Goog Smacked
I was discussing the recent headlines regarding Google and typo names and for me the dominant term was PPC and typo, for him the dominant phrase was “$500 million”. That’s a planet full of money Google is raking in. What are they doing with it, exactly?
Typo traffic used to be a sideline for domain namers. Typos were names that sound like big names and popular online destinations. Domainers took a risk buying the names because you never knew when the dreaded C & D letter might arrive. But the sites would accrue traffic because humans have a tendency to misspell when working the address bar.
But $500 million is a lot of money to be changing hands without some whistles being blown. if the big money in domains has putatively transferred to an all-typo model, then get crackin’ regging those typos. Hand reg, main reg with your hosting company, or buy the typo from another domainer. See if typo domain markets are your domaining bag.
Kick the tires on a typo today and see what happens.
