Domain Owl

The first step after obtaining a domain name is to make the website. Once the website is launched, marketing becomes the primary business function. Marketing a website encompasses awareness building,  targeting potential users, tracking landing page and clickthrough page visitor traffic, and effectively encouraging active participation in site activities by those users.

Sites that are meant to build value in a domain need metrics to support that value growth. Metrics that are used to estimate domain name value are site traffic, user demographics, and external links. Domainers can choose which activities to invest their time in to grow site visitation and web awareness of the site’s content and mission. Sites with a diversity of approaches can reap concrete benefits from domain promotion and content marketing.

One of the best ways to popularize a site is to optimize the SEO. This phrase has become an industry wide term in domaining circles that can mean different things to different operators. Sometimes the content on the website is shared to other sites via news feed or RSS utilities. Or the abstracts to certain content pieces might be fed to other external sites with links to the rest of the article text at the destination site.

Some websites derive profits from visitors and participation at the destination website in certain volumes. Resident code monitors online visitors from these sponsors or advertisers. The data from these operations is consolidated into monthly earnings and/or traffic reports. Website administrators can run independent site traffic reports as well.  Specialized traffic reporting software can also be used from vendors online for this purpose.

Webmasters who are aggressive about growing their site participation and SEO appeal will review the traffic reports for valuable user data.  If indications are good that blog entries with pictures fare better for clickthrough to the main article, the webmaster knows to expend valuable bandwidth per entry for that feature. If readers avoid articles with too many statistics, the editor knows to simplify the text to garner more continued pageviews.

Unfortunately, many “black hat” domainers and site operators encourage click fraud and cloaked links. While this may bolster temporary traffic numbers it does little to build affiliate revenue or domain value. Starting flame wars with other bloggers and site visitors also can show little long term site value. The site domain name and/or the main keywords can guide the choice of affiliates, such as “candy bar phones” or “romance novel” ads.

The Search Engine Optimization derives online traffic and grows domain name value by drawing power from comprehensive density of keywords, originality of content, external backlinks, and link quality. Getting a site in the thick of the information superhighway takes work. SEO tips and tricks are everywhere but very few of the replace basic common sense.

Understanding the basic workings of these necessary site features is the responsibility of every webmaster. The web standards and best practices should be the model for all Internet website development and marketing activity. Search engine ranking factors can determine the resale price of the domain name. Hence the drive for site composition quality.

The diversity of link sources matter. The host site keywords should be a guide.  If the parameters of the search terms for the linking back sites are significantly altered from the base keywords, the link has little value. If the site keywords and search terms for the external links are extremely different,  the link may detract from SEO tabulation results. Sacrificing link quality for happenstance traffic is short sighted domaining.

The popularity of the sites where external links are found matters. The text which is linked as an anchor in posts, urls, or comments at external sites leading inbound matters. These dynamics are what conscientious webmasters and aggressive domainers work to maximize the effect of per site/domain. An assortment of links between like-keyworded sites can work to a domainer’s advantage.

To do that, working with keywords is required. Site key words for any domain name or term can be found using online sites or domain name analytic tools. But the words that connect to nay domain may not be appealing category or article title words, or they may be too abstruse or foreign to interest browsing readers or scanning Internet surfers.

Domainers and webmasters depend on registrar engines and SEO instruments   to provide valid keyword data.  But the most commonly used keywords generated by analytics and traffic bot trackers may be awkward and difficult to incorporate into categories and posts. This is where the site writer and webmaster need to work together to capture discoverability and stickiness elements within fixed and updated content.

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Owls Need Website Tools

The cycle of online domain evaluation tools can rise and fall with seasonal or economic changes. The data minions grubbing over their apps might be taking a Easter break or celebrating Kwanzaa when a webmaster visits their portal online and taps it for relevant domain SEO data.This is an ongoing part of domain name ownership, the red tape data that shows webmasters how effective certain programming aspects of their website really are.

But the data framesets revealed by these online instrument domain search portals can furnish some intriguing developments about where the site links and content end up. I found MyTracking.com (in the beta mode) to be an important study tool for researching online domain names, urls, links and sites of interest to me both inside and outside my portfolio.

