are people out there, Google searching and Yahooing and looking up words they don’t even know, who want to get that letter. They will scan directories and they will look for rated sites and they will read other posts to see where the good information is at. And they will find those messages, if only the world would put down the recreational stuff and get down to blogging.

Continue Reading

26 March 2010 ~ 2 Comments

Blogwriting Recipe

cakemix

The questions regarding how to write a blog for domain enhancement and traffic building are open ended. They could swallow a universe and still leave room for templates, details, hosting, themes and image optimization. But blog learning for blog writing doesn’t have to be a list of technical abstracts and a weighty glossary of terms.

Cooking up a blog takes energy and dedication, but just like those experienced cooks who never look at a measuring cup or review the recipe but make batches of yummy stuff, tips for successful blogging are best used in the mix. Some days you have time for the extra steps, sometimes hungry readers just want to gobble up something hot and fresh.

Peppering your recipe with a few new terms adds flavor. Throwing in some glittery accents excites the eye. Some extra twists and turns and preparation of the final containers can make even uninterested browsers  stop and taste the text. Frosting the end product with a new layout or color can refresh the eye. Even old flavors seem new with a special new color.

Jargon and buzzwords can be propagated from every other website. But being that blog people stop and read intuitively on an impromptu basis, hands on stirring up of the topics can make or break the user traffic daily that keeps a blog happening. Different versions of cookie batter, for example, can be made when one batch gets split into four different parts. Things can be added to each blog entry to spice them up and flavor the content a different way.

One blog edition can feature technical help or how-to advice to solve certain problems. One blog entry can embrace a philosophical bent happening in that milieu. The next blog entry can be humorous or a technical or product review. When the blog writer reviews the comments it’s surprising what subjects and topics people respond to.

Getting into the habit of a daily blog means doing the extra chores. Capturing the reader’s interest is the holy grail of blogging. Getting pinged and quoted means readers are actively searching you out and absorbing your text. Search engines take note of this. SEO rankings define and contribute to the value of a blog domain name.

It’s shocking how many legacy blogs I can log into six or eight months down the line and see hundreds of unapproved comments lying in stasis. This is a shocking abandonment of a fully functional blog. Happens all the time. Sadly. Like leaving cookies baking in the oven after the oven is turned off. And not taking them out of the oven.

So, install that WordPress and start inscribing your blog. link in, link out, research topics and write content. And get cooking!

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