Site Promotion Strategies
The first thing domainers do when coming upon a domain name they like is to check the stats and review traffic. This is when passive domainers get stuck. If they haven’t been actively promoting their site for the inflation of value for the domain name, they look somewhat foolish for asking for a premium offer.
Webmasters should develop a business plan of site development. Without it, any inquiry to profitability is on an amateur level. They look really stupid when asking friends to wave a magic wand and let them skip the work to deliver platinum site rankings and optimum profitability results like affiliate revenues and high resale appraisals.
Extremely passive domainers might write 35 emails a day bemoaning their lack of profitability from a site, but look aghast if you suggest they do one of about a dozen very simple tasks to maintain SEO keyword discoverability and site rankings. I am not sure if they consider these task beneath them or merely just about for the rank and file. This is what divides the boys from the men of the domain name world.
Everybody likes money. Many webmasters and domain name operators and investors are in the domain business to make money. Nevertheless, next time a webmaster asks you how to make money from a site, point them to this article and the points below. Even million dollar domainers know essential chores equal high SEO ranking, visitors, and clicks.
1. Sell Something
A passive site has no appeal. Your site must furnish some kind of product, information, original text, opinion, critical review, or value addition to the browser experience. hashing together a site out of patchwork elements from other sites and feeds yields nothing. Offer some kind of creation for impact.
2. Forum Post
Forum posting is one of the fastest ways to promote user links for your domain name into the search engines. This is because the search engine algorhythms for site material stop at the keywords for those sites and related secondary keywords. Yet Google and other search engines yield search results that include forum posting user name, post thread word combinations, and featured tags for the post combines with the domain name link.
When a domain name owner or webmaster has a site they want me to promote, the first thing I ask them is what forums do they belong to. If I get the email equivalent of a “blank stare”, I know they have fallen short of real effort to derive monetary gain from their website. Forum posts instantly become part of the web on somebody else’s dime. Readers over time carry SEO longevity that pays off after months of users browsing that forum.
3. Stop the Admin
Do a Google keyword search for blog user name “Admin”. About an infinite number of unfocused results, right? unique usernames can instantly derive SEO results but bloggers insist on using “Admin” as the administration username. Changing the name of the Admin should be an easy task or something that needs planning and thought before installing (or signing up for) the blog.
This is an opportunity to infuse one of the commonly repeated terms related to a site and add a qualitive characteristic that makes the site individual. Using the initials of a single user is also hardly a recommendation. The admin’s name automatically appears in the code or the posting for the site. For example, a photography blog should use an admin name like “lensmaster” or “digitalphoto” instead of “Admin”. Why waste an opportunity to promote?
4. Website/Domain Name Marketing Plan
A domain marketing plan should include weighed keyword analysis, forum posting strategy, link exchanges, article submission and link submission implementations, and content addition schedules. The cost of web hosting, likely traffic, and promotional efforts toward a stated PPC or affiliate revenue goal should be in it.
There should never be any question what a domainer should be or could be doing to promote a site or domain name. Resale at a higher price is the goal. Credentials to validate the higher sale price are statistics, content, revenue, and subject matter and site composition. The domainer’s job is to build those credential metrics brick by brick every day.
5. Site Feedback
Site feedback requests force browsers to actually review your site. This process furnishes the webmaster or domain owner with a volume of traffic they can measure clickthrough statistics against. Nothing the observers say in graven in stone or Biblical writ, but a common denominator of opinions on a certain topic is food for thought.
Make feedback for the site and its content part of the domain marketing plan. There are hundreds of domain and website forums out there. If a domain owner or webmaster registered as a user of each one and spent even 45 minutes posting a minimum of ten responses to current threads and provided a signature link and feedback response opportunity, over three months that’s 90 independent link and browsing visitor attractions seeded online.
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