Domain Owl

Using pay per click as an advertising model to make money can be quite profitable. However, setting up your pay per click campaigns can be complex. You can have the best keyword list ever, but if it is not set up properly you’ll never make any money.

Keyword Filtering

Once you have a list of keywords that you have collected by doing keyword research you should filter through them with a fine tooth comb. As you filter through your list you will see many keywords that are not actually relevant to your market. What you want to do is to pull out these key words and put them in a separate list. You will then use this separate as your negative keywords. This will take time but it is well worth the effort. Using the keywords that are not relevant to your market that are closely related, and putting them in a negative keyword list will prevent your ads from showing when people do a search on these keywords.

Let me give you an example. Let’s say you are building a website around “dog training”. When you do your keyword research you will have many phrases related to dog training, including words like police, supplies, equipment, schools, and so on. These would be excellent keywords to add to your negative list. Keep in mind however, that as you add these words to your negative list, your negative keyword will be “police”, not dog training police, or police training dog. Just the word “police”, by itself.

Lots of affiliates neglect this step. But that’s okay for you, this only means that you will have an advantage on them. You can test this theory out by doing a search on Google. Try any keyword, and you will see that some of the ads that are displayed are not even relevant to your search.

So remember, if you are setting up pay per click advertising to generate income, take your time while putting your list together. Once the job is done and your ads are running, you’re finished. At this point you sit back and hopefully watch the money roll in.