Domain Owl

The good news about doing business online is that online Internet users are now conditioned to search, point and click. Tapping that instinct is the webmaster’s job. Tapping the webmaster’s talent is the domainer’s job. One way domainers can extract value fro their hosting dollar is to produce a blog. But many domain name buyers and sellers can’t leverage value from the blog or reap benefits. They try and try, but something gets lost in the mix. Yet domainers have profit and cost targets just like everyone else. Every blogger does.

Websites intend to communicate using words and images. Software to produce easily changeable websites were produced to ease this communication path to HTML publication online. Blogs, basic message boards with one or a team of authors, became functional for users to read and authors. Then blogs for profit started, to attract visitors and showcase ads, but few writers can garner the audience or channels the resources to turn a profit. The Internet is indeed full of dead blogs.

An online blog actually increases value over time, as its content get more clicked, more integrated into SEO databases and linked up elsewhere. But revenue hungry blog writers are constantly on the prowl for hosting-account-paying cash. And now newsletters are an option. Newsletters are publicizing marketing tools popular among savvy blog webmasters. The HTML templates are found everywhere. Mail servers, hosting accounts, or online sites can distribute them for you. Newsletters can be fun, satiric, comedic, newsworthy, or merely advertorial. The trick is how to implement them.

Newsletter distributions can hurt and help you. Not everyone who once read your domain (or any other type of) blog, and liked it enough to sign up, feels the same today. Not every past reader wants to get daily reminders you exist. Some days the inbox fills up too quickly and the guilty parties are an object of scorn. But a good way to split the difference is to address some of your best stuff, (in this case, surgically topical domain industry or SEO writings) to a subset of the readership audience. And bloggers should time the release to spike the readers’ interest, and salt and pepper the blog audience, not dump a pile of unread code in their spam folder.

Where is the profit for blogging and sending out newsletters? This can be done for a fee. But instead of limiting your readership (or membership) by implementing some kind of mechanical flytrap, use the power of suggestion. Gently (and only occasionally) remind your readers of the effort needed to fulfill their entertainment or information needs. Provide the supplemental or in-depth material only to those who sign up. Then follow up to your readers with a subtle  suggestion and a Paypal address. If your readers have even 20% of the goodwill you think they have, then for every hundred signups you might get perhaps $5 a month.

Let’s look at the metrics. For a blog with two thousand signups, that’s twenty groups of readers who might each generate (for a newsletter) ten out of a hundred reader signups. Ten times twenty is two hundred. Out of two hundred putative signups, using the 80/20 rule, 160 people will decline the opportunity to fork over any ducats, and maybe forty people will consider it. If forty people send you $5 even once, that’s $200 toward your enterprise hosting costs. And maybe publication of an eBook. If they make this decision over a year’s time, the blogger still clears costs and pays their way to a coffee or two.

Any any further offers, special content, or ideas and communication exchange between the subscribing parties is at the blogger’s (webmaster’s) discretion.

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When people tell me they just don’t know how to make money online, Flippa is one of the sites I suggest they try to work with. This site vends readymade websites to buyers at auction prices. But the difference between Flippa and many auction areas of other domainer forums is that zero Alexa, zero traffic, zero anything plus content and code gets you in. These stat sets are ones that every domainer had tons of names for.

For $19, the domainer (or man on the street) can vend a website already up. This takes the profit model of the domain name world a bit further. Instead of relying on the domain resale market, autoblog engines can do the work and output the site. The money making potential of a speculative name buy just got that much more possible. The domainer creates their own multiples of opportunity.

The employable resources toward a website for domainers have always been a part of their hosting plan. Hosting companies like Godaddy offer a plethora of webmaster site publishing choices in the “Connection” area. Site templates, HTML code, and open source applications allow even newbie domainers full site design flexibility. Writing the content was all that was needed.

But today content writers in every language are an easily sourced commodity online. Getting original and keyword rich text up is as simple as writing a few emails and selecting a contractor. A little do-it-yourself juice poured directly onto the hot griddle of the hosting account can deliver some piping hot websites. And Flippa allows novices a turn at bat, as well.

