05 May 2011 ~ 0 Comments

5 Reasons Your Website Isn’t Working

This is a message for all the website administrators out there who have  lot of fun installing the wrong web engine or application for their domain or web presence, then cry foul that no readers visit, comment or post. NB: A lot of hard work, time consuming communication, and resources go into the development and launch of a website.

Getting the details right makes the difference between a site that is sticky and one that merely aggregates hosting charges. Since the goal of almost every website  is to build revenue streams from multiple e-commerce channels, building a better more interactive site is always a positive move.

1. Readers are Not Encouraged to Post

If your material is too dry or inaccessible, readers will move on. Check the tone of your material. Look at it from the perspective of a fresh reader with no other information about what the website is supposed to do or how it wil function. Traffic will lighten up if SEO results migrate researchers to a site  which reads as something uninteresting like dated newspaper articles or newsradio text.

Does the content beg a question? Does it provoke comment? Are there actual invitations to participate with the site actually visible? Does the shading, ads, text and instructions guide the viewer toward a pain-free interaction experience? Edit anything that works against this motif.

2. Login/Access is Unwieldy/Disabled

One way to make sure no visitors bookmark your page is to load it down security options for any articles, blog posts or forum areas. Is your website about the price of garlic really a valid rationale for necessitating NASA level security?

3. Format Not Upgraded Suitably

The rush to upgrade open source applications and reforge template editions puts a burden on the website visitor. But many disgruntled (nonreturning) posters can log in and spend laborious amounts of time trying to post one entry.

The contracting webmaster may not know any of this because they relied on a third party to administer the website version without any discussion or commentary with the people actually using the system.

Hint: changing the rules of the way an internal way a website works without notice may alienate contributors, paid and unpaid, to your website forever.

Print too large, text to small, confusing organization of important options and clustered arrays of options never used show a lack of respect for the actual task at hand. Ads which resize the page layout two to three times make viewers fatigued navigating a web page three or four time to get to one post is also bad news.

If you write into the site once a month and you expected 200 posts form other users a month, don’t change the settings of the website or application to suit your computer but not the people you depend on for content.

4. Bad Scripts/Preventive Settings

Preventive settings are installed script instruction that order the way ad editor, administrator or visitor interacts with your website. If you can;t find anyone to contribute to your website, the formatting and scripting could be making your posters or writers draw a line in the sand. This includes silly  requirements like posting a photo with every blog post, verifying email before approving post access, or delaying posting privileges until the admin gets around to checking their email.

I have signed up for dozens of websites where the registration process is nothing more than  a data collector script or email trap. Wanna guess how encouraged I feel to return?

5. No Tags/Categories

The horizon is unlimited for blog contributions and website additions, but unless containers and blog entries have tags and relevant categorical notation, the search engines (and browsers) are not going to find them. t is not “obvious” what the page or content is about, these tags need to guide search engines and researchers to the site.

For SEO results and online searchability,, think of a dot-to-dot site map strategy. Every landing page result should have a focused keyword and a link somewhere else. Use multiple synonyms and words of varying sophistication and complexity to say the same thing.

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24 June 2010 ~ 2 Comments

Domain Entrepreneurs

owlgraduate
Domaining profit scenarios include multiple pathways to domain flipping and website launch for profit. Web entrepreneurs can plan on creating multiple revenue streams from each site. But the limit on how much of a site can be created for monetary return and how much is informative content is a personal judgement call. The matrix is edited by one person: the webmaster or site admin.

Domains can be investment vehicles or active projects. Monetizing the websites and deriving revenue from affiliates and sponsors is one way, but making the website and driving web development is another. Eyeing domain name acquisitions with an objective toward development take a a trained and speculative eye. The fate of many domain names and websites can take a wrong turn with one or two simple decisions.

The profit model form many websites as entrepreneurial projects does not necessarily have to stem from the website to make it work. Online Internet users are looking for so many routes to information and so many shortcuts to organized links, data, and media any plan that targets a viable niche and delivers a quick route to entertainment or content can make a website work.

Research for homework, college papers, and general background online is hot, while many legacy sources of information like encyclopedias do not adapt well to modern readers or web researchers. Topical SEO optimized articles can make a website on Civil War history or a certain era of Victorian literature stand out. Web journalism literally rewrites its own standards daily. Webmasters can too.

A domainer can identify a group of people that may benefit from having the opportunity to buy business or personal websites from a qualified site designer. Investing in suitable domain names for this market and promoting the domain portfolio to the niche buyers would be on strategy to make money. Showing likely domainer news how to develop a site for their own entrepreneurial development might vend many urls.

Topical domain names that revolve around one subject or topic can serve to corner a market or deliver a tranche of domain buyers to one portfolio holder. But not every domainer is comfortable with this investment. Some domainers simply buy their own “taste” in names and wait until nibbling buyers make inquiring email bids.Research into names and their resale markets is helpful.

Entrepreneur domainers can work on their own or with partners. Maybe one domainer has the drive to market and sell names to other domainers, and one partner can make sites and launch applications on a tight budget and restricted timeline. The other partner might have the contacts and social skills to engage other domainers in buying negotiations. A series of successfully completed sites makes the domain partners a new site production team for hire.

For Internet domaining partners, pooling hosting resources and creative ideas is a must. Sometimes one domainer will know the ins and outs of an auction site better than his compatriot. The market in one country and one language may be ready for that domain speculation, but the one partner’s host country domain bidders and auction name buyers may not bite at all.

If a webmaster baulks at a topic that is too broad ins cope, a niche within that topic can be found sufficient to launch the website and populate it with density keywords. Domain entrepreneurs who are partners can give each other critical feedback and inform the website project with joint enthusiasm and attention to SEO detail. The content can grow from multiple perspectives.

Different domainer teams can assign themselves into new partnerships all the time. There is no limit for project design and site launching for the online entrepreneur. When domain name value must be grown and multiplied, online peers and partners can make entrepreneurial decisions and choices to render domain names more valuable than ever.


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