I visited the MyTracking.com beta , and  enjoyed seeing the longitude and latitude of the domain displayed with a Google map. I now know that Godaddy has a wire hotel, co-location, or hosting NOC in Phoenix Arizona. Since I used to work at a company that was one circuit board away from the international backbone NOC in Phoenix, I feel like I’ve almost seen my own shared hosting server.

The “related pages” report at MyTracking.com was an eye opener. For one of my hosted domain sites, a website in Seoul was one of the five top seo linked pages. The domain was scanned as to having adult content or not, and the home page loading speed was clocked. I found this data item one I penciled in to check on all my sites. Shouldn’t a webmaster know how long the reference searches report the sites need to load?

The website for one of my ProBoards (also located in Phoenix, Arizona) was cited as a fast loading page, which I found interesting. This gave me pause as I always assumed the simple forwards to the community forum pages like ProBoards took longer to forward versus a natural hosted domain page url. I also espied one of my sites loading “slow”. I need to tweak that one to bring it into the “very fast” category.

Some sites I looked up has notations of “very fast” for the site loading procedure. I made a note to survey these sites and see how fast they loaded in my browser and find out where they were hosted. I liked being able to see which general areas loaded fast and which loaded very fast. I mean to look up the very fasts and see what website designs they are using.

What I really liked about the MyTracking.com beta research tool for domains was the instant in-record WHOIS link. That’s a nice touch that will take me to the detail of registrar right from thethe MyTracking result. This allows me to skip the (ahem) scratchy site design at my favorite registrar for WHOIS lookups. This data search link is especially handy when working with domains whose keyword combinations are very close together.

Also of extreme value to domainers using this website tool was the number of searchable pages at each url destination. One new site I had put up was searched at MyTracking.com, and the result showed no searchable pages.  That application build is coming down fast, I can tell you. As soon as the site map and new template is connected to the database I am checking it against MyTracking.com and getting the new metrics forthwith.

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Some while back I blogged about how filling up a site can be simple with original content in the form of site reviews. But site reviews can be research for opinion pieces and commentaries as well. For many webmasters and site authors, however, the trick is knowing where to start. The below review template should work for just about any article. A very good tip for beginning content writers is to capture the essential web journalism inherent in a website, product, or movie review. The template below is only a beginning.

Sites featuring just reviews are now big websites and reviews of the quality of these reviews  are websites too. One of easiest ways to generate content is to react to content already up somewhere else. Reacting to other published material is web journalism. This content generation can be from newspaper websites, media portals, or even tech publications and customer trials. Links to original sources build trackbacks.

Here is a sample review and one bit of text that can be used as an interchangeable submitting beta model for your site reviews. The unique aspects of a review, the critical commentary, the perspective and experience the writer brings to the writing is what makes the reading of it interesting. This example is only meant as an original authoring tools for webmasters to use to craft their own text.

Be advised many review website portals will have their own interface designs and input formats. Sometimes the web sites the comments blog will accept an inset of pure text, and in other types of review sites a format for manual submission of  salient points is provided. But by reworking and repurposing much of your material, the reviews will spin into new content and furnish a website with anterior text lines to support an enhanced SEO footprint.

AssociatedContent.com likes a text block with snippets, a photo, and some links, while FastReviews.com likes text and ratings, as well as cost and vendor information for products. Even sites ratings reviews are hot online right now. The reworking of the below text featuring reference urls, source links, and destination urls can also be used for link directory submission abstracts.

These sites and their routines for submission can be very good training wheels for new bloggers or webmasters. Meta tags and introduction of relevant keywords is absolutely suggested and encouraged. A small generic photo can help promote your site, especially if the site credit allows the webmaster to put the idea name or the site name in the photo credit area.

Web link areas of websites should have mini-reviews already present for browsers to scan.  The ready made abstracts made form these types of basic reviews can be furnished to article directory and link directory submissions  services for enhance SEO optimization online. These text blocks can even be used for audio narration accompanying a video of the site or a slideshow of screenshots.

Copy the text and insert the appropriate keywords, content urls, and links as necessary. Quotes and a link from the original site or product text can also validate a review. (I have used DomainOwl as an example for obvious reasons). Edit as needed. Bracketed are areas where a choice or substitution is required. Underlined are substitution points for keywords or proper names.