For many domainers the market to sell domains feel closed to them. It takes a few successes to get their groove going as market entrepreneurs. What is not made clear to many business individuals looking to get into the domain name industry is that for some domain name sales happen instantly. For others it can take many years. The returns are varied, and there is no guarantee of profit.

Flippa.com changes all that. A quick survey of the site shows what auctions have sold. The other side of the Flippa.com coin is that now name owners can shop for sites that fit the keywords for site names they already have. Instead of chancing content they don’t want or need, webmasters can analyze available site text for purchase. If the Flippa vended website fits the bill, then they can bid their budget.

Flippa allows those with good domaining ideas and good ideas for domain names to follow through on those concepts and take profit from their brainstorms. The world is full of end user business leaders who will have the “vision” to buy the finished product. These are not the same people who will fund its growth or development however.

Flippa.com closes the gap between domain name website end user customer and domain reseller. And just think what kind of traffic your website will get while being “shopped” at Flippa.com. This is a chance for web designers, webmasters, writers and domain name entrepreneurs to showcase their packaged services. As many free markets, a sales history tells the tale.

Flippa.com will remind most domainers that flipping domains may soon be like flipping houses. If you can build it, you can flip it. The synonymous energies between the commodity of commercial real estate and domain markets as properties continue. The energy the individual domainer puts into every site, and the elbow grease researching keywords and SEO, will cap the Flippa.com revenue potential.

There is a free downlaod of the Flippa flipping book inside, as well as offers for discounts on SEO tools like SEMrush and Domainsamurai. Phone verification is needed. Sign up today, and see if your domain gifts can be utilized to the fullest.

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Everybody wants a blog comment with an inbound link back to their site. I see hundreds of them here and elsewhere. Link exchanges generally work to the benefit of both sites, since only the webmasters of relevant sites with SEO value need apply. Search engines denigrate the value of unrelated links. Lots of spam and lots of erroneous commenting needs to be addressed.

SEO bots scrub down the blogosphere daily. But the reality is few can keep a blog going. The number one issue with administrating a blog domain is that the blog engine needs effort and attention. Admittedly it sometimes needs more time some days than others, but administration of the blog domain that is a domain blog can absorb more minutes than observers might suspect.

One of the most surprising aspects to curating a blog is administering approval of the comments users and visitors leave at the site. Various articles should have different users with varying home urls and different email addresses. But with the effort some domainers and online contractors are making these days to promote their domain urls, some spam comes along.

Here are some notes for those reading this who attempt to comment here or spread the url word about their domain or website online. Whether it is a FaceBook page, Myspace address, subdomain, or Squidoo link, these rules for commenting apply. Links and comments promoting links will be deleted meeting the following criteria.

1. A comment with a home page name that does not relate in either subject value or keyword association with my domain or blog is probably not going to be approved. These are obvious spam.

2. A blog comment that is misspelled is probably not going to be approved. This shows the writer is not a native speaker and too careless to spellcheck. Grammar errors mean a scripted posting machine did the commenting.

3. A blog comment abusing the administrator of this site is probably not going to be approved. Comment administration decisions are final.

4. A blog comment repeated word for word across a half dozen articles with identical commentary text  is probably not going to be approved.

5. A blog comment flogging an unrelated service or site is probably not going to be approved.

6. A blog comment uniformly unconnected to the content of the article AND misspelled AND promoting warez AND to a topic-unrelated site domain name url  is probably not going be approved.

7. A blog comment that is in a foreign character set and thus unreadable  is probably not going to be approved.

8. A blog comment that is too long (a page or more, 700 characters plus, ) probably not going to be approved.

9. A blog comment that is relating to an adult name or mature content site when the posted site is completely unrelated to such material is probably not going to be approved.

10. Asking for free publishing of this site’s content elsewhere on a  site with advertising and affiliates, and for free writing services on your site’s behalf will probably get deleted. Appropriate communications along these lines happen via email, not in the public comment area.

Bonus Round:

Your link will probably get deleted if it is one in  series of exactly similar posts on various stories under different email addresses and site names.

