12 July 2010 ~ 41 Comments

Developing Video Content For Your Website

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Domaining an app is the hottest web development move out there. A happening domain needs Tube support. Youtube.content can be developed and produced using simple tools online. The video media format can be packaged by a multitude of resident system applications, freeware obtainable online, and custom retail video editing software.

Domainers can try their hand at helming projects which a wide variety of users will see. Endorsement of the material can lead to word of mouth and end user referrals. New apps are churning out like wildfire right now for new devices like the Ipad and portable handheld and gaming sites too. Video slices or “tubes” can be embedded easily with tags and captions to create an interactive site that gives visitors something to do.

Domains can hold whatever custom content their webmasters decide upon. these can be coaching tutorials, screenshot by screenshot demonstrations, videos, narrated audio slide shows and other media. The affiliate offers can be blended into demonstrational material that encourage visitors to click on ads. Domain keywords can be emphasized with video images and image tags reflecting actual content.

A website authored by a domain holder can be optimized for site SEO and traffic statistics. The content can be tagged as a how-to video and also as educational, occupational, and promotional. This type of material is readily discoverable and very searchable. The ease with which these types of videos can be made and uploaded is a result of the viral video phenomenon sponsored by YouTube’s popularity. Desktop microphones make any webmaster a narrator.

The domainer who promotes their website using coaching video, how-to methods, tips and tricks, shortcut techniques and screenshot demonstrations has many advantages. The webmaster can decide what words and narrative text and captions get featured, presumably keyword-rich and SEO optimized. The domainer can set up complementary sites and link them together.

A site plan which concentrates a density of words and themes in the content around the site domain keywords will be successful in aggregating visitor traffic. Referrals to the coaching material will also get linked to from forums, online bulletin boards, and member communities of the subject topics. The site plan can outline the key steps in each “lesson” and provide yet another spoke in the SEO discoverability wheel.

Beginners making videos and slideshow media can sketch their plan using Powerpoint outline view notes or slides printed out for jotting down ideas. Screenshots can be defined into surgical coaching material by making highlighted areas using Paint and the selection tool with the colored outline box delineating the referred-to area.

Webmasters should provide how-to content by asking and answering questions about the process or technique involved. What kinds of people will be viewing this presentation? What kinds of language and images will they respond to? What general references and specific details will they expect to see? What kinds of action need to be demonstrated, and how does this fall in with the overall site goal?

Uploading video concoctions to YouTube assist in server hosting costs and allows the domainers to build a site channel that refers YouTube surfers back to the target web site. One key draw for site visitation is to allow continued searchability of the video at YouTube and then cover the video space with a link to the destination website. This brings fulfillment oriented site visitors.

But by hosting exclusive video,  a webmaster can originate valuable content. By authoring original programming they turn their domain name into a brand and their website becomes an advertising portal that turns into a channel. And video channels quickly become very sticky websites with a ton of buzz, just the thing a domainer likes.

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18 May 2010 ~ 1 Comment

Domain Names That Spur Solutions

Looking at the recent issue of PCWorld and its cover story, the “52 Incredibly Useful Sites” article,  I was inspired to start  a new one myself. I saw the future of domaining get a second wind. Online users, internet browsers, and surfers of the next wave of technology (of all ages) are becoming more and more expectant when typing in domain names for Internet solution sites.

New websites may seem redundant to the uninformed observer, but to the avid domainers with savvy tech consciousness, the next big thing carries with it the need for the next big solution. All of the sites on the 52 Incredibly Useful Sites list were formed by a tertiary concern tasking itself with providing an online platform for a user need. And today, online Internet users want their solution provided online.

Domains are the brands for these online solutions. The keyword formation of the website name makes for some creative domaining. Needs for these users start from pain points with existing schedules, resources, challenges and clicks and mortar office space. The cloud computing and social networking age has hastened the advent on the online user of what were formerly onsite or computer networked group applications.

Each of these 52 sites was born of a new domain that forged a brand. These domains were born of domain algebra, the combination of keywords and easily remembered base words. Some of them follow the noun plus animal name, like Grooveshark. Sometimes a simple verb that defines a new activity brands the domain, such as ‘proxify’ at Proxify.com and Citrify (for photos).

Huddle.com is  the extension of the spoken word, the adoption of a business use of a sports term for project management online. Yammer also employs the associative slang use of a word for a practical solution site online. Yammer functions like an informal intranet or social network within company or organizational boundaries. This is a great way around all those strangers sniffing around on Facebook into your chats between work colleagues.

Some words to make up the domains had simply had been adopted as a website and brand in a departure from their meaning, like at Mint. Humyo.com doesn’t mean anything in English, but the site offers ten MB of free online storage, something anyone who works online can appreciate the use of. That’s a short, easily typeable word people will remember.

Drop.io shows the ingenious use of a newer TLD to deliver one stop drops online for files.  Smart.fm is another one with a distinctive sub-TLD finish but a calling card for an app nobody can turn down.  Bubbl.us mind-maps the brainstorm instinct for when Internet users are away from their laptops or just freethinking on the go. Droolr is a gear shopping site for nerds.

Zoho.com sounds like a nonsense word, but the collaborative small business tools at the site are no joke. Qik is a fantastic use of a three letter domain name and this site provides resources for live streaming. Iphone streaming, Blackberry streaming, personal video streaming that turns the man on the street into a globally accessible media reporter. CutMP3 is a site I’ve been waiting for, a portal to transition any tune into a ringtone.

These type of sites should give hope to those domainers who spot the short nonsense words in the drop lists or deleting domains spreadsheets and have a light bulb go on over their head. There is market and an audience for these sites, as well as a critical host of reviewers waiting to discover them. The resale value of any of these domains would be an interesting metric to track.

RetailMeNot.com finds coupons, a much needed site when so many Google searches for coupons end up at adsense-driven text clickjackers.  OpenTable.com is a known resource, but SeatExpert.com gets the best seat on any plane. Passpack.com and Topicfire also show how the basic keywords married to a verb or noun can make any domain name that becomes a full fledged website.

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