Remember to spellcheck afterwards!

Review Template

Recently I bought/visited/clicked at (destinationsite.com). My experience was [ expected, awful, disappointing,  surprising, as expected] or [lackluster].

[Products/sites] such as (Domainowl.com) are highly relevant just now because of the [rise/increase/acceleration/noticeable trend in] the [technology/information/industry/marketplace] for [keyword/ subject/product type/site synonym, topical noun.]

I liked the way that (DomainOwl) used the various online references and useful links to show readers all about (blank).

I would have liked to know more about the [technical details, origin, research, history] or [background] of [main topic]. I found the [site/product/concept] of [main topic] using [search engine/link/type-in discovery].

But at [DomainOwl] there is [more than enough, not enough, just barely enough], or [the right amount of information] to get a clear view of the [product/site]idea]. This experience [promotes/detracts against] an interest for keyword/topic.  I would { suggest/advise against this site/product} as a [link or bookmark site/good buy] for people who [ fill in the blank.]

For more information check out the story at [source] or [additional information] at [news article ]or [link].

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Any website or url investment merits a well thought out business plan for marketing and promotion of the key terms content, and website features. Putting a calendar date on each milestone for domain name development makes it real and gets the webmaster’s mind working in that direction. A business plan captures the focus of the enterprise and channels it more efficiently to SEO success.

The values driving the SEO business plan will be clicks, revenues and affiliates. Getting a business plan file from sources free online is simple. Try the spreadsheet for a business plan at Google or at the resources at Business.com or even here. Formulas and components can be added as needed. these plans can be custom altered to reflect the projected profit plan for each website.

1. Tell Your Story

Many webmasters ignore the value of sharing their idea and concept as fully as possible online. But methods of content delivery can wrap this message up in a quick, dynamically impactful way for browsers. Announce goals, project success, and ask for marketing ideas or advertising help.

This type of message can humanize a website during the growth stages. If a enterprise is looking for financing, the personal details will stand out. The facts behind a business startup online can feature many of the keywords your SEO optimization strategy demands. The background story should feature some kind of background or qualification for the subject matter, even if the underlying experience is only as a hobby or personal passion.

2. Create an Interactive Feature

There’s no sense in driving to a place that looks closed. Online visitors feel the same way. SEO engines track repeat visits and click through behavior. Sites that look closed send users away.The business plan should show how content and design make the website be SEO discoverable and how likely target demographics of web users will find the site.

Evaluate what free tools and labor intensive instruments online can be obtained and utilized to create a more valuable online enterprise. Interactive features are one way a membership can start paying for a website development. Concentrating density of keywords with internal links to games and resources like downloads is a sure attraction.

3. Evaluate Competitors

if your idea has been thought of before, look candidly at who else is trying to accomplish what you are. What resources are they using and how does the look and feel of their website match yours? what are their strengths and weaknesses compared to yours? How will customers perceive these dynamics? Will customers be looking for more or different features inside your web site than you have provided?

4. Set Financial Goals

Financial goals with a website might be a break-even point, a self serving ad revenue goal, a monthly traffic volume to rent out space or advertorial messages, or page rank data for ultimate domain name resale. look at ways to save money by using online freebies like data archiving, free templates and marketing materials, and other media uses. The profit and loss statement should show real tangible value for small expenditures, and freeware.

Financial goals for a website should run parallel to SEO goals like affiliate earnings, adsense returns, paid links or sponsor offers. If the qualification of a site to PR  level that triggers multiple site and link sponsorships, provide this edification. Examine all avenues of website profit, including traffic leasing and the domain name resale. Voluntary site content  contributions and peer promotion also have a value that should be included here.

5. Use New Media

The SEO business plan must make use of all available resources. this means using new media and embracing change. Is there a mobile device application for your site? Can Twitter be involved? What clouds can you get into and what RSS feeds might star your articles?Survey new websites offering services or information valuable to your website.

Don’t make a new website ignorant of every media tool that has been embraced in the last few years. Choose a site plan and hosting company with enough bandwidth and memory allocation to feasibly offer these features.  Crumbs of usership form every app like Facebook, Twitter, Digg, and YouTube can conjoin to build SEO discoverability and a solid visitor traffic base.

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