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The blog domain triggers a dilemma for domainers everywhere. Blogging is not for everyone, and many eager new bloggers make this uneasy discovery after too many late nights and scraping the bottom of the barrel to complete one post. But for every domainer I know looking to unload some names for a profit, very few have mined the “domains wanted’ areas of the likely domain name forums.

The domains wanted and domains for sale forums are of critical importance to any newby domainer. Every domain forum worth its salt will have these areas and have them actively posting hourly. They show what the market is like for someone who has a portfolio of names to sell at the right time for the right price. One way to maintain and build value in a blog domain is to set it up and use to fruitful effect.

The domain name buyer and reseller must gauge the interest and buying arena of any blog name they have. Yet so many domainers buy blog names in bulk, refuse to develop them, and ten cry foul when an easy resale doesn’t hove into view. The target buyer will not appear like the Ghost of Christmas Past. They need to be cultivated, marketed to, and campaigned. Bloggers are customers too.

Bloggers need to see how they can use their new domain as an email tool. they need to see what it might look like on Facebook. Blog name buyers may never have had any of their named Tweeted before. It’s a heady thing to feel successful online, and marketing using social networks in today’s online e-commerce village does the trick. A new blog domains could be a useful tool for promoting of their extant domains, or some of their private and personal enterprises as well.

A savvy domainer faces the issue every day: keep the horses in the stable or make them earn their apples and carrots? The smart domainer will use the blog domain to further the career of their other domain names or decide to try and establish it as a marketplace for goods and services. But blogs today are lookup sources of information. Original content that is readable and unique should earn page views and enhance site discoverability.

SEO value comes from one blogger realizing something is left out of the discussion somewhere else and employing keyword density and meta tags to let other potential readers know where the data is. Or the domainer could just market the traffic data to other name owners and resell the name due to the sales appeal of the traffic and clicks. Hybrid hosting makes this possible in volume easily.

The blog domain was a promotional tool from the start, a website that was easy to build and accessible to change. This concept was part of the blog apparatus from the beginning.Even now domainers who have a lot to say suffer under perceptions that somehow their words aren’t “good enough” for a blog or that they “can’t write”.  This was what audio voice recognition software was designed for.

But many domain owners quail at blogging. They believe only a ‘true” writer can blog. Very few people originally looking for an emotional or substantive voice online needed to establish their own personal destination unless they had a stored reservoir of things to say or topics to treat. But now a blog can be a mood catcher, a dream space, or a public relations powerhouse.

A rose by any other name….

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Got original content? If not, you could get sued. So goes the conventional wisdom now developing as the frontier of Internet media, law and standard operating practices grows another branch. Those RSS feeds may not be “free” after all. For rogue operators online, the “cut and paste” method of website development may be a thing of the past. The hounds of copyright legality are upon content thieves.

Taking a bead from a domain industry leader, I reference (and cite under pain of death) Elliott Silver’s comprehensive blog post today concerning content theft. The relevant article in Wired revealed the significance of getting published in conventional print run and digital media under a syndicated banner even in this day and age. The cost of these media operations assumes use of the material under its own auspices.

The company Righthaven actively pursues legal cases against websites that puncture the value of the native content by posting it on their websites and deriving SEO value and reader interest. The details of the copyright actions pursued by this company are something every website administrator needs to know about. This is in fact a sort of domain insurance, where activities like content writing and posting build value in a site.

It should go without saying that new website ventures should contain original content. but so many newb bloggers haven’t learned that concept. And many more domain speculators actively lift feeds and copy and paste entire sections of websites as a matter of course in the race to adsense and search engine revenue. The issuing of takedown notices is a time consuming and complex activity not all bloggers and webmasters understand how to do.

Who is doing the stealing? Bloggers and other webmasters, for the most part. Silver’s article sketches a swipe at the poor Web journalism practiced by many online text contributors, but the real picture is so much more broad than that. Many (but by no means all) domain speculators populate websites using models of virtual copy theft and content “relocation”.

For what can only be slivers of cents on the dollar, random webmasters draw from the RSS feeds of multiple sites and indiscriminately repost to fill up their site pages. This practice is uneasily as common as it is overlooked and underenforced for online copyright violation. More companies like Righthaven, online services that look to police online copyright violation are needed.

