Domain Owl

This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

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Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum. The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me. But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

Previously posted on 7/28/2010

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The most happening, readable, clickable, Tweetable thing to do right now for any of your domains is prep a mobile accessible website with ready material for phone surfers. The key is to identify what content your mobile audience wants to tap into and give it to them. This is easier than it looks. There is no better way to business success. Make stuff people want, and give it to them. Simple. Easy.

Think about the kinds of things you want to tap into when waiting in line at the bank. When sitting in the car waiting for the kids to come out of school. While waiting in traffic or in the drive through line.Think about the kinds of content people can over the phone to the other person and share with. That’s not just sticky content, that’s classic “passed from hand to hand” electrifying stuff.

Giving your mobile audience content that is efficient and helps them solve a problem is good. The Internet has gotten people used to TV updates, movie reviews, and product specs at the touch of a button. Note to domainers: Users all over the world are touching the buttons right now for information, amusement, and occupation. Let them go to your site instead of somebody else’s!

A good example of a mobile access and phone friendly website is the url witchdress.com.  This website churns with original content useful for Halloween costume makers and dress up fans. But in the mobile view, the ads don’t hog the screen and the text and logo are imminently proportioned. feature rich content with links is immediately displayed without heavy headers of spam which mobile users tune out and click off.

Entertaining content that is packaged well for the mobile device and is functional for the phone interface and screen is of optimum benefit. Getting it up on the site is the webmaster’s responsibility. Making the website clean running and mobile optimized is the site designer’s and administrator’s job. But giving the site visitor something amusing to read, informative and useful to learn, and some kind of technique or method to use tops the list.

People remember the good websites. They know when they got what they wanted, and they remember where they got it. It’s easier, of course, when there is a catchy and related domain name to correspond with this function. The kinds of needs any one kind of mobile phone user might have will vary and probably be geography-specific. They may even seem trite or not worthwhile to some critics.

The green mobile user find where to scavenge fresh fruit or forage wild vegetables for free nearby. The hopeless freeway navigator may want to know which onramp is open closest going her way. The movie lover may want to get free updates on movie preview invitations and get the jump on the crowd with “I’ve seen it’ info. Kids may want summaries of books to check out at the library.

All these “needs and wants” have online web destinations to take care of the mobile user. The top rules of domaining are: Be searchable, be mobile, be original. Ingenuous domainers invent or define new content sources and populate them for visitors. The approach then becomes competitive to see what website can deliver the data in the most mobile friendly manner.

The creativity one can show when developing a site is unlimited and unbound in most cases by even the most liberal definition of censorship. Small how-to pictures can work. Condensed abstracts on the front page can speed new visitors to their chosen interest. And streamlined site plans mean that mobile access and phone navigation of the website is less painful than some websites require.

Quick snippets and strong text lead the way.  For point and-share phone users, these types of sites can get viral fast. Mobile access builds teeth into the content that phone users are conscious of. Just trying to access a new mobile phone’s features can be tricky. Wouldn’t that be a good time to be able Google search your phone model and search that site for some functionality you need to program?

The Internet holds Walt’s Disney’s maxim of leadership more true than any other medium; “If you can dream it you can do it”. With websites, if you can type it you can do it. With mobile phones and handheld Internet device sites, packaging site content for mobile audiences is a premium value-add. Optimizing content and packaging format for mobile access means word of mouth SEO that can’t be matched.

Save. Spellcheck. Publish. Succeed.

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This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum.  The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me.  But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their  data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

Continue Reading