Nursing Domains
You can teach an old domain new tricks. Many years ago I had the opportunity to bid on some strategic ” nurse” names, domain names having to do with nursing and having NURS as part of the domain name morphology. But as the way of so many domainers the portfolio has thinned over the years.
One way the landscape of the domain world is changing is that development is hardly the shrug-and-begone effort it once was. Today free open source applications sturdy enough to hold thousands of viewers logged on are available for free, when in the early dawn of hosting and domaining immense investments n programming and coding and design were required.
Currently also video hosting and technology for mobile and voice applications spur new development for domains ideas that were once unaffordable pie in the sky. These names tended to sit in the “renew without review” pile for many years. After a while these names ran together in my mind and excessive spreadsheets were needed to organize them.
Many years ago I went through a names acquisition phase where many different types of domains were purchased as part of various trends. Each domainer follows their own drummer and where domain buying is involved the beat can get hot and heavy. The dispersal of them was painful like children at railway station partings.
One of these was a nursing name, a domain name having to do with the nursing field. Professional domains and the inevitable websites to follow were thought to be gold rush domains at the start of the Internet. Nursing is hot occupational trend right now, as many private and public institutions know well. The publishing arm of the nursing and medical fields is a money maker, as those thick heavy nursing books cost big bucks.
Nursing was one of many domain trends hot a few years back, but just try finding one name with Nurse in it on a portfolio site of domains available name forum. I tried and came away with no results, even from portfolio name holders who had scads of names in the closet doing nothing. I happen to know that many nursing names I looked up and found available would have easily been in the $500 range five years ago.
I kind of wanted my old name back. Many of my names at that time operated from sort of keyword blend of important general tag nouns and trendy suffixes. I sold it later, wishing I had some ideas about how to develop it. At the time I didn’t personally know any nurses. Today my (former) domain name is parked and immobile, owned by someone who wouldn’t even answer my bid email.
That was then, this is now. I do know some nursing students and professional nurses now, and after hearing their stories I have decided to launch a nursing preparation site for individuals studying to be nurses or nurses with ongoing study responsibilities. A former black hole in my personal text writing knowledge base has been filled. I can know write some credible text for at least a minisite.
What is the potential audience for such a site? The impetus is on nursing students to master a huge amount of material and my site will service research requests for general and focused nursing information. But the viewer demographic doesn’t end there. Medical treatment lookups and general public searches for diseases and emergency treatment can populate the traffic graphs too.
Watch this space for development updates and traffic reports. And don’t ever give up on a concept you feel can make money. Some domains hold that old maxim true, “You only go around once”. But sometimes, online, in the domain name and website development market, you can go around a second time. And it’s a hoot.