Infringement is an art form for many webmasters. They seek to diffuse and obfuscate the original post yet steal or repost most of it on their own sites, often without any link or pingback to the original site.But if internet practices lawsuits go forward, a new set of rules might soon be in place.  A new rubric of online content policing might spring forth.

Many webmaster who conscientiously invest in original content would like to see this happen. Hosting companies may get involved at some point. There is a rule of common sense that should be part of every hosting company terms of service. Content theft should be an act that terminates hosting company liability. Sites composed of over 50% stolen content could be taken down by disconnect notices.

And just think what the Google rankings would scramble to show then.

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Some domainers need to make a small project their entry into the domaining and website creation. One great way to bring a domaining talent out from under shadow is to put focus on developing a retirement domain. A fresh new project can light the old domain fire and get some traffic burning to legacy sites already awaiting visitor traffic.

Retirement Lifestyle Domains are the hot market in developing websites and a cool name for a target demographic like future and current retired persons is a sure traffic aggregator. Crafting a keyword combination for “seniors” or retired persons gets practical traffic for articles and features. The readers will skim for their favorite topics, like crafting, sports, traveling, or finance.

Practical uses for the information take point of all content media. Can the snippet of information or how-to video go viral? Is the information exclusive to the website and thus be promoted elsewhere? Can it be easily printed? Do vendor know what to do with coupons or discount offers? Sites for seniors can be dating sites, political discussion sites or literary clubs. Seniors can check back to se if their favorite topic has been discussed or is coming up.

A retirement domain name makes a fresh and quickly growing site project. Making the content for a retirement edged website is easy. Senior citizens looking to retire and those that are currently retired want information on affordable locales, senior discount travel, and their related items specific to their age niche. Geographically specific retirement and seniors sites can be attractive venues for affiliates and coupon merchandisers.

Retirement names can open up new traffic to web links as well. Marrying keywords like “senior” and “retire” and “retirement” with city or geo specific names can appeal to investment domainers and name buyers alike. Lifestyles like recreational vehicle road warriors or houseboat owners can further develop any seniors niche for retirement specific content. Seniors have a lot of time to devote to nich lifestyles and more time to surf the web as well.

Retirement topics for news feeds and article posts are very broad. The interest is in relief from work, securement of monetary assets, continuing health, and ongoing recreational and hobby development. Medical news for a broad variety of ailments and healthy eating and exercise make endless topical editorial contributions retirement age seniors are eager to read.

Shifts and trends in retirement pastimes are news on seniors’ websites. What is the best place to take a cruise or retire around the world? Seniors and eligible retirees want to know. Contributions to the website may be involved at some point. Making a website from a name that signals receptivity to seniors interests and a domain they can spell and share with their peers is half the battle.

Marketing to seniors is a fast growing enterprise that entrepreneurs can make popular quickly because seniors belonging to groups, clubs, institutions or groups can spread the word. A seniors website or retirement niche domain can lead to a marketable entity and more resalable name.

Retirees can start up new businesses or become stock pickers. Senior citizens can run for office or go back to college. Not only do retired persons themselves review such sites, but relatives and friends can forward email traffic. A newby domainer could start a whole new career with a seniors name, even a retired domainer!

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One of the fastest and most entry level friendly niches in domaining has been the growth of the database market. To sell or vend a database should take a minimum number of thread posting listings and per word price negotiation. A premium price or per word rate should be hung on a database with super dense keyword content and notable outbound link targets.

Why are databases valuable? Because they can be re-used. By now, domain name buyers and sellers know the big money in domaining comes from developed names that form viable sites with traffic stats to support resale dynamics. By purchasing and installing an SEO optimized database and aggregating inbound links via link exchanges and link building, a domain name owner and webmaster can bring together a working site.

The blog engine is the most user friendly and widely used site maker now, and new domain owners may want to skip the early stages of blog birthing pains and ramp up a database for the first cycle of entries to fit. For the domainer launching multiple projects this can be a lifesaver strategy. And the blog database especially has value when associated with a domain name with “blog’ in the title.

A database of blog entries is flexible in that it can be viewed in a vertical, top-down manner in spreadsheet or table form after importing and file conversion. These records can then be uploaded to a new blog installation that suddenly has content within it. With each user the content becomes more customized, fresh and new.

The database table is a character set table that can be converted from the Access database file format and converted to Word table or Excel block view. Blog entries can be scanned for relevance to the intended new domain name project or website. This utility can be used when a domain name is being dismantled or let to drop. the domain database can be salvaged for future posting or resale value.

Repopulating a database with new terms and keywords, and editing the entries to reflect a new domain name makes a dozen blogs possible to update daily. A domainer who owns a dozen blogs can work with a busy calendar by filling in some of them with legacy database source entries. This keeps the bots happy and allows domain name owners to bulk fortify their online blog installations without exhaustion.

The database salvage starts with the editing. Conversion Wizards can be activated by mouse clicking the object upon extraction from the hosting account database manager. And many blog engines allow direct file extraction for the administration menu interface. Files form database downloads can be split, unacceptable records deleted, and spam entries in comment fields bulk cleared of content.

A new database file is then opened that presents all of the text of the blog entry words. Each entry is separated by its date stamp. These can be reordered at will by the editor. The entries will then be visible in a transparent manner, one on top of the other. The cascading records (each entry forms one record) can be bulk processed to form the basis of a new blog

In Excel, the autofill of the date function can supply the new calendar of dates. The date field can also be left as is, and the record entries salvaged on a piecemeal basis day by day or entry by entry. For many newb bloggers, rewriting 350 words and supplementing them to form one 500 word text blog entry is doable, while a blank “new post’ field (daily) scares them to death.

Editing a database table of records is much easier than it sounds. The database application allows find and replace features so the operator can bulk replace keywords. By identifying good keywords and using content editing and link seeding within the words of the file the database as a whole becomes more congruent to a certain domain name. Each record can be reworked and revised to reflect current SEO needs.

One big secret to vending a database is that owning the domain name isn’t necessary. If a talented writer wants to write a blog about a geo market, hot new term, or niche industry, they can install the WordPress or blog installation on their hosting account file manager directory tree and start growing their database right there. Tending the fields of data can earn domainers big bucks.

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A domain is an important first step to a small business communications campaign that will make public hours of availability, types of available operations, product and services quality, and pricing. But the domain can only accrue in value if the material attached to the domain url online brings a viewer or visitor experience users enjoy. The small business blogger can build domain value while attending to business marketing responsibilities.

Choose a good domain name for your blog. This will be on the business card, the FaceBook page, and on your email address. The numbers behind the main directory file folder tag aren’t really going to work here. The small business domain name will serve to promote and brand the business while becoming a domaining “verb” your clients and customers can use.  You can do business your own way. Just let browsers get a handle on it.

Start your blog entries modest. Get in the hang of submitting about 250 words a day about your developing business, wishes for the future, plans to specialize, or customer focus ideas. Slowly expand these entries with product definitions, business projections, industry statements, and opinions. Utilize added keywords or complementary keywords and phrases that augment domain value through SEO techniques.

Blogging about starting the business, getting the facility together, and/or just siting the new business make viable commencement blog entries. Using photos and video clips can demonstrate your communication style and accessibility to wandering shoppers. Usually the visitor’s eye falls on the index page column and main headline. Arrange website features  that define the domain small business concept with graphics and related content,

Make sure your theme takes a back seat to the content and does not present contrasting elements. A zen garden or sporty racetrack may seem cool when shopping for blog templates, but it will make a hash of a landing page presentation with your articles about crafting custom seat covers. By occasionally substituting seasonal colors in the style sheet, the website can appear fresh without detracting from the blog.

Going shopping for a used domain name can be fun and very affordable. many good ideas that other people have had can become your good idea anew. And used domain named have one time traffic links and indicators somewhere out there on the web that may bring new visitors to your site. Making new visitors part of the conversation expands the reach of your blog outward. This rewrites the possibilities when it comes to referral traffic.

Keywords that correspond to your business, industry or materials keep the topicality relevant. Don’t try to brand your business with a hobby domain name subfolder. Pay attention to how urls will look in the address bar and scan. People will want to type the new name in and check your site out. Nobody is buying custom made blinds from warcraftblob/work/9723/home.doc. But http://www.funwindows/index.asp is a winner.

But having a website that is a blog isn’t always as simple as some new domainers or bloggers think it is. The core effort each day should be contributing fresh material to the blog and adding timed future publications to mature as scheduled. The three ring circus feeling begins when link building, seo optimization, and ads and site composition start to compete for the webmaster’s time.

If a web researcher finds your blog through a search engine result, they may check the home page to see what’s going on currently. Make sure something is there, nothing says “go away” as much as an abandoned blog. Alt tags and text density make the site visitors relevant.  A reader can bookmark a page for later review for how-to advice, installation lessons, product model technical reviews, and more. Giving the reader something to do is key.

The small business blogger can work their information management into the blog.  Explaining why certain products come the way they do or reporting changes in the business model can showcase the situation later for their records. The small business owner can use their personal brand of web citizen journalism to make their case why their product or service should be the one shopper choose.

Collecting queries can show the business manager what information needs to be on their site. Signups for special offers and coupons can demonstrate price sensitivity for certain services. Limited time changes can be Twittered for custom convenience. And trolling the geo stats to see where the demand is coming from can steer a new domain owner to a more productive clicks and mortar small business marketing campaign every time.

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The rush of getting a great domain for reg fee or selling a domain for a profitable margin can’t be duplicated. Cooking up  a great domain sale or domain acquisition creates a entrepreneurial fervor that is a completely new career in marketing, sales, and advertising. There is no drug more compelling or more rejuvenating than domaining fever. But a few caveats wouldn’t go amiss.

The domain trade blogs and domain newspapers tout the sale of big dollar domains and six figure auction sales many domainers may never see. They can dream about them, but they may never see those big ticket paydays in the domain world personally. Domain forums are places where the highs and sometimes the lows of the domain world get seen, but not everything in between.

I have known million dollar domainers and can appreciate the unseen time and effort they put into their domaining careers can be lost in the melee of a celebratory domain name sale. They have spent early dawn hours and late night sessions plugging their domain name candidates into the matrix for profit and assuming link building, SEO techniques, and domain name marketing and promotion will support the inflated resale price.

The domain sale headline of a huge price for a single domain name has a back story. Those responsible for big sales might be teams of promoters and investors acting behind the scenes. The consulting advice they receive and the strategy to sell the name go unseen, by and large. The auction may not be the first time the name was offered for sale, and many sleepless nights may have been spent agonizing over the reserve price.

Many domain name buyers and sellers aggregate multiple domain name sales across weeks, months, and years to establish a financial longevity and career perspective on the domain name career and what it means to them. These domain name entrepreneurs may spend countless hours talking to prospective buyers, campaigning at live auctions with bidders, and days and weeks of travel time attending domain name trade shows and conventions.

The big ticket domainers have some serious mileage and dues paid for those big auctions sales. And for every big ticket domain sale, you can bet the seller has a sizable portfolio of unsold names waiting at home. That domainer has spent years combing through every name drop list and every auction site spreadsheet, scrutinizing each proffered name for potential future value.

When the “ordinary” or newbie domainer gets started, their eyes should not be in the clouds. Luck and lightning may strike, but they really don’t bolster the family checkbook. Domain lightning in a bottle is a fun read but can’t be counted on. Every domain investment, large or small, should answer to measurable likelihood of gains and multiplicity of return on investment.

Domain name buying, domain name creation, and domain name acquisition is a fun and stimulating activity. Trading domain names opens up the mind to future possibilities. But the actual monetary involvement with the domain name career should be delimited to specific timetables and renewal dates that shore up the concrete edges of the domain name buy.

Financial constraints for marketing and promotion should follow the marketing plan. A map for stages of investment of time, money, and website or link development should be assigned milestones. These chronological datelines in the life of any domain ownership should include SEO results when keywords are added in, page rank changes (if any), and potential bidders or buyers for that name.

These types of notes and metrics can keep a distance between the emotional relationship many domainers have with their online real estate and the dollars and cents realities of ongoing maintenance, hosting, and renewal that come with domain name management. Any model of prurient investment urges reconsideration of ongoing effort, time and resources toward lesser probability return entities.

The wise domainer will streamline their efforts towards the domains that really count, and survive the ups and downs of the domain market with equanimity. The trade papers and the domain blogs can promote the big ticket domain sale until the (Tu)cows come home, but the sensible domainer will keep numbers, analysis and cool headed thinking on their side.

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One of the most overlooked sales tools for website traffic is the direct micro-marketing campaign. Yet many company owners and domain investors will say only bulk tools and promotional methods will work for their domain. Many site owners completely ignore the domain marketing functionality and focus on the site,as if the two were separate entities. They are, but not where SEO is concerned.

For the website designer and site author, the goal is the same: to communicate the core message to the target demographic, multiple target markets, or a broad expanse of the Internet browsing public. This should be done with an amplitude to impact as many media types as possible. Your website message could find its way into a blog entry, a review, a magazine article, a research paper, a book, or even legal documents.

Surgical website marketing involves traditional sales aspects like qualifying a lead and preparing marketing material fashioned for that lead. A qualified lead in url marketing is a website with a page rank equal or above yours and with keywords and domain name associations consistent with at least some of your website domain name and keywords. Congruent ‘vibes” from that other website or site author will likewise help migrate readers and new fans.

Domain marketing leads can come from author email addresses, domain name registrar data, forum username or member profiles, and social network contacts. These can be gathered in lists for future use. Traversing the forums of any topic will yield multiple email addresses for this purpose. Since most people put a link to their website in their signature, if the email is not in their profile lookup the domain name owner via WHOIS and add the email address to your chosen list.

The idea is not to write spam but purpose built cover letters expressing consideration and appreciation for the reader’s time and contributions. Everybody wants to get an email praising their observations or astute writing, or cheering them on in their chosen cause. Some writers and website contributors live to discover new sites to add to their web link directory. Some just like a personal heads-up on new sites dear to the causes close to their heart.

Site owners and webmasters will make good email lists for selling the domain or notifying of new feeds or articles. Contributors might be open to guest blogs.  Inviting a few new writers to review your site gives you topical new contnt material and a new user base for fresh clicks. Contributors to a site will likely energize their own social network to look it over.

The art of conversation dead, and this a boon to many site authors and webmasters. New websites and their content give people something to talk about over lunch, during dinner, and while commercials last. if the domain name is catchy and easy to remember, they’ll be able to recall it and share it with a fast food dinner party. Three people will overhear this. They’ll tell five people. And so on. And so on.

One of the best emails I got recently spurring me to click and visit was one form Gary Vaynerchuk of WineLibraryTV.com. The apology to take 5 minutes of my time was in the subject line. The departure from the spam motif was obvious.Vaynerchuk has a formidable fanbase he can tap at any time, and he did so surgically. Receivers of these emails like me clicked and took due note.

The Vaynerchuk email was a lesson in marketing restraint. This was practically the only email message I had ever got, versus the daily run of some idiot sites that can’t suppress anything and stuff your inbox with spam. Vaynerchuk’s content is so appealing he is almost known for his branding and Internet savvy before his liquor and wine business success.

Looking for likely users and visitors online for surgical domain marketing is less flashy than bulk promotion tools and webcasts, but can drill down to more precise user feedback and site participation. Surgical email campaigns for site and domain promotion will consume time and resources, but so will bulk spam thrown out into the online universe. There are many different ways to scrape likely user data online, each webmaster must decide their own ethical line in the sand.

Mining data from career and job hunting databases is risky. The possibility is very strong that the recipient is no longer in that line of work and your email could alienate them. Look and see if they have left the site or forum. Review the date of the last entry and check to see whether they still participate in online discussions. Discount claims that every entry is recent. Make sure active prospects are the focus of any marketing campaign.

Regardless of the mining venue chosen, the email and surgical marketing campaign for any site will leave the recipient feeling special and want to return the favor by visiting the website.  Online promotion of a website or domain name involves personal and consistent follow through via email or marketing efforts to accomplish target impact